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If you’ve Googled “Content Strategist Job Description,” you’ve probably seen the same thing over and over.
Bullet points. Buzzwords. Boredom.
They might tell you what a content strategist does, but they don’t tell you how to attract a great one.
And that’s the real problem.
Because the best content strategists?
They’re not scrolling job boards looking for vague checklists.
They’re looking for teams they believe in.
Missions they want to write for.
Roles where their words actually move the business forward.
So if your job post reads like a corporate memo, don’t be surprised when the best candidates scroll past.
In this guide, we’ll show you how to write a Content Strategist job description that actually works—one that helps you stand out, connect with the right candidates, and avoid the hiring mistakes that come from using generic templates.
Before we jump into the role breakdown and templates, here’s one quick recommendation:
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Now—let’s talk about what a Content Strategist really does.
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
What the Content Strategist Role Actually Is
A Content Strategist isn’t just someone who writes blog posts or manages a content calendar.
They’re the person who connects your brand’s goals with your audience’s needs—through content.
A great content strategist figures out:
- What content your company should be creating (based on goals, gaps, and user intent)
- How to structure and prioritize that content across channels
- Who it’s for, why it matters, and how it moves the business forward
They work at the intersection of marketing, UX, SEO, and brand storytelling—mapping out content plans that actually convert. That could mean blog posts, case studies, email campaigns, landing pages, or even video scripts.
So while writing and editing are part of the job, the real value is strategic thinking. You’re hiring someone who can:
- Spot content opportunities
- Build content systems
- Coordinate writers, designers, and marketers
- And make sure every piece of content has a clear business purpose
In short?
They don’t just create content. They create clarity.
Two Great Content Strategist Job Description Templates
✅ Job Post For Experienced Content Strategist
Job Title: Content Strategist for ClearFrame (Fully Remote)
Location: Remote (U.S. Time Zones Preferred)
Type: Full-Time | Salary: $75,000–$95,000/year
Hiring Manager Video: Watch a quick intro from our Head of Marketing (Loom link placeholder)
✨ Who We Are
ClearFrame is a B2B SaaS startup helping remote-first companies streamline project visibility and team alignment. Our product makes it easy to turn meetings into clear, shareable documentation—automatically.
We’re backed by early-stage investors, trusted by teams in over 20 countries, and growing fast. Content is a core part of our strategy, not an afterthought—and we’re looking for a Content Strategist to take the lead.
🧠 About Our Company Culture
At ClearFrame, we work async-first, collaborate through written thinking, and default to trust. We’re curious, kind, and obsessed with building things that actually help people. You’ll thrive here if you take ownership, enjoy autonomy, and want to do work you’re proud of—without the politics or performative busyness.
🎯 What You’ll Do
- Own and evolve our multi-channel content strategy (blog, web, email, customer education)
- Conduct content audits, user research, and SEO analysis to find growth opportunities
- Build and manage our editorial calendar
- Write and edit content with a consistent voice and measurable purpose
- Collaborate with internal teams (product, sales, support) and external freelancers
- Track performance metrics and optimize accordingly
✅ What We’re Looking For
- 3+ years of experience in content strategy or editorial roles
- Strong portfolio of writing (B2B SaaS preferred)
- Hands-on experience with SEO tools (Ahrefs, Clearscope, or SurferSEO)
- Experience working cross-functionally with product, marketing, and support teams
- Comfortable working async and using tools like Notion, Loom, and Slack
- Bonus: You’ve led content at a startup or scaled an editorial process
🎁 Perks & Benefits
- 💻 Fully remote team with flexible hours
- 🧘♀️ Quarterly wellness stipend ($300)
- 📚 Annual learning and development budget ($1,000)
- 🌍 Annual team retreat (all expenses paid)
- 🏥 Healthcare, dental & vision coverage (U.S.-based)
- 🛑 Unlimited PTO with 10-day minimum encouraged
🙌 Why This Role Is Worth Your Time
This isn’t a role where you just execute someone else’s plan. You’ll lead content strategy at a company that actually cares about writing, clarity, and storytelling.
You’ll work directly with the Head of Marketing and CEO to shape how ClearFrame shows up in the world—and you’ll have the freedom to try, test, and iterate.
If you’ve ever wanted to take full ownership of content in a product-led company—this is your shot.
🪜 Our Hiring Process
We respect your time. Every application is reviewed.
If shortlisted, you’ll complete a short async task via WorkScreen. From there, you’ll meet the marketing lead and a product team member. Final candidates will speak with our CEO before we make an offer.
📥 How to Apply
Apply through WorkScreen.io: [Insert WorkScreen Link]
We use WorkScreen to assess candidates based on real skills—not just resumes.
🌱 Job Post For Junior Content Strategist (Entry-Level / Will Train)
Job Title: Junior Content Strategist at Bloom Learning (Remote-Friendly)
Location: Hybrid (Austin, TX) or Remote (U.S. Based)
Type: Full-Time | Salary: $50,000–$60,000/year
Hiring Manager Video: Meet our Content Lead in this short video
✨ Who We Are
Bloom Learning is an early-stage edtech company helping teachers create personalized learning experiences through AI-powered lesson planning tools.
We’re backed by mission-aligned investors and used in 1,000+ classrooms across the U.S. Our mission is to help educators save time, engage students, and love teaching again.
We’re hiring a Junior Content Strategist to support our content team. No formal experience needed—we’ll train the right person.
🧠 About Our Company Culture
We’re educators, technologists, and learners at heart. At Bloom, we value curiosity over credentials and progress over perfection. Our team is collaborative, inclusive, and deeply mission-driven. If you care about meaningful work, growth opportunities, and thoughtful mentorship, you’ll love it here.
🎯 What You’ll Do
- Help research and organize content ideas across blog, video, and email
- Build outlines, write drafts, and revise content with senior team members
- Learn how to conduct keyword research and content audits
- Track performance metrics and support experimentation
- Collaborate with writers, designers, and product marketers
✅ What We’re Looking For
- Strong written communication skills
- Curiosity, humility, and willingness to learn
- Organized, responsive, and detail-oriented
- Bonus: You’ve written for a blog, school newspaper, or social media
- You don’t need a degree in journalism—we care more about your mindset and voice
🎁 Perks & Benefits
- 💻 Choose your laptop setup
- 📚 Paid training and mentorship program
- 🏡 Remote flexibility + coworking stipend if local
- 💼 Access to online courses and writing workshops
- 🛑 20 paid vacation days + sick leave
- 🏥 Health & dental insurance (starts day 1)
🙌 Why This Role Is Worth Your Time
You’ll be coached by experienced marketers and writers.
You’ll learn how to do strategy—not just execution.
You’ll get feedback, ownership, and a clear path to grow into a mid-level role within 12–18 months. Most importantly? You’ll be doing meaningful work that helps educators every day.
🪜 Our Hiring Process
We take applications seriously. Once you apply via WorkScreen, you’ll complete a short writing prompt. If shortlisted, you’ll meet two team members and complete a 1-week paid trial (10–12 hours) to ensure mutual fit.
📥 How to Apply
Start here: [Insert WorkScreen Link]
We use WorkScreen to evaluate your skills fairly, so even if you have zero experience, you’ll have a chance to stand out.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Why These Content Strategist Job Posts Work
Both job posts were written with one goal in mind: to attract real, motivated candidates—not just checkbox applicants.
Let’s break down why they work, piece by piece.
✅ 1. The Job Title Is Clear and Specific
Instead of generic titles like “Content Strategist” or “Junior Content Role,” both job posts add helpful context:
- “Content Strategist for B2B SaaS Brand (Fully Remote)”
- “Junior Content Strategist at Bloom Learning (Remote-Friendly)”
These titles tell you:
- What level of experience is required
- The company type or mission
- Whether the job is remote or not
Clear, specific titles reduce unqualified applicants and help you show up in the right search results.
✅ 2. A Personal Loom Video Humanizes the Role
Both posts include a Loom video from the hiring manager or team lead. This isn’t just a nice touch—it’s a differentiator.
Why it matters:
- It builds trust
- It shows the company is real and human
- It gives applicants a reason to stop scrolling and watch
Candidates are more likely to apply when they can see and hear the people they’d work with.
✅ 3. The Company Overview Is Real and Specific
No vague “we’re a fast-paced startup” lines here.
Each post gives a clear sense of:
- What the company actually does
- Who they serve
- What kind of team the candidate is joining
This helps candidates decide: “Is this a mission I care about?”
✅ 4. Culture Isn’t Claimed—It’s Shown
Rather than saying “we value collaboration,” each job post describes the day-to-day vibe of the team:
- Async work style
- Flat hierarchy
- Curiosity > credentials
- Inclusion, trust, and clarity
These culture sections help applicants picture themselves on the team—and self-select based on values, not just duties.
✅ 5. Responsibilities Feel Strategic and Impactful
Even in the junior version, the responsibilities:
- Are written in plain English
- Connect tasks to business goals
- Reflect growth and learning opportunities
They show that this isn’t just “content for content’s sake”—each piece is tied to a purpose.
✅ 6. Perks & Benefits Are Clear (and Human)
Both posts separate perks from culture, which is crucial.
Instead of saying “competitive benefits,” they list:
- Remote flexibility
- Paid learning and mentorship
- PTO expectations
- Equipment stipends
- Wellness budgets
Transparency builds trust, and specifics make the role more attractive—especially to top candidates comparing offers.
✅ 7. The “Why This Role Is Worth Your Time” Section Sells the Vision
This section is your pitch—and both posts use it to show:
- Ownership and autonomy
- Mentorship and support
- The kind of work the candidate will actually be doing
- How it ties to something meaningful
It speaks to both the heart (mission) and the mind (growth path).
✅ 8. The Hiring Process Is Transparent and Respectful
No vague “we’ll contact shortlisted candidates” lines here.
Both posts clearly explain:
- What happens after you apply
- What the assessment looks like (WorkScreen)
- What candidates can expect in terms of communication
This sets expectations and makes candidates feel valued.
✅ 9. It Ends with a Clear, Modern CTA
Instead of just “send your resume,” both posts invite candidates to apply through WorkScreen—a platform that evaluates based on skill, not just background.
This does two things:
- Appeals to serious candidates who want to stand out
- Filters out lazy, one-click applicants
Together, all of these elements combine to create job descriptions that feel real, respectful, and results-driven.
Bad Content Strategist Job Description Example: (And Why It Fails)
Job Title: Content Strategist
Company: XYZ Tech
Location: Remote
Type: Full-Time
Deadline: August 31, 2025
Job Summary
XYZ Tech is seeking a content strategist to oversee and manage all content marketing activities. The ideal candidate will have strong writing skills, a deep understanding of digital marketing, and experience working with cross-functional teams.
Key Responsibilities
- Create and implement content strategy
- Manage blog calendar
- Collaborate with designers and marketers
- Ensure consistent brand messaging
- Track performance metrics and report results
Requirements
- Bachelor’s degree in marketing, journalism, or related field
- 3+ years of content marketing experience
- Excellent communication skills
- Strong attention to detail
- Ability to multitask
How to Apply
Please send your resume and cover letter to hiring@xyztech.com. Only shortlisted candidates will be contacted.
🛑 Why This Job Post Falls Short
❌ 1. The Job Title Is Too Generic
“Content Strategist” alone doesn’t tell the applicant:
- Who the company is
- What kind of content they’ll work on
- What makes the role exciting or meaningful
This makes it easy to scroll past—especially for high-performing candidates scanning dozens of posts.
❌ 2. The Introduction Is Cold and Uninspired
It doesn’t answer:
- What the company does
- Why content matters to them
- Why this role even exists
A job summary that reads like a LinkedIn blurb isn’t going to inspire anyone.
❌ 3. There’s No Culture, Mission, or Story
Nowhere does it mention:
- What it’s like to work at XYZ Tech
- What the team values
- How candidates will grow
There’s no emotional hook or human context—just a list of tasks.
❌ 4. No Salary, Benefits, or Transparency
Omitting these details:
- Feels outdated and secretive
- Signals the company hasn’t put effort into the candidate experience
- Wastes everyone’s time if expectations don’t align later
❌ 5. The Responsibilities Are Vague
Phrases like “implement content strategy” or “track performance metrics” don’t help candidates visualize the work or connect to the outcome.
These bullet points feel recycled—and could apply to any content role at any company.
❌ 6. The Hiring Process Feels Dismissive
“Only shortlisted candidates will be contacted” is one of the coldest things you can say in a job post. It:
- Makes applicants feel disposable
- Deters top candidates who value clarity and respect
- Adds friction to the process
❌ 7. The Call to Action Is Bland
“Send your resume and cover letter to [email]” is outdated.
There’s no warmth. No encouragement. No indication of what happens next. No modern tools like WorkScreen to make things easier or more fair.
👉 In short: This job post is a missed opportunity.
It may attract some applicants—but probably not the kind who care deeply, think strategically, or want to grow with your company.
Bonus Tips to Make Your Job Description Stand Out
If you want to attract top talent—especially for strategic roles like content—details matter. Here are a few underrated but powerful ways to make your job post more credible, appealing, and candidate-friendly.
✅ Tip 1: Add a Candidate Security & Privacy Notice
Scams are everywhere. Including a short trust notice shows that your company is legitimate, transparent, and professional.
Here’s an example you can copy:
IMPORTANT NOTICE:
We take the privacy and safety of job applicants seriously. We will never ask for payment, banking information, or sensitive personal data at any stage of the hiring process.
💡 Bonus: You can even add a line saying “You can read our full applicant privacy policy here” and link to it on your site.
✅ Tip 2: Mention Flex Time or Paid Leave
Most job posts focus on work—but life matters too. Mentioning PTO or flexibility helps candidates feel seen.
Try something like:
“Enjoy up to 24 paid flex days per year so you can rest, recharge, or just take a breather when life calls.”
Even if your leave policy isn’t flashy, mentioning it at all already sets you apart from companies that stay silent.
✅ Tip 3: Highlight Training, Growth, or Mentorship
Ambitious candidates want roles where they can get better—not just do tasks. If you offer internal growth opportunities, say so.
Here’s a line you can adapt:
“We invest in growth. You’ll get access to paid training, mentorship, and the support you need to sharpen your skills and level up in your career.”
This shows you’re hiring for potential, not just checking boxes.
✅ Tip 4: Include a Loom Video from the Hiring Manager
We mentioned this in the templates already—but it’s worth repeating.
A short Loom from the hiring manager or CEO adds:
- A human face to your brand
- A warmer candidate experience
- A signal that you actually care
Here’s what to say in a 60-second video:
- Who you are and what your company does
- What excites you about this role
- Why the person watching might be a great fit
💡 You don’t need a studio. Just record it on Loom and paste the link into your job post.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Give Applicants a Timeline
Let people know what to expect. This reduces anxiety and shows respect.
Try a line like this:
“We review every application and aim to respond within 1–2 weeks. Final candidates will be invited to a short async trial or interview before we make an offer.”
These small touches signal something important:
🧠 You’ve thought about the candidate experience.
And top talent notices that.
Should You Use AI to Write a Job Description?
Let’s be honest—AI tools are everywhere.
Workable, Manatal, even ChatGPT… all promise to help you write job descriptions in seconds. But here’s the problem:
The Wrong Way to Use AI:
You type:
“Write a job description for a Content Strategist at a tech company.”
And you get something like this:
- Buzzwords.
- Bullet points.
- Boring, vague language.
- No context, no culture, no personality.
That kind of post doesn’t attract top talent. It attracts people who hit “Easy Apply” on 50 jobs a day.
AI-generated job descriptions—when used without context—often lead to:
- Generic, soulless job posts
- Confusing or misaligned expectations
- Low-effort applicants who don’t care where they apply
You’re trying to hire a real person—so don’t use a robot to write your only pitch.
The Right Way to Use AI: Come Prepared
AI is a powerful writing assistant. But it only works if you give it the raw ingredients.
Think of it as a junior writer—it can help shape and polish, but you provide the thinking.
Here’s how to prompt AI properly:
Example Prompt (You Can Copy This)
“Help me write a job description for our company, ClearFrame.
We’re hiring a Content Strategist to own and evolve our content across blog, web, and email.
Our product helps remote teams turn meetings into searchable documentation.
Our culture is async-first, respectful, and results-driven.
The tone should be warm, clear, and human.
We offer remote work, health insurance, paid learning, and unlimited PTO.
Please include a section about our hiring process (via WorkScreen), our mission, and why this role matters.”
Here are a few notes I’ve written to help you:
[Insert rough notes or bullet points here]
Then let AI refine, reorganize, or tighten your writing.
But don’t let it write the whole thing blindly.
You can even show AI one of the “good job post” examples from earlier in this guide and say:
“Make something like this—but specific to my company and role.”
Bottom line?
AI is a helpful sidekick. But you bring the strategy, the soul, and the story
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste Job Description?
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Content Strategist at [Company Name]
Location: [Remote / City, State]
Type: [Full-Time / Part-Time] | Salary Range: [$XX,XXX–$XX,XXX/year]
Hiring Manager Video: Watch a quick intro from our Marketing Lead
👋 Who We Are
At [Company Name], we help [your target audience] do [your mission/solution]. We believe great content is more than words—it’s clarity, insight, and connection.
We’re looking for a Content Strategist who can help us create and manage meaningful content that drives real business results—not just rankings or impressions.
🧠 Our Culture
We work async, respect deep focus, and value outcomes over hours.
You’ll thrive here if you:
- Enjoy autonomy and ownership
- Communicate clearly and kindly
- Want to be part of a team that values thoughtfulness, not hustle theater
🎯 What You’ll Do
- Lead and manage our content strategy across blog, website, and email
- Conduct keyword and content gap research
- Collaborate with writers, designers, and internal stakeholders
- Write and edit high-quality content
- Measure performance and continuously improve what works
✅ What We’re Looking For
- 2–4 years of experience in content strategy or editorial roles
- Strong writing and editing skills
- Familiarity with SEO and content analytics tools
- Ability to manage multiple projects and deadlines
- Bonus: Experience working in a startup or cross-functional team
🎁 Perks & Benefits
- Fully remote + flexible schedule
- Health and dental insurance
- PTO + wellness days
- Learning & development budget
- Home office or coworking stipend
🙌 Why This Role Is Worth Your Time
You won’t just be publishing content—you’ll be shaping how we communicate, how we show up, and how we grow.
This is a high-impact role in a small, thoughtful team that values clarity, autonomy, and curiosity.
Your work will be seen, appreciated, and make a difference.
🪜 Our Hiring Process
We review every application and keep you informed at every step.
Once you apply via WorkScreen, you’ll complete a short task designed to assess how you think. Final candidates will go through interviews and async collaboration exercises.
📥 How to Apply
Start here: [Insert WorkScreen Link]
We use WorkScreen to evaluate applicants based on real skills—not just resumes.
📄 Option 2: Structured Format (Traditional + Modern Hybrid)
Job Title: Content Strategist
Company: [Company Name]
Location: [Remote / City, State]
Type: [Full-Time / Part-Time] | Salary: [$XX,XXX–$XX,XXX/year]
Hiring Manager Video: Meet your future team lead in this short intro
🏢 About Us
[Company Name] helps [describe your audience] solve [key problem you solve].
We’re growing fast and looking for a Content Strategist to help shape and scale our written voice across multiple channels.
🧠 Our Culture
We’re remote-friendly, results-driven, and believe in progress over perfection.
We encourage feedback, support flexibility, and are building a team where people can do their best work—without unnecessary friction.
📝 Responsibilities
- Create and maintain an editorial calendar
- Write and edit blog posts, emails, and landing pages
- Conduct content research and SEO optimization
- Collaborate with marketing, design, and product
- Track content performance and optimize accordingly
✅ Requirements
- 2+ years of content marketing or editorial experience
- Strong writing and editing portfolio
- Basic knowledge of SEO
- Experience with CMS tools like WordPress or Webflow
- Bonus: Experience in SaaS or B2B settings
🎁 Perks & Benefits
- Remote flexibility + async-friendly
- Health, dental, and vision coverage
- Paid time off and paid holidays
- Learning budget and access to online courses
- Equipment + software provided
🪜 Hiring Process
You’ll apply through WorkScreen and complete a short async exercise.
Shortlisted candidates will be invited to interview and complete a brief paid trial to ensure mutual fit.
📥 Apply Now
Start your application: [Insert WorkScreen Link]
We use WorkScreen to assess candidates based on thinking and skill—not just credentials.
Let WorkScreen Handle the Next Step
Once you’ve written a strong, human-centered job post…
The next challenge is evaluating applicants fairly, efficiently, and at scale.
That’s where WorkScreen.io comes in.
✅ WorkScreen Helps You:
🔍 Spot Top Talent—Fast
WorkScreen automatically scores and ranks candidates based on real performance, not just resumes. You’ll get a smart, easy-to-read leaderboard that highlights your most promising applicants.
🎯 Test for Skill (Not Just Talk)
With WorkScreen, you can send one-click skill tests that reflect actual job tasks—like writing a content brief or editing a sample blog post. This lets you see how someone thinks and works, not just how they interview.
🧠 Filter Out Low-Effort Applicants
No more guessing who’s serious. WorkScreen makes it easy to spot high-effort, high-quality candidates—and quickly eliminate those using AI to fake their way through cover letters and forms.
👥 The Candidate Experience Is Better, Too
WorkScreen is designed to be clear, respectful, and fair.
Every applicant goes through the same structured process—and gets a chance to shine based on what they can do, not just what’s on paper.
Write a better job post. Let WorkScreen do the heavy lifting. Start hiring smarter, faster, and more confidently today at workscreen.io
FAQ
While the titles sometimes overlap, there’s a key distinction:
- A Content Specialist focuses more on content creation and execution. Think: writing blog posts, editing copy, managing CMS tools.
- A Content Strategist is more involved in planning, structuring, and optimizing content to meet business goals. They decide what to create, why, and how it connects to broader strategy.
In short:
Strategists think big-picture. Specialists execute the details.
(Though in smaller teams, one person may wear both hats.)
Beyond strong writing and editing skills, here are key skills that matter:
- Strategic thinking: Can they tie content to business goals?
- SEO knowledge: Can they research, optimize, and spot gaps?
- Editorial planning: Can they build and manage a content calendar?
- Collaboration: Can they work cross-functionally with product, design, and marketing?
- Analytical mindset: Can they measure results and iterate?
Soft skills like curiosity, communication, and structured thinking are also critical—especially in fast-moving or remote-first environments.
Salary depends on experience level, location, and company size.
As of 2025:
- Junior Content Strategists: $50,000–$65,000/year
- Mid-level: $70,000–$90,000/year
- Senior or Lead Strategists: $95,000–$130,000+/year
Remote roles often pay based on market bands, so compensation may vary depending on where the company is hiring from.
It depends on the business goals—but here are some common success metrics:
- Organic traffic growth
- Content-driven lead generation or signups
- Engagement (time on page, bounce rate, scroll depth)
- SEO keyword rankings
- Editorial efficiency (content output, backlog reduction, campaign support)
The most effective content strategists tie content metrics back to business impact.
The two roles often overlap—but here’s a quick distinction:
- A Content Marketing Manager is typically more focused on campaign execution, team management, and lead gen performance.
- A Content Strategist is often more focused on content architecture, user intent, and long-term editorial planning.
In smaller teams, the roles may merge. But in larger orgs, they tend to be distinct functions.
