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If you’ve Googled “Content Designer job description”, you’ve probably seen dozens of articles that all look the same: dry templates, long bullet-point lists, and generic filler text.
Here’s the problem: those posts don’t actually teach you how to attract a great content designer. They just give you copy-paste content that could apply to any company, anywhere. The result? Job posts that fail to connect, and worse, fail to bring in the creative, detail-oriented designers you actually want.
But here’s the truth: the best content designers aren’t just looking for a list of “duties and responsibilities.” They want to know the story behind the role. They want to understand your mission, how their work will shape customer experience, and why it matters.
That’s why in this guide, we’re going to go beyond the cookie-cutter job post. You’ll see:
- A plain-English explanation of what a content designer actually does.
- Two real job description templates (one for experienced hires, one for entry-level).
- A breakdown of why these templates work.
- An example of a bad job description (so you know what to avoid).
- Bonus tips to make your job posts stand out.
If you haven’t already, I recommend checking out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It will give you the full foundation. But if you’re ready to dive straight into writing a job description for a content designer that actually converts, you’re in the right place.
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
What a Content Designer Actually Does - Their Roles
A content designer is more than just a writer. They’re the person who makes sure the words, layouts, and interactions your audience sees are clear, helpful, and human. Think of them as the bridge between your brand, your product, and your users.
Instead of simply producing text, a content designer works closely with product managers, UX designers, and developers to create content that guides users through a seamless experience. That means everything from microcopy on buttons, to help articles, onboarding flows, and in-app messages.
At its core, the role is about problem-solving with language. A great content designer asks:
- What does the user need to know at this step?
- How can we reduce confusion and build trust through words?
- How does the tone of our content reflect our company values?
That’s why qualities like empathy, clarity, and attention to detail matter just as much as technical writing skills. A strong content designer doesn’t just create text—they design experiences that make your product easier (and more enjoyable) to use.
Two Great Content Designer Job Description Templates
✅ Template 1 — Job Description For Experienced Content Designer
Job Title: Senior Content Designer — Shape Clear, Human UX at Brightwave Analytics
💼 Location: Remote (HQ: Austin, TX)
🕒 Type: Full-Time
💰 Salary Range: $95,000–$130,000 (or local equivalent)
🎥 A quick 90-second hello from our Head of Design — [Insert Loom/YouTube link]
Who We Are
Brightwave Analytics is a product analytics platform that helps B2B SaaS teams turn noisy product data into clean, decision-ready insights. Product managers use Brightwave to see where users get stuck, which features drive retention, and what to build next — without wrangling dashboards. We’re a design-forward, research-driven team that cares about clarity, compassion, and craft. Our north star is simple: make complex things feel effortless.
What You’ll Do
As our Senior Content Designer, you’ll own the words and frameworks that guide users through Brightwave. You will:
- Partner with Product & UX to craft clear, accessible content for onboarding, empty states, paywalls, error states, and help surfaces.
- Build a scalable content system (voice, tone, patterns) that keeps product copy consistent across web and docs.
- Translate technical concepts (events, cohorts, funnels) into plain English that reduces cognitive load.
- Run quick studies (content testing, tree tests, intercepts) to validate and iterate on language.
- Mentor designers/writers and champion content-first thinking across teams.
What We’re Looking For
- 4+ years in content design/UX writing for digital products (SaaS a plus).
- Portfolio showing measurable impact (reduced drop-off, improved comprehension, etc.).
- Systems mindset — you think in patterns, not one-offs.
- Comfort collaborating with designers, PMs, and engineers.
- Empathy, precision, and exceptional editing skills.
Perks & Benefits
- Competitive base salary + equity
- Fully remote + flexible hours
- 25 days PTO + paid company recharge days
- Platinum medical, dental, vision (US) or stipend (international)
- 16 weeks paid parental leave
- Annual learning budget ($1,500) + conference stipend
- Home-office setup ($1,000) + monthly WFH stipend
- Wellness stipend + mental health support
Why This Role Is a Great Fit
- High impact: Your words touch every core workflow used by thousands of product teams.
- Seat at the table: Content is a first-class citizen here, not an afterthought.
- Craft + growth: Build the content system from the ground up and mentor others.
- Mission that matters: Help teams make better product decisions with less noise.
Our Hiring Process
We review every application and respond within 2 weeks. Shortlisted candidates complete a paid, time-boxed exercise focused on real product scenarios (no spec work). Finalists meet cross-functional partners. We keep you informed at every step.
How to Apply
We use WorkScreen to ensure a fair, skills-first process. Apply here → [Insert WorkScreen link]
✅ Template 2 — Job Descriiption For Entry-Level / Willing-to-Train Content Designer
Job Title: Junior Content Designer — Learn, Ship, and Grow at Cinderloop
💼 Location: Hybrid — Seattle, WA (2 days on-site)
🕒 Type: Full-Time
💰 Salary Range: $60,000–$78,000 (or local equivalent)
🎥 A quick intro from our VP of Product — [Insert Loom/YouTube link]
Who We Are
Cinderloop is a modern customer support platform that brings docs, chat, and automation into one clean workspace so teams can give faster, friendlier answers. We obsess over helpful UX and believe great product language is part of the interface. If you’re curious, collaborative, and love turning messy ideas into simple explanations, you’ll feel at home here.
What You’ll Do
As our Junior Content Designer, you’ll learn by doing and ship real product copy from week one. You will:
- Write clear microcopy for buttons, tooltips, error messages, and onboarding nudges.
- Pair with designers on flows and empty states to reduce confusion.
- Help maintain our voice & tone guide and pattern library.
- Edit help articles and release notes for clarity and consistency.
- Participate in lightweight research: content reviews, quick tests, and feedback loops.
What We’re Looking For
- Strong writing fundamentals and a love for concise, user-centered language.
- A small portfolio, class projects, or samples that show how you simplify complex ideas.
- Coachable, curious, and collaborative — you’re excited to learn UX methods.
- Bonus: familiarity with Figma, FigJam, or basic research practices.
Nice-to-have ≠ must-have. If you’re excited about the role but don’t check every box, we still want to hear from you.
Perks & Benefits
- Competitive salary + performance bonus
- Hybrid flexibility + commuter benefits
- 22 days PTO + company holidays
- Medical, dental, vision (US) or stipend (international)
- 12 weeks paid parental leave
- $1,000 learning & books budget + mentorship program
- Home-office stipend + monthly WFH allowance
Why This Role Is a Great Fit
- Real mentorship: Pair closely with senior designers who’ll help you grow fast.
- Portfolio acceleration: Ship work that lives in a real product—often.
- Supportive culture: Psychological safety, frequent feedback, and clear growth paths.
- User impact: Your words will help thousands of support agents do their best work.
Our Hiring Process
We reply within 7–10 days. The process includes a short screen, a collaborative working session (we’ll share context up front), and a friendly team chat. We never ghost — you’ll hear from us either way.
How to Apply
We use WorkScreen to run a fair, practical evaluation. Start here → [Insert WorkScreen link]
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Breakdown of Why These Content Designer Job Posts Work
1. Clear, Specific Titles
- Brightwave Analytics: “Senior Content Designer — Shape Clear, Human UX at Brightwave Analytics” isn’t vague. It tells candidates the level, the focus (content design for UX), and the company.
- Cinderloop: “Junior Content Designer — Learn, Ship, and Grow at Cinderloop” appeals directly to entry-level talent who value growth and mentorship.
👉 These titles act as mini value props instead of dry labels.
2. Warm Introductions With Context (and Video)
Both posts open with a short video from a leader (Head of Design, VP of Product). This gives candidates a face and a voice behind the company, immediately humanizing the post.
The “Who We Are” sections are specific and mission-driven:
- Brightwave explains how it helps SaaS teams make smarter product decisions.
- Cinderloop shows it’s building modern customer support tools with a focus on clarity and empathy.
👉 Candidates don’t just see “Company X is hiring” — they see the story and the why behind the role.
3. Transparent Salary & Benefits
- Both job descriptions list salary ranges upfront, which instantly builds trust and attracts serious candidates.
- Perks & benefits are clearly separated into their own section (PTO, stipends, parental leave, growth budgets, etc.).
👉 This prevents posts from feeling like they’re hiding something and respects candidates’ need for transparency.
4. Human Tone That Connects
- Phrases like “Nice-to-have ≠ must-have” (Cinderloop) and “Content is a first-class citizen here” (Brightwave) sound like a real person wrote them, not legal boilerplate.
- Both highlight empathy, clarity, and collaboration as cultural markers — qualities content designers care about deeply.
👉 The language feels like an invitation, not a corporate memo.
5. Respectful, Clear Application Process
- Brightwave: Commits to responses within two weeks and uses a paid, time-boxed exercise (fair and transparent).
- Cinderloop: Commits to replying within 7–10 days, with no ghosting, and explains every step (screen → working session → team chat).
👉 This reduces candidate anxiety and sets expectations, which most job posts fail to do.
6. Why the Role Is Worth Their Time
- Brightwave: Highlights impact (content system, mentoring, UX patterns) and mission (make complex things feel effortless).
- Cinderloop: Emphasizes mentorship, growth, portfolio acceleration, and psychological safety.
👉 These sections sell the opportunity by connecting to what candidates really want: meaningful work, growth, and belonging.
7. WorkScreen Integration
Both posts end with a WorkScreen-powered CTA: candidates know they’ll be assessed fairly based on skills, not just resumes.
👉 This is both candidate-friendly and credibility-building — you’re showing you value fairness and transparency from the first touchpoint.
✅ Bottom Line:
These job descriptions don’t just check HR boxes. They sell the opportunity, build trust with transparency, and show respect for candidates. That’s exactly what helps you attract thoughtful, mission-driven, and high-quality content designers.
Bad Content Designer Job Description Example (And Why It Fails)
Job Title: Content Designer
Company: Global Solutions Inc.
Location: Remote
Job Type: Full-Time
Salary: Not disclosed
Job Summary
We are seeking a Content Designer to join our team. The Content Designer will be responsible for creating and editing content for various platforms. The candidate should be detail-oriented and able to meet deadlines.
Responsibilities
- Write and edit product copy.
- Collaborate with designers and developers.
- Ensure consistency across platforms.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in English, Communications, or related field.
- 2–3 years of content writing or design experience.
- Strong attention to detail.
- Ability to multitask and work in a fast-paced environment.
How to Apply
Interested candidates should send a CV and cover letter to hr@globalsolutions.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
- Generic, Vague Title
Just “Content Designer” with no context about level, focus, or company mission. Nothing that helps candidates self-select. - Cold, Impersonal Introduction
The “Job Summary” reads like a formality — no mission, no values, no story about why the role exists. - No Salary or Benefits
Failing to include compensation details signals a lack of transparency and turns off serious applicants. - Responsibilities Are Too Broad
“Write and edit product copy” or “perform other duties as assigned” don’t tell a candidate what impact they’ll actually have. - No Culture or Mission
Nothing about how the team works, what they care about, or how the role contributes to the bigger picture. - Dismissive Hiring Process
“Only shortlisted candidates will be contacted” feels cold and discouraging. It suggests the company sees candidates as disposable. - Weak Call to Action
Ending with “send CV and cover letter” makes the post feel outdated and transactional, rather than inviting or candidate-friendly.
Bonus Tips to Make Your Content Designer Job Post Stand Out
Even a strong job description can be made more attractive with a few thoughtful touches. Here are some advanced tips that signal professionalism, transparency, and care for the candidate experience:
1. Add a Security & Privacy Notice
Candidates worry about scams. Including a short notice builds trust immediately:
🔒 “We take applicant security seriously. We will never ask for payment, bank details, or sensitive personal financial information during the hiring process.”
This reassurance shows respect and strengthens your brand reputation.
2. Mention Leave Days or Flex Time
Work-life balance matters. Including it upfront signals empathy:
🌴 “Enjoy up to 25 days of paid leave plus 5 flex days each year so you can recharge and come back inspired.”
This attracts candidates who value sustainable careers—not just salaries.
3. Highlight Training & Growth Opportunities
Top talent wants to learn. Adding a line about professional development makes your role more appealing:
📚 “We invest in growth. You’ll have access to an annual learning budget, mentorship opportunities, and dedicated training sessions.”
4. Use a Video Element for Human Connection
Adding a short Loom or YouTube clip from the hiring manager or a team member can instantly make your job post feel more real and welcoming. It gives candidates a face, tone, and personality to connect with before applying.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Show Candidate Experience Is a Priority
Go beyond “we’ll contact shortlisted candidates.” Instead, spell out what applicants can expect:
🤝 “Every application will be reviewed. We aim to respond within two weeks, and all applicants will be notified of our decision.”
This level of transparency builds trust and sets your company apart from others who ghost applicants.
✅ Adding even two or three of these details to your Content Designer job post can make it stand out, communicate care, and attract candidates who value transparency and professionalism.
Should You Use AI to Write a Content Designer Job Description?
AI is everywhere right now—even some ATS platforms offer “one-click job description generators.” And while it might sound like a time-saver, here’s the hard truth: if you rely on AI blindly, you’ll end up with bland, copy-paste job posts that fail to attract serious talent.
❌ Why You Shouldn’t Rely on AI Alone
- Generic Content: Without your input, AI spits out lifeless bullet lists that look like every other template on the internet.
- Wrong Audience: Generic posts attract “apply-to-anything” candidates, not the thoughtful content designers who care about craft, clarity, and user experience.
- Damaged Employer Brand: Your job post is often the first touchpoint with a potential hire. A generic, soulless description reflects poorly on your company’s culture and values.
✅ The Smarter Way to Use AI
AI isn’t the enemy—it’s a tool. The difference comes down to how you use it.
The wrong way:
“Write me a job description for a content designer.”
→ Result: generic filler text that could apply to any company.
The right way:
Come prepared with raw ingredients. Feed AI details about:
- What your company does
- The real responsibilities of the role
- Your company culture and values
- The type of candidate you want (experienced vs. entry-level)
- The benefits and salary you’re offering
- Notes you’ve already written
Then prompt it like this:
“Help me write a Content Designer job post for [Company Name]. We’re hiring a [senior/junior] Content Designer to [insert real responsibilities]. Our culture is [insert values], and we want to attract candidates who are [insert traits]. We offer [insert benefits/salary]. Here are some draft notes I’ve written: [paste notes].”
Now AI has the context to polish your writing—refining tone, tightening structure, and improving clarity—without stripping away your authenticity.
💡 Think of AI as your editor, not your author. Use it to enhance your message, not replace it.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Job Description Templates for a Content Designer
✅ Option 1: Conversational / Culture-First Style
Job Title: Content Designer – Craft Clear, Human Experiences at [Company Name]
💼 Location: Remote (HQ: [City, State])
🕒 Type: Full-Time
💰 Salary: [$X,000 – $X,000]
🎥 [Insert short Loom/YouTube video from the hiring manager]
Who We Are
At [Company Name], we believe words are part of the product. From button text to onboarding flows, content design shapes how people experience our product. Our mission is [insert mission statement], and we’re building a team that values empathy, clarity, and creativity.
What You’ll Do
- Partner with UX and product teams to craft microcopy, flows, and in-app guidance.
- Translate complex ideas into simple, helpful language.
- Maintain voice & tone guidelines and scale content patterns.
- Contribute to research and usability testing to refine content.
What We’re Looking For
- [X]+ years of content design/UX writing experience (or equivalent portfolio).
- Strong writing chops + eye for design.
- Collaborative mindset—you love pairing with PMs, designers, and engineers.
- Empathy and attention to detail.
Perks & Benefits
- Transparent salary + performance bonuses
- PTO days + flex days
- Comprehensive health coverage
- Annual learning stipend
- WFH/office allowance
Why This Role Is a Great Fit
- You’ll shape language across the product used by [X] customers.
- Your work directly reduces friction and improves user trust.
- You’ll join a culture where content is valued as much as design and code.
📥 How to Apply
Apply via WorkScreen here → [Insert WorkScreen Link]. Every application is reviewed, and we’ll update you at each stage.
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements”
Job Title: Content Designer
Location: [City, State] / Remote
Salary Range: [$X,000 – $X,000]
Job Brief
We’re looking for a Content Designer to join [Company Name]’s product team. You’ll be responsible for creating clear, user-centered content that helps our customers navigate our platform with confidence.
Responsibilities
- Write microcopy, error states, tooltips, and onboarding flows.
- Ensure consistency across digital touchpoints.
- Work with researchers to test and validate messaging.
- Collaborate with designers and product managers to deliver seamless UX.
Requirements
- Proven experience in content design, UX writing, or related field.
- Portfolio demonstrating problem-solving with words.
- Excellent communication skills and eye for detail.
- Familiarity with design tools (Figma, etc.) a plus.
Benefits
- Competitive salary + benefits
- PTO and paid holidays
- Health, dental, vision
- Professional development stipend
- Remote flexibility
📥 Apply Now
Submit via WorkScreen → [Insert WorkScreen Link]. We review every application and aim to respond within two weeks.
Next Step: Let WorkScreen Handle the Hard Part
You’ve written a job post that actually connects with candidates—now comes the real challenge: sorting through applications, spotting top talent, and avoiding wasted time on low-effort applicants.
That’s where WorkScreen.io comes in.
WorkScreen helps you:
🔎 Quickly Identify Top Talent
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
🧪 Easily Run One-Click Skill Tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
🛡️ Eliminate Low-Effort & AI-Generated Applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
💡 Instead of drowning in résumés or wasting hours in early interviews, let WorkScreen streamline the entire process. You’ll hire faster, smarter, and more confidently—while giving candidates a fairer, more transparent experience.
Sign up with WorkScreen today, create your Content Designer job post, and let the platform handle the rest.
FAQ
UX design focuses on the overall user journey—how a product looks, feels, and functions across different touchpoints. Content design, on the other hand, zeroes in on the words and messaging that guide users through that journey. While UX designers shape layouts, flows, and interactions, content designers craft the microcopy, instructions, and messaging that make those flows intuitive and user-friendly. In short: UX design is about structure, content design is about clarity within that structure.
The best content designers blend writing skills with problem-solving and empathy. Look for:
- Strong written communication and editing skills
- Ability to simplify complex ideas into clear, human language
- Familiarity with UX principles and design tools (like Figma)
- Collaboration skills—working with product managers, researchers, and designers
- Empathy and attention to detail
- Research awareness—testing copy with users, gathering feedback, and iterating
The average salary for a content designer typically ranges from $65,000 to $110,000 per year, depending on experience, location, and company size. Junior or entry-level roles usually fall in the $55,000–$75,000 range, while senior content designers at established tech companies can earn well above $100,000.
Content design reduces friction by making interactions clear, simple, and human. Well-designed copy anticipates user questions, prevents confusion, and guides them seamlessly through a product or service. This leads to fewer errors, less frustration, and higher user satisfaction.
Not exactly. While the terms overlap, UX writers typically focus on microcopy within interfaces (buttons, error messages, tooltips). Content designers take a broader view—working on content strategy, patterns, and systems that make the product easier to use across multiple touchpoints, including onboarding, help centers, and error flows.
Success can be tracked through metrics like:
- Improved task completion rates (fewer drop-offs in flows)
- Reduced support tickets related to confusing wording
- Higher engagement with onboarding or help content
- Positive user feedback on clarity and usability
