Share
If you’ve Googled “Brand Specialist job description,” you’ve probably seen dozens of articles that all sound the same.
They give you the same lifeless format:
- Bullet points
- Buzzwords
- A bland list of tasks
But here’s the problem: those kinds of posts don’t attract great candidates. They don’t reflect your brand. They don’t stand out. And they certainly don’t make the right people excited to apply.
Here’s the truth:
Top talent isn’t just looking for a job—they’re looking for a mission, a team, and a story they can be part of.
And your job post is where that connection begins.
So in this guide, we’re doing things differently.
We’ll break down what a Brand Specialist really does, show you two real-world job description templates (including one for companies willing to train), and explain why they work. We’ll also show you what not to do—with a bad example to avoid—and share smart tips to help your post stand out from the noise.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What Does A Brand Specialist Actually Do
Let’s break it down in plain English.
A Brand Specialist is someone who helps shape how people see your brand—internally and externally. They make sure that everything from your visuals and messaging to your customer experience feels consistent, compelling, and true to what your company stands for.
They don’t just “do marketing.”
They live in the details. They help manage brand assets, monitor how the brand is represented across platforms, collaborate with design and marketing teams, and ensure your voice stays clear and aligned—whether it’s a billboard, Instagram post, or product packaging.
But here’s the key:
A great Brand Specialist isn’t just creative—they’re strategic. They know how to turn brand guidelines into business results.
That’s why the best candidates combine storytelling, design sensitivity, research skills, and cross-functional communication. They’re not just brand protectors—they’re brand builders.
Whether you’re a startup trying to build brand recognition or an established company scaling across new markets, the right Brand Specialist will help you stay memorable, trusted, and relevant.
Two Great Brand Specialist Job Description Templates
✅ Template 1 —Job Description For Experienced Brand Specialist
📌 Job Title: Brand Specialist at Lumen Skincare (Remote, Full-Time)
🌍 Location: Remote — U.S. time-zones preferred
💰 Salary: $60,000 – $75,000 (DOE)
🕒 Type: Full-Time
🎥 Meet Your Future Manager — 2-min intro from our Brand Director: [Loom link]
Who We Are
Lumen Skincare began in a tiny Denver lab with one goal: create science-backed products that actually work for real people. Seven years later we’ve served 200,000+ customers, ship globally, and recently closed a $4 million Series A to scale our DTC presence. We’re obsessive about ingredient transparency, customer education, and a brand voice that feels like a trusted dermatologist friend—not a corporate billboard.
What You’ll Do
- Own and evolve our brand guidelines across web, email, paid ads, and packaging
- Partner with design, copy, and product teams to craft cohesive campaigns
- Audit content weekly to ensure every asset looks, feels, and sounds like Lumen
- Prep brand toolkits for launches and retail partners
- Track brand-health metrics (NPS, social sentiment) and turn insights into action
What We’re Looking For
- 2+ years in brand, marketing, or communications
- Portfolio that shows sharp writing + visual sensibility
- Collaborative spirit; you’ve shipped work with design & product before
- Fluency with Figma, Canva, Google Workspace; bonus for DTC or beauty experience
- Data-curious and comfortable iterating from customer insights
Perks & Benefits
- Remote-first, flexible schedule
- 100 % employer-paid health, dental & vision
- 15 days PTO + company-wide recharge week in July
- $1,000 annual learning stipend
- Quarterly wellness credit & free product allowance
Why This Role Is a Great Fit
You’ll be the guardian of a brand customers already love—and the architect who guides us into new channels and markets. Your voice won’t be lost in layers of bureaucracy; you’ll shape decisions alongside the founders, see the impact of your work quickly, and grow with a company that values creativity as much as clinical results.
📥 How to Apply
We hire for ability, not just résumés. Click the WorkScreen link below to complete a short brand-challenge. Every applicant gets a response within 14 days.
👉 [WorkScreen link]
✅ Template 2 — Job Description For Junior Brand Assistant (Willing to Train)
📌 Job Title: Junior Brand Assistant at Kijani Threads (Hybrid – Nairobi)
📍 Location: Karen, Nairobi — 3 days in-office
💰 Pay: KES 45,000 – 60,000 / month
🕒 Type: Full-Time
🎥 A Quick Hello from our Founder, Amina Mwangi: [YouTube link]
Who We Are
Kijani Threads is a fast-growing eco-fashion label turning discarded cotton into vibrant, modern streetwear. Since 2021 we’ve up-cycled 12 tonnes of fabric waste, sold to 40+ countries, and built a loyal community that cares about style and sustainability. We’re a small crew of designers, storytellers, and dreamers headquartered in Nairobi’s green suburb of Karen.
What You’ll Be Doing
- Organise and update brand assets (logos, colour palettes, style guides)
- Draft copy for Instagram, TikTok, and packaging inserts
- Track customer comments & DMs, flag brand-voice wins and misses
- Contribute ideas during creative brainstorms
- Learn the ropes of brand strategy from our Senior Brand Lead
What We’re Looking For
- Strong written English + Swahili; knack for catchy captions
- Basic Canva skills and willingness to learn Figma
- Detail-oriented, organised, and proactive
- Passion for fashion, sustainability, or both
- No formal experience required—show us your curiosity and hustle
Perks & Benefits
- Hybrid schedule (office lunches on in-person days)
- 12 paid public holidays + 18 days PTO
- Staff discounts & quarterly clothing allowance
- Transport stipend for office days
- Access to industry workshops & local fashion events
Why This Role Is a Great Fit
You’ll get real responsibility from day one, mentorship that accelerates your growth, and the chance to shape how East Africa’s coolest sustainable label shows up online. If you’ve been itching to turn creativity into a career—and want your work to matter—this is your launchpad.
📥 How to Apply
We use WorkScreen to spot potential beyond credentials. Complete a brief, fun brand exercise via the link below; shortlisted candidates hear back within one week.
👉 [WorkScreen link]
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
Breakdown of Why These Brand Specialist Job Posts Work
Let’s break down what makes these job descriptions effective—and why they’ll attract the kind of Brand Specialist you actually want on your team.
✅ 1. Clear, Specific Job Titles
Instead of vague titles like “Brand Assistant” or “Marketing Executive,” each post includes:
- The role (“Brand Specialist” or “Junior Brand Assistant”)
- The company name
- Location format (Remote or Hybrid)
This instantly builds context. It tells candidates exactly what the role is, where they’ll be working, and signals that this is a real, thoughtfully crafted post—not something generic pulled from a template library.
✅ 2. Engaging Video Intros
Adding a short Loom or YouTube video humanizes your company immediately. Candidates don’t just read about the role—they feel who they’ll be working with. This builds trust, showcases your team’s personality, and helps you stand out in a crowded hiring market.
✅ 3. Warm, Human “About Us” Sections
Each post opens with a mini-narrative about the company—not a stiff mission statement. Whether it’s Lumen’s journey from a Denver lab to a funded DTC skincare brand, or Kijani Threads’ impact on fashion waste in Nairobi, candidates get a clear sense of:
- What your company stands for
- What kind of people you hire
- Why the brand matters
This creates emotional resonance—which is especially important for branding roles.
✅ 4. Responsibility Sections That Show Impact
Instead of lifeless bullet points like “manage brand assets,” the posts explain what the person will actually do and why it matters. For example:
“Track customer comments & DMs, flag brand-voice wins and misses”
This shows the connection between day-to-day work and brand integrity—and it helps the candidate picture themselves succeeding in the role.
✅ 5. Flexible and Inclusive Requirements
The junior-level post clearly labels some qualifications as “nice to have.” It explicitly says “no formal experience required.” This lowers the barrier to entry for self-taught creatives and high-potential candidates who might otherwise hesitate to apply—especially underrepresented talent.
✅ 6. Perks & Benefits Are Separate and Transparent
Candidates value transparency. Including a salary range, PTO policy, learning stipends, and even hybrid logistics signals honesty and respect. By separating “Perks & Benefits” from “Why This Role Is a Great Fit,” you also keep the structure clear and skimmable.
✅ 7. “Why This Role Is a Great Fit” Feels Like a Personal Pitch
This section is your moment to sell the opportunity—not just list features. Both templates speak directly to the kind of person who would thrive:
- Someone who wants creative freedom
- Someone eager to grow fast
- Someone motivated by mission, not just money
It creates a two-way match, which reduces misalignment and turnover.
✅ 8. Application Instructions Are Respectful and Modern
No “only shortlisted candidates will be contacted.”
Instead:
- Clear timelines (“We’ll respond within 14 days”)
- Use of WorkScreen to signal fairness
- Frictionless next step with a short skills challenge
This makes your hiring process feel thoughtful, structured, and respectful—something most candidates never experience.
Bad Brand Specialist Job Description Example (And Why It Fails)
📌 Job Title: Branding Executive
📍 Location: Nairobi
🕒 Type: Full-Time
Company Overview
We are a fast-growing company looking for a branding executive to manage brand activities, support the marketing team, and ensure brand visibility.
Responsibilities
- Develop brand campaigns
- Work with marketing to promote the brand
- Monitor branding performance
- Coordinate with other departments
Requirements
- Bachelor’s degree in Marketing or Business
- 2–3 years of experience
- Good communication skills
- Knowledge of branding strategies
How to Apply
Send your CV and cover letter to hr@companyemail.com by August 15. Only shortlisted candidates will be contacted.
🛑 Why This Job Post Falls Short
1. The Job Title Is Vague and Outdated
“Branding Executive” is unclear. Is this a creative role? Strategy? Entry-level or senior? The title feels like a leftover from a corporate job board in 2012. It gives no signal about what the job actually is—or who it’s for.
2. The Company Overview Says Nothing
“We are a fast-growing company” could apply to any business. There’s no story, no mission, no product mention. The candidate has no idea who they’d be working for or why it matters.
3. Responsibilities Are Generic and Meaningless
“Develop brand campaigns” and “coordinate with other departments” tell the candidate nothing about what they’d do day-to-day. There’s no context, no real examples, and no connection to impact.
4. No Mention of Salary, Perks, or Culture
There’s no salary range. No benefits. No remote or hybrid option. No culture cues. This signals either disorganization or a lack of respect for candidates’ time and needs.
5. Cold, One-Sided Application Process
“Only shortlisted candidates will be contacted” makes the process feel dismissive. It implies: we’re in control, and we don’t value your effort unless you’re picked.
It’s exactly the kind of line that deters high-quality, high-agency applicants.
6. Zero Personality
There’s no warmth. No video. No voice. No tone. This job post could’ve been written by a bot—and that’s exactly how it reads.
✏️ The Fix:
All of these issues are easy to solve by applying the format we’ve used in the previous section—clear title, real company story, warm intro, specific tasks, transparent perks, and a respectful application flow.
Bonus Tips to Make Your Brand Specialist Job Post Stand Out
Once you’ve nailed the structure, here are a few next-level additions that show candidates you actually care—and that your company is a great place to work.
✅ 1. Add a Security & Privacy Notice for Applicants
Help candidates feel safe and respected from the start. A short line like this builds trust—especially in regions where job scams are common:
🔒 “We take the security and privacy of all job applicants seriously. We’ll never ask for payment, bank details, or personal financial information during any part of the hiring process.”
✅ 2. Mention Leave Days or Flex Time
Don’t just talk about the work—talk about rest. Candidates want to know if your company respects work-life balance.
“Enjoy up to 24 flex days off per year to recharge, reset, and come back stronger.”
✅ 3. Highlight Growth & Training Opportunities
Top candidates are looking for growth, not just a paycheck. Show that you invest in people, not just output.
“You’ll get access to mentorship, learning stipends, and team workshops to help you grow in your role and beyond.”
Even if you’re early-stage and scrappy, a monthly 1:1 check-in and time set aside for learning goes a long way.
✅ 4. Include a Loom Video or Founder Intro
You don’t need a polished video shoot—just a 90-second Loom where the hiring manager says:
- What the company does
- What success looks like in the role
- Why they’re excited to hire for this position
This human touch helps your job post feel personal, transparent, and real.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ 5. Reassure Candidates That You’ll Respond
Don’t ghost people. If you’re using WorkScreen, say so. If you review all applications, say so. Here’s a line you can borrow:
“We review every application carefully and respond to all candidates—because you deserve clarity, no matter the outcome.”
These small touches take less than 5 minutes to include—but they transform the experience for job seekers and help you attract thoughtful, respectful, mission-aligned people.
Should You Use AI to Write Your Job Post?
Lately, everyone seems to be using AI to generate job descriptions—especially platforms like Manatal or Workable, which offer “one-click job post generators.”
Sounds convenient, right?
But here’s the truth:
AI is only as smart as the input you give it.
Used the wrong way, it produces dull, robotic posts that repel top candidates. Posts with zero personality. Zero differentiation. And zero chance of connecting with the kind of brand-minded people you actually want to hire.
❌ The Wrong Way to Use AI
Typing something like this into ChatGPT:
“Write me a Brand Specialist job description for my company.”
…will give you what most job boards are filled with: generic jargon, vague tasks, and a post that sounds like every other one out there.
This attracts passive applicants who don’t care—and pushes away high-agency candidates who want to work somewhere meaningful.
✅ The Right Way to Use AI
Instead of using AI to write for you, use it to refine what you’ve already written.
Here’s how:
🧠 Provide Context + Raw Ingredients
When prompting AI, include:
- A short description of your company and mission
- What the Brand Specialist will actually do
- Your company’s tone of voice (casual, professional, witty?)
- Who the ideal candidate is
- Any benefits, salary, or perks
- A rough draft or bullet-point notes
Then prompt it like this:
“Help me write a job post for our company, Lumen Skincare. We’re hiring a Brand Specialist to oversee creative consistency across our email, web, and product launches. We’re remote-first, and our voice is warm, science-backed, and honest. We offer $60K–$75K, flexible hours, and a learning budget. Our ideal candidate has strong writing skills, a love for design, and experience in DTC or beauty. Here are my notes [paste notes]…”
Let AI turn that into a polished, structured draft—then edit it to sound like you.
✍️ Tip:
You can even feed it one of the good job posts we shared earlier and say:
“Make something like this—but customized to my company.”
That way, you’re using AI as a smart writing partner—not a lazy shortcut.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste Job Description?
✅ Option 1: Conversational, Culture-First Job Description (Best for Startups or DTC Brands)
📌 Job Title: Brand Specialist at [Company Name]
📍 Location: [Remote / Hybrid / City]
💰 Salary: [$XX,XXX–$XX,XXX]
📅 Type: [Full-Time / Part-Time]
🎥 Meet Your Hiring Manager (Loom intro): [Insert Loom or YouTube link here]
Who We Are
At [Company Name], we’re on a mission to [insert your mission in plain language]. Whether we’re [describe what your company creates or sells], building community, or launching new campaigns, our team thrives on storytelling, clarity, and creativity.
As we grow, we’re looking for a Brand Specialist who can help us sharpen our message, elevate our visuals, and ensure that every touchpoint feels like us—from emails and packaging to TikTok and pitch decks.
What You’ll Be Doing
- Own and update our brand guidelines
- Partner with creative, content, and product teams to keep everything aligned
- Review all outgoing content to ensure it meets tone and visual standards
- Help launch new brand campaigns, products, or events
- Monitor brand perception and help track consistency across platforms
What We’re Looking For
- 2–3 years in a branding, creative, or communications role
- Excellent writing and editing skills
- Basic visual literacy (bonus for Canva or Figma experience)
- Experience collaborating with design, content, or marketing teams
- A passion for brand storytelling and consistency
Perks & Benefits
- [Remote-first or Hybrid setup]
- [#] days PTO + [#] paid holidays
- Health, dental, and vision insurance
- Learning stipend or personal development budget
- Flexible working hours and team wellness days
Why This Role Is a Great Fit
You won’t be a cog in the wheel. You’ll help define the brand voice of a growing company—and get real input on how we show up to the world. If you’re detail-oriented, creatively curious, and love building things from scratch, you’ll thrive here.
📥 How to Apply
We use WorkScreen to evaluate candidates based on skill—not just resumes. Click the link below to complete a short branding challenge. Every applicant gets a response.
👉 [Insert WorkScreen Link]
✅ Option 2: Structured Format (Best for Mid-Sized Companies or Agencies)
📌 Job Title: Brand Specialist
📍 Location: [City, State / Remote / Hybrid]
💰 Salary: [$XX,XXX – $XX,XXX]
📅 Type: [Full-Time / Contract / Freelance]
🎥 Watch a 1-Minute Intro from the Hiring Manager: [Insert Loom or YouTube link here]
Job Brief
We’re seeking a Brand Specialist to manage and maintain brand consistency across all channels. This person will work closely with marketing, design, and product teams to ensure our voice and visuals are aligned with business goals and customer expectations.
Responsibilities
- Maintain and evolve internal brand guidelines
- Approve and edit content for tone, language, and brand alignment
- Collaborate with creative teams on campaigns and launches
- Conduct brand audits and gather insights to improve perception
- Support internal initiatives related to employer branding and culture
Requirements
- 2+ years in a brand, marketing, or communications role
- Excellent writing and grammar skills
- Familiarity with tools like Figma, Canva, or Adobe Suite
- Strong attention to detail and consistency
- Ability to juggle multiple projects and meet deadlines
Perks & Benefits
- days PTO + wellness days
- [Health / dental / vision insurance]
- Learning and professional development stipend
- Flexible hours / hybrid working model
- Annual bonus eligibility
📥 How to Apply
We use WorkScreen to evaluate candidates based on real ability, not just keywords. To apply, click the link below and complete a short task. We’ll follow up with every applicant.
👉 [Insert WorkScreen Link]
Ready to Hire? Let WorkScreen Handle the Next Step
Once you’ve written a strong, human-centered job post, the real challenge begins: figuring out who’s actually a good fit.
Resumes alone won’t tell you that. Neither will a flood of generic applications.
That’s where WorkScreen.io comes in.
WorkScreen helps you:
✅ Quickly identify your top candidates
WorkScreen automatically evaluates, scores, and ranks applicants based on real performance—not just past job titles or AI-padded resumes. You get a clear leaderboard of who’s best suited for the role.
✅ Run one-click skill tests that are relevant to the job
Whether you’re hiring a Brand Specialist, a Customer Support Rep, or a Sales Manager, you can test for skills that actually matter in the role—writing, brand consistency, attention to detail, communication, and more.
✅ Eliminate low-effort and AI-generated applications
WorkScreen filters out people using ChatGPT to apply blindly or those who are just spraying resumes without reading the post. You focus only on the most engaged, thoughtful candidates—so you can hire faster and smarter.
You’ve already done the hard work of writing a great job description—let WorkScreen help you protect that effort and make the right hire.
FAQ
Look for a blend of creative, strategic, and collaborative skills. A strong Brand Specialist should have:
- Excellent writing and editing skills (tone, clarity, consistency)
- Visual sensibility (can spot design misalignment, even if not a designer)
- Attention to detail (brand consistency lives in the details)
- Cross-functional communication (they’ll work with design, product, and marketing)
- Customer empathy and brand intuition (they understand how your brand feels to others)
- Bonus: experience with tools like Figma, Canva, or brand asset managers
This role requires both execution and judgment—so soft skills like curiosity, ownership, and thoughtfulness matter just as much as technical know-how.
It varies depending on location, industry, and experience:
- United States: $55,000–$75,000/year on average
- United Kingdom: £30,000–£45,000/year
- Kenya: KES 60,000–100,000/month (based on level and company size)
- Remote Roles: $60,000+ for global DTC brands or funded startups
If you’re hiring for this role, aim for transparency in your salary range—it builds trust and helps attract serious, qualified applicants.
Not exactly. A Brand Specialist focuses on brand identity, voice, consistency, and perception across all touchpoints. A Marketing Specialist is more focused on campaigns, performance metrics, acquisition, and lead generation.
The two roles often collaborate—but branding is about the story; marketing is about the reach.
No, but they should have strong visual taste and the ability to give constructive feedback on creative assets. They don’t need to design in Figma or Photoshop—but they should know when something feels off-brand and be able to communicate why.
