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If you’ve Googled “e-commerce manager job description template”, you’ve probably seen dozens of posts that all look the same. Bullet points. Generic wording. No personality. And here’s the problem: while those templates check the box, they don’t actually help you attract a great candidate—they just recycle the same dry format everyone else is using.
But here’s the truth: a job description is more than a formality—it’s your first impression. It’s not just about listing duties; it’s about showing why the role matters, what impact the person will have, and why the right candidate should be excited to apply.
👉 Before we dive into the specifics for an E-commerce Manager, I highly recommend checking out our full master guide on writing compelling job posts:
full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/
That guide breaks down why generic job posts fail to convert quality applicants and how to write ones that inspire. This article builds on that foundation—but now we’ll zoom in specifically on the E-commerce Manager role, and give you ready-to-use templates, good vs bad examples, and bonus tips you can apply right away.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What an E-Commerce Manager Actually Does - A Clear Explanation
Let’s strip away the buzzwords and talk about this role in plain English.
An E-commerce Manager is the person who owns your online store’s success. They’re responsible for driving sales, managing the website or marketplace presence, optimizing product listings, and coordinating everything from marketing campaigns to logistics. Think of them as the quarterback of your online business—making sure the site runs smoothly, customers have a great experience, and revenue keeps growing.
But here’s the part most generic job descriptions miss: this role isn’t just about uploading products and checking analytics. A strong E-commerce Manager blends strategy + execution. They understand customer behavior, know how to use data to make smarter decisions, and can work across teams (marketing, operations, customer support, finance) to keep the business moving.
At the heart of it, an E-commerce Manager isn’t just managing a website. They’re managing growth. That’s why qualities like adaptability, problem-solving, and strong communication skills matter just as much as technical know-how.
Two Great E-Commerce Manager Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Job Description Example 1: Experienced E-Commerce Manager
📌 Job Title: E-Commerce Manager at BrightCart (Remote, U.S.)
💼 Type: Full-Time | Remote | $70,000–$90,000/year (based on experience)
🕒 Schedule: Monday–Friday, Flexible Hours
🎥 Meet the Team
Before we dive into the details, here’s a quick 2-minute Loom video from our Head of Marketing sharing what it’s like to work at BrightCart and why this role matters to our growth.
Who We Are
At BrightCart, we’re on a mission to make online shopping smarter and more sustainable. We partner with ethical brands across fashion, beauty, and home goods, giving customers a seamless way to shop responsibly. We’ve grown to 50,000+ active monthly customers and are expanding our product lines in 2025.
What You’ll Be Doing
As our E-Commerce Manager, you’ll take ownership of our online store performance and growth. Here’s what your day-to-day looks like:
- Lead website optimization and oversee product listings.
- Collaborate with the marketing team to launch campaigns that convert.
- Monitor sales data, analyze performance, and drive revenue growth.
- Manage third-party integrations (payment, shipping, CRM tools).
- Work closely with customer support to improve buyer experience.
- Identify growth opportunities across new marketplaces.
What We’re Looking For
- 3–5 years’ experience managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
- Strong understanding of SEO, digital ads, and analytics.
- Excellent communication and leadership skills.
- Proven track record of driving measurable sales growth.
- Bonus: Experience with sustainable or ethical consumer brands.
Why This Role Is Worth Your Time
At BrightCart, you won’t just be managing a website—you’ll be shaping the future of responsible e-commerce. We offer health, dental, and vision insurance, 15 days PTO + flex days, and an annual learning stipend. Most importantly, you’ll join a mission-driven team that values collaboration, innovation, and growth.
Our Hiring Process
- Apply via WorkScreen (link below).
- Short skill evaluation (to help us understand your approach to e-commerce challenges).
- Video interview with our leadership team.
- Final culture-fit call + references.
We respect your time and guarantee updates at every stage.
📥 How to Apply
Apply here via WorkScreen: [insert application link]
✅ Job Description Example 2: Entry-Level / Willing-to-Train E-Commerce Associate
📌 Job Title: Junior E-Commerce Associate at BrightCart (Phoenix, AZ)
💼 Type: Full-Time | Hybrid (3 days in-office) | $45,000–$55,000/year
🕒 Schedule: Monday–Friday, 9 AM – 5 PM
🎥 Meet the Team
Check out this short video from our Operations Manager about what it’s like working at BrightCart and why we’re excited to train the next member of our team.
Who We Are
At BrightCart, we’re building the future of responsible e-commerce. We curate ethical brands and deliver them in a seamless online shopping experience. With steady growth and big plans ahead, we believe in hiring for potential—not just credentials.
What You’ll Be Doing
Don’t worry if you’ve never managed an online store before—we’ll train you. Here’s what your role will look like:
- Assist with updating product listings and inventory.
- Support digital marketing campaigns (email, ads, SEO).
- Learn how to monitor and report on e-commerce performance metrics.
- Coordinate with vendors and logistics partners to keep orders moving.
- Jump in with the customer support team when needed.
What We’re Looking For
- Strong organizational skills and a proactive attitude.
- Interest in e-commerce, digital marketing, or online retail.
- Tech-savvy and quick to pick up new tools.
- No prior experience required—we’ll train the right person.
- Bonus: Previous retail, customer service, or marketing internship.
Why This Role Is Worth Your Time
We believe great talent can be trained. At BrightCart, you’ll get mentorship from experienced managers, access to training resources, and real opportunities to grow your career in e-commerce. We also provide full health benefits, 10 PTO days + holidays, and an annual budget for professional development.
Our Hiring Process
- Apply via WorkScreen (link below).
- Quick online evaluation to get a sense of your problem-solving skills.
- Introductory video interview with the hiring manager.
- Paid trial project to make sure it’s a good fit on both sides.
We believe everyone who applies deserves clarity—so we’ll keep you updated no matter what.
📥 How to Apply
Apply here via WorkScreen: [insert application link]
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Why These E-Commerce Manager Job Posts Work
Most job descriptions online fail because they’re either too generic or too rigid. The two examples above take a different approach: they show personality, set clear expectations, and connect with candidates on a human level. Here’s why they work:
1. Clear, Specific Job Titles
Instead of saying “E-Commerce Manager” or “E-Commerce Associate,” both examples add context:
- “E-Commerce Manager at BrightCart (Remote, U.S.)” – signals location, company, and level of seniority.
- “Junior E-Commerce Associate at BrightCart (Phoenix, AZ)” – clarifies this is entry-level and hybrid.
✅ A clear, specific title filters in the right candidates and discourages mismatched applications.
2. Warm Intros With Context
Both posts include a short Loom video from a team member before the company description. This adds a personal touch and shows there are real humans behind the job post.
- For the experienced role, the Head of Marketing explains why the position matters for growth.
- For the entry-level role, the Operations Manager reassures candidates that training and mentorship are part of the package.
This instantly builds trust and sets the tone for a respectful hiring process.
3. Authentic Company Overview
Rather than a bland “about us” paragraph, BrightCart is introduced with mission + impact:
“We’re on a mission to make online shopping smarter and more sustainable.”
This communicates why the company exists and invites candidates to join a cause—not just a job.
4. Responsibilities With Purpose
Instead of vague “manage e-commerce” bullet points, responsibilities show impact and ownership:
- Experienced: “Take ownership of online store performance and growth.”
- Entry-level: “Don’t worry if you’ve never managed an online store before—we’ll train you.”
This style makes each task meaningful and helps candidates picture themselves succeeding in the role.
5. Transparent Salary & Perks
Compensation ranges are clearly listed. This builds trust, sets expectations, and saves time for both sides. Perks like flex days, health benefits, and learning stipends add to the appeal.
Too many companies skip this—yet it’s one of the biggest factors candidates look for before applying.
6. Respectful Application Process
Both roles outline exactly what happens after you click “apply”:
- Experienced role: application, skills evaluation, video interview, culture-fit call.
- Entry-level role: application, quick problem-solving test, interview, paid trial project.
Candidates know what to expect, how long it might take, and that they’ll hear back. That alone sets you apart from 90% of companies.
7. Human Tone That Connects
Notice the language:
- “We respect your time and guarantee updates at every stage.”
- “We believe great talent can be trained.”
- “Don’t worry if you’ve never managed an online store before—we’ll train you.”
This is conversational, warm, and people-first. It feels like an invitation, not a corporate checklist.
8. Flexibility & Inclusivity
The entry-level template emphasizes potential over credentials—encouraging applications from people who may not have formal experience but have the drive to succeed. This widens the talent pool without lowering standards.
Bad E-Commerce Manager Job Description (And Why It Fails)
Job Title: E-Commerce Manager
Company: BrightCart
Location: Remote
Type: Full-Time
Job Summary
We are seeking an E-Commerce Manager to oversee online sales and manage daily operations of our website. The ideal candidate will be responsible for improving performance and ensuring efficiency.
Key Responsibilities
- Manage website operations.
- Update product listings.
- Monitor analytics.
- Coordinate with other departments.
- Ensure smooth e-commerce processes.
Requirements
- Bachelor’s degree in Business, Marketing, or related field.
- 3–5 years of experience in e-commerce management.
- Strong communication skills.
- Ability to work independently.
How to Apply
Please send your CV and cover letter to hr@brightcart.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
- Generic Title
Just “E-Commerce Manager.” No context (location, level, mission) to help candidates understand what’s special about the role. - Cold, Empty Intro
The summary is vague: “responsible for improving performance.” There’s no mission, no context, and no inspiration. - Responsibilities Are Lifeless
Bullet points like “manage website operations” and “monitor analytics” could apply to any company. Nothing shows what impact the role has or why it matters at BrightCart. - No Salary or Perks
Lack of transparency is one of the fastest ways to lose serious applicants. Candidates don’t want to waste time applying if they don’t know the compensation range. - No Culture, No Human Touch
Nothing about BrightCart’s values, team, or mission. The post reads like it could’ve been copy-pasted from a decade ago. - Dismissive Hiring Process
The cold line—“Only shortlisted candidates will be contacted”—signals to candidates that their effort might not even get acknowledged. This feels outdated and unwelcoming. - Zero Personality in the CTA
“Send your CV to hr@brightcart.com” is transactional and uninviting. There’s no encouragement, no personal touch, no clarity about next steps.
Bonus Tips to Make Your E-Commerce Job Post Stand Out
Most companies stop at the basics. If you want to attract top talent, you need to go a little further. These extra touches show candidates that you’re thoughtful, transparent, and worth their time:
1. Add a Security & Privacy Notice
Job seekers are increasingly worried about scams and data misuse. A simple line can build instant trust.
Example:
“We take the security and privacy of all applicants seriously. BrightCart will never ask for payment, bank details, or personal financial information during the hiring process.”
2. Mention Leave Days or Flex Time
Work-life balance is a huge priority for candidates. If you offer flexible leave or remote days, highlight it clearly.
Example:
“Enjoy up to 15 PTO days a year plus 5 flex days to recharge when you need it.”
3. Highlight Training & Growth Opportunities
Candidates don’t just want a job—they want a career path. Show them how you’ll invest in their growth.
Example:
“We provide an annual $1,000 learning stipend for courses, certifications, or events that help you grow.”
4. Include a Video From the Team
Adding a Loom or YouTube clip (even 90 seconds) makes your company feel real and approachable. A hiring manager saying “Here’s why this role matters” is far more compelling than text alone.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Be Clear About Candidate Experience
Most job posts say nothing about how candidates will be treated. Including a short line like this builds massive goodwill:
“We review every application carefully and respond to all candidates within two weeks.”
Should You Use AI to Write an E-Commerce Manager Job Description?
Lately, it feels like everyone is using AI to spin up job descriptions in seconds. Tools like ChatGPT or built-in features from ATS platforms can pump out a “ready-made” post with a single click. But here’s the truth: relying on AI blindly can hurt your hiring more than it helps.
❌ Why You Shouldn’t Rely on AI Alone
- Generic, low-quality output: Without context, AI churns out bland bullet points that look like every other job post online.
- Attracts the wrong candidates: Generic posts pull in generic applicants—people applying in bulk, not people genuinely interested in your mission.
- Brand damage: Remember, your job post is often the first impression someone gets of your company. A lifeless, templated post signals that you don’t care—or worse, that you don’t respect candidates.
✅ The Smarter Way to Use AI
AI is powerful—but only if you feed it the right inputs. Think of it as a polishing tool, not a replacement for your voice.
Here’s how to prompt AI effectively:
- Provide the raw ingredients. Include details about your company mission, culture, benefits, and the type of candidate you’re looking for.
- Give AI your rough notes. For example: “We’re hiring an E-Commerce Manager to oversee Shopify, drive online sales, and collaborate with marketing. Our culture is fast-moving and collaborative, and we offer $70K–$90K plus a $1K training stipend.”
- Ask AI to refine, not create from scratch. A good prompt might be:
“Help me write a job post for an E-Commerce Manager at BrightCart. Use a warm, human tone. Highlight our mission, salary range, training stipend, and collaborative culture. Here are my raw notes: [paste notes].”
This way, AI helps polish your message—but you stay in control of the story, the tone, and the values you want to highlight.
⚡ The Bottom Line: Use AI as a co-pilot, not the pilot. Candidates can spot a lazy, copy-pasted template a mile away. The effort you put into customizing a job description is the same effort top candidates will notice—and reward—with their application.
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
Need a Quick Copy-Paste Job Description Template?
We get it—sometimes you just need something fast. Maybe you’ve already read through this guide and understand what makes a strong job post, but you also want a solid starting point you can copy, paste, and tailor to your company in just a few minutes.
That’s what these are.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational, Culture-First Template
Job Title: E-Commerce Manager
Location: [Insert Location or “Remote”]
Type: Full-Time | $[Insert Range] | [Flexible/Hybrid/Remote Options]
🎥 Optional but powerful: Add a short video from your hiring manager explaining why this role matters.
Who We Are
We’re on a mission to [insert your mission]. Our team is passionate about [insert what drives your company—innovation, sustainability, growth, customer experience]. We’re looking for someone who’s excited to help us scale our online store and make an impact.
What You’ll Be Doing
- Lead our e-commerce operations and ensure the online store runs smoothly.
- Optimize product listings, track performance, and find opportunities for growth.
- Collaborate with marketing to launch campaigns that convert.
- Work with operations and customer support to deliver a seamless buyer experience.
What We’re Looking For
- Experience with [Shopify / WooCommerce / Magento] or similar platforms.
- Strong understanding of SEO, analytics, and digital marketing basics.
- Problem-solver with great communication skills.
- Bonus: [Industry-specific skill, e.g., “experience in fashion or consumer goods”].
Why Join Us
Here, you’re not just managing a website—you’re helping shape the future of our business. We offer [insert perks: health insurance, PTO, flex time, training stipend]. More importantly, you’ll join a supportive, collaborative team that values initiative and growth.
Our Hiring Process
We respect your time and effort. Here’s what to expect:
- Apply via our WorkScreen link.
- Complete a short skills evaluation (so we can understand how you approach challenges).
- Meet the team in a video interview.
- Final decision with full transparency.
📥 How to Apply: [Insert WorkScreen application link]
✅ Option 2: Structured Job Brief Template
Job Title: E-Commerce Manager
Location: [Insert Location or Remote]
Type: Full-Time | $[Insert Range]
Job Brief
We’re seeking an experienced E-Commerce Manager to lead our online sales strategy and drive sustainable growth. You’ll oversee website performance, optimize listings, and coordinate cross-functional teams to ensure a seamless customer experience.
Responsibilities
- Manage daily e-commerce operations.
- Analyze data to track performance and revenue growth.
- Optimize product listings for SEO and conversion.
- Collaborate with marketing on digital campaigns.
- Coordinate with logistics and customer support.
Requirements
- years’ experience managing e-commerce platforms.
- Strong analytical and organizational skills.
- Experience with tools like Google Analytics, Shopify, Magento, or WooCommerce.
- Excellent communication skills and ability to lead cross-functional teams.
Benefits
- Competitive salary ($[insert range])
- PTO days + flex days
- Health, dental, and vision insurance
- Annual training stipend of $[insert amount]
How to Apply
Apply via WorkScreen: [Insert WorkScreen application link]. Our process includes a short evaluation and interview to ensure mutual fit. We’ll keep you updated at every step.
Take Your Hiring Further with WorkScreen.io
Writing a great job description is only half the battle. Once candidates start applying, you need a way to quickly identify who’s genuinely a good fit—and who just copy-pasted a resume. That’s where WorkScreen.io comes in.
Here’s how WorkScreen makes your life easier:
- Quickly spot top talent.
WorkScreen automatically evaluates applicants, scores their performance, and ranks them on a live leaderboard. That means you see the strongest candidates first—without digging through piles of resumes. - Test real-world skills with one click.
Go beyond credentials. With WorkScreen, you can give candidates practical one-click skill tests that reveal problem-solving ability, time management, and adaptability—the things resumes can’t show you. This helps you hire more confidently and holistically. - Filter out low-effort applicants.
In today’s world of AI-generated resumes and one-click mass applications, you don’t want to waste time on spam. WorkScreen’s built-in anti-cheat and anti-AI measures eliminate low-effort applicants—including those who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes. - Save time, reduce bias, hire smarter.
Instead of guessing who might be a fit, WorkScreen gives you data-driven clarity. That means faster hiring, fewer mistakes, and a better candidate experience.
👉 After your job description attracts candidates, let WorkScreen handle the heavy lifting—so you can focus on hiring the right person with confidence.
Get started with WorkScreen.io →
Frequently Asked Questions - E-Commerce Manager Job Description
The average salary for an E-Commerce Manager in the U.S. ranges from $65,000 to $95,000 per year, depending on experience, company size, and location. Senior-level managers or those in high-demand markets can earn $100K+.
Key skills include e-commerce platform expertise (Shopify, Magento, WooCommerce), data analysis (Google Analytics, Excel), SEO and digital marketing, project management, and strong communication and leadership abilities. Soft skills like adaptability and problem-solving are equally important.
A bachelor’s degree in business, marketing, or a related field is common, but it’s not always required. Many successful E-Commerce Managers come from hands-on experience in online retail, marketing, or digital operations rather than formal education.
They should be comfortable with e-commerce platforms (Shopify, Magento, BigCommerce), analytics tools (Google Analytics, GA4), marketing platforms (Google Ads, Facebook Ads Manager, Klaviyo), and project tools (Asana, Trello, or Jira). Knowledge of CRM and inventory systems is also valuable.
Go beyond generic bullet points—highlight your company mission, culture, salary transparency, and growth opportunities. Add a short video from your team, describe the hiring process clearly, and show applicants how their work makes an impact.
It depends on your growth stage. Agencies can help with specific campaigns or projects, but an in-house E-Commerce Manager gives you dedicated ownership and long-term strategy alignment. Many companies start with agency support and bring in a manager once revenue scales.
Payroll analysts are needed in every industry because every company needs payroll. Common sectors include:
- Finance & Professional Services
- Healthcare
- Manufacturing
- Retail & Hospitality
- Technology
Nonprofits and Government
