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If you’ve Googled “Content Writer job description,” you’ve probably found dozens of articles that all look the same.
Bullet points. Overused phrases. Zero personality.
The problem?
Most of these so-called templates don’t actually help you attract a great content writer — they just give you a generic list of duties anyone could copy-paste.
But here’s the truth: the best content writers are in demand, picky about where they work, and highly attuned to tone.
If your job post reads like it was written by a robot or pulled from a 10-year-old HR manual, they’ll scroll right past it.
That’s why, in this guide, we’re going to do things differently.
Instead of a bland, one-size-fits-all template, you’ll learn:
- How to write a Content Writer job description that actually inspires the right candidates to apply.
- Why most job descriptions fail to attract top creative talent (and how to fix yours).
- Two high-performing, ready-to-use templates you can customize — one for experienced writers and one for trainable, entry-level hires.
📌 Before you start: If you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ — it covers the principles behind every great job description. Then, come back here, and we’ll tailor those principles specifically for hiring a content writer.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
What a Content Writer Actually Does - Their Roles
A content writer isn’t just someone who “writes articles.”
They’re the voice of your brand, the person who turns ideas into engaging stories, guides, and resources that your audience actually wants to read.
A great content writer can:
- Research topics deeply — even if they’re new to the subject.
- Write in a tone that matches your brand’s personality.
- Turn complex information into simple, clear, and engaging copy.
- Understand how content fits into the bigger picture — like marketing campaigns, SEO strategies, or brand storytelling.
Depending on your company, a content writer’s day might include drafting blog posts, creating product descriptions, writing email newsletters, scripting videos, or even developing thought-leadership pieces for your CEO.
Here’s the key:
The role isn’t just about producing words. It’s about producing the right words — ones that connect with your audience and move them to take action. That’s why skills like curiosity, adaptability, and attention to detail matter just as much as technical writing ability.
Two Great Content Writer Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Template 1: Job Description For Experienced Content Writer
📌 Job Title: Content Writer (B2B SaaS) — Turn Complex Data into Clear Stories at DataWoven
💼 Type: Full-Time | Remote (USA-friendly time zones) | $70,000–$90,000 base + benefits
🕒 Schedule: Mon–Fri
🎥 A Quick Hello
60-second intro from Maya Chen, Head of Content — what we’re building, why this role matters, and how you’ll collaborate (Loom/YouTube link)
Who We Are
DataWoven is a SaaS platform that helps 1,000+ ecommerce brands turn Shopify, ads, and CRM data into revenue insights. We’re a lean, product-obsessed team who believe great storytelling is how complex ideas become actionable. Our customers are growth-minded marketers and founders who value clarity over jargon—and that’s exactly what our content delivers.
What You’ll Be Doing
You’ll own high-impact content that moves the needle—deep-dive guides, customer stories, landing pages, email sequences, and thought leadership for our founders. You’ll interview subject-matter experts, collaborate with product marketing and design, and ship content that educates, ranks, and converts.
Responsibilities
- Research, outline, write, and edit long-form articles, case studies, landing pages, and email campaigns
- Turn technical concepts (attribution, LTV/CAC, cohort analysis) into plain-English stories
- Partner with PMM/design to align content with launches, campaigns, and SEO opportunities
- Build and maintain editorial briefs, style guides, and content calendars
- Measure impact (traffic, ranking, signups) and iterate
What We’re Looking For
- 3–5+ years of professional writing for B2B SaaS or analytics/MarTech audiences
- Portfolio showing clarity, depth, and range (long-form + product copy)
- Solid grasp of SEO fundamentals without writing for robots
- Strong interviewing skills and comfort collaborating across teams
- Organized, feedback-friendly, and deadline-reliable
Nice to have: experience with Shopify, GA4, Looker/BI, or product marketing.
Perks & Benefits
- Competitive base $70k–$90k (DOE) + annual bonus
- Health, dental, vision, and 401(k) with match
- 25 days PTO + paid company recharge days
- $1,500 annual learning stipend (courses, books, events)
- $1,000 home-office setup + monthly WFH stipend
- 12 weeks paid parental leave
Why This Role Is a Great Fit
- Real ownership: You’ll shape our editorial voice end-to-end
- High leverage: Your work directly supports product launches and pipeline
- Senior peers: Access to founders, PMM, and data team for sharp stories
- Room to grow: Pathways into Lead Writer or Content Strategy
Our Hiring Process
- Apply via WorkScreen (skills-first evaluation)
- 30-min intro call → paid take-home (2–3 hrs) → panel interview
- We respond to every applicant within 10 business days
📥 How to Apply: Apply via WorkScreen: (insert your unique WorkScreen link)
✅ Template 2: Job Description For Entry-Level / Trainable Content Writer
📌 Job Title: Junior Content Writer — Help Millions of Pet Parents at Wagwell
💼 Type: Full-Time | Hybrid (Phoenix, AZ) or Remote (US) | $45,000–$55,000 base + benefits
🕒 Schedule: Mon–Fri
🎥 A Quick Hello
Meet Luis Romero, Managing Editor — your mentor and day-to-day partner (Loom/YouTube link)
Who We Are
Wagwell is a pet wellness brand (supplements, grooming, and vet-approved guides) serving a community of 500,000+ pet parents. Our mission is simple: help people give their pets longer, happier lives. We publish how-to guides, product education, and heart-warming stories that make care easier—and more joyful.
What You’ll Be Doing
You’ll write friendly, trustworthy content: blog posts, email newsletters, social captions, and product pages. We’ll teach you SEO, research, and editing. You’ll learn to collaborate with designers, vets, and our customer community to make complex care simple.
Responsibilities
- Draft 2–3 blog posts/week and 1 newsletter with editor guidance
- Research topics, gather sources, and create clean outlines
- Write social captions and light product copy
- Edit for clarity, voice, and accuracy using our style guide
- Learn and apply SEO best practices as you grow
What We’re Looking For
- Strong writing samples (school, personal blog, TikTok scripts, or freelance)
- Curiosity, coachability, and excellent communication
- Love for pets and empathy for pet parents
- Reliability and attention to detail
No specific degree or experience required. Potential, attitude, and consistency matter most.
Perks & Benefits
- $45k–$55k base (DOE) + performance bonus
- Health, dental, vision + mental-health stipend
- 20 days PTO + paid volunteer day
- Free pet insurance for one pet + employee discount
- Annual learning stipend ($750) + mentorship program
- Quarterly team offsites (pet-friendly!)
Why This Role Is a Great Fit
- We’ll train you: Structured onboarding, editor 1:1s, and clear growth path
- Purposeful work: Your writing helps real pet parents every day
- Voice + creativity: Write with warmth, humor, and heart in a supportive team
- Career runway: Grow into Content Writer → Senior Writer → Managing Editor
Our Hiring Process
- Apply via WorkScreen (skills-first evaluation)
- Short intro call → bite-size paid writing task → interview with editor
- We reply to every applicant within 7–10 business days
📥 How to Apply: Apply via WorkScreen: (insert your unique WorkScreen link)
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Content Writer Job Posts Work
Both job descriptions follow the principles from our Master Guide on How to Write a Compelling Job Post — but tailored specifically for attracting great writers.
Here’s why they’re effective:
1. Clear, Specific Job Titles
- Instead of “Content Writer” or “Junior Writer,” the titles show context and mission:
- Content Writer (B2B SaaS) — Turn Complex Data into Clear Stories at DataWoven
- Junior Content Writer — Help Millions of Pet Parents at Wagwell
- Content Writer (B2B SaaS) — Turn Complex Data into Clear Stories at DataWoven
- The added detail signals the industry, purpose, and brand personality, instantly filtering for relevant candidates.
2. Personal Video Element
- Both posts include a short Loom video from the hiring manager.
- This builds trust, humanizes the company, and lets applicants “meet” the person they’d be working with before they even apply.
- For writers — who care about tone and voice — this visual introduction helps them understand the culture and style from the start.
3. Human, Story-Driven “Who We Are” Section
- Instead of a cold company blurb, each version tells a mini-story:
- DataWoven highlights their customer base, mission, and storytelling philosophy.
- Wagwell shares their pet-parent community and heartfelt mission.
- DataWoven highlights their customer base, mission, and storytelling philosophy.
- The focus is on values and audience, not corporate jargon.
4. Impact-Focused “What You’ll Be Doing”
- Tasks are framed in terms of outcomes, not just activities.
- Example: DataWoven’s “You’ll own high-impact content that moves the needle” vs. “Write articles.”
- This helps candidates picture the value of their work.
5. Balanced Responsibilities
- Both lists cover technical and soft skills: writing, research, collaboration, and adaptability.
- For Wagwell, responsibilities are intentionally lighter to make the role approachable for entry-level applicants.
6. Transparent Requirements
- No laundry list of “must-haves.”
- DataWoven specifies experience + nice-to-haves.
- Wagwell explicitly says no degree required and encourages potential over credentials.
7. Perks & Benefits Are Separate From the “Why”
- Benefits are clearly listed (salary, PTO, insurance, stipends).
- The “Why This Role Is a Great Fit” section sells culture, purpose, and career growth separately — making the pitch stronger.
8. Respectful, Clear Hiring Process
- Both companies promise to reply to all applicants — a huge differentiator.
- They outline steps, timelines, and paid tasks, so candidates know exactly what to expect.
9. WorkScreen Integration
- By mentioning WorkScreen, the posts signal a skills-first, fair evaluation.
- This appeals to serious candidates and filters out low-effort applicants.
Example of a Bad Content Writer Job Description (And Why It Fails)
📌 Job Title: Content Writer
💼 Type: Full-Time | Location: Remote
🕒 Schedule: Monday–Friday
Company Overview
We are a company that offers various services to clients across different industries. We are looking for a talented Content Writer to join our team.
Job Summary
The Content Writer will be responsible for creating written content for our company.
Responsibilities
- Write articles and blog posts.
- Edit and proofread content.
- Conduct research as needed.
Requirements
- Bachelor’s degree in English, Journalism, or related field.
- Excellent written and verbal communication skills.
- 2–3 years of experience preferred.
How to Apply
Send your CV and cover letter to hr@company.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
1. The Job Title Is Too Generic
- “Content Writer” alone gives no context about the company, audience, or mission.
- Doesn’t inspire the right applicants — it’s forgettable in a sea of similar titles.
2. Cold, Vague Company Overview
- “We are a company that offers various services” is meaningless.
- No values, no mission, no reason a writer would want to work there.
3. Job Summary Is Flat
- “Responsible for creating written content” is just stating the obvious.
- No detail on the types of content, tone, or business goals.
4. Responsibilities Are Bare Minimum
- Any content writer could copy-paste these tasks from another job post.
- Lacks specifics that would help a candidate self-assess fit.
5. Requirements Feel Rigid
- “Bachelor’s degree required” excludes great candidates without degrees.
- “2–3 years preferred” is vague — what type of experience? In what industry?
6. No Salary or Benefits
- Not mentioning compensation or perks makes the post less competitive and less transparent.
7. Cold, Dismissive Application Process
- “Only shortlisted candidates will be contacted” signals the company doesn’t value applicants’ time.
- No timeline, no clarity, no warmth.
Bonus Tips to Make Your Content Writer Job Description Stand Out
Even if you follow the structure from our Master Guide on How to Write a Compelling Job Post, adding these extra touches can push your job post into the top tier — the kind that catches the eye of the best candidates.
1. Add an Important Privacy & Security Notice
Reassure candidates that their personal details are safe. This builds trust, especially when applying online.
Example:
We take the security and privacy of all job applicants very seriously. We will never ask for payment, banking details, or personal financial information at any stage of the hiring process.
2. Highlight Flexible Time Off or Recharge Days
Writers, especially creatives, value downtime to recharge. If you offer flexible PTO or wellness days, put it in the job post.
Example:
Enjoy up to 25 paid days off per year, plus quarterly “Recharge Fridays” so you can step away and come back with fresh ideas.
3. Showcase Training & Growth Opportunities
Strong content writers want to grow their craft. If you invest in skill development, mention it upfront.
Example:
We invest in our writers with an annual learning stipend for courses, books, and industry events — so you can sharpen your skills and stay ahead.
4. Include a Loom Video From the Hiring Manager
Adding a short (30–60 sec) intro video does two things:
- Puts a human face to your company.
- Helps writers get a feel for your communication style and culture.
Pro tip: Keep it informal and warm. Talk about why the role matters and what excites you about meeting new candidates.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Share a Glimpse Into Your Editorial Process
For writing roles, this is huge. It sets expectations and shows professionalism.
Example:
We work in two-week content sprints, with clear briefs, collaborative feedback, and reasonable deadlines — so you can do your best work without burnout.
6. Mention Non-Monetary Perks
Small extras can be big differentiators:
- Creative brainstorming retreats
- Pet-friendly offices
- Access to premium writing tools (Grammarly Pro, Jasper, Clearscope, etc.)
- Book budget
Adding just two or three of these elements can dramatically increase your response rate from top-tier content writers.
AI Caution: How to Use AI the Right Way for Content Writer Job Descriptions
AI tools can save you time — but if you use them the wrong way, you’ll end up with the exact kind of generic, lifeless job description that top writers ignore.
The Wrong Way to Use AI
- Typing: “Write a Content Writer job description” into ChatGPT and copying whatever comes out.
- Relying on AI with no human input, no company context, and no brand voice.
- Result: You get a bland, templated post that could apply to any company, in any industry — and that’s a turn-off for strong candidates who want to feel connected to the role.
The Right Way to Use AI
Think of AI as your writing assistant, not your ghostwriter.
The quality of your output depends on the quality of your input.
Here’s a better approach:
Step 1: Give AI the Raw Ingredients
- Company info: What you do, who you serve, your mission, and your culture.
- Role details: Responsibilities, tools, content formats, and reporting structure.
- Tone: Conversational, creative, professional, or mission-driven?
- Ideal candidate: Skills, traits, and career aspirations.
- Perks: Salary, benefits, growth opportunities.
- Hiring process: How you review applications and keep candidates informed.
Step 2: Use a Prompt Like This
“Help me write a Content Writer job description for [Company Name], a [company type] that [what you do].
We’re hiring a [job title] to [impact of role].
Our culture is [describe], and we want to attract candidates who are [traits].
We offer [list benefits & salary].
Here’s our hiring process: [explain].
Use a [tone] voice and make it engaging, clear, and inspiring. Here are some bullet notes I’ve written: [paste notes].”
Step 3: Edit for Voice and Fit
- Tweak the language so it reflects your company personality.
- Add storytelling elements (mission, customer impact, team culture).
- Remove any filler sentences that don’t say anything new.
💡 Pro Tip: For a writing role, your job description is a writing sample. A poorly written one tells candidates you don’t value good writing — and the best ones will notice.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Copy-Paste Content Writer Job Description Templates (Quick-Use Versions)
We get it — sometimes you just need something fast.
Maybe you’ve already read through this guide and understand what makes a great job post, but you want a solid starting point you can tweak in minutes.
That’s what these are.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational, Culture-First Style
📌 Job Title: Content Writer — Help Us [Mission/Outcome] at [Company Name]
💼 Type: [Job Type] | [Work Arrangement] | [Salary Range]
🕒 Schedule: [Days & Hours]
🎥 A Quick Hello
60-second intro from [Hiring Manager Name, Title] — why this role matters and how you’ll collaborate. (Insert Loom/YouTube link)
Who We Are
[Company Name] is a [brief description: industry/product] serving [audience/customer type]. Our mission is [mission statement]. We believe great writing builds trust, clarifies complex ideas, and moves people to act.
What You’ll Be Doing
You’ll research, write, and edit content that educates and converts—blog posts, landing pages, emails, and social copy—working closely with [teams: marketing/design/SMEs] to keep everything on brand.
Responsibilities
- Research, outline, write, and edit long- and short-form content
- Optimize for SEO without sacrificing clarity or voice
- Collaborate with [teams/roles] on briefs, visuals, and distribution
- Maintain an editorial calendar and hit deadlines
- Track performance [traffic/leads/conversions] and iterate
What We’re Looking For
- [X+] years professional writing experience (agency or in-house)
- Portfolio showing [range: blogs, landing pages, email]
- Strong research and storytelling skills
- Understanding of SEO fundamentals
- Collaborative, feedback-friendly, and organized
Perks & Benefits
- Salary: [Salary Range]
- [Number] days PTO + [Number] wellness/recharge days
- Health, dental, vision [and/or local equivalents]
- [Amount] annual learning stipend (courses/books/events)
- [Remote stipend/home-office setup]
- [Parental leave policy]
Why This Role Is a Great Fit
- Ownership: Shape our editorial voice and strategy end-to-end
- Impact: Your work supports [product launches/pipeline/brand growth]
- Access: Work directly with [founders/PMM/SMEs] for sharper stories
- Growth: Clear paths into [Senior Writer/Content Strategist/etc.]
Our Hiring Process
- Apply via WorkScreen (skills-first evaluation)
- [Step 2: intro call] → [Step 3: paid take-home or live exercise] → [Step 4: panel/offer]
- We reply to every applicant within [timeline, e.g., 7–10 business days]
📥 Apply here: [WorkScreen link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
📌 Job Title: Content Writer
📍 Location: [Location or Remote/Hybrid]
💼 Type: [Job Type] | [Salary Range]
Job Brief
[Company Name] is seeking a Content Writer to produce clear, engaging content for [audience/industry]. You’ll turn complex information into accessible copy across blogs, landing pages, and email—aligned to our [brand/SEO/marketing] goals.
Responsibilities
- Write blog posts, landing pages, emails, and social copy
- Conduct research and ensure accuracy/citation of sources
- Optimize content for SEO and adhere to brand voice
- Collaborate with [design/marketing/SMEs]
- Manage content calendars and meet deadlines
Requirements
- [X+] years professional writing experience
- Portfolio demonstrating clarity, range, and impact
- Strong editing, grammar, and research skills
- Familiarity with SEO best practices
- Comfortable collaborating in [fast-paced/async] environments
Perks & Benefits
- Salary: [Salary Range]
- [Number] days PTO + [Number] wellness days
- Health, dental, vision [or local equivalents]
- [Amount] professional development stipend
- [Flexible/Remote/Hybrid] work options
Hiring Process
Apply via WorkScreen — we review all applications, run a brief skills assessment, and follow up with every candidate within [timeline].
📥 Apply here: [WorkScreen link]
Next Step: Let WorkScreen Help You Hire the Right Content Writer
Once you’ve written a job post that inspires the right people to apply, the next challenge is sorting through applications efficiently — without letting the best candidates slip away.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
1. Quickly Identify Your Most Promising Candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
2. Assess Skills With One-Click Tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
3. Eliminate Low-Effort Applications
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
4. Build a Fair, Transparent Hiring Experience
Every applicant gets a clear process and feedback, helping you maintain a strong employer brand while reducing ghosting and drop-offs.
📥 Ready to make your hiring smarter?
Create your job post, share it across platforms, and let WorkScreen handle the heavy lifting — so you can hire the right content writer faster and with confidence.
FAQ - Content Writer Job Description
Beyond strong writing ability, a great content writer will have:
- Research skills — to gather accurate, relevant information from credible sources.
- Adaptability in tone and style — to write for different audiences and platforms.
- SEO knowledge — understanding how to optimize content without making it robotic.
- Storytelling ability — to make content engaging and memorable.
- Attention to detail — from grammar to fact-checking.
- Collaboration skills — to work smoothly with designers, marketers, and subject-matter experts.
Salaries vary depending on location, experience, and industry:
- Entry-level (0–2 years): $35,000–$50,000/year
- Mid-level (2–5 years): $50,000–$70,000/year
- Senior (5+ years): $70,000–$90,000+/year
Freelance rates also vary widely, typically ranging from $0.10–$0.50 per word or $30–$100/hour depending on expertise and niche.
It depends on your needs:
- Full-time: Better for businesses with ongoing, high-volume content needs and a desire for consistent brand voice.
- Freelance: Ideal for project-based work, specialized content, or when you need flexibility without the cost of a full-time hire.
Ask shortlisted candidates to complete a short, paid writing exercise relevant to your business. For example:
- A blog post outline + intro paragraph.
- A rewritten version of an existing landing page.
- An SEO-optimized meta title and description for a sample article.
Paid tests ensure fairness and show you how they handle real tasks.
- Content Writer: Focuses on informative, educational, or entertaining content (e.g., blogs, guides, newsletters).
- Copywriter: Specializes in persuasive content designed to drive action (e.g., sales pages, ads, product descriptions).
Many skilled writers can do both, but the approach and tone differ.
