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If you’ve Googled “digital analyst job description template,” you’ve probably seen dozens of articles. But here’s the problem: most of them don’t actually teach you how to attract a great digital analyst—they just give you generic filler content.
And generic posts don’t work. They don’t excite top talent, they don’t reflect your company’s values, and they don’t make anyone feel inspired to apply.
👉 Before we dive in, I recommend checking out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . In it, we break down why so many job posts fail, and how to create ones that truly connect.
Because here’s the truth: talented digital analysts aren’t scrolling job boards looking for another lifeless checklist. They want to know what they’re joining, why the role matters, and how your company is different.
This article will walk you through:
- What a digital analyst actually does (in plain English)
- Two ready-to-use job description templates (one for experienced hires, one for entry-level)
- A breakdown of why these posts work
- A “bad job description” example you’ll want to avoid
- Bonus tips to make your job posts stand out
- And even a quick copy-paste template if you’re in a hurry
By the end, you’ll have everything you need to write a digital analyst job description that doesn’t just fill a role—it attracts the right candidate who’s excited to join your team.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What a Digital Analyst Actually Does - Their Roles Explained
A digital analyst is the person who turns raw data into actionable insights for your business. They track how people interact with your website, apps, campaigns, and online content—then explain what those numbers actually mean for growth.
Think of them as the bridge between data and decision-making.
- On any given day, they might analyze web traffic, customer journeys, or campaign performance.
- They’ll use tools like Google Analytics, Adobe Analytics, or data visualization platforms to spot trends.
- Most importantly, they help you answer big questions:
- Which marketing channels are worth the money?
- Where are users dropping off?
- What improvements will drive real business impact?
- Which marketing channels are worth the money?
But here’s the part that often gets overlooked: a digital analyst isn’t just a “numbers person.”
They need strong communication skills to translate complex data into clear stories your team can act on. In other words, they don’t just crunch data—they make it useful.
Two Great Digital Analyst Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Digital Analyst Job Description (Experienced Hire)
📌 Job Title: Senior Digital Analyst at BrightWave Digital (Remote, US-Based)
💼 Full-Time | Remote | $78,000 – $95,000/year (based on experience)
🕒 Flexible Schedule | Health + Dental + 401k | Paid Training & Growth
🎥 A quick word from our team: [Insert Loom/YouTube link here]
Who We Are
At BrightWave Digital, we help growing e-commerce brands make smarter, data-driven decisions. Our team blends analytics, creative, and strategy to help clients optimize campaigns and understand their customers better. We believe great insights come from people who are curious, collaborative, and excited about turning numbers into narratives.
What You’ll Do
As our Senior Digital Analyst, you’ll be the go-to person for turning complex datasets into actionable strategies. You’ll work closely with our strategy and creative teams to make sure every campaign isn’t just running—but winning.
Your responsibilities will include:
- Analyzing website and campaign performance using Google Analytics, Adobe Analytics, and Looker Studio.
- Building dashboards and reports that highlight actionable insights for clients and leadership.
- Identifying opportunities to improve conversion funnels, reduce churn, and maximize ROI.
- Presenting findings in clear, compelling ways that help non-technical stakeholders take action.
- Mentoring junior analysts and guiding best practices for data integrity and reporting.
What We’re Looking For
- 3+ years of experience in digital analytics or a related role.
- Strong skills with Google Analytics (GA4), Adobe Analytics, or similar tools.
- Solid SQL and Excel/Sheets experience.
- Experience with A/B testing platforms and marketing attribution models.
- Excellent communication skills—you should be able to turn numbers into stories.
- Bonus points if you’ve worked in an agency or e-commerce setting.
Why This Role is Worth Your Time
At BrightWave, you’re not just reporting on performance—you’re helping shape business growth. You’ll have the freedom to experiment, test, and share insights that drive real decisions.
We offer:
- Competitive salary and annual performance bonuses.
- Full health, dental, and vision coverage.
- 401k with company match.
- $1,500 annual professional development stipend.
- Remote-first culture with flexible schedules.
- Opportunities to grow into Analytics Lead or Strategy Partner roles.
Our Hiring Process
We value your time and effort. That’s why we review every application and aim to respond within two weeks. If shortlisted, you’ll go through:
- An initial conversation with our People Ops team.
- A practical task where you’ll analyze a dataset (we keep it short—no week-long assignments).
- A final interview with your potential manager and teammates.
We’ll keep you updated at each step because transparency matters to us.
How to Apply
We use WorkScreen to ensure a fair, skill-based process. Apply through this link: [Insert WorkScreen link]. You’ll complete a short evaluation designed to showcase your strengths and help us understand your fit.
We’re excited to see how you can help BrightWave and our clients grow smarter.
✅ Digital Analyst Job Description (Entry-Level / Willing to Train)
📌 Job Title: Junior Digital Analyst at BrightWave Digital (Remote, US-Based)
💼 Full-Time | Remote | $48,000 – $60,000/year (depending on experience)
🕒 Flexible Schedule | Mentorship + Training Program | Paid Certifications
🎥 A quick word from our team: [Insert Loom/YouTube link here]
Who We Are
BrightWave Digital partners with fast-growing e-commerce brands to help them better understand their customers and make smarter marketing decisions. We’re a data-driven agency with a people-first culture—where curiosity, collaboration, and continuous learning are core to everything we do.
What You’ll Do
As a Junior Digital Analyst, you’ll learn how to transform data into insights that guide strategy. You don’t need years of experience—we’ll train you on the tools and techniques. What matters most is curiosity, attention to detail, and a willingness to learn.
Your day-to-day will include:
- Assisting in setting up tracking in Google Analytics and other platforms.
- Pulling campaign performance data and preparing simple reports.
- Supporting senior analysts with dashboards and data clean-up.
- Learning how to identify patterns and insights in marketing data.
- Gradually taking on more ownership of analysis and reporting.
What We’re Looking For
- 0–1 year of analytics or marketing experience (internships count!).
- Comfort with Excel/Google Sheets.
- Curiosity about data and digital marketing.
- Strong communication skills—able to explain things simply.
- Willingness to learn SQL, Google Analytics (GA4), and visualization tools.
Nice to have (but not required):
- Familiarity with Google Analytics or other web analytics tools.
- Coursework or certifications in marketing, data, or statistics.
Why This Role is Worth Your Time
This isn’t just another entry-level role where you’re stuck in spreadsheets. At BrightWave, you’ll get:
- Hands-on mentorship from senior analysts.
- Paid certifications in Google Analytics and SQL.
- A clear growth path to mid-level analyst within 18–24 months.
- Full health, dental, and vision benefits.
- Paid time off and flexible work hours.
- A supportive team where questions are encouraged and learning is constant.
Our Hiring Process
We respect your effort. Here’s what to expect:
- Submit your application through WorkScreen (link below).
- Short introductory call with our People Ops team.
- A lightweight evaluation—focused on problem-solving, not perfection.
- Final interview with the Analytics team.
We make sure every applicant gets a response.
How to Apply
Apply through WorkScreen: [Insert WorkScreen link]. You’ll complete a short, skill-based evaluation designed to highlight your potential, not just your past experience.
We’re excited to see your curiosity in action!
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
Breakdown of Why These Job Descriptions Work
1. The Job Titles Are Clear and Specific
- Instead of “Digital Analyst,” the posts specify “Senior Digital Analyst” and “Junior Digital Analyst.”
- They also include the company name and location (remote, US-based).
- This instantly filters the right candidates and sets expectations—serious applicants know exactly who the role is for and at what level.
2. They Start With a Human Touch (Video + Warm Intro)
- Adding a team video link before the About section makes the post feel personal and authentic.
- The opening sections describe not just the role but also why it matters—digital analysts as the bridge between data and decisions.
- This shows candidates how their work connects to impact, not just tasks.
3. Transparency With Salary & Perks
- Both versions clearly state compensation ranges ($78–95K for Senior, $48–60K for Junior).
- Benefits like health coverage, 401k, PTO, and paid certifications are listed up front.
- This builds trust and signals fairness—something top candidates value.
4. Responsibilities Are Written With Impact
- Instead of just listing tasks like “analyze data,” the senior role explains how analysis helps improve funnels, reduce churn, and maximize ROI.
- The junior role avoids overwhelming applicants—instead, it highlights growth and learning opportunities (e.g., assisting, supporting, gradually owning analysis).
- Both show candidates not only what they’ll do but also why it matters.
5. Requirements Balance Specifics and Flexibility
- The senior post lists strong technical skills (SQL, GA4, attribution models) but adds “bonus points” for agency/e-commerce experience.
- The junior post lowers barriers with “nice-to-have” skills instead of rigid must-haves, encouraging curious, high-potential candidates to apply.
- This approach attracts both experienced hires and motivated beginners.
6. Company Culture & Growth Opportunities Are Highlighted
- BrightWave’s About section emphasizes curiosity, collaboration, and a people-first culture.
- Both job posts showcase growth (Senior → Analytics Lead, Junior → Mid-Level Analyst in 18–24 months).
- Culture + growth = retention, which appeals to top candidates looking for more than “just a job.”
7. Hiring Process Is Respectful and Transparent
- Both roles outline clear steps (intro call → short task → final interview).
- They emphasize fairness: no endless take-home tests, guaranteed responses for all applicants.
- This sets BrightWave apart from companies that ghost candidates or drag out hiring.
8. Why the Role Is Worth Their Time
- Both job descriptions include a dedicated section selling the opportunity.
- Senior role: impact + freedom to experiment + performance bonuses.
- Junior role: mentorship, paid certifications, clear path to growth.
- This turns the job post into a pitch—showing candidates what they gain, not just what the company wants.
9. Modern Candidate Experience (WorkScreen Integration)
- Both JDs end with WorkScreen as the application platform.
- This signals:
- Fairness (skills over resumes).
- Efficiency (no clunky email submissions).
- Respect (short, structured evaluation).
- Fairness (skills over resumes).
Candidates instantly know the process will be smoother and more modern than the typical “send CV and wait.”
Example of a Bad Digital Analyst Job Description (And Why It Falls Short)
❌ Bad Job Description Example
Job Title: Digital Analyst
Company: BrightWave Digital
Location: Remote
Type: Full-Time
Job Summary
BrightWave Digital is hiring a Digital Analyst to oversee web analytics and reporting. The role requires analyzing data, preparing reports, and providing recommendations.
Key Responsibilities
- Track and monitor web traffic.
- Analyze campaign data.
- Prepare weekly and monthly reports.
- Support marketing team with analytics needs.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 2–3 years of experience in analytics.
- Proficiency in Google Analytics.
- Strong Excel skills.
How to Apply
Send your CV and cover letter to hr@brightwavedigital.com by July 15, 2025. Only shortlisted candidates will be contacted.
❌ Why This Job Description Fails
- Generic Job Title
Just “Digital Analyst.” No seniority level, no company context, no hook. It could apply to anyone, anywhere. - Flat, Cold Summary
The summary says nothing about impact, mission, or why the role matters. It’s just filler words like “oversee” and “analyze.” - Responsibilities Are Too Vague
“Track and monitor web traffic.” “Prepare reports.” These are obvious and uninspiring. They don’t show how the work drives real outcomes or why it’s exciting. - No Salary or Benefits Mentioned
Leaving out compensation makes the post feel outdated and untrustworthy. Top candidates expect transparency. - No Culture or Values
Nothing about what it’s like to work at BrightWave. No values, no growth opportunities, no sense of the team. - Dismissive Hiring Process
“Only shortlisted candidates will be contacted” sends the message that applicants’ time isn’t respected. This discourages serious candidates. - Bland Call to Action
“Send your CV to hr@brightwavedigital.com” feels transactional and impersonal. It doesn’t invite or inspire—it just ticks a box.
Bonus Tips to Make Your Digital Analyst Job Description Stand Out
Most job posts stop at “Responsibilities + Requirements.” But if you want to attract top-tier digital analysts (instead of losing them to competitors), add these extras:
1. Add an IMPORTANT NOTICE (Security & Privacy)
Candidates today are wary of scams and shady postings. Build trust by showing you protect applicants’ data.
👉 Example:
“We take the privacy and security of every applicant seriously. You will never be asked for payment, bank details, or personal financial information during any part of our hiring process.”
2. Mention Leave Days or Flex Time
Digital analysts often work with deadlines and heavy data sets. Signaling flexibility shows you value their well-being.
👉 Example:
“Enjoy 20 paid vacation days and 5 flex days each year, so you can recharge and come back sharper.”
3. Highlight Training & Growth Opportunities
Analysts care about learning new tools and advancing in their careers. Show them you’ll invest in their skills.
👉 Example:
“We provide $1,500 annually for certifications, training, or conferences—because your growth fuels our growth.”
4. Add a Loom/YouTube Video From the Hiring Manager or Team
This makes your post feel human. Candidates love seeing the faces behind the company.
👉 Example:
“Watch this short 2-minute video from our Head of Analytics about what it’s like to join the team.”
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Show Real Employee Feedback
Don’t just say “great culture”—prove it. Link to Glassdoor reviews or include a short employee quote.
👉 Example:
“BrightWave is the first place where I feel my ideas matter. Our data actually drives decisions, and that’s motivating.” – Current Analyst
Should You Use AI to Write a Digital Analyst Job Description?
Lately, it feels like every hiring tool has an “AI job description generator.” Platforms like Workable, Manatal, and even ChatGPT can spit out a job post in seconds. Sounds convenient, right?
But here’s the truth: if you rely on AI blindly, you’ll end up with the exact kind of generic, cookie-cutter job post that top digital analysts ignore.
❌ Why You Shouldn’t Rely on AI Alone
- It produces filler, not connection. AI-written job posts often sound stiff, robotic, and indistinguishable from thousands of others.
- It attracts the wrong candidates. Generic posts pull in a flood of low-quality applicants who don’t truly align with your role.
- It hurts your employer brand. A job description is often the first impression candidates have of you. If it feels lazy or automated, they’ll assume your company culture is the same.
✅ The Smarter Way to Use AI
AI is a tool to polish and structure your message—not a substitute for your insight.
The right approach is to feed AI your raw ingredients:
- What your company does (mission + industry)
- What this role actually contributes (impact + key responsibilities)
- Your company culture and values
- Your salary range, perks, and growth opportunities
- Notes you want to highlight
👉 Example of a strong AI prompt:
“Help me write a Digital Analyst job post for BrightWave Digital. We’re a remote-first agency helping e-commerce brands grow. The role involves analyzing campaign and website data to improve ROI. Our culture is collaborative, curious, and growth-focused. Salary range is $78–95K with full health benefits, PTO, and $1,500 training stipend. Here are my notes: [insert notes]. Write the job description in a human, conversational tone.”
Then, let AI organize, format, and refine the language—while keeping your unique details front and center.
✅ Bottom line: Don’t outsource your entire employer brand to an algorithm. Use AI to sharpen your words, not replace your story.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste Digital Analyst Job Description?
We get it—sometimes you just need something fast. Maybe you’ve read this guide, you understand what a strong job post looks like, but you also want a solid starting point you can copy, paste, and tailor to your company in just a few minutes.
That’s what this is.
⚠️ But please keep this in mind:
✏️ Customize it. Edit it. Make it yours. Add a Loom video if possible. Inject your culture. This is a foundation—not something to use blindly.
✅ Option 1: Conversational, Culture-First Template
📌 Job Title: Digital Analyst at [Your Company Name] (Remote/Onsite)
💼 Full-Time | $XX,XXX – $XX,XXX/year | Health + PTO + Training Budget
🎥 Quick hello from our team: [Insert Video Link]
Who We Are
[Your Company Name] helps [your type of clients/customers] make smarter, data-driven decisions. We’re a team that values curiosity, collaboration, and real impact—and we’re looking for someone who feels the same way.
What You’ll Do
As our Digital Analyst, you’ll turn raw data into insights that actually move the needle. You’ll work with marketing, product, and leadership teams to answer questions like: Which campaigns drive the most ROI? Where are users dropping off? What changes will improve performance?
Day-to-day, you’ll:
- Analyze website, campaign, and customer journey data.
- Build dashboards and reports that highlight actionable insights.
- Translate complex findings into clear recommendations.
- Collaborate with cross-functional teams to test and optimize strategies.
What We’re Looking For
- Experience with analytics tools (Google Analytics, Adobe Analytics, or similar).
- Comfort with Excel/Sheets, and a willingness to learn SQL.
- Strong communication skills—you can explain numbers in plain English.
- A curious mindset and problem-solving attitude.
Why You’ll Love Working Here
- Transparent pay: $XX,XXX – $XX,XXX depending on experience.
- Full health, dental, and vision benefits.
- Paid time off + flex days.
- Annual training budget or certification stipend.
- A team that actually respects work-life balance.
How to Apply
Apply through WorkScreen: [Insert Link]. You’ll complete a short, skill-based evaluation that gives us a fair view of your strengths and ensures you’re more than just a résumé.
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Template
Job Brief
We are looking for a Digital Analyst to join our team and help us turn data into decisions. In this role, you’ll analyze website traffic, marketing campaigns, and customer journeys—providing insights that directly shape growth strategies.
Responsibilities
- Track, analyze, and report on web and campaign performance.
- Identify trends and opportunities to improve conversions and ROI.
- Create dashboards and visualizations for leadership and teams.
- Collaborate with marketing and product teams to test improvements.
Requirements
- 2+ years in a digital analyst or similar role (junior candidates welcome if trainable).
- Proficiency with Google Analytics (GA4) or similar platforms.
- Strong Excel/Sheets skills; SQL knowledge is a plus.
- Analytical mindset with strong communication skills.
Perks & Benefits
- Salary range: $XX,XXX – $XX,XXX/year
- Health, dental, and vision coverage
- PTO and flexible working hours
- Professional development budget
How to Apply
Apply via WorkScreen: [Insert Link]. You’ll complete a short evaluation that helps us see your real-world problem-solving skills.
Next Step: Let WorkScreen Handle the Rest
Writing a great job description is only half the battle. The real challenge comes after—when dozens (or even hundreds) of applications start rolling in. That’s where WorkScreen.io makes the difference.
With WorkScreen, you can:
- Quickly identify your most promising candidates.
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions. - Easily run one-click skill tests.
Workscreen allows you to easily assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically. - Eliminate low-effort applicants.
Workscreen automatically eliminates low-effort applicants—including those who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes. - Hire faster and with more confidence.
WorkScreen helps you move beyond guesswork, giving you a streamlined process that saves time and reduces costly hiring mistakes.
👉 You’ve already written a compelling job description. Now let WorkScreen help you take the next step: turning those applications into confident, data-driven hiring decisions.
Digital Analyst Job Description: Frequently Asked Questions
A data analyst works broadly across all types of data—financial, operational, customer, product, or marketing—depending on business needs.
A digital analyst, on the other hand, focuses specifically on digital touchpoints: websites, apps, digital campaigns, social media, and customer journeys online. Their job is to measure performance, track user behavior, and provide insights that improve digital strategy.
In short:
- Data Analyst = generalist across all data types.
- Digital Analyst = specialist in online/digital performance data.
Salaries vary by location, company size, and seniority, but here are general benchmarks:
- Entry-Level Digital Analyst: $50,000 – $65,000/year
- Mid-Level Digital Analyst: $65,000 – $85,000/year
- Senior Digital Analyst: $85,000 – $110,000/year
In the U.S., the national average sits around $72,000 – $78,000/year. Larger companies and tech-driven industries often pay at the higher end of this range.
The best digital analysts combine technical skills with communication skills:
- Strong with tools like Google Analytics (GA4), Adobe Analytics, Looker Studio, or Tableau.
- Comfortable working with large datasets in Excel/Sheets, SQL, or Python.
- Knowledge of marketing metrics (CPC, CTR, ROI, attribution models).
- Ability to run A/B tests and optimize digital funnels.
- Excellent storytelling skills—turning complex data into clear, actionable insights for non-technical teams.
- Curiosity and problem-solving mindset.
Not necessarily. While many roles ask for a bachelor’s degree in marketing, business, economics, or data science, plenty of employers value skills over credentials. Candidates with certifications (e.g., Google Analytics, SQL) or real-world experience often stand out just as much as those with formal degrees.
Common tools include:
- Analytics platforms: Google Analytics (GA4), Adobe Analytics
- Visualization tools: Looker Studio, Tableau, Power BI
- Tag management: Google Tag Manager
- Data skills: SQL, Excel, Python/R
- Marketing tools: Google Ads, Facebook Ads Manager, HubSpot
The exact stack depends on the company’s size and digital maturity.
Digital analysts are in demand across industries, but they’re especially common in:
- E-commerce and retail
- Marketing and advertising agencies
- SaaS and technology companies
- Finance and banking (digital customer journeys)
- Media, publishing, and streaming platforms
Any company investing heavily in digital marketing or online products needs digital analysts.
A digital analyst can grow into:
- Senior Digital Analyst → leading strategy and mentoring juniors
- Digital Analytics Manager → overseeing analytics teams and tools
- Marketing Analytics Lead → bridging marketing and data
- Data Scientist → if they move deeper into modeling and predictive analytics
- Product Manager → using insights to shape product decisions
