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If you’ve Googled “Digital Marketing Coordinator job description”, you’ve probably seen dozens of results that all look the same. A bland list of duties, skills, and bullet points with no real thought behind them.
Here’s the problem: those posts might tick the SEO box, but they don’t actually help you attract great candidates. The kind of marketing talent you want—the people who are creative, analytical, and proactive—aren’t going to get excited by generic filler.
A job post should be more than a checklist. It should inspire the right person to see themselves in the role, understand why it matters, and feel excited about applying. Unfortunately, most job descriptions fail at this, which is why so many companies end up drowning in unqualified applicants while missing out on the best ones.
That’s why I put this guide together. Not only will I give you two strong job description templates for a Digital Marketing Coordinator (one for experienced candidates and one for entry-level hires), but I’ll also explain why they work, what bad job descriptions get wrong, and how you can make your own post stand out.
👉 Before we dive in, I recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ if you haven’t yet. It’ll give you the big picture on why generic job ads fail—and how to fix yours.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What a Digital Marketing Coordinator Actually Does
A Digital Marketing Coordinator is the person who keeps all the moving parts of your online marketing efforts running smoothly. Think of them as the bridge between strategy and execution.
On any given day, they might be:
- Scheduling social media posts across multiple platforms
- Assisting with email campaigns
- Updating website content
- Monitoring campaign performance in tools like Google Analytics or HubSpot
- Coordinating with designers, writers, and external partners to make sure projects stay on track
But here’s the key: this isn’t just about clicking buttons or pushing out content. A great Digital Marketing Coordinator understands the bigger picture—why a campaign matters, how it ties to business goals, and what makes messaging resonate with the right audience.
In many companies, they’re also the “first eyes” on performance data. That means curiosity, adaptability, and attention to detail are just as important as technical skills. Done well, this role doesn’t just support marketing—it accelerates it.
Two Great Digital Marketing Coordinator Job Description
Version A — Job Description For Experienced Digital Marketing Coordinator
📌 Job Title
Digital Marketing Coordinator — Orbitly
💼 Type & Location
Full-Time | Hybrid (2–3 days in-office) | Nairobi, Kenya
💰 Compensation
$48,000–$58,000/year
🎥 Meet Your Manager
A quick 90-second intro from our Marketing Lead on the team, goals, and how this role drives impact: [Insert Loom/YouTube link]
About Orbitly
Orbitly is a fast-growing SaaS platform that helps modern startups launch high-converting landing pages, automate lifecycle emails, and optimize ad spend—without needing a big engineering team. We’re a product-driven, remote-friendly company with a collaborative culture and a simple goal: help small teams punch above their weight in digital marketing.
What You’ll Do (Key Responsibilities)
- Plan, schedule, and publish content across social, email, and web
- Launch and optimize paid campaigns (Google, Meta, LinkedIn)
- Track performance in GA4/HubSpot; surface insights weekly
- Support SEO (keyword research, on-page updates, metadata)
- Partner with design and content to hit campaign deadlines
- QA links, tracking, and UTMs before launch; monitor after go-live
- Proactively test new channels/ideas and report on results
What We’re Looking For (Qualifications)
- 2+ years in digital marketing or marketing coordination
- Hands-on with Google Ads and either Meta or LinkedIn Campaign Manager
- Confident in GA4 and a marketing automation tool (e.g., HubSpot, Mailchimp)
- Excellent organization, communication, and follow-through
- Bonus: WordPress/Webflow, basic HTML/CSS, or Looker Studio
Perks & Benefits
- Health, dental & vision coverage
- 20 days paid time off + paid public holidays
- Learning stipend (courses, books, conferences)
- One-time WFH setup stipend + monthly internet stipend
- Flexible hours with core collaboration blocks
- Paid parental leave
Why This Role Is a Great Fit
- Clear impact: You’ll own measurable channels and see your work move pipeline and revenue.
- Broad exposure: Work across paid, email, SEO, content, and analytics—perfect for sharpening into a T-shaped marketer.
- Strong mentorship: Direct access to a marketing lead who cares about coaching and career growth.
- Room to experiment: We ship fast, test often, and celebrate learnings (not just wins).
Our Hiring Process
We reply to every applicant. Here’s what to expect:
- Application review (within 2 weeks)
- 25-minute intro call
- Skills-based evaluation via WorkScreen (practical, no busywork)
- Final interview with Marketing Lead + a brief culture chat
How to Apply
Apply through WorkScreen: [Insert WorkScreen application link]
WorkScreen helps us evaluate real skills and keep the process fair and efficient.
Version B — Job Description For Entry-Level Digital Marketing Coordinator (Willing to Train)
📌 Job Title
Digital Marketing Coordinator (Entry-Level) — Orbitly
💼 Type & Location
Full-Time | Hybrid (2–3 days in-office) | Nairobi, Kenya
💰 Compensation
$38,000–$45,000/year
🎥 Meet Your Manager
Watch this 60-second intro from our Marketing Lead to learn what you’ll work on, how we support training, and what success looks like in your first 90 days: [Insert Loom/YouTube link]
About Orbitly
Orbitly builds simple, powerful tools that help startups launch marketing fast—landing pages, email journeys, and ad optimization in one place. We’re product-obsessed, humble, and kind. If you’re curious, energetic, and ready to learn, you’ll love growing here.
What You’ll Do (Key Responsibilities)
- Schedule and publish content across social, email, and web
- Help build email campaigns and basic automation flows
- Update website pages and blog posts (Webflow/WordPress)
- Track performance in GA4 and share weekly highlights
- Keep project trackers current and help hit deadlines
- Pitch ideas for experiments and help run them end-to-end
What We’re Looking For (Qualifications)
- 0–1 year of experience (internships and projects count)
- Strong writing and attention to detail
- Comfortable with spreadsheets and learning new tools
- Nice-to-have (not required): Any exposure to GA4, Webflow/WordPress, or email platforms
- Growth mindset: you ask questions, seek feedback, and follow through
Perks & Benefits
- Health, dental & vision coverage
- 18 days paid time off + paid public holidays
- Learning stipend + structured onboarding plan
- Monthly internet stipend + WFH setup support
- Flexible hours with supportive mentorship
- Paid parental leave
Why This Role Is a Great Fit
- Launch your career: Real responsibility from week one, with a clear learning path.
- Coaching built-in: We’ll train you on campaign tools, reporting, and best practices.
- Portfolio growth: Ship work you can show—emails, landing pages, and campaign assets.
- Supportive team: Kind teammates, crisp feedback, and zero ego.
Our Hiring Process
We reply to every applicant. Here’s what to expect:
- Application review (within 2 weeks)
- Short intro call
- Practical, WorkScreen skills evaluation tailored for entry-level candidates
- Final interview + meet a teammate you’ll work with
How to Apply
Apply through WorkScreen: [Insert WorkScreen application link]
We focus on potential and real-world skills—not just resumes.
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Digital Marketing Coordinator Job Posts Work
✅ Clear & Specific Titles
- Instead of just “Marketing Coordinator,” each post includes Digital Marketing (clarifies scope) and the company name (Orbitly).
- The entry-level version even specifies “(Entry-Level),” which attracts the right candidates without scaring off people who lack experience.
✅ Video From the Hiring Manager
- A short Loom/YouTube video adds a personal touch.
- Candidates can see who they’ll work with and hear directly about the role, making the process feel human instead of corporate.
✅ Warm, Mission-Driven Intros
- The “About Orbitly” sections don’t just list what the company does—they show why it matters.
- Phrases like “help small teams punch above their weight” and “curious, energetic, and ready to learn” give candidates a sense of purpose and belonging.
✅ Transparent Compensation & Benefits
- Both job posts list salary ranges up front, which builds trust.
- Perks and benefits are clearly separated from “Why This Role Is a Great Fit,” so candidates know what’s tangible (insurance, PTO) vs. cultural/experiential (growth, impact, mentorship).
✅ Responsibilities That Show Impact
- Instead of dry bullet points like “manage email campaigns,” the posts explain why tasks matter (e.g., “surface insights weekly,” “ship work you can show—emails, landing pages, and campaign assets”).
- This helps candidates see how their day-to-day connects to big-picture business outcomes.
✅ Respectful & Transparent Hiring Process
- Candidates are told exactly what to expect: review timeline, intro call, skills evaluation, and final interview.
- Everyone gets a response, which addresses one of the biggest frustrations in hiring—silence.
✅ Inclusive Language (Entry-Level Version)
- By explicitly stating “nice-to-have (not required)” for skills and emphasizing growth mindset, the entry-level post encourages people with potential—not just polished resumes—to apply.
- This widens the talent pool and attracts driven learners.
✅ Why This Role Is a Great Fit
- This section sells the opportunity rather than just describing it.
- For experienced hires: emphasis on impact, broad exposure, mentorship.
- For entry-level hires: emphasis on launching a career, coaching, portfolio growth.
- Both versions highlight real motivators for candidates beyond just money.
✅ Use of WorkScreen for Fair Evaluation
- Mentioning WorkScreen reassures candidates that they’ll be judged on skills and potential rather than just resumes or credentials.
- It positions Orbitly as a modern, fair, and efficient employer.
Bottom Line:
These job descriptions don’t just “list tasks.” They connect with candidates, show them why the role matters, and highlight the culture, benefits, and fairness of the process. That’s why they stand out in a sea of generic, lifeless posts.
Example of a Bad Digital Marketing Coordinator Job Description (And Why It Fails)
❌ Bad Job Post Example
Job Title: Marketing Coordinator
Company: Confidential
Job Type: Full-Time
Location: Remote
Job Summary
We are looking for a Marketing Coordinator to assist in digital marketing campaigns. The candidate will be responsible for handling social media, email, and other marketing activities.
Key Responsibilities
- Post on social media
- Send email campaigns
- Track analytics
- Support marketing manager
Requirements
- Bachelor’s degree in Marketing or related field
- 2–3 years of experience preferred
- Strong communication skills
- Proficiency in Microsoft Office
How to Apply
Send your CV and cover letter to hr@company.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
- Generic Job Title
- “Marketing Coordinator” is vague. It doesn’t clarify that this is a Digital role, nor does it make the opportunity sound appealing.
- “Marketing Coordinator” is vague. It doesn’t clarify that this is a Digital role, nor does it make the opportunity sound appealing.
- No Personality or Context
- The summary is lifeless: “assist in digital marketing campaigns.” It doesn’t explain the company, its mission, or why this role matters.
- The summary is lifeless: “assist in digital marketing campaigns.” It doesn’t explain the company, its mission, or why this role matters.
- Responsibilities Are Too Broad
- Tasks like “post on social media” and “track analytics” are so vague they could apply to an intern. There’s no sense of impact, ownership, or contribution.
- Tasks like “post on social media” and “track analytics” are so vague they could apply to an intern. There’s no sense of impact, ownership, or contribution.
- Missing Salary & Benefits
- Serious candidates expect transparency. Leaving this out makes the post feel outdated and signals that the company might not be upfront later either.
- Serious candidates expect transparency. Leaving this out makes the post feel outdated and signals that the company might not be upfront later either.
- Zero Culture or Values
- Nothing about how the team works, what the company values, or what kind of environment the candidate will join. Candidates today want to know who they’re working with, not just what they’ll be doing.
- Nothing about how the team works, what the company values, or what kind of environment the candidate will join. Candidates today want to know who they’re working with, not just what they’ll be doing.
- Cold, Dismissive Hiring Process
- “Only shortlisted candidates will be contacted” makes the company sound indifferent. There’s no mention of timeline, respect for applicants, or fairness.
- “Only shortlisted candidates will be contacted” makes the company sound indifferent. There’s no mention of timeline, respect for applicants, or fairness.
- Weak Call to Action
- Ending with “Send your CV and cover letter” feels transactional and uninspired. It doesn’t motivate a great candidate to apply.
- Ending with “Send your CV and cover letter” feels transactional and uninspired. It doesn’t motivate a great candidate to apply.
⚠️ Takeaway:
This type of job post is everywhere online—and that’s exactly why it fails. It’s boring, outdated, and tells candidates nothing about why they should care. The best candidates will scroll past it instantly.
Bonus Tips to Make Your Job Post Stand Out
If you want your Digital Marketing Coordinator job description to rise above the noise, add these extras:
🔒 1. Add a Security & Privacy Notice
Many candidates worry about scams in job postings. Adding a short statement reassures them:
“We take the security and privacy of all applicants seriously. We will never ask for payment, bank details, or personal financial information during the hiring process.”
This builds instant trust.
🌴 2. Mention Paid Leave or Flex Days
Candidates want to know you respect work–life balance. Instead of leaving it vague, state it clearly:
“Enjoy up to 20 paid days off per year, plus 12 public holidays.”
Or if you’re flexible:
“We offer 24 flex days a year so you can recharge and come back stronger.”
📈 3. Highlight Training & Growth Opportunities
Top candidates care about their career path. Add a line like:
“We invest in growth. You’ll get access to training, mentorship, and conferences to level up your skills.”
This makes you stand out against companies that only list tasks and requirements.
🎥 4. Add a Loom or YouTube Video
A 60–90 second video from the hiring manager or CEO makes your job post more personal. Candidates get to see the human side of your company—and that builds connection fast.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
🧑🤝🧑 5. Show Culture Through Employee Voices
Link to Glassdoor reviews, testimonials, or even short quotes from current employees. Example:
“Working at Orbitly means having freedom to experiment. I launched my first ad campaign in week two—and had real results to share by week three.” – Current Marketing Team Member
✨ These bonus touches don’t take long to add, but they dramatically improve candidate experience. They tell applicants: “We respect your time, and we want you to feel safe and excited about joining us.”
Should You Use AI to Write Job Descriptions?
It feels like everyone is using AI tools these days. Even some applicant tracking systems (ATS) like Workable and Manatal now offer one-click AI job description generators. But here’s the truth: while AI can help, using it blindly is one of the fastest ways to end up with a boring, ineffective post.
❌ Why You Shouldn’t Rely on AI Alone
- Generic, low-quality output → AI will often produce cookie-cutter text that could apply to any company. That won’t inspire the kind of thoughtful, mission-driven candidates you actually want.
- Wrong candidates attracted → If your JD sounds vague or generic, you’ll mostly attract people applying everywhere, not people genuinely excited about your role.
- Damages your brand → Remember, a job description is usually the first impression a candidate gets of your company. A bland, AI-generated post makes you look lazy or impersonal.
✅ The Smarter Way to Use AI
Think of AI as your assistant, not your replacement. Instead of asking it to “write me a job post,” give it the ingredients only you can provide:
- What your company does and why it matters
- What the role actually involves day-to-day
- The culture and values you want to highlight
- Who the ideal hire is (traits, motivations, strengths)
- What benefits and salary you’re offering
- What your hiring process looks like
Then use a prompt like this:
“Help me write a job description for a Digital Marketing Coordinator at Orbitly.
We’re a SaaS company that helps startups launch campaigns quickly.
We’re hiring someone to coordinate social, email, and paid campaigns.
Our culture is collaborative, feedback-driven, and fast-moving.
We want someone curious, analytical, and organized.
We offer $48k–$58k, 20 days PTO, and mentorship from a senior marketer.
Here are some notes I’ve drafted [paste notes here]—please polish them into a conversational job post.”
This way, AI can help you refine tone, improve flow, and clean up structure—without losing the authenticity that makes your company stand out.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Copy-Paste Job Description Templates for Quick Use
✅ Option 1: Conversational Job Description (Culture-First Style)
Job Title: Digital Marketing Coordinator – Drive Growth Across Channels at [Company Name]
💼 Location: Remote (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year
🎥 Meet Your Manager
Watch this 60–90s video from your hiring manager on the team, goals, and what success looks like in your first 90 days: [Insert Loom/YouTube link]
Who We Are
[Company Name] is a [one-liner: e.g., SaaS/e-commerce/agency] helping [target audience] achieve [primary value/outcome] without [pain/constraint]. We’re a collaborative team that ships fast, experiments often, and cares about doing work we’re proud of.
What You’ll Be Doing
- Run the social calendar and publish content across [channels]
- Assist with email campaigns and basic automations ([tool names])
- Help launch and optimize paid ads (Google, Meta, LinkedIn)
- Track performance in [GA4/HubSpot/Looker Studio] and share weekly insights
- Partner with design and content to hit deadlines
- Propose and run small experiments; report learnings
What We’re Looking For
- [1–2+/2–3+] years in digital marketing or coordination (internships count)
- Familiar with [Google Ads/Meta Ads/LinkedIn Campaign Manager]
- Comfortable in [GA4/HubSpot/Looker Studio/similar]
- Strong organization, attention to detail, and communication
- Bonus: [WordPress/Webflow/SEO basics/HTML or CSS]
Perks & Benefits
- [Health/Dental/Vision] coverage
- [XX] PTO days + paid public holidays
- Learning stipend for [courses/books/conferences]
- [WFH setup stipend / Monthly internet stipend]
- Flexible hours with core collaboration blocks
- Paid parental leave
Why This Role Is a Great Fit
- Real impact: Own measurable channels and see your work drive revenue.
- Broad exposure: Get hands-on across paid, email, SEO, content, and analytics.
- Mentorship: Learn directly from [role: e.g., Marketing Lead/Head of Growth] who coaches and unblocks.
- Room to experiment: We value learnings, not just wins—bring ideas and ship.
How to Apply
Apply via WorkScreen: [Insert WorkScreen link]
We evaluate real skills fairly and keep you updated at every step.
✅ Option 2: Structured Job Description (Traditional Format)
Job Title: Digital Marketing Coordinator – Drive Growth Across Channels at [Company Name]
💼 Location: Remote (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year
Job Brief
[Company Name] is seeking a Digital Marketing Coordinator to support campaigns across email, social, paid media, and web. You’ll help execute efficiently, track performance, and ensure on-time delivery.
Responsibilities
- Schedule and publish social media posts ([channels/tools])
- Support email marketing and automations ([tool])
- Assist in launching/monitoring paid campaigns (Google, Meta, LinkedIn)
- Track metrics in [GA4/HubSpot/Looker Studio] and prepare reports
- Help with SEO basics (keywords, metadata, on-page updates)
- Collaborate with design/content to deliver campaigns on time
Requirements
- Bachelor’s in [Marketing/Business/Related] or equivalent experience
- [1–2+/2–3+] years of digital marketing (internships welcome)
- Familiar with [GA4/HubSpot or similar analytics]
- Basic knowledge of [SEO/paid platforms]
- Excellent organization and communication
Perks & Benefits
- [Health/Dental/Vision] coverage
- [XX] PTO days + paid public holidays
- Learning & development stipend
- [Monthly internet allowance / WFH setup support]
- Paid parental leave
How to Apply
Apply via WorkScreen: [Insert WorkScreen link]
We evaluate skills fairly and ensure every applicant receives a response.
Next Step — Let WorkScreen.io Handle the Evaluation
Writing a great job description is only half the battle. Once applications start rolling in, you’ll face the real challenge: how do you quickly identify your most promising candidates without drowning in resumes or wasting hours on unqualified applicants?
That’s where WorkScreen.io comes in.
🚀 WorkScreen Helps You:
- Quickly spot top talent.
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- Assess real-world skills with one click.
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- Eliminate low-effort and AI-generated applicants.
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
- Deliver a better candidate experience.
With fair evaluations, transparent scoring, and real communication, applicants know they’re respected—even if they don’t get the job.
✨ With a strong job description and WorkScreen’s evaluation process, you’ll save time, avoid costly bad hires, and build a pipeline of candidates who actually fit your company’s needs.
Sign up with WorkScreen.io today, create your job post, and let WorkScreen streamline your hiring process from start to finish.
FAQ
A strong Digital Marketing Coordinator blends both technical and soft skills. On the technical side: familiarity with tools like Google Analytics (GA4), Google Ads, Meta Ads Manager, email marketing platforms, and content management systems (e.g., WordPress or Webflow). Basic SEO knowledge and comfort with data analysis are also key.
On the soft skills side: strong communication, organizational ability, creativity, and adaptability. Since digital marketing changes quickly, curiosity and a willingness to learn new platforms or tactics are often just as important as formal experience.
The average salary varies depending on location, company size, and level of experience. In the U.S., Digital Marketing Coordinators typically earn between $45,000 and $60,000 per year, with entry-level roles starting closer to $38,000 and experienced hires reaching $65,000 or more. In larger markets (like New York or San Francisco), salaries can trend higher, while smaller markets may pay less.
A Digital Marketing Coordinator usually supports and executes campaigns, focusing on day-to-day tasks like scheduling content, monitoring analytics, and keeping projects on track. A Marketing Manager, by contrast, typically sets strategy, manages budgets, and oversees a team (which may include one or more coordinators). Coordinators focus on execution, while managers focus on direction and leadership.
Success is usually measured by campaign outcomes and efficiency. Key performance indicators (KPIs) might include engagement rates on social media, open and click-through rates on email campaigns, ROI on paid ads, improvements in SEO rankings, or lead generation results. For coordinators specifically, success is also about keeping campaigns organized and on track so the team hits its goals.
