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If you’ve Googled “Content Creator job description,” you’ve probably seen the same thing over and over again:
Bullet points. Buzzwords. No real personality.
The problem?
Those kinds of posts don’t attract high-performing creatives.
Because great content creators aren’t just looking for a job. They’re looking for a team they believe in. A brand they’re proud to build. And a mission they want to amplify through videos, graphics, copy, and storytelling.
But most job descriptions fail to connect with them. They read like HR checklists—bland, impersonal, and completely forgettable.
If you want to hire someone who can grow your brand, build trust with your audience, and create content that actually converts, your job post needs to do more than just “list responsibilities.” It needs to sell the opportunity.
In this article, I’ll show you how.
We’ll cover:
- What a content creator actually does (in plain English)
- Two sample job posts—one for experienced hires, one for entry-level talent
- A breakdown of why they work (and what most posts get wrong)
- Tips to make your job ad stand out
- What to avoid when using AI to write job descriptions
- And a copy-paste template you can use right away
But if you haven’t already, I recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It shows you how to stop writing boring job ads—and start connecting with the people you actually want to hire.
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
What A Content Creator Actually Does - Their Roles
A content creator is someone who produces original, engaging material—whether it’s videos, blog posts, social media graphics, podcasts, or product explainers—that helps a brand connect with its audience.
But here’s what that really means in plain English:
A great content creator isn’t just posting for the sake of it. They understand your brand, your goals, and your voice—and they create content that reflects all three. They know how to take an idea, shape it into a format that works for your audience, and deliver it in a way that drives attention, trust, and results.
In many teams, content creators wear multiple hats:
- They brainstorm ideas that match marketing goals
- They write, film, design, or edit the content themselves
- They collaborate with designers, marketers, and product teams to make sure everything aligns
- And they often track performance to understand what’s working (and what’s not)
Depending on your business, they might be more video-heavy, copy-heavy, or social-first—but the core of the role stays the same:
They create the content that moves your brand forward.
So when you’re hiring, you’re not just filling a marketing role.
You’re bringing in a storyteller, a strategist, and a creative partner who helps shape how the world sees you.
Two Great Content Creator Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Job Description Template 1: For Experienced Content Creators
📌 Job Title: Content Creator for Onda Skincare (Remote-Friendly)
💼 Job Type: Full-Time | Remote or Hybrid (Los Angeles preferred)
💰 Salary: $55,000–$70,000/year (based on experience)
🎥 A quick word from our founder, Melissa: [Insert Loom Video]
Who We Are
Onda Skincare is a fast-growing DTC brand based in Los Angeles, known for science-backed skincare and transparent education. We’ve built a loyal community of 150K+ across TikTok and Instagram by creating content that informs and inspires—without hype or fluff.
We believe great content is great service. It’s how we earn trust before someone ever tries our product.
If you’re someone who sees content as more than just posts—but as a way to build real relationships with customers—this might be your next great role.
What You’ll Be Doing
You’ll be the driving force behind our content engine. From idea to execution, you’ll:
- Plan, film, and edit short-form videos for TikTok, Reels, and YouTube Shorts
- Write captions and produce social-first scripts and talking points
- Collaborate with our marketing and product teams on campaign launches
- Repurpose high-performing content across web, blog, and email
- Monitor trends, track engagement, and pitch fresh ideas weekly
What We’re Looking For
✔ 2–4 years of content creation experience (brand, agency, or freelance)
✔ Comfortable shooting or being in front of the camera
✔ Sharp copywriting instincts and attention to visual detail
✔ Experience editing with CapCut, Adobe Premiere, or similar tools
✔ Familiarity with Gen Z and Millennial digital culture
✔ Self-starter who can take a concept from idea to post with minimal hand-holding
Why This Role Is a Great Fit
At Onda, content isn’t an afterthought—it’s a core part of our strategy. You’ll have the creative freedom to test new ideas, the support of a tight-knit marketing team, and the opportunity to grow into a senior creative role as we scale. This is the kind of role where your ideas matter, your work gets seen, and your voice helps shape the brand.
Perks & Benefits
- 💻 Work-from-anywhere policy
- 🩺 Health, dental, and vision insurance
- 🧴 Monthly skincare stipend + 50% off for family/friends
- 🧠 $1,000/year for learning & development
- 🌴 20 paid days off per year + 1 wellness day/month
- 🧘 Mental health support via BetterHelp
How to Apply
We use WorkScreen.io to evaluate candidates based on skills, not resumes.
Click the link below to complete a short creative evaluation—we’ll review every submission and keep you updated at every stage.
👉 [Insert WorkScreen Link]
✅ Job Description Template 2: For Entry-Level or Willing-to-Train Candidates
📌 Job Title: Junior Content Creator at Daylight Digital (Great for Recent Grads or Aspiring Creators)
💼 Job Type: Full-Time | Hybrid (Austin, TX) or Remote
💰 Salary: $42,000–$50,000/year
🎥 Watch a quick intro from our Creative Director, Eli: [Insert Loom Video]
Who We Are
Daylight Digital is a boutique creative agency helping socially-conscious brands grow through emotionally compelling content. From wellness startups to nonprofit campaigns, we produce videos, photos, and copy that moves people to action.
We’re based in Austin, Texas, but our team works from all over. We care deeply about mentoring young creatives, building inclusive brands, and doing meaningful work—not just making noise on the internet.
What You’ll Be Doing
You’ll join our team as a junior creative collaborator. We’ll train you on the tools and strategy—what we need from you is curiosity, creativity, and care.
You’ll work on:
- Capturing behind-the-scenes content for client projects
- Editing short videos for TikTok, Instagram, and YouTube
- Brainstorming campaign concepts with the team
- Repurposing content across blog, email, and social channels
- Supporting shoots and content calendar planning
What We’re Looking For
✔ You love making content—even if it’s just for fun
✔ You’ve used CapCut, Canva, or similar editing tools
✔ You’re detail-oriented, open to feedback, and love to learn
✔ You have strong communication skills and a good creative eye
✔ Bonus: experience with content for nonprofits or wellness brands
💡 We don’t care if you’ve never had a “real” creative job. If you have potential, drive, and passion—we want to meet you.
Why This Role Is a Great Fit
This is more than a junior job. It’s a real opportunity to build your career in content. You’ll get mentorship from seasoned creatives, real feedback that helps you grow, and the chance to work on projects that make a difference. If you’ve ever wanted to break into creative marketing and actually feel supported doing it, Daylight Digital is where you do that.
Perks & Benefits
- 🧑💻 Flexible work hours and remote-friendly
- 🏝️ 20 paid days off + extra days for holidays and birthdays
- 🎓 Monthly mentorship sessions with creative leads
- 💡 Access to paid courses and industry events
- 💬 Mental wellness stipend
- 🍕 Weekly virtual team lunches and creative huddles
How to Apply
We respect your time. That’s why we use WorkScreen to evaluate based on talent, not credentials.
Just click the link below, complete a short creative task, and we’ll take it from there.
👉 [Insert WorkScreen Link]
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
Breakdown of Why These Content Creator Job Posts Work
Here’s why the two job descriptions above aren’t just well-written—they’re designed to attract the right person and filter out the wrong ones.
Let’s break down what makes them effective:
1. The Job Title Is Clear, Specific, and Human
Instead of vague labels like “Content Creator” or “Marketing Associate,” both posts go deeper:
- “Content Creator for Onda Skincare (Remote-Friendly)” instantly tells the applicant the company, role focus, and flexibility
- “Junior Content Creator at Daylight Digital (Great for Recent Grads or Aspiring Creators)” speaks directly to entry-level candidates who might otherwise self-select out
This builds immediate relevance and makes the job post stand out in search results.
2. They Open With a Video From a Real Person
Including a Loom or YouTube intro from the founder or creative director helps candidates connect with the people behind the brand.
This adds warmth, builds trust, and differentiates your post from every other listing on job boards.
Even a simple 60-second video saying, “Hi, I’m Melissa, founder of Onda…” makes your post feel more human and memorable.
3. The ‘Who We Are’ Section Feels Real and Rooted in Identity
These aren’t vague company summaries.
Onda’s section emphasizes its science-backed mission, fast growth, and social impact.
- Daylight Digital highlights its values, team culture, and focus on mentoring emerging creatives.
By grounding this section in specifics, it helps candidates imagine what it’s like to work there—and builds emotional alignment from the start.
4. They Describe the Job in Plain, Visual Language
Each “What You’ll Be Doing” section focuses on real, tangible tasks written like you’re explaining it to a peer—not a compliance officer.
Instead of:
“Responsible for overseeing content production across marketing channels,”
You get:
“Plan, film, and edit short-form videos for TikTok, Reels, and YouTube Shorts.”
It’s specific, clear, and easy to visualize.
5. Qualifications Are Framed as Inclusive, Not Intimidating
Both posts list clear requirements, but they also:
- Reassure candidates that experience isn’t everything
- Avoid gatekeeping language like “must have 5+ years”
- Include “bonus” skills without making them dealbreakers
This opens the door to a more diverse, driven talent pool—not just those with polished resumes.
6. They Include a Clear, Persuasive “Why This Role Is a Great Fit” Section
This section acts as your sales pitch to the candidate.
It answers the silent question on every applicant’s mind:
“Why should I care about this job? What’s in it for me?”
By highlighting things like creative freedom, mentorship, fast-paced growth, or purpose-driven projects, you’re appealing to what top candidates actually value—not just compensation.
7. Perks and Benefits Are Listed Separately
This gives transparency, adds credibility, and shows that your company values its people beyond just what they produce.
Rather than burying perks at the bottom of a paragraph, they’re cleanly listed—making it easy for candidates to scan and compare.
8. The Hiring Process Is Respectful and Modern
You clearly tell applicants what to expect (WorkScreen evaluation, follow-up process), and you reinforce that you respect their time.
That alone puts your company in the top 10%—most applicants never hear back at all.
9. The Tone Is Conversational and Warm
This isn’t just about what’s written—it’s how it’s written.
These posts sound like a real person wrote them. They’re not stuffed with legal jargon or robotic HR lingo. And that’s what builds connection.
The best candidates aren’t just evaluating the role—they’re evaluating your communication style. And these posts pass that test.
Example of a Bad Content Creator Job Description (And Why It Fails)
❌ Bad Job Post Example
Job Title: Content Creator
Location: Remote
Job Type: Full-Time
Salary: Competitive
Job Summary
We are a digital marketing agency looking for a content creator to develop, manage, and publish content across various channels. The ideal candidate will be responsible for creating engaging content and increasing brand awareness.
Key Responsibilities
- Create and publish content on social media
- Write blogs and promotional materials
- Collaborate with the marketing team
- Track performance metrics and adjust content as needed
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in content creation
- Excellent written and verbal communication skills
- Ability to meet deadlines and work independently
How to Apply
Please send your resume and cover letter to hr@companyemail.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
1. Generic Title That Blends Into the Crowd
“Content Creator” without any company name, niche, or specific angle gives no context. It could be for any brand, in any industry, doing any kind of content.
If your title doesn’t stand out in a sea of listings, the best candidates will scroll right past.
2. No Company Personality or Mission
There’s no “About Us” section. No vision. No values. Nothing that gives the candidate a sense of who they’re creating for or why it matters.
If the applicant can’t picture your brand, they won’t feel connected to the opportunity.
3. No Transparency Around Salary or Perks
“Competitive salary” is vague—and signals a lack of transparency. There’s also no mention of benefits, flexibility, or time off, which are major deciding factors for top candidates.
4. Responsibilities Are Vague and Forgettable
“Create content.” “Write blogs.” “Collaborate.” These duties are generic and interchangeable with 500 other listings. There’s no clarity on what types of content, what platforms, or what kind of creative freedom they’ll have.
5. Cold, Impersonal Application Process
“Only shortlisted candidates will be contacted” sends a message that the company doesn’t respect applicants’ time or effort. It feels transactional—and discourages high-quality creatives who value communication.
6. Zero Energy, Zero Hook
There’s nothing here to inspire, excite, or motivate a skilled content creator to apply. No mission, no team culture, no pitch.
The post feels like a formality—something HR slapped together to tick a box.
🎯 The Takeaway
If your job post reads like this, you’re not just failing to attract top talent—you’re actively pushing them away.
A strong job post is more than a list of duties. It’s a story, a sales pitch, and a signal about how your company treats people.
Next, let’s look at how to go from “average” to “exceptional” by adding a few advanced touches that make your post stand out in a crowded job market.
Bonus Tips to Make Your Content Creator Job Post Stand Out
Once you’ve nailed the structure, tone, and clarity of your job post, here are a few high-impact extras that can give your listing a major edge:
✅ Tip 1: Add a Security / Privacy Notice for Applicants
Scams are everywhere, and candidates are becoming more cautious.
Adding a short, clear statement helps build trust and shows that you take their privacy seriously. You can place this near the end of your post:
IMPORTANT NOTICE
We take the security and privacy of all job applicants seriously. We will never ask for payment, bank details, or sensitive personal information during the hiring process.
✅ Tip 2: Mention Leave Days or Flex Time
Everyone values time off. By including how many days they’ll get (and whether they’re flexible), you show that you value well-being and balance—not just output.
Example:
Enjoy up to 20 paid days off per year, plus one wellness day each month to recharge.
✅ Tip 3: Highlight Training & Growth Opportunities
Especially for entry-level or junior candidates, this can be a major decision-maker. Let them know you’ll invest in their future.
Example:
You’ll get access to paid training, mentorship sessions with senior creatives, and support for attending industry events.
✅ Tip 4: Add a Loom or Intro Video from the Hiring Manager
We mentioned this earlier, but it’s worth reinforcing:
A quick, informal Loom video from the hiring manager (even shot on a phone) instantly adds personality to your post.
It helps candidates:
- See who they might work with
- Understand the vibe of your company
- And feel like there’s a real human behind the role
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Make the Application Process Clear and Encouraging
If you’re using WorkScreen or any skill-based evaluation tool, explain why:
“We respect your time. That’s why we use WorkScreen to evaluate applicants based on creativity and potential—not just resumes. The evaluation takes ~10 minutes and helps ensure a fair, skills-first hiring process.”
That last line—“We respect your time”—goes a long way in today’s job market.
✅ Tip 6: Include Real Testimonials or Reviews from Team Members
You don’t need to overdo this. Even one short quote from a current team member can increase credibility.
Example:
“I came in with no agency experience, but within 6 months I was leading shoots. The team really supports your growth here.” — Jordan, Content Producer at Daylight Digital
Should You Use AI to Write Job Descriptions?
The short answer?
Yes—but only if you use it the right way.
❌ Why You Shouldn’t Rely on AI Alone
AI-generated job descriptions can sound polished, but they often fall flat because they:
- Use vague, recycled language
- Lack emotional resonance or brand voice
- Miss key differentiators like team culture or mission
- Attract low-effort applicants who are just keyword-hunting
And worst of all?
They make your company sound like every other company.
If you’re trying to hire a standout content creator—but your job post was written by a bot in under 30 seconds—don’t be surprised when you attract cookie-cutter applicants.
✅ The Smarter Way to Use AI
Think of AI as your creative assistant, not your hiring manager. It can help polish and format your ideas—but only if you feed it the right inputs.
Here’s how to get better results from AI:
Step 1: Give it raw context
Before prompting AI, write out a few rough notes:
- What does your company actually do?
- What makes this role important right now?
- What kind of person thrives in your team?
- What tone do you want—friendly, bold, mission-driven?
Even bullet points are enough.
Step 2: Use a prompt like this:
“Help me write a job post for our company, Onda Skincare. We’re hiring a content creator to lead short-form video campaigns across TikTok and Instagram. Our brand voice is playful but informative, and our values include transparency, creativity, and community education. The candidate should have experience with video editing, understand Gen Z culture, and feel comfortable on camera. We offer a $55–$70K salary, flexible remote work, and monthly wellness days. Please write this in a warm, conversational tone. Here are a few rough notes I’ve written to start with:”
[Paste in your bullet points or ideas here]
Step 3: Let AI improve—not invent
Once you get the draft:
- Add your company personality back in
- Adjust tone where needed
- Rewrite anything that feels too “templated”
- Use your judgment to keep it human
✏️ Final Tip:
AI can save time—but it can’t replace insight.
If your job post feels too polished, too broad, or too generic, top content creators will spot it from a mile away—and move on.
The best posts still come from real people… with real context.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Copy-Paste Job Description Template (For Quick Use)
Need a Quick Copy-Paste Job Description?
We get it—sometimes you just need something fast.
Maybe you’ve already gone through this guide and understand what a strong job post looks like. But you also want a solid starting point you can copy, paste, and tailor to your company in just a few minutes.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
📌 Job Title: Content Creator at [Company Name]
💼 Job Type: [Job Type] | Location: [Location or Remote]
💰 Salary: [Insert Salary Range]
🎥 Meet the Hiring Manager: [Insert Loom or YouTube Video Link]
Who We Are
[Company Name] is a [brief description of your company, what you do, and who you serve].
We believe in using content to connect, inspire, and build real relationships with our audience—not just fill up feeds. Now we’re looking for a creative, self-driven content creator to help us bring that mission to life across our digital platforms.
What You’ll Be Doing
- Plan, shoot, and edit short-form videos for TikTok, Instagram, and YouTube Shorts
- Write social captions and assist with content strategy
- Repurpose content across web, blog, and email
- Monitor engagement and surface ideas based on performance trends
- Collaborate with our marketing and product teams on key campaigns
What We’re Looking For
✔ Strong creative instincts and social media fluency
✔ Experience creating content for yourself or a brand
✔ Basic editing skills (CapCut, Canva, or Adobe tools)
✔ Comfortable working independently and meeting deadlines
✔ Bonus: You enjoy being on camera or directing others
Why This Role Is a Great Fit
You’ll join a team that values originality, fast iteration, and collaboration.
We want someone who loves experimenting, sharing ideas, and growing alongside a creative team. Your voice will matter here—and you’ll get the support and space to keep evolving as a creator.
Perks & Benefits
- 💻 Remote flexibility or hybrid options
- 🧘 Paid time off + monthly wellness days
- 🧠 Learning and development budget
- 🎉 Team creative huddles and quarterly offsites
- 💬 Mental wellness support program
How to Apply
We use WorkScreen.io to evaluate applicants based on skills—not just resumes.
Click below to complete a short, structured evaluation. It’s fast, fair, and helps us understand your strengths right away.
👉 [Insert WorkScreen Link]
✅ Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
📌 Job Title: Content Creator
💼 Job Type: [Job Type]
📍 Location: [Remote / In-Office / Hybrid]
💰 Salary: [Insert Salary Range]
Who We Are
[Company Name] is a [brief description of company, mission, and what kind of content you prioritize]. We’re on a mission to grow our digital presence by producing content that educates, engages, and builds real brand loyalty across platforms.
Job Brief
We’re hiring a versatile content creator to help us produce social media posts, video content, and marketing assets across various channels. This is a hands-on creative role that blends strategy with storytelling.
Responsibilities
- Develop, film, and edit content for TikTok, Instagram Reels, and YouTube Shorts
- Write engaging captions, headlines, and social copy
- Repurpose long-form assets for bite-sized content
- Brainstorm ideas with the marketing team
- Track engagement and surface insights for improvement
Requirements
- 1–3 years of experience creating digital content
- Strong grasp of current content trends and social platforms
- Familiarity with tools like CapCut, Canva, Adobe Premiere, or similar
- Basic video editing and scriptwriting skills
- Organized, collaborative, and quick to learn new tools
Perks & Benefits
- Flexible working hours
- Paid vacation and mental wellness days
- Stipend for courses, tools, or conferences
- Remote/hybrid work environment
- Supportive creative team culture
How to Apply
We use WorkScreen to evaluate applicants quickly and fairly.
Click below to complete a short creative task—no cover letter required.
👉 [Insert WorkScreen Link]
Let WorkScreen Handle the Next Phase of Hiring
So—you’ve written a job post that actually reflects your brand, culture, and expectations.
Now what?
The next challenge is filtering out low-effort applicants and identifying the ones who can actually do the job.
That’s where WorkScreen.io comes in.
Here’s how WorkScreen helps:
✅ Quickly identify your top candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
✅ Evaluate candidates based on real-world ability—not just resumes
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
✅ Eliminate low-effort applicants (including AI-generated ones)
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
Whether you’re hiring a content creator, a sales rep, or a support lead—WorkScreen gives you clear signals, not just noise.
If you’re tired of wasting hours reviewing the wrong candidates, and you want to hire with confidence, give WorkScreen a chance.
Frequently Asked Questions - Content Creator Job Description
Look for a mix of creative, technical, and strategic skills. The best content creators tend to have:
- Strong storytelling ability (visual or written)
- Basic to advanced video editing skills (CapCut, Adobe Premiere, Canva, etc.)
- Platform fluency (especially TikTok, Instagram Reels, YouTube Shorts)
- Content repurposing skills (knowing how to stretch one idea across multiple formats)
- Creative problem-solving and trend awareness
Soft skills also matter—especially consistency, curiosity, and the ability to work independently while taking feedback well.
As of 2025, the average salary for a Content Creator in the U.S. ranges between $50,000 to $70,000 per year, depending on experience, location, and whether the role is freelance, in-house, or agency-based.
- Entry-level roles: $40K–$50K
- Mid-level with 2–4 years’ experience: $55K–$70K
- Senior roles with leadership or strategy responsibility: $75K+
Remote roles and DTC/eCommerce companies often offer additional perks (like flexible hours or bonuses) that factor into total compensation.
Instead of relying solely on resumes or portfolios, give candidates a short creative evaluation—like a sample video prompt, script, or content breakdown. Platforms like WorkScreen allow you to structure these tests fairly and compare candidates side by side based on skill, not just past experience.
This helps you avoid guessing and see how they perform on tasks that actually matter to your brand.
A Content Creator focuses on making content—writing, filming, editing, and producing creative assets.
A Social Media Manager is usually in charge of strategy and distribution—posting content, engaging the audience, tracking performance, and optimizing campaigns.
In smaller teams, the roles may overlap. But if you need someone to make videos and not just schedule posts, hire a content creator.
