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If you’ve Googled “brand manager job description,” you’ve probably seen the same thing over and over again—
Bullet points. Corporate buzzwords. A vague list of responsibilities.
But here’s the problem:
That kind of job post doesn’t attract a great brand manager.
Because great brand managers aren’t just looking for a job—they’re looking for a mission to believe in, a team to grow with, and a brand they can actually shape.
And the truth is, most job descriptions don’t inspire that.
They’re written to fill a role, not to sell an opportunity.
So if you want to attract someone who can actually elevate your brand, manage consistency, and bring your vision to life—you need to write a job post that connects.
One that shows what your company stands for. What success looks like. And what kind of person will thrive in the role.
In this guide, we’ll show you exactly how to do that.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Hiring doesn’t have to be hard. If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What A Brand Manager Actually Does - Their Roles
A brand manager isn’t just someone who “works on marketing.”
They’re the guardian of your brand’s identity—across every touchpoint, channel, and customer interaction.
They make sure your brand feels consistent, trusted, and differentiated—whether it’s on your website, in a product launch, or in a customer’s inbox.
At their core, brand managers are responsible for:
● Shaping how your brand is perceived
● Aligning marketing efforts with your mission and values
● Ensuring your visuals, voice, and positioning are consistent across the board
● And turning brand strategy into real-world execution
They work across teams—creative, product, sales, leadership—to make sure your message is clear and compelling, not just pretty.
The best brand managers don’t just “maintain the brand”—they help you evolve it.
That means they need strategic thinking, storytelling skills, customer empathy, and the confidence to speak up when something’s off-brand.
If you’re hiring a brand manager, you’re not just looking for a marketer.
You’re looking for a long-term partner in growth and reputation.
________________________________________
Two Great Brand Manager Job Description Templates
✅ Option 1: Experienced Brand Manager Job Description (Everbrew)
📌 Job Title: Brand Manager – Help Us Grow Everbrew’s Identity Nationwide
📍 Location: Hybrid (2 days in-office, 3 remote) — Austin, TX
💼 Type: Full-Time | Competitive Salary + Benefits | Mission-Driven Team
🎥 A Quick Word From Our Founder
We believe the best brands don’t just sell—they stand for something. Watch this quick message from our co-founder, Jamie, on why this role matters and where we’re headed next.
👉 [Insert Loom/YouTube link]
☕ Who We Are
Everbrew is a craft coffee company rooted in one belief: people deserve better mornings.
Founded in Austin in 2019, we started out as a weekend farmer’s market stand with one mission—make great-tasting, ethically sourced coffee accessible to everyone.
Today, we ship to over 40 states, operate two retail cafés, and partner with 200+ independent grocers. But we’re still just getting started.
What makes Everbrew different? We don’t just sell beans—we build community. Our tone is warm but punchy. Our packaging is bold. And our customers trust us because we show up consistently, online and offline. That’s where you come in.
🔍 What You’ll Be Responsible For
- Own and evolve Everbrew’s brand strategy, identity, and voice
- Create and manage brand guidelines for internal and external use
- Lead cross-functional campaigns with design, growth, and retail teams
- Manage and approve branded content across web, packaging, social, and email
- Partner with marketing to develop brand-forward product launches
- Monitor customer perception and make brand improvements over time
- Ensure brand consistency across all customer touchpoints and channels
✅ What We’re Looking For
- 3–5+ years of brand marketing or brand management experience
- Strong portfolio of brand work (copy, campaigns, visual strategy)
- Clear, confident communication skills—both creative and strategic
- Collaborative mindset with experience working cross-functionally
- Deep understanding of brand psychology, storytelling, and voice
- Bonus: Familiarity with CPG, food & beverage, or direct-to-consumer brands
🎁 Perks & Benefits
- $80,000–$100,000 annual salary, based on experience
- Flexible hybrid schedule (2 days on-site, 3 remote)
- 15 days PTO + paid holidays
- Health, dental, and vision insurance
- Annual learning stipend ($1,000) for courses, books, or conferences
- Free coffee (always) + employee discount on all products
- Team retreats every 6 months (next up: Marfa, TX ☀️)
🚀 Why This Role Is a Great Fit
This isn’t a maintenance role—it’s a builder’s role. You’ll have the freedom to shape how Everbrew is seen as we scale into new markets and new channels. You’ll work directly with founders and senior leaders, not through layers of red tape.
We value clarity, speed, and voice—and we’re looking for someone who can bring structure to our creativity. If you want your work to be seen, felt, and remembered by thousands every day—this is the place.
📥 How to Apply
We use WorkScreen to make hiring faster, fairer, and more skills-based.
Instead of just sending a resume, you’ll complete a short brand-focused evaluation that helps us see how you think.
👉 [Insert WorkScreen application link]
✅ Option 2: Entry-Level / Trainable Brand Manager Job Description (Everbrew)
📌 Job Title: Junior Brand Manager (No Experience Needed — We’ll Train You)
📍 Location: Remote (U.S. Based) or Hybrid in Austin, TX
💼 Type: Full-Time | Entry-Level | $22–$28/hour (Based on Experience)
🎥 A Quick Message From Our Marketing Director
At Everbrew, we care more about potential and mindset than perfect résumés. Watch this short video from Alicia, our Marketing Director, on how we’ll support your growth from day one.
👉 [Insert Loom/YouTube link]
☕ Who We Are
Everbrew is a fast-growing, Austin-based coffee brand built on one simple promise: better mornings, better coffee.
What started as a weekend pop-up in 2019 has become a national brand that ships to thousands of customers every month. We now partner with indie retailers, run two cafés, and release seasonal products that our fans actually get excited about.
But here’s the thing—our brand is more than our coffee. It’s our voice. Our tone. Our packaging. Our presence in the inbox, on social, and in stores. That’s why we’re looking for someone excited to learn how to build and manage a brand from the inside out.
💼 What You’ll Be Doing
- Help maintain and grow the Everbrew brand across social, web, and packaging
- Collaborate with marketing and design teams to support content and campaigns
- Assist in organizing brand assets (logos, tone docs, messaging guidelines)
- Contribute to brand storytelling—emails, posts, product descriptions, etc.
- Monitor competitors and bring ideas to keep Everbrew fresh and relevant
- Participate in brand projects like seasonal campaigns or product launches
- Learn how to conduct brand audits, messaging tests, and customer feedback reviews
🧩 What We’re Looking For
- You love brands and storytelling—even if you haven’t done it professionally
- You’re organized, curious, and comfortable asking questions
- You care about how things look and feel—not just how they function
- You enjoy writing, creating, or experimenting with visuals
- You’re self-motivated, coachable, and eager to grow
- Bonus if you’ve used Canva, Figma, Notion, or social content tools—but not required
- No formal marketing degree or agency experience necessary
🎁 Perks & Benefits
- $22–$28/hour starting pay, depending on experience
- Fully remote or hybrid flexibility
- Paid time off: 10 days PTO + company holidays
- Health and dental coverage
- Annual $750 personal development stipend
- Access to mentoring, training sessions, and shadowing opportunities
- Free Everbrew coffee shipped monthly + deep employee discounts
- Team summits every 6 months (last one was in Colorado!)
🚀 Why This Role Is a Great Fit
If you’ve ever looked at a brand and thought, “I want to help build something like that someday”—this is your chance.
This role is perfect for someone early in their career who wants to break into brand, copywriting, or creative marketing. You’ll get real-world experience, direct feedback, and the chance to build your skillset inside a growing startup that values creativity, voice, and people who care.
We don’t believe in gatekeeping talent. We believe in nurturing it.
📥 How to Apply
We use WorkScreen to ensure every applicant gets a fair shot—regardless of background.
Instead of just uploading a resume, you’ll complete a short, brand-focused evaluation that shows how you think and communicate.
👉 [Insert WorkScreen application link]
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
Breakdown of Why These Brand Manager Job Posts Work
We’re not just writing job posts here—we’re crafting invitations. And these two examples work because they connect with real people, not just “applicants.”
Here’s what makes them effective:
📌 1. The Job Titles Are Clear and Purposeful
Instead of generic titles like “Brand Manager” or “Marketing Assistant,” each title is:
- Specific (“Junior Brand Manager” vs. “Brand Manager”)
- Mission-driven (“Help Us Grow Everbrew’s Identity Nationwide”)
- Inclusive (One role is open to entry-level candidates without experience)
The right title attracts the right person—and sets the tone from the first impression.
📌 2. Each Job Opens with a Warm, Human Introduction
We don’t start with company jargon or a checklist. We start with:
- A mission (“We believe people deserve better mornings.”)
- A message from leadership (Loom/YouTube video builds trust)
- Why the role matters (It’s not a formality—it’s a brand-shaping role)
This makes the post feel more like a conversation than a corporate transaction.
📌 3. The Company Overview Tells a Story
Instead of saying “we are a coffee company founded in 2019,” the posts describe:
- Where the company started (a farmer’s market)
- Where it is now (national shipping, cafés, 200+ retailers)
- What it stands for (community, better mornings, brand integrity)
This gives candidates emotional and strategic context for the brand they’d be joining.
📌 4. The Responsibilities Are Written with Meaning
These aren’t just task lists. Each responsibility shows:
- Purpose (“Help keep the brand fresh and relevant”)
- Collaboration (Mentions working with design, marketing, founders)
- Real ownership (Even junior candidates will participate in strategy)
It helps candidates imagine their day-to-day and long-term growth.
📌 5. Perks & Benefits Are Transparent and Practical
Listing compensation, flexibility, PTO, and training budgets upfront does 3 things:
- Builds trust (especially in early-career candidates)
- Saves time for everyone
- Shows value alignment (the company invests in employee well-being and growth)
This helps candidates assess fit before applying.
📌 6. The “Why This Role Is a Great Fit” Section Sells the Opportunity
Each post clearly explains:
- What makes this job meaningful
- Who will thrive in the role
- How this fits into the company’s growth
You’re not just saying “we’re hiring”—you’re saying here’s why it’s worth your time.
📌 7. The Hiring Process Is Clear and Respectful
You make it obvious:
- What will happen next (WorkScreen evaluation)
- Why it matters (skills > résumé)
- How applicants will be treated (transparency, updates, fairness)
This is rare—and powerful. In a noisy hiring market, respect goes a long way.
Example of a Bad Brand Manager Job Description (And Why It Fails)
Let’s look at a fictional—but all-too-familiar—example of what not to do when writing a brand manager job post:
❌ Bad Job Post Example: Brand Manager
Job Title: Brand Manager
Location: USA (Remote Optional)
Company: BrewTech Innovations
Job Type: Full-Time
Job Summary
We are seeking a brand manager to oversee all branding activities, ensure consistency across materials, and improve brand awareness. The candidate will be responsible for coordinating with internal departments and third-party vendors.
Key Responsibilities
- Ensure brand consistency across platforms
- Coordinate with marketing and design teams
- Manage branding initiatives
- Track KPIs and report performance
- Work with agencies on campaign materials
Requirements
- Bachelor’s degree in marketing, communications, or business
- 3–5 years of experience in branding or marketing
- Familiarity with digital tools and platforms
- Strong communication and organizational skills
How to Apply
Email your résumé and cover letter to hr@brewtech.com. Only shortlisted candidates will be contacted.
🚫 Why This Job Post Fails
1. The Title Is Generic and Flat
“Brand Manager” gives no context about the industry, mission, or even the brand’s identity. It’s easily ignorable in a job board search.
2. The Introduction Is Cold and Impersonal
There’s no mention of what BrewTech stands for, what makes the role exciting, or who would thrive in the team. It feels like a task list, not a team invitation.
3. There’s No Culture or Mission
Candidates want to work somewhere that means something. This post doesn’t explain the product, the team, or the customer—so why would anyone care?
4. The Responsibilities Are Too Vague
Phrases like “manage branding initiatives” and “coordinate with teams” don’t show the real-world impact of the role. It sounds like a job that exists only in slideshows.
5. There’s No Mention of Salary or Perks
Not listing compensation signals a lack of transparency—and can discourage qualified applicants from applying altogether.
6. The Hiring Process Feels Dismissive
Saying “only shortlisted candidates will be contacted” comes off as cold and outdated. It implies the company doesn’t value your time or effort.
7. No CTA or Excitement
There’s no compelling reason to apply. No vision. No energy. No indication that this is a company where someone would want to grow.
Bonus Tips to Make Your Brand Manager Job Post Stand Out
Even if you get the structure right, the little extras can make a big difference in attracting high-quality candidates. These bonus tips are easy to implement—but often overlooked.
✅ Tip 1: Add a Candidate Trust Notice (Security + Privacy)
Applicants are more cautious than ever—especially when applying online. Build instant trust by including a short statement like:
🔒 “We take your privacy seriously. We’ll never ask for payment, financial details, or sensitive information during any stage of the hiring process. If you have questions, reach out directly to our team at [insert verified email].”
This shows professionalism and reassures candidates you’re a legitimate, trustworthy employer.
✅ Tip 2: Mention Time Off and Flex Days (It Matters)
Even high-performers want to know they won’t burn out. Adding this to your perks shows that you value work-life balance.
You could say:
🌴 “Enjoy up to 15 PTO days per year, plus 5 flex days to recharge however you like—no questions asked.”
Or:
🧘 “We close the office the week after Christmas. Your brain (and our team) needs the break.”
✅ Tip 3: Highlight Learning, Mentorship, or Growth Opportunities
Top candidates want to know how they’ll grow—not just what they’ll do. Show that you invest in people.
Add something like:
📚 “We offer a $1,000 learning stipend every year—use it for conferences, courses, or coaching that helps you grow.”
Or:
🎓 “You’ll have regular 1:1s with your manager, optional mentorship from our Head of Brand, and opportunities to shadow senior leadership.”
✅ Tip 4: Include a Short Loom or Video from the Hiring Manager
Video builds emotional connection. It doesn’t have to be fancy—just real.
For example:
🎥 “Watch a quick video from our Creative Director, Jamie, about what we’re building and why this role is so important.”
This makes the job—and your company—feel more human.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Mention Team Rituals or Personal Touches
Candidates want to picture themselves working with real people, not just a logo.
You might include:
🍕 “First Friday Lunch is on us (and yes, pineapple on pizza is allowed).”
🧵 “We run quarterly ‘brand jam’ sessions where anyone—engineer or intern—can pitch campaign ideas.”
These details are small—but they signal culture, warmth, and authenticity.
How to Use AI Responsibly When Writing Job Posts
AI tools like ChatGPT, Jasper, or even features inside ATS platforms like Workable or Manatal can be helpful when writing job descriptions—but only if you use them intentionally.
The big mistake?
Relying on AI to write your entire job post from scratch.
That leads to what we see everywhere online: lifeless, generic, soulless content that does nothing to attract top talent.
❌ Why You Shouldn’t Use AI Alone
If you just type something like:
“Write a job description for a brand manager.”
…you’ll get a bland wall of bullet points that could apply to any company, anywhere. That hurts you in three ways:
- Attracts generic applicants
- Misses the chance to showcase your mission and culture
- Weakens your employer brand
AI can’t reflect what makes your team special—unless you tell it.
✅ The Right Way to Use AI When Writing Job Posts
Use AI like a smart writing assistant—not a job description vending machine.
Here’s how to get better results:
🧠 Start With Raw Inputs
Before prompting AI, write down a few key notes about your role. Include:
- What your company actually does
- What the brand manager will be responsible for
- What kind of person thrives in this role
- What your company culture is like
- What perks and benefits you offer
- Any internal phrasing, tone, or language you want reflected
✍️ Then Use a Prompt Like This:
“Help me write a conversational job post for a Brand Manager at Everbrew.
We’re a fast-growing coffee brand with a fun, design-forward personality.
The person will shape our brand identity across content, packaging, social, and product launches.
We want someone with 3–5 years of experience, strong storytelling skills, and an eye for design.
Our culture is collaborative, warm, and creative.
We offer a $1,000 learning stipend, 15 PTO days, remote flexibility, and a tight-knit team.
Here are a few rough notes I’ve written to start with: [paste your outline or bullets here].”
This gives the AI direction—so it can help shape your voice, structure your message, and polish your writing.
🎯 Pro Tip:
Once you’ve got a good draft, ask AI to:
- “Make this more concise and punchy”
- “Break this into sections with clear headings”
- “Rewrite this using a warm, human tone”
- “Add a short mission-driven intro at the top”
💡 Bottom Line:
AI is powerful, but your insights, voice, and mission still matter most.
Use it to elevate your writing—not replace your thinking.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Brand Manager Job Description Templates
✅ Option 1: Conversational Brand Manager Job Description (Culture-First Style)
📌 Job Title: Brand Manager – Build Our Brand With Heart
📍 Location: [Remote or Hybrid – insert your city]
💼 Type: Full-Time | [$XX,XXX–$XX,XXX Salary] | [Add benefits summary]
🎥 A Quick Word From Our Team
Before you scroll further, meet the team you might be joining.
Here’s a short video from [insert name], our [Founder/Marketing Lead], explaining why this role matters.
👉 [Insert Loom or YouTube link]
🌟 About Us
At [Company Name], we believe brands should feel like people—not just logos.
We’re growing fast, launching new products, and reaching more customers than ever. Now, we need someone to help shape how the world sees and feels about us.
This isn’t a corporate checkbox role. It’s a chance to build something meaningful from the inside out.
💼 What You’ll Do
- Own our brand voice, visuals, and tone across all channels
- Collaborate with design, content, and leadership to launch campaigns
- Maintain brand consistency across packaging, social, email, and site
- Lead or support product launches and seasonal brand moments
- Conduct competitor research and recommend creative direction
- Create brand guidelines and manage brand asset libraries
👀 What We’re Looking For
- 3–5 years of brand or creative marketing experience
- Strong writing or storytelling skills
- Ability to think both strategically and creatively
- You care about design, words, and how things make people feel
- Bonus if you’ve worked with early-stage brands or startups
🎁 Perks & Benefits
- [$XX,XXX–$XX,XXX salary, based on experience]
- PTO days + company holidays + flex days
- [Optional learning budget / training support]
- [Health, dental, vision, or other benefits]
- Remote flexibility or hybrid options
- [Other company-specific perks]
🚀 Why This Role Is a Great Fit
You won’t just maintain a brand—you’ll build one.
You’ll work closely with leadership, contribute to strategy, and help shape how customers connect with a growing, values-led company.
If you want ownership, visibility, and room to grow—this role is designed for you.
📥 How to Apply
We use WorkScreen to evaluate candidates based on real skills—not just résumés.
Click below to complete a short brand-focused evaluation. It helps us see how you think and gives everyone a fair shot.
👉 [Insert WorkScreen application link]
✅ Option 2: Structured Format – “Job Brief + Responsibilities + Requirements”
📌 Job Title: Brand Manager
📍 Location: [Remote or Hybrid]
💼 Type: [Full-Time] | [$XX,XXX–$XX,XXX salary range]
🎥 Meet the Team
Hear from [Insert Hiring Manager Name], who you’ll be working with day-to-day.
In this quick video, they share what they’re looking for—and what success looks like in this role.
👉 [Insert Loom or YouTube link]
About [Company Name]
[Company Name] is a [brief company description — e.g., tech startup, wellness brand, consumer product company] on a mission to [insert company mission in 1–2 lines].
We’re growing our reach, launching new products, and looking for someone to help us tell that story across every brand touchpoint.
Job Brief
We’re hiring a Brand Manager to lead the development and execution of our brand strategy. You’ll ensure consistency across customer channels, build creative campaigns, and help evolve how our audience connects with us.
Key Responsibilities
- Develop and maintain brand guidelines
- Oversee brand presence across web, social, email, and packaging
- Lead brand initiatives in partnership with content, design, and product
- Analyze customer insights to guide messaging
- Manage brand assets, vendor relationships, and campaign timelines
- Monitor competitor activity and industry trends
Requirements
- 3+ years of experience in brand marketing, brand strategy, or creative direction
- Strong communication and project management skills
- Proven ability to build and manage brand guidelines
- Familiarity with creative tools (Figma, Canva, Adobe, etc.)
- Degree in marketing, design, communications, or related field (preferred but not required)
🎁 Perks & Benefits
- [$XX,XXX–$XX,XXX salary, based on experience]
- PTO days + company holidays + flex days
- [Optional learning budget / training support]
- [Health, dental, vision, or other benefits]
- Remote flexibility or hybrid options
- [Other company-specific perks]
📥 How to Apply
We use WorkScreen to make our hiring process more fair and efficient.
Click below to complete a short evaluation that shows us how you think. You’ll skip the résumé pile and go straight to the part that matters.
👉 [Insert WorkScreen application link]
Let WorkScreen Handle the Next Step
After you’ve written a great job post, you need a smart way to sort through the applicants—and that’s where WorkScreen comes in.
🧠 Let WorkScreen Handle the Next Phase of Hiring
You’ve done the hard part—now let WorkScreen streamline everything that comes after.
Here’s how it helps:
✅ 1. Spot Top Talent Automatically
Once candidates apply, WorkScreen automatically evaluates, scores, and ranks them based on real-world performance—not just résumé buzzwords.
You get a live, performance-based leaderboard showing who’s truly ready for the role.
✅ 2. Test for Skill, Not Just Talk
WorkScreen allows you to send structured skill tests in one click.
Want to know if someone can write compelling brand copy, pitch a positioning strategy, or give design feedback? WorkScreen can assess that—fast, fairly, and at scale.
✅ 3. Eliminate Low-Effort Applicants
You’ll avoid wasting time on people who use AI to submit fake answers or mass-apply without reading the post.
WorkScreen filters out low-effort applicants so you only spend time on the real ones.
🎯 Why It Matters
Hiring the wrong person costs time, money, and momentum. WorkScreen helps you avoid that risk by showing you how people think, what they can do, and how committed they are—before you ever hop on a call.
Create your job post with WorkScreen today and instantly generate a custom application link you can share on your website, job boards, or social channels. Let WorkScreen handle the evaluation—so you can focus on interviewing your best-fit candidates. 🔗 [Insert WorkScreen.io Link]
FAQ
Look for a mix of strategic thinking, creative execution, and cross-functional communication. Strong brand managers aren’t just good at visual aesthetics—they understand positioning, messaging, customer psychology, and how to translate ideas into scalable systems.
Here are the top skills to prioritize:
- Brand storytelling: Can they craft compelling narratives that resonate?
- Strategic positioning: Do they understand how to differentiate your brand?
- Consistency management: Can they maintain voice and tone across all channels?
- Creative collaboration: Are they effective working with designers, writers, and marketers?
- Customer insight: Do they research and understand your audience deeply?
- Attention to detail: Brand managers notice when something’s off—even in a font or phrasing.
You can test many of these through a WorkScreen evaluation instead of relying on résumés alone.
According to data from sources like Glassdoor, Salary.com, and LinkedIn (2024 estimates):
- Junior Brand Manager: $55,000–$75,000/year
- Mid-Level Brand Manager: $80,000–$100,000/year
- Senior Brand Manager: $110,000–$140,000/year
Keep in mind:
- Salaries vary based on location, industry, and company size
- Consumer brands and CPG companies tend to pay higher
- Remote-first roles may offer flexibility in exchange for slightly lower base salaries
Always pair salary with clear perks and growth opportunities—transparency attracts better candidates.
A Marketing Manager focuses on driving leads, sales, and performance metrics—think campaigns, funnels, and paid channels.
A Brand Manager focuses on shaping perception—messaging, identity, tone, positioning, and long-term trust.
In short:
- Marketing = conversion
- Brand = reputation
They often work together, but they’re not interchangeable.
Absolutely. Some of the best brand managers come from in-house backgrounds where they’ve lived and breathed one brand for years. What matters more is:
- Their portfolio of work
- Their thinking process (which you can test with WorkScreen)
- Their understanding of your industry and audience
- Their ability to collaborate and lead creatively
