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If you’ve searched for “Communications Director job description,” chances are you’ve landed on a dozen templated articles filled with corporate jargon, bullet points, and buzzwords.
But here’s the problem: none of those posts actually help you attract great talent.
They don’t speak to what high-performing candidates actually care about—vision, leadership, mission, and culture. And they definitely don’t help you stand out in a competitive hiring market.
So if your current job description feels like a formality, it’s time to rethink your approach.
In this guide, we won’t just hand you another list of “duties and responsibilities.” We’ll show you how to write a Communications Director job post that actually attracts qualified, motivated applicants—the kind who can lead your messaging strategy, protect your brand, and elevate your company voice.
👉 Before we dive in, we highly recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It explains why most companies fail to get quality applicants—and how you can avoid those mistakes by crafting job descriptions that connect on a human level.
Let’s get into it.
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What Does a Communications Director Actually Do?
Here’s the human, conversational explanation of what a Communications Director actually does:
A Communications Director is the person who shapes how your company is seen and heard—both inside and outside the business.
They’re in charge of your messaging strategy, media relations, brand reputation, and internal communication. They decide what gets said, how it’s said, and where it’s shared—whether that’s in a press release, a crisis response, or a company-wide announcement.
But this role isn’t just about writing or PR—it’s about leadership. A great Communications Director sets the tone for your brand voice, leads a team of content creators, and helps your company build trust with the public, customers, employees, and investors.
So when you’re hiring for this role, you’re not just looking for someone who can write well. You need someone who can think strategically, manage complex messaging challenges, and lead with clarity—especially in high-pressure moments when every word counts.
Two Great Communications Director Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Option 1: Job Description For Experienced Communications Director
📌 Job Title: Communications Director – Lead Brand Messaging for Harbor & Gray
📍 Location: New York, NY (Hybrid: 3 days in-office)
💼 Job Type: Full-Time
💰 Salary: $120,000 – $145,000 depending on experience
🎥 A Quick Message from Our Co-Founder
Before we dive in, here’s a short video from our Co-Founder, Sarah Liu, on why this role matters and what she’s looking for in our next Communications Director:
👉 [Insert Loom or YouTube Link]
Who We Are
Harbor & Gray is a modern financial services firm helping small businesses navigate everything from tax strategy to long-term growth planning. We work with over 1,200 clients nationwide and are proud to be known not just for our sharp advice—but for how we communicate complex financial ideas in plain, human terms.
As we scale, we’re looking for a Communications Director to lead our messaging strategy, shape our public voice, and help us build deeper trust with clients, team members, and the broader market.
Why This Role Is a Great Fit
This isn’t just about media quotes and newsletters.
You’ll be a core member of the leadership team, advising our executives on how to speak during high-stakes moments, leading a team of content professionals, and guiding the company’s communication strategy across channels.
Your work will shape how we show up in the world—from press releases to pitch decks, internal memos to thought leadership articles. You’ll help us tell our story in a way that builds loyalty, inspires confidence, and positions us as a category leader in the financial space.
What You’ll Do
- Develop and execute a company-wide communications strategy
- Own brand messaging across internal and external channels
- Act as lead writer and editor for executive communications
- Manage PR and media relationships, and proactively pitch stories
- Oversee all press releases, product announcements, and investor updates
- Partner with marketing, legal, and people ops to align messaging
- Lead and grow a small, high-performing comms team
What We’re Looking For
- 6+ years of experience in corporate communications, PR, or brand strategy
- Proven track record leading messaging during growth and change
- Excellent writer with a strong editorial eye and brand voice instincts
- Experience managing comms teams and external PR agencies
- Ability to think clearly in high-pressure moments (e.g., crisis or sensitive topics)
- Confident advising C-level leadership
🎁 Perks & Benefits
- Competitive base salary + annual bonus
- Health, dental & vision insurance (covered 80% by company)
- 401(k) with 4% company match
- 20 PTO days + 10 paid holidays
- Hybrid flexibility (2 remote days/week)
- Professional development stipend ($1,500/year)
🙌 Why You’ll Love Working Here
At Harbor & Gray, communication isn’t an afterthought—it’s part of our DNA.
We obsess over clarity, thoughtfulness, and tone. You won’t have to fight for a seat at the table here—your work will guide how we show up as a company. You’ll work with a leadership team that values emotional intelligence as much as results. And you’ll get the freedom to build a comms function the right way—from strategy down to execution.
This is a high-impact role for someone who wants to shape the voice of a growing company that truly believes in the power of smart, clear communication.
📥 How to Apply
We care about hiring the right person—not just the best résumé.
That’s why we use WorkScreen, a platform that evaluates candidates based on skills, not credentials. To apply, click the link below and complete your quick, structured evaluation:
👉 [Insert WorkScreen Link]
You’ll hear from us whether you move forward or not. We respect your time—and we know great candidates deserve transparency.
✅ Option 2: Job Description For Entry Level Communications Director
📌 Job Title: Communications Lead – Help Shape Our Brand Voice at Harbor & Gray
📍 Location: New York, NY (Hybrid: 3 days in-office)
💼 Job Type: Full-Time
💰 Salary: $75,000 – $95,000 depending on experience
🎥 Meet Your Future Manager
Here’s a quick message from Laura Chen, our VP of Marketing, on why this role matters and how we’ll support your growth in it:
👉 [Insert Loom or YouTube Link]
Who We Are
Harbor & Gray is a modern financial services firm helping small business owners make smarter financial decisions—from taxes to strategic planning. We work with over 1,200 clients across the U.S. and are known for translating complex topics into clear, relatable insights that actually make sense.
Now, we’re looking for a Communications Lead—someone who’s a strong writer, a clear thinker, and passionate about storytelling—to help us shape how our brand sounds, feels, and connects with people.
Why This Role Is a Great Fit
This is a rare chance to step into a leadership-track role where you can grow fast—without needing 10+ years of experience.
You’ll work directly with our VP of Marketing and collaborate closely with senior leadership to craft clear, trustworthy communication across all parts of the business—from press releases to social posts to internal memos.
We don’t expect you to have it all figured out—but we do expect hunger to learn, drive to grow, and the confidence to speak up with ideas that challenge the status quo.
What You’ll Do
- Draft and edit communications across multiple channels (internal + external)
- Support press outreach and help manage relationships with media contacts
- Own our brand voice guidelines and help others use them consistently
- Assist in building executive comms (emails, memos, social)
- Partner with the marketing team on messaging for product launches and campaigns
- Research and recommend opportunities for thought leadership, press, or content
What We’re Looking For
- 2–4 years of experience in communications, marketing, PR, or related roles
- Exceptional writing and editing skills—especially for clarity and tone
- Curious, thoughtful, and emotionally intelligent
- Comfortable asking questions, taking feedback, and collaborating cross-functionally
- Familiarity with brand building, content strategy, or media relations is a plus—but not required
- Passion for communication, and a desire to grow into a senior role
🎁 Perks & Benefits
- Competitive base salary + annual performance bonus
- Health, dental & vision insurance (covered 80% by company)
- 401(k) with 4% company match
- 18 PTO days + 10 paid holidays
- Hybrid flexibility (2 remote days/week)
- Professional development stipend ($1,200/year)
- Monthly wellness reimbursement ($75)
🙌 Why You’ll Love Working Here
At Harbor & Gray, communication is core to who we are.
You won’t be stuck churning out newsletters or social captions. You’ll be part of big-picture conversations—working alongside decision-makers, shaping strategy, and building a career you’re proud of.
We care about mentorship. We care about clarity. And we believe smart, clear communication builds real trust—with customers, with teammates, and with the world. If you’re passionate about messaging, ready to grow, and want your work to matter—this is the place.
📥 How to Apply
We believe great people don’t always look perfect on paper. That’s why we use WorkScreen, a fair and structured way to evaluate candidates based on skills—not just resumes.
Click the link below to complete your short application:
👉 [Insert WorkScreen Link]
You’ll hear back from us either way. We respect your time and are excited to get to know you.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Communications Director Job Posts Work
Let’s take a closer look at why both versions of the Harbor & Gray Communications job descriptions are effective—so you can apply the same principles to other roles.
✅ What Makes These Job Posts So Effective?
1. Clear, Specific Job Titles
Instead of using something vague like “Communications Role” or “Marketing Director,” both titles are highly descriptive:
- “Communications Director – Lead Brand Messaging for Harbor & Gray”
- “Communications Lead – Help Shape Our Brand Voice at Harbor & Gray”
They don’t just name the job—they tell the candidate what they’ll do and why it matters. This immediately attracts qualified applicants while filtering out the wrong ones.
2. Warm, Human Introductions
Both job posts start with context—not checklists.
The intro explains why the role exists, what kind of impact it has, and what kind of person the team is excited to work with. This builds connection and helps the reader feel like they’re stepping into a real conversation—not a corporate form letter.
3. Video Element for Trust and Connection
By adding a short Loom or YouTube video from a hiring manager or leader, the company immediately humanizes the process. Candidates can hear the tone, see the people they’d work with, and get excited.
This single element alone sets these posts apart from 99% of job listings online.
4. Company Description Feels Real
The “Who We Are” section is specific. It reflects the voice, mission, and focus of Harbor & Gray—not just a generic placeholder. It also avoids jargon and sounds like a real person wrote it.
This helps candidates quickly determine if they resonate with the company before reading further.
5. Clear Separation Between “Why This Role Is a Great Fit” and Perks
Most job posts either combine these two or skip one entirely.
Here, the “Why This Role Is a Great Fit” section explains the opportunity, ownership, growth potential, and impact. Meanwhile, the Perks & Benefits section outlines the tangible rewards.
This gives candidates both an emotional reason and a practical reason to apply.
6. Flexible, Inclusive Requirements
In the second version, it’s clear that the company is open to someone who’s still growing. Phrases like:
“Familiarity with brand building is a plus—but not required”
…signal that what matters most is mindset, not just credentials.
That widens the talent pool while still setting a high bar.
7. Respectful and Transparent Hiring Process
The WorkScreen-powered “How to Apply” section makes it clear:
- Every application will be reviewed
- Candidates will hear back, regardless of outcome
- Applicants are judged by skill—not just their resume
This shows the company values people, respects their time, and is serious about finding the right fit—not just checking boxes.
Example of a Bad Communications Job Description (And Why It Fails)
Let’s look at the kind of job post that many companies still use—and why it turns away the very candidates they hope to attract.
❌ Bad Job Post Example: Communications Director
Job Title: Communications Director
Company: Acme Corporation
Job Type: Full-Time
Location: New York, NY
Deadline: June 30, 2025
Job Summary
Acme Corporation is seeking a Communications Director to manage internal and external communication efforts. The successful candidate will be responsible for overseeing messaging strategies and coordinating with relevant departments.
Key Responsibilities
- Manage day-to-day communications
- Draft internal and external messaging
- Handle media inquiries and press releases
- Ensure consistency of brand voice
- Collaborate with executive leadership
Requirements
- Bachelor’s degree in Communications or related field
- 5+ years of experience
- Strong writing and editing skills
- Familiarity with digital communication platforms
How to Apply
Interested candidates should submit a resume and cover letter to hr@acme-corp.com. Only shortlisted candidates will be contacted.
🚨 Why This Job Post Falls Flat
1. The Title Says Nothing Memorable
“Communications Director” is accurate—but lifeless. It doesn’t mention what makes the company or the opportunity special. It’s the kind of title you scroll right past on job boards.
2. No Context or Connection in the Introduction
There’s no story, no mission, no emotional hook. The summary is flat and formulaic. It doesn’t explain why the role exists, who they’ll work with, or what the broader impact is.
3. Missing Company Personality
There’s no insight into what Acme Corporation actually does, what they care about, or what kind of team culture exists. For a communications role—where storytelling is critical—that’s a big miss.
4. Responsibilities Are Vague
“Manage day-to-day communications” could mean anything. There’s no sense of ownership, leadership, or strategic value. The list feels generic and unengaging.
5. No Mention of Salary or Perks
Not including compensation signals a lack of transparency. And leaving out benefits makes the post feel transactional. High-performing candidates want to know how they’ll be valued—not just what’s expected of them.
6. Dismissive Application Instructions
“Only shortlisted candidates will be contacted” is cold and discouraging. It makes the process feel one-sided—and makes the company seem like they don’t value applicants’ time or effort.
7. Zero Personality in the Call to Action
The final sentence reads like a formality, not an invitation. There’s no warmth, no excitement, and no encouragement. It doesn’t motivate someone to hit “apply.”
This kind of job post doesn’t attract top talent—it repels them. Luckily, avoiding these mistakes is simple once you follow the modern, human-first structure we’ve shared.
Bonus Tips to Make Your Job Post Stand Out
Once you’ve nailed the basics—clear title, warm intro, and thoughtful structure—these final touches can give your job post a real edge. They’re simple to add, but they go a long way in showing candidates that your company is modern, thoughtful, and worth applying to.
✅ Tip 1: Add a Security & Privacy Notice
In today’s hiring landscape, job scams are on the rise. Including a short privacy disclaimer can instantly build trust and help serious candidates feel safe.
What to write:
“We take the security and privacy of all job applicants seriously. We will never ask for payment, bank details, or personal financial information during any part of the hiring process.”
It may seem small, but this one line signals integrity—and separates your company from shady postings online.
✅ Tip 2: Mention Leave Days and Flex Time
Top candidates value their time as much as their salary. If you offer generous PTO, mental health days, or flexible work schedules, say so. It shows you care about long-term wellbeing—not just output.
Example phrasing:
“Enjoy up to 24 flex days off per year—so you can recharge and come back stronger.”
Even just naming your time-off policy in plain English makes the role more appealing.
✅ Tip 3: Highlight Training & Growth Opportunities
Ambitious candidates want to grow. If you offer mentorship, L&D budgets, or promotion paths, highlight them.
Example phrasing:
“We invest in your growth. From day one, you’ll have access to mentorship and $1,500/year in professional development support.”
This kind of detail tells candidates you see them as long-term teammates—not just a short-term hire.
✅ Tip 4: Include a Loom or YouTube Video
A short video from the hiring manager or team lead helps candidates put a face to the post. It doesn’t need to be fancy—just honest.
Use it to say:
- Why this role matters
- What kind of teammate you’re looking for
- What applicants can expect from the hiring process
It’s one of the easiest ways to stand out from every other text-heavy job post.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Make Your Hiring Process Clear
If you’re using WorkScreen or another evaluation tool, explain it. If you reply to all applicants, say so. The more transparent you are, the more confident high-quality candidates will feel about applying.
Example phrasing:
“We review every application and reply to all candidates—because we respect your time. We also use WorkScreen to make sure you’re evaluated based on real strengths, not just resume buzzwords.”
Should You Use AI to Write Job Descriptions?
AI tools can help you move faster—but when it comes to writing job descriptions, speed without strategy usually leads to one thing: boring, generic posts that attract the wrong people.
Let’s talk about the wrong way to use AI, the smarter way to use it, and how to make sure your job post still sounds like you.
⚠️ The Wrong Way to Use AI
You open up ChatGPT or another tool and type:
“Write me a job description for a Communications Director.”
What you’ll get is a post that looks… fine.
It checks the boxes. It has bullet points. It lists responsibilities. But it has no personality. No story. No connection to your company’s actual mission, values, or culture.
The result?
- You attract low-effort, quantity-over-quality applicants
- You sound like every other company using the same templates
- You miss out on candidates who would have applied—if your post felt more real
✅ The Smarter Way to Use AI (With a Human Touch)
AI works best when you give it real context. That means feeding it the raw ingredients of your job post—so it can help you polish and structure your own ideas.
Here’s how to do that right:
🧠 Start with real info:
- What your company actually does
- The tone and culture you want to reflect
- What this role will really do day-to-day
- The kind of person you’re hoping to attract
- Your salary range, benefits, and growth opportunities
- A rough outline of how your hiring process works
📝 Example AI Prompt to Use:
“Help me write a Communications Director job post for our company, Harbor & Gray.
We help small businesses with strategic financial services.
Our tone is warm, clear, and people-first—not corporate.
The role is about leading messaging, press, and internal comms.
Our ideal candidate is strategic, emotionally intelligent, and great under pressure.
Salary is $120K–$145K. We offer hybrid work, mentorship, and 20 PTO days.
We use WorkScreen to assess candidates fairly.
Here are some rough notes I’ve written: [Insert bullet points or draft sections].
Make it sound human and compelling—not like a template.”
Let AI clean it up, suggest better phrasing, and format it—but always review and rewrite to sound like your brand.
Final Word on AI:
AI can help you refine your job post, but it shouldn’t be the author.
You still need to add your tone, your values, and your vision—because that’s what the best candidates are reading between the lines.
When in doubt, go human first, AI second.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Copy-Paste Job Description Templates for Fast Use
We get it. Sometimes you just need something quick.
Maybe you’ve already read through this guide, understand what makes a strong job post, and now you just need a solid foundation you can copy, paste, and customize in a few minutes.
That’s what this section is for.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational, Culture-First Job Description Template
📌 Job Title: Communications Director – Help Shape Our Brand Voice
📍 Location: [Location]
💼 Job Type: [Job Type]
💰 Salary: [$XX,000 – $YY,000]
🎥 Meet the Hiring Manager
Before we dive in, here’s a short video from [Hiring Manager’s Name] on why this role matters and what they’re looking for:
👉 [Insert Loom or YouTube Link]
Who We Are
At [Company Name], we believe communication is more than a function—it’s a superpower.
We’re a [brief description of what the company does, e.g., “fast-growing SaaS company helping nonprofits manage donations more effectively”]. Our team is passionate about clarity, transparency, and building a brand that people actually trust.
Now, we’re hiring a Communications Director to lead how we show up—internally, externally, and everywhere in between.
Why This Role Is a Great Fit
This isn’t just about press releases and blog posts.
You’ll be part of high-level conversations, advise executives, and help build a public voice that actually reflects who we are. If you’re a strategic thinker, a clear writer, and someone who understands how powerful great messaging can be—you’ll thrive here.
What You’ll Be Doing
- Lead all internal and external communications
- Build brand messaging, tone, and guidelines
- Manage executive communications and PR strategy
- Handle crisis comms and sensitive messaging when needed
- Oversee media outreach and relationship building
- Mentor and guide junior comms team members
- Work cross-functionally with Marketing, People Ops, and Leadership
What We’re Looking For
- 5+ years of experience in communications, public relations, or editorial roles
- Strong writing, editing, and storytelling skills
- Experience leading messaging in fast-moving environments
- Comfortable working closely with executives
- Emotionally intelligent, clear under pressure, and highly collaborative
Perks & Benefits
- [Health, dental, and vision insurance]
- [Flexible PTO or X paid vacation days]
- [401(k) match or stock options]
- [Professional development stipend]
- [Remote/hybrid flexibility]
How to Apply
We use WorkScreen to ensure a fair, skill-based process. You’ll complete a short evaluation designed to highlight your strengths—not just your résumé.
👉 Apply here: [Insert WorkScreen Link]
We review every application and respond to all candidates.
📋 Option 2: Structured “Job Brief + Responsibilities + Requirements” Template
Job Title: Communications Director
Location: [Location]
Salary: [$XX,000 – $YY,000]
Job Type: [Job Type]
🎥 Watch Before You Apply
Here’s a quick message from [Hiring Manager Name] explaining the role and what kind of teammate we’re looking for:
👉 [Insert Loom or YouTube Link]
Who We Are
[Company Name] is a [brief description of company]. We believe that great communication builds trust, alignment, and long-term success. Our team is growing, and we’re looking for a Communications Director who can help us craft messaging that reflects our values and vision.
Job Brief
We’re seeking a Communications Director to lead company-wide messaging efforts across internal, external, and executive channels. This person will be responsible for building our brand voice, managing PR, and crafting communications that drive clarity, trust, and alignment.
Responsibilities
- Develop and implement communication strategies
- Manage press releases, media outreach, and brand reputation
- Oversee internal comms and executive messaging
- Build systems for consistent brand voice across teams
- Train and guide team members in writing and messaging best practices
- Monitor and respond to public sentiment when needed
Requirements
- 5+ years in communications, PR, or editorial roles
- Proven writing and editing excellence
- Strong stakeholder and team leadership skills
- Ability to work under pressure and in sensitive contexts
- Experience building comms frameworks in a fast-moving environment
Perks & Benefits
- [Competitive base salary]
- [Health, dental, and vision insurance]
- [401(k) or stock options]
- [Generous PTO policy]
- [Remote or hybrid flexibility]
- [L&D stipend or coaching access]
How to Apply
We use WorkScreen to evaluate candidates based on what they can actually do—not just where they’ve worked.
Click here to apply:
👉 [Insert WorkScreen Link]
We respond to every application and respect your time throughout the process.
Let WorkScreen Handle the Next Step of Hiring
Once you’ve written a great job post, the next challenge is filtering through applicants and finding the ones who are actually qualified—not just the ones who know how to write a polished résumé.
That’s where WorkScreen comes in.
✅ Why Use WorkScreen After Posting Your Job?
Once your job post is live, WorkScreen helps you move from guesswork to clarity—fast.
Here’s how:
🔍 Quickly Spot Top Talent
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
🧪 Test for Real-World Skills in One Click
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
🛡️ Eliminate Low-Effort or AI-Generated Applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
👇 Ready to Make Your Hiring Process Smarter?
Post your job with WorkScreen, share the link with candidates, and let our platform automatically evaluate, filter, and rank applicants—so you focus on the ones that are actually worth your time.
start your smarter hiring process today.
FAQs – Communications Director Job Description
A great Communications Director brings more than just writing ability. Look for these skills:
- Strategic thinking: They should be able to shape long-term messaging plans, not just react to day-to-day needs.
- Crisis communication: Experience handling high-stakes or sensitive issues with clarity and calm is critical.
- Media relations: They should know how to pitch stories, build press relationships, and manage public perception.
- Executive communication: Look for someone who can confidently write and speak on behalf of senior leaders.
- Team leadership: If they’ll be managing people, they should be able to guide others, give feedback, and protect quality.
- Emotional intelligence: Communication is about people. Great comms leaders understand tone, nuance, and timing.
Salaries vary by company size, location, and industry—but here’s a general breakdown for 2025:
- Small companies / startups: $90,000 – $115,000
- Mid-sized companies: $115,000 – $140,000
- Enterprise-level / public companies: $140,000 – $175,000+
- Nonprofits or education: $80,000 – $110,000
Location matters too—roles in major cities like New York or San Francisco tend to offer higher compensation.
Yes. While the two roles often collaborate, their focus is different:
- A Communications Director owns brand messaging, internal communication, press relations, crisis management, and company voice.
- A Head of Marketing focuses on lead generation, campaign strategy, performance metrics, and growth.
In short: Marketing drives demand. Communications shapes perception. At some companies, one person does both—but as you grow, they usually split.
Not necessarily. Agency experience can be valuable—especially if the person has managed multiple clients, worked in high-pressure environments, or led external comms strategy.
But in-house experience can be just as powerful—especially if they’ve worked cross-functionally, partnered with executives, or led internal messaging efforts during change.
What matters most is whether they’ve owned messaging at scale, navigated complex communication moments, and can think beyond tactical tasks.
