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If you’ve ever Googled “content analyst job description”, you’ve probably seen dozens of articles that all look the same. A few bullet points. Generic wording. Zero personality. The problem? Those kinds of posts don’t actually help you attract great candidates—they just give you filler content that anyone could copy-paste.
But here’s the truth: a great job post isn’t just about listing tasks—it’s about selling the opportunity. Top candidates want to know the why behind the role, the team they’ll join, and what makes your company worth their time.
That’s why we created this guide. Instead of handing you a boring template, we’ll break down what a Content Analyst role actually is, show you good vs. bad job description examples, and even give you a customizable template you can copy-paste.
👉 Before we dive in, if you haven’t read our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/, I highly recommend starting there. It explains why generic job posts fail to convert quality applicants and gives you a proven framework you can use for any role.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What a Content Analyst Actually Does - Their Duties Explained
A Content Analyst is the person behind the scenes making sure your content isn’t just produced, but also performing. They bridge the gap between creativity and data—analyzing what’s working, what isn’t, and why.
In plain English: a Content Analyst studies how your blogs, social posts, videos, and campaigns are performing, then gives you insights on how to make them better.
They dig into metrics like engagement, conversions, and SEO performance. But their role isn’t just about spreadsheets—it’s about helping your team create smarter content that connects with the right audience at the right time.
That means the best Content Analysts are:
- Curious (they ask “why is this working?”)
- Analytical (comfortable turning data into insights)
- Collaborative (they work with marketers, writers, and designers to improve campaigns)
- Detail-oriented (because small tweaks in content strategy can lead to big results)
Think of them as the “content GPS”—they don’t drive the car, but they tell you if you’re on the right road, how fast you should go, and where you should turn to reach your destination.
Two Great Content Analyst Job Description Templates
✅ Job Description Template 1: Experienced Content Analyst
📌 Job Title: Senior Content Analyst – Growth & Insights (BrightWave Media)
💼 Type: Full-Time | Hybrid (Austin, TX)
💰 Salary: $70,000 – $85,000 + benefits package
👋 A Quick Word From Our Team
[Insert Loom/YouTube link to hiring manager video: “Meet Sarah, our Head of Content Strategy”]
About BrightWave Media
BrightWave Media is a fast-growing digital marketing agency helping brands scale their online presence through storytelling, SEO, and data-driven strategy. We work with clients across tech, retail, and lifestyle—and our mission is simple: to create content that doesn’t just look good, but actually drives measurable growth.
What You’ll Do
As our Senior Content Analyst, you’ll be the data engine behind our content strategy. You’ll:
- Analyze traffic, engagement, and conversion performance across blogs, social, and campaigns
- Build dashboards and reports that highlight what’s working and what needs improvement
- Partner with our SEO, content, and design teams to recommend optimizations
- Lead A/B testing initiatives for landing pages, CTAs, and campaign copy
- Present monthly insights directly to clients and leadership
What We’re Looking For
- 3+ years of experience in content analytics, SEO, or digital marketing
- Proficiency with Google Analytics, SEMrush/Ahrefs, and data visualization tools
- Strong writing skills to translate complex data into actionable insights
- Comfortable leading strategy sessions and presenting to clients
- Bonus: SQL or Python knowledge for deeper data analysis
Why You’ll Love Working With Us
- Competitive salary + performance bonus
- Health, dental, and vision insurance
- 20 days PTO + 10 company holidays
- Flexible hybrid work model (3 days in office, 2 remote)
- Growth opportunities with a team that values innovation and ownership
Our Hiring Process
- We review every application and respond within 2 weeks.
- Shortlisted candidates complete a skills evaluation via WorkScreen.
- Finalists are invited to an interview with Sarah (Head of Content Strategy) and the analytics team.
- We promise clear communication every step of the way—no “black hole” applications here.
📥 How to Apply
Apply through our WorkScreen link [insert application link]
✅ Job Description Template 2: Entry-Level / Willing to Train
📌 Job Title: Junior Content Analyst – Learn & Grow With Us (BrightWave Media)
💼 Type: Full-Time | Remote-Friendly (U.S.)
💰 Salary: $48,000 – $55,000 + benefits package
👋 Meet Your Future Team
[Insert Loom/YouTube link: “Hear from James, Content Analyst at BrightWave”]
About BrightWave Media
BrightWave Media is a digital marketing agency built on one belief: great content drives great business. We help brands stand out with data-driven storytelling, and we’re looking for someone eager to start their career in content analytics and grow with us.
What You’ll Do
As a Junior Content Analyst, you’ll support our strategy team by:
- Tracking content performance metrics (traffic, engagement, conversions)
- Compiling weekly reports for client campaigns
- Assisting with SEO audits and keyword research
- Learning how to build dashboards and test campaign performance
- Collaborating with writers, designers, and senior analysts to improve content effectiveness
What We’re Looking For
- 0–1 year of experience in marketing, data, or content (internships count!)
- Strong attention to detail and curiosity about “what makes content work”
- Eager to learn tools like Google Analytics, SEMrush, and Excel/Sheets
- Excellent communication skills and a collaborative mindset
- Bonus: Familiarity with SEO or social media analytics
Why You’ll Love Working With Us
- Starting salary with full benefits
- Paid training + mentorship program (we’ll invest in teaching you)
- Clear growth path: junior → analyst → senior analyst
- 15 PTO days + flexible remote schedule
- Be part of a collaborative, fun, and supportive team culture
Our Hiring Process
- Every applicant gets reviewed—we reply within 2 weeks.
- Shortlisted candidates complete a WorkScreen skills assessment designed for entry-level talent (no trick questions—just a fair evaluation).
- A short culture-fit interview with James (our current Content Analyst).
- If it’s a match, you’ll receive a clear offer with all details upfront.
📥 How to Apply
Apply today via WorkScreen [insert application link]
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
Why These Content Analyst Job Post Descriptions Work
Both templates for BrightWave Media were designed intentionally—not just to list responsibilities, but to connect with the right candidates. Here’s why they stand out:
1. Clear & Specific Titles
- Senior Content Analyst – Growth & Insights → instantly tells experienced candidates the level, focus, and impact of the role.
- Junior Content Analyst – Learn & Grow With Us → makes it obvious this is entry-level, with a supportive tone that encourages those with less experience to apply.
No vague “Content Analyst Needed” nonsense—specificity attracts the right audience.
2. Human Introductions with Context
Instead of starting with “Responsibilities” right away, both posts open with a personal video from the team. This simple touch humanizes the company and makes the job feel less like a transaction and more like an invitation.
3. Transparent Salary & Perks
Both templates include a salary range upfront, plus benefits and PTO. This:
- Builds trust with applicants.
- Filters out candidates outside your range (saving time).
- Signals that the company values fairness and transparency.
4. Culture & Values Are Front and Center
Each “About BrightWave Media” section highlights mission and values—not just a corporate history. The junior role emphasizes mentorship and learning opportunities, while the senior role highlights ownership and client strategy.
This makes it clear what kind of environment a candidate would join.
5. Responsibilities That Show Impact
Notice the difference in phrasing:
- Senior role → “You’ll be the data engine behind our content strategy.”
- Junior role → “Support our strategy team by tracking performance and learning to build dashboards.”
Both describe the impact of the work, not just dry tasks. This motivates candidates by showing why their role matters.
6. Respectful Hiring Process
Both JDs promise:
- Every application is reviewed.
- Candidates will hear back within 2 weeks.
- Clear next steps (WorkScreen assessment → interview → offer).
This instantly sets you apart from most employers who leave candidates in the dark.
7. Human, Conversational Tone
Notice the phrasing:
- “Be the data engine behind our content strategy.”
- “We’ll invest in teaching you.”
- “No ‘black hole’ applications here.”
This isn’t stiff HR jargon. It’s approachable, modern, and speaks directly to candidates as people.
8. Seamless Integration with WorkScreen
By using WorkScreen as the application method, the process:
- Feels modern and fair.
- Shows candidates they’ll be evaluated based on skills, not just resumes.
- Reinforces your company as progressive and respectful of their time.
Bad Content Analyst Job Description Example (And Why It Fails)
📌 Job Title: Content Analyst
Company: Global Media Group
💼 Type: Full-Time
Deadline: June 30, 2025
Job Summary
Global Media Group is seeking a Content Analyst to support the marketing department. The ideal candidate will analyze data, track performance, and create reports to assist in decision-making.
Key Responsibilities
- Analyze content performance across platforms
- Track KPIs and report findings to management
- Conduct keyword research
- Support the marketing team with analytics
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 2–3 years of relevant experience
- Proficiency in Google Analytics and Excel
- Strong analytical and problem-solving skills
How to Apply
Interested candidates should send their CV and cover letter to hr@globalmediagroup.com by June 30, 2025. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
1. Generic Job Title
“Content Analyst” by itself is too broad. Is it junior, senior, marketing-focused, SEO-heavy? Candidates don’t know if they’re the right fit.
2. Cold, Empty Introduction
The “Job Summary” reads like filler text. It doesn’t tell candidates why this role exists, what the company mission is, or why it matters. It feels transactional, not inspiring.
3. No Salary Transparency
By skipping compensation, the company looks outdated and risks wasting time with applicants outside their range. It’s also a red flag for top candidates who value transparency.
4. Responsibilities Are Too Vague
“Track KPIs” or “Support the marketing team” could mean anything. Candidates have no sense of what success looks like in this role—or how their work impacts the company.
5. No Mention of Culture or Growth
There’s nothing about team values, growth opportunities, or what it’s like to actually work there. This leaves candidates guessing (or worse, assuming it’s just a dull corporate job).
6. Dismissive Hiring Process
The line “only shortlisted candidates will be contacted” feels cold and disrespectful. It signals the company doesn’t value applicants’ time or effort.
7. Zero Personality in the CTA
Ending with “send your CV and cover letter” is the bare minimum. It doesn’t encourage or excite candidates—it feels like a chore.
Bonus Tips to Make Your Content Analyst Job Description Stand Out
Even a well-structured job post can feel “standard” if you don’t add a few thoughtful details. These extras are small, but they go a long way in building trust, attracting serious candidates, and showing that you care about the applicant’s experience.
1. Add a Security & Privacy Notice
Scams are everywhere, and job seekers are cautious. A simple line like this builds instant trust:
“We take the security and privacy of all job applicants seriously. We will never ask for payment, bank details, or personal financial information during any part of the hiring process.”
This one sentence makes your company look more professional and protective of candidates.
2. Highlight Time Off and Flexibility
Top talent values rest as much as work. Instead of being vague, get specific:
“Enjoy up to 20 PTO days per year, plus flexible remote Fridays so you can recharge and stay balanced.”
Adding this makes your company stand out in a world where most posts say nothing about leave until the offer stage.
3. Mention Training & Growth Opportunities
Especially for entry-level roles, this is a magnet. Candidates want to know they’ll learn and advance:
“We invest in growth. You’ll get access to training sessions, mentorship programs, and certifications that help you level up your skills.”
This shows you’re not just filling a seat—you’re building careers.
4. Add a Personal Touch with Video
Including a short Loom or YouTube video from the hiring manager or a team member instantly makes your job post feel more human. Candidates love seeing real faces behind a role:
- A hiring manager can explain why the role matters.
- A team member can describe what it’s like to work there.
Even a 2-minute video can dramatically increase engagement and applications.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
👉 Pro Tip: If you use WorkScreen.io, you can even drop the video link directly in your job post alongside the evaluation link—keeping the process seamless and candidate-friendly.
Should You Use AI to Write a Content Analyst Job Description?
AI tools can feel like a shortcut: type in “write me a job description for a Content Analyst,” and within seconds you’ve got a post ready to publish. Sounds easy, right?
Here’s the catch: AI-written job posts without human input are almost always bland, generic, and forgettable. And that’s the opposite of what you want if your goal is to attract great candidates.
❌ Why You Shouldn’t Rely on AI Alone
If you let AI do all the work, you’ll end up with:
- Generic posts that sound the same as every other company.
- Wording that attracts any applicant, not the right ones.
- A post that reflects poorly on your brand (first impressions matter).
Think about it—your job description is often the first touchpoint candidates have with your company. Do you really want it to sound like everyone else’s copy-paste?
✅ The Right Way to Use AI
AI can be a fantastic tool if you give it the right inputs. Instead of asking it to “just write a job description,” feed it the raw materials:
- What your company does (mission, values, culture).
- The role’s real responsibilities and impact.
- The type of candidate you want to attract (skills, personality traits).
- Benefits, perks, and salary range.
- Notes you’ve written about your team or the role.
Then you can prompt AI like this:
“Help me write a job post for our company [Company Name]. We’re hiring a Content Analyst to [Insert key responsibilities]. Our culture is [Insert company values], and we want to attract candidates who are [Insert traits]. Here’s our salary range: [Insert]. We also offer [Insert benefits]. Please write it in a conversational, approachable tone similar to [Example job post].”
This way, AI acts as your editor and organizer, not your replacement. You’ll end up with a polished, human post that still reflects your company’s unique voice.
👉 Bottom line: AI should be your assistant, not your ghostwriter. Use it to sharpen your job descriptions—not to make them generic.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste Job Description Template?
✅ Option 1: Conversational, Culture-First Style
📌 Job Title: Content Analyst – Help Us Turn Data Into Better Stories
💼 Type: Full-Time | Hybrid (Location: [Insert City, State])
💰 Salary: $[XX,XXX] – $[XX,XXX] + benefits
👋 Meet the Team
[Insert Loom/YouTube link: quick hello from the hiring manager]
At [Company Name], we believe great content isn’t just about publishing—it’s about performance. That’s where you come in. As our new Content Analyst, you’ll help us figure out why some campaigns soar and others stall, turning data into insights that guide our entire content strategy.
What You’ll Do
- Analyze how blogs, videos, and social posts perform
- Build simple dashboards to track engagement and conversions
- Spot opportunities to improve content strategy with data-backed recommendations
- Collaborate with content creators, designers, and marketers to optimize campaigns
What We’re Looking For
- 1–3 years of experience in content analytics, SEO, or marketing
- Comfortable with Google Analytics, Sheets/Excel, and reporting tools
- Detail-oriented but able to see the big picture
- Curious, collaborative, and eager to learn
Why You’ll Love It Here
- Competitive salary + health/dental/vision insurance
- [XX] days PTO + flexible remote options
- Training and mentorship programs to help you grow
- A team that values your input—we listen, adapt, and celebrate wins together
📥 How to Apply
Apply directly through WorkScreen here: [Insert WorkScreen link]
We promise every application is reviewed, and you’ll hear back within 2 weeks.
✅ Option 2: Structured, Professional Format
📌 Job Title: Content Analyst
📍 Location: [Insert City, State or “Remote”]
💼 Type: Full-Time | [Onsite / Remote / Hybrid]
💰 Salary: $[XX,XXX] – $[XX,XXX] per year + benefits
Job Brief
We are looking for a Content Analyst to evaluate and optimize the performance of our content across multiple channels. This role involves analyzing metrics, preparing reports, and working with the marketing team to improve content effectiveness and audience engagement.
Responsibilities
- Monitor website, blog, and social media analytics
- Conduct keyword and SEO performance analysis
- Prepare reports with actionable recommendations
- Support A/B testing initiatives for landing pages and campaigns
- Collaborate with marketing, design, and content teams
- Present insights to stakeholders and leadership to inform strategy
Requirements
- Bachelor’s degree in Marketing, Communications, Data Analytics, or related field
- 1–3 years of experience in content or digital analytics
- Proficiency with Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and Excel/Sheets
- Strong analytical, communication, and problem-solving skills
- Bonus: knowledge of SQL or BI tools
Benefits
- Salary range: $[XX,XXX] – $[XX,XXX]
- Health, dental, and vision insurance
- [XX] PTO days + company holidays
- Professional development budget + growth opportunities
- Flexible remote work policy
📥 How to Apply
Apply now through WorkScreen: [Insert WorkScreen link]
All applications will be reviewed, and shortlisted candidates will be contacted for the next steps.
Let WorkScreen.io Handle the Next Step
Writing a great job description is only half the battle. Once the applications start rolling in, you need a way to quickly identify the best candidates without drowning in resumes.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
✅ Spot top talent instantly
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
✅ Assess real skills, not just résumés
Workscreen allows you to easily administer one-click skill tests. This way you can assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
✅ Eliminate low-effort applicants
Workscreen automatically eliminates low-effort applicants—including those who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
✅ Hire smarter and faster
By automating evaluation and giving you clear insights, WorkScreen helps you avoid costly hiring mistakes—and saves hours of time in the process.
👉 After you publish your Content Analyst job description, share your WorkScreen application link with candidates. From there, the platform takes care of screening, scoring, and ranking—so you can focus on choosing the right person, not sifting through piles of resumes.
Start hiring smarter with WorkScreen.io today.
FAQ
Most employers look for a bachelor’s degree in Marketing, Communications, Journalism, Data Analytics, or a related field. However, qualifications can vary depending on the company. For entry-level roles, employers may accept candidates with relevant internships, certifications (like Google Analytics), or proven experience in digital marketing or content management. For senior positions, 3–5 years of hands-on analytics experience is often preferred.
The average salary of a Content Analyst depends on experience, location, and industry.
- In the United States, the range is typically $50,000 – $75,000 per year.
- Entry-level analysts may start closer to $45,000, while senior or specialized analysts can earn $80,000+.
- Some companies also offer bonuses, profit-sharing, or performance-based incentives tied to content performance metrics.
A strong Content Analyst blends both analytical and creative skills. The top ones include:
- Data analysis: ability to interpret engagement, SEO, and conversion metrics.
- Communication: translating complex data into simple, actionable insights.
- SEO knowledge: understanding how keywords and search performance affect visibility.
- Attention to detail: spotting trends, gaps, and opportunities others miss.
- Collaboration: working with writers, designers, and marketers to improve campaigns.
- Curiosity & problem-solving: constantly asking “why” and finding solutions based on data.
It can be both. Some companies hire junior analysts who learn on the job, while others want experienced professionals who can own reporting and strategy from day one. That’s why it’s smart to write two versions of a job description (entry-level vs. experienced)—so you don’t miss out on great candidates.
Common tools include:
- Google Analytics (performance tracking)
- SEMrush / Ahrefs (SEO insights)
- Excel / Google Sheets (data analysis)
- Tableau / Looker / Power BI (visual dashboards)
- Content management systems (CMS) like WordPress or HubSpot
- Bonus: SQL or Python for advanced data analysis
