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If you’ve Googled “Communications Specialist job description,” chances are you’ve seen the same copy-paste templates show up across dozens of websites. You know the type—bullet points, corporate jargon, no personality, and no real insight into what makes a great communications hire.
But here’s the thing: You’re not just looking for someone who can “write press releases.” You’re looking for someone who can tell your story, build trust with your audience, and elevate your brand voice across every channel.
That’s why this article goes beyond generic job posts. We’ll show you how to write a communications specialist job description that actually attracts the right candidates—those who are not only qualified on paper, but also aligned with your mission, your tone, and your culture.
Before we dive in, we also recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ —it explains why most companies miss the mark and how you can stand out in a sea of sameness.
Let’s get into it.
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What Does a Communications Specialist Actually Do?
A Communications Specialist is someone who helps your brand speak clearly, consistently, and effectively—both internally and externally. Their job is to shape your message and make sure it reaches the right people, at the right time, in the right tone.
That might mean writing press releases, managing email campaigns, responding to media inquiries, updating website content, or supporting internal communications like team newsletters. But it’s more than just writing tasks.
A great communications hire knows how to:
- Understand your audience
- Translate complex ideas into plain language
- Keep your messaging aligned with your brand values
They often work closely with marketing, HR, leadership, and even customer support to make sure your communication—whether public-facing or internal—is clear, strategic, and impactful.
In short: they help you say the right things in the right way—and that’s a big deal.
Two Great Communications Specialist Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Option 1: Job Description For Experienced Candidates
Job Title: Senior Communications Specialist – Help Us Share Stories That Matter
Location: New York, NY (Hybrid) | Full-Time
Salary: $75,000 – $90,000 per year (Based on Experience)
🎥 Meet Your Hiring Manager
Before we tell you more, here’s a quick video from our Head of Communications, Maya Thompson, sharing what we’re looking for and what it’s like to work here.
👉 [Insert Loom or YouTube Link]
Who We Are
We’re Brightwell, a fintech company helping global workers access, send, and manage their money safely—no matter where they are in the world. Our mission is simple: give people financial control and freedom.
From seafarers sending money to their families, to global companies with mobile workforces, our tools are built to make financial access easy, secure, and human-centered. Based in Atlanta, we’re a team of 100+ builders, thinkers, and storytellers—and now we’re hiring a Senior Communications Specialist to help us share our story.
What You’ll Do
You’ll work closely with leadership, product marketing, and people ops to ensure our messaging is consistent, on-brand, and strategically aligned. Whether it’s launching new initiatives, handling sensitive internal updates, or shaping our external voice—you’ll be the person who keeps us clear and compelling.
- Write press releases, media kits, and brand stories
- Own internal communication strategies and tools
- Support crisis comms and leadership messaging
- Pitch stories to media and manage interview coordination
- Collaborate with HR to ensure internal culture messaging reflects our values
What We’re Looking For
- 3+ years in communications, PR, or corporate comms
- Strong writing/editing skills with a knack for clarity
- Experience aligning messaging across departments
- Bonus: Experience in fintech or regulated industries
- Able to translate technical ideas into human stories
Why This Role Is a Great Fit
This is not a back-office writing job. You’ll be at the center of how we’re perceived—internally and externally. If you love finding the right words, solving communication challenges, and crafting messaging that earns trust, this is a chance to make a meaningful impact inside a fast-moving fintech company.
Perks and Benefits
- Hybrid work schedule with 2 in-office days per week
- 100% employer-paid health, dental, and vision
- 401(k) with 4% match
- 15 PTO days + paid holidays
- Annual learning stipend ($1,500 per year)
- Wellness reimbursement and mental health support
How to Apply
We use WorkScreen.io to make our hiring process faster, fairer, and more focused on skills—not just resumes. Click the link below to complete a short, structured evaluation.
👉 [insert link here]
✅ Option 2: Job Description For Entry-Level or Trainable Candidates
Job Title: Junior Communications Assistant – Help Tell the Story of a Mission-Driven Brand
Location: Phoenix, AZ | Remote-Friendly | Full-Time
Salary: $42,000 – $52,000 per year
🎥 Meet Your Hiring Manager
Here’s a quick intro from our Director of Brand Communications, Jordan Lee, explaining why this role is perfect for someone looking to grow in the field.
👉 [Insert Loom or YouTube Link]
Who We Are
We’re RiseWell, a wellness company focused on radically clean oral care. No fluoride. No toxins. No BS. Just scientifically-backed products designed to actually work—while keeping your health (and microbiome) in check.
Founded by a dentist and a wellness-obsessed entrepreneur, we’ve grown from a passion project to a beloved DTC brand. We’re now looking for a Junior Communications Assistant to help amplify our voice, support our community messaging, and grow with us.
What You’ll Do
This is a learn-on-the-job role. You’ll support our team across internal and external communication tasks—no need to have years of experience, just the drive to learn and grow.
- Help write email content, blog posts, and customer updates
- Coordinate timelines and communication calendars
- Assist with media outreach and PR efforts
- Support team communications, from launch updates to internal FAQs
- Keep brand tone consistent across touchpoints
What We’re Looking For
- Strong writing and organizational skills
- Great attention to detail
- Comfortable working in a startup-paced environment
- Bonus: Familiarity with content platforms like Notion, Mailchimp, or Canva
Why This Role Is a Great Fit
If you’re hungry to break into communications but don’t know where to start, this is it. You’ll be working directly with senior team members, getting feedback, and building a real portfolio of impactful projects. We care about helping you grow—and if you’re the kind of person who takes initiative, asks smart questions, and genuinely wants to improve, you’ll thrive here.
Perks and Benefits
- Fully remote-friendly work environment
- Free RiseWell products shipped monthly
- Health, dental, and vision plans
- $500 annual learning stipend
- 14 days paid time off + company-wide wellness days
- Opportunity to attend industry events and trainings
How to Apply
We use WorkScreen.io to evaluate candidates based on potential—not just background. Click the link below to complete a short, fair, skill-based application.
👉 [Insert Link Here]
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Communications Specialist Job Posts Actually Work
Here’s a breakdown of what makes both the experienced and entry-level communications job descriptions compelling, clear, and effective.
✅ 1. The Job Titles Are Clear and Purpose-Driven
Instead of saying just “Communications Specialist,” the titles add real context:
- “Senior Communications Specialist – Help Us Share Stories That Matter”
- “Junior Communications Assistant – Help Tell the Story of a Mission-Driven Brand”
These titles instantly show what the role involves and why it matters. This increases relevance and signals to the right kind of candidate that this job is worth clicking on.
✅ 2. The Intro Video Builds Trust
Adding a Loom or YouTube video from the hiring manager gives the post a personal touch. It creates human connection and sets the tone for the relationship ahead. Candidates get to hear directly from the person they might work with—something that makes a big difference in who applies.
✅ 3. The Company Descriptions Are Specific and Human
Instead of giving instructions like “Write about your company,” the job posts describe real companies (Brightwell and RiseWell) with clear missions, tone, and values. This helps candidates immediately assess whether they’re aligned—making your hiring process more efficient from the start.
✅ 4. The Responsibilities Sections Show Impact, Not Just Tasks
Rather than listing generic duties, the descriptions explain what those tasks mean in the context of the company’s mission:
- “You’ll be the voice behind the message”
- “Help amplify our voice, support our community messaging”
This tells candidates how their work contributes to the bigger picture—and that’s what top talent cares about.
✅ 5. The Application Process Is Respectful and Modern
Both roles explain that the company uses WorkScreen to evaluate applicants based on real-world skills, not just resumes. That’s a refreshing shift from the cold “only shortlisted candidates will be contacted” approach.
This shows respect for the applicant’s time, increases fairness, and reduces drop-off rates during the process.
✅ 6. Perks and Benefits Are Listed Separately
Candidates want clarity—not buried information. By separating perks from the “why this role is a great fit” section, it’s easy for applicants to scan for what matters to them (healthcare, learning stipend, wellness days, etc.) without losing the flow of the pitch.
✅ 7. The Tone Is Friendly, Clear, and Human
There’s no stiff HR speak or overuse of buzzwords. These posts talk like real people. The tone is warm, respectful, and energizing—exactly what today’s job seekers want to feel when reading a job post.
Example of a Bad Communications Job Description (And Why It Fails)
Job Title: Communications Officer
Company: Global Impact Network
Job Type: Full-Time
Location: Washington, D.C.
Salary: Not Disclosed
Job Summary:
The Communications Officer will be responsible for coordinating internal and external communications. The successful candidate will work with multiple departments to ensure consistency of messaging and brand representation.
Responsibilities:
- Write and edit communications materials
- Manage press releases and media outreach
- Coordinate with stakeholders for timely updates
- Support social media and website content management
Requirements:
- Bachelor’s degree in Communications or related field
- 3–5 years experience in communications or public relations
- Proficiency in Microsoft Office and social media tools
- Excellent writing and editing skills
How to Apply:
Send your resume and cover letter to hr@globalimpact.net. Only shortlisted candidates will be contacted.
⚠️ Why This Job Post Falls Flat
❌ 1. The Job Title Is Too Generic
“Communications Officer” is vague. It doesn’t clarify whether the role is senior or junior, or what kind of communications the company specializes in—PR, internal, digital? It lacks purpose and doesn’t attract mission-driven applicants.
❌ 2. There’s No Personality in the Intro
“Job Summary” reads like it was pulled from a 2005 HR handbook. There’s no mention of the company’s mission, team culture, or why the role exists. The reader has no emotional connection—and no reason to care.
❌ 3. No Salary Transparency
Omitting salary in today’s hiring environment makes your post look outdated and untrustworthy. Candidates now expect to know whether the opportunity is financially viable before they invest time applying.
❌ 4. The Responsibilities Are Generic
Phrases like “manage press releases” or “coordinate with stakeholders” are vague and overused. They don’t tell the candidate what a day in the role actually looks like—or what kind of impact they’ll have.
❌ 5. No Culture, No Values
There’s zero mention of what it’s like to work at Global Impact Network. What’s the team dynamic like? What are their values? Do they promote from within? This omission makes the company feel faceless and interchangeable.
❌ 6. The Hiring Process Feels Cold
“Only shortlisted candidates will be contacted” tells the applicant: we might ghost you. In contrast, modern job posts should reassure candidates that their effort will be respected—even if they’re not selected.
❌ 7. The Call to Action Is Weak
There’s no energy, no encouragement, and no reason to act now. “Send your resume and cover letter” feels like a transaction—not an invitation.
Bottom line?
This post might check the boxes, but it does nothing to inspire, connect, or persuade. Great candidates will skip right over it—and the company will miss out on top talent without even realizing it.
Bonus Tips to Make Your Job Description Stand Out
Once you’ve got the basics down—clear title, warm intro, specific responsibilities, and a respectful process—there are a few small touches that can make a big difference. These are the details that top candidates notice (and remember).
✅ 1. Add a Clear Security & Privacy Notice
Candidates want to feel safe when applying. Add a short statement like this at the bottom of your job post:
“We take the security and privacy of all job applicants very seriously. We will never ask for payment, financial details, or personal data beyond what’s required to assess your application. If something feels off, please contact us directly.”
This builds trust and shows you’re a legitimate, thoughtful employer.
✅ 2. Mention Time Off or Flex Days
People care about work-life balance. Mentioning even a few flexible days or PTO early on makes your role more attractive.
Try something like:
“Enjoy up to 24 flex days off per year to recharge, reset, and come back stronger.”
Or:
“We offer paid holidays, mental health days, and generous PTO—because rest is part of doing your best work.”
✅ 3. Highlight Growth and Training Opportunities
Candidates want more than a paycheck—they want progress. If you offer mentorship, workshops, shadowing, or even just the chance to learn by doing, say so.
Example:
“You’ll get access to 1:1 mentorship, real feedback loops, and room to grow within the team. We invest in your development from day one.”
Even if you’re hiring entry-level, framing the role as a launchpad can pull in ambitious, long-term candidates.
✅ 4. Include a Loom or Video From a Team Member
This is one of the most overlooked ways to build trust. Candidates love seeing the human side of your team.
- Ask the hiring manager or team lead to record a short video saying who they are, what they’re looking for, and why the role matters.
- You don’t need a fancy setup—just clear audio, genuine energy, and a Loom or YouTube link.
Drop it right under the job title or before the “Who We Are” section to catch attention early.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ 5. Say Something Real in Your Call to Action
Avoid ending with “Apply now.” Make it human. Speak to the person reading.
Try:
“If you’re excited about telling meaningful stories and want to grow with a brand that actually values your voice—we’d love to meet you.”
Or:
“Don’t worry if you don’t check every box. If this sounds like your kind of team, apply. We’ll take the time to get to know you.”
This small tweak sets a tone that top talent really appreciates.
A Quick Word on Using AI for Job Descriptions
You’ve probably seen job boards and hiring tools brag about “1-click AI-generated job posts.” And sure, it sounds like a time-saver. But here’s the reality:
🚨 The Problem with Letting AI Write the Whole Thing
If you copy-paste a prompt like “Write a Communications Specialist job description,” here’s what you’ll get:
- Buzzwords like “fast-paced environment” and “cross-functional teams”
- Bullet points with zero context
- A post that sounds like it was written by a robot—for robots
And what happens then?
You attract low-effort, mass-apply candidates who aren’t actually excited about your company or the role. Worse, your post blends in with every other job description on the internet.
✅ The Smarter Way to Use AI
We’re not saying don’t use AI. Just use it intentionally.
AI is great for polishing, organizing, and refining—but it needs your input first.
Here’s how to use it properly:
🛠 Start with your own notes:
Write a few bullet points about the role, the team, and why it matters.
💡 Then prompt the AI like this:
“Help me write a job post for our company, Brightwell. We’re hiring a Senior Communications Specialist to help us manage internal and external messaging across press, leadership updates, and internal channels. Our culture is transparent, fast-moving, and mission-driven, and we want to attract candidates who are proactive, trustworthy, and skilled communicators. We offer hybrid work, paid leave, healthcare, and a $1,500 annual learning budget. We use WorkScreen to evaluate skills fairly and respectfully. Here are a few notes I’ve written to get you started: [paste your notes] ”
📎 You can also say:
“Here’s a job post I really like—help me write something in a similar tone.”
Once AI gives you a draft, tweak it for voice, culture, and clarity. Don’t publish it raw.
Bottom Line:
Let AI assist you, not replace you. Candidates can feel the difference—and your best applicants are only going to apply to roles that feel human, thoughtful, and aligned.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need a Quick Copy-Paste Job Description?
We get it—sometimes you just need something fast.
Maybe you’ve read through this guide and know what a strong job post looks like, but you still want a solid starting point you can copy, paste, and tailor to your company.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Communications Specialist – Help Us Shape a Meaningful Brand Voice
Location: [Location] | Remote-Friendly | [Job Type]
Salary: [$X – $Y per year]
🎥 Meet Your Hiring Manager
Here’s a short video from [Hiring Manager Name] explaining what we’re looking for and what it’s like to work with us.
👉 [Insert Video Link]
Who We Are
We’re [Company Name]—a team of creative problem-solvers, writers, and communicators on a mission to help people understand what we do and why it matters. Whether we’re communicating with customers, partners, or internal teams, we believe great messaging is what builds trust—and we’re looking for someone to help us do that even better.
What You’ll Do
This is a dynamic role for someone who thrives on storytelling, clarity, and collaboration.
- Write and edit press releases, announcements, newsletters, and blog posts
- Support internal communication efforts across departments
- Coordinate and maintain a content calendar
- Collaborate with leadership, HR, and marketing to align messaging
What We’re Looking For
- Excellent writing and editing skills
- Ability to adapt tone and messaging for different audiences
- Strong organizational skills and attention to detail
- Bonus: Familiarity with tools like [Insert Communication or Content Tool]
Why This Role Is a Great Fit
This isn’t a “just send out press releases” job. It’s a chance to shape how people experience your brand—internally and externally. You’ll have a say in messaging decisions, contribute to brand storytelling, and be part of a team that values thoughtful, intentional communication.
Perks and Benefits
- Paid time off, mental health days, and company holidays
- Health, dental, and vision insurance
- Learning stipend or training budget
- Remote work flexibility and a supportive team culture
How to Apply
We use WorkScreen.io to make our hiring process faster and more focused on real skills—not just polished resumes. Click the link below to complete your short, structured application.
👉 [Insert WorkScreen Link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
Job Title: Communications Specialist
Location: [Location]
Salary: [$X – $Y per year]
Job Type: [Job Type]
🎥 Watch This First
Here’s a quick video from [Hiring Manager Name] explaining what this role is about and how to succeed in it.
👉 [Insert Video Link]
Who We Are
[Company Name] is a growing organization focused on delivering meaningful [products/services] to [your audience/customers/clients]. Communication plays a huge role in how we operate, how we connect with people, and how we share our mission—and we’re excited to bring on a new team member who can help us do that with clarity and care.
Job Brief
We’re hiring a Communications Specialist to manage messaging across internal and external platforms. You’ll help us tell our story clearly and consistently—whether through media outreach, internal updates, or customer-facing content.
Responsibilities
- Create and edit written materials including press releases, blog posts, and announcements
- Support internal communication efforts across teams
- Maintain and execute a communications calendar
- Ensure consistency in tone, message, and branding
Requirements
- Strong writing and editing skills
- Excellent organizational and collaboration skills
- Ability to communicate across departments
- Bonus: Experience with tools like [Insert Email, Content, or Comms Platform]
Perks and Benefits
- Paid vacation and holidays
- Health, dental, and vision insurance
- Learning & development opportunities
- Remote work options available
How to Apply
We use WorkScreen.io to evaluate candidates based on real-world skills. Click the link below to start your structured application—it’s short, fair, and gives everyone a genuine shot.
👉 [Insert WorkScreen Link]
What Happens After You Write the Job Post? Let WorkScreen Handle the Rest
Let WorkScreen Handle the Rest.
Writing a great job post is just the first step. The real challenge? Figuring out who’s actually a good fit once the applications start rolling in.
That’s where WorkScreen.io comes in.
Here’s how WorkScreen helps you hire smarter:
✅ Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
✅ Easily administer one-click skill tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
✅ Eliminate low-effort applicants (and AI copy-pasters)
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
based on ability, not assumptions
✨ Whether you’re hiring for a Communications Specialist or any other role, WorkScreen helps you hire based on ability, not assumptions.
Frequently Asked Questions - Communications Specialist Job Description
Look for more than just writing ability. A strong communications specialist should also have:
- Strategic thinking: They need to understand the bigger picture behind messaging.
- Audience awareness: The ability to tailor tone and language depending on who they’re speaking to.
- Project management: They often juggle multiple deadlines and stakeholders—so being organized is critical.
- Emotional intelligence: Great communicators know when to push, when to pause, and how to deliver messages that land well in sensitive situations.
- Brand alignment: They should be able to internalize your company’s voice and values, and reflect them across all communication touchpoints.
Salaries vary based on experience, location, and industry.
- Entry-level roles typically range from $45,000 to $60,000 per year.
- Mid-level specialists can expect $60,000 to $80,000.
- Senior or strategic roles may command $85,000 to $110,000+, especially in sectors like tech, finance, or healthcare.
Remote flexibility, benefits, and equity may also impact compensation.
While both roles involve messaging, their focus is different.
- A Communications Specialist is focused on clarity, consistency, and trust—internally and externally. They often work on press releases, internal updates, brand voice, and reputation management.
- A Marketing Specialist is focused on growth and conversion—using messaging to drive traffic, leads, or sales.
Think of comms as “what we say and how we say it,” and marketing as “how we get people to act.”
If your company is growing fast, launching new products, going through change, or has more than one department trying to “own the message,” it’s time. You want someone who can keep your tone, values, and storytelling consistent across every touchpoint—before misalignment becomes a problem.
