Share
If you’ve Googled “email marketer job description,” you’ve probably seen the same thing over and over again: a long list of bullet points, vague buzzwords, and a cookie-cutter summary of duties.
The problem? Most of these templates don’t actually help you attract a great email marketer—they just check a box.
And here’s the danger: If your job post doesn’t speak directly to the kind of email marketer you want—someone who knows how to drive engagement, write compelling copy, and obsess over data—they’ll scroll right past it.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
But if you’re here for the specifics of hiring an email marketer—and want to avoid the common mistakes—keep reading.
We’ll break down what this role really is, show you two job description templates that actually work, and give you a plug-and-play version you can start using today.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What the Email Marketer Role Actually Is About
An email marketer is more than someone who “sends emails.”
They’re the person behind the campaigns that turn subscribers into buyers—and buyers into loyal fans. A great email marketer understands how to combine strategy, copywriting, segmentation, and performance data to drive real results.
They know how to write subject lines that get clicks, build workflows that nurture leads, and optimize every send for maximum impact. Whether it’s a product launch, weekly newsletter, or abandoned cart sequence, they’re responsible for making sure your message gets opened, read, and acted on.
But here’s the thing: This role isn’t just about writing—it’s about thinking. The best email marketers understand customer psychology, obsess over metrics like open rates and conversions, and constantly test and improve.
That’s why hiring the right person here isn’t just a nice-to-have—it’s a growth lever for your business.
Two Great Email Marketer Job Description Templates
✅ Option 1: Job Description for Experienced Email Marketer – Growth-Focused, Remote-Friendly Role
📌 Job Title: Email Marketer – Drive Growth Through Smart Campaigns
🏢 Company: Radiant Skin Co.
🌍 Location: Remote (US-based preferred)
💼 Type: Full-Time
💰 Salary Range: $60,000–$75,000/year + performance bonuses
🎥 Meet the Hiring Manager
Before we dive in—here’s a quick Loom video from our Head of Marketing, Sarah Blake, sharing what we’re looking for and how this role contributes to our team mission.
👉 Watch the video here
🏢 About Radiant Skin Co.
Radiant Skin Co. is a fast-growing skincare brand built on one mission: to simplify beauty routines and help people feel confident in their skin. Our formulas are dermatologist-backed, our tone is friendly and real, and our customers are fiercely loyal—many have been with us since day one.
We’re a lean, fully remote team that thrives on collaboration, curiosity, and doing work we’re proud of. In just four years, we’ve grown to serve over 200,000 customers globally—and email is one of our most important growth channels.
✨ About the Role
We’re looking for an experienced Email Marketing Specialist who knows how to turn ideas into revenue-generating campaigns. You’ll own strategy, execution, and optimization of email flows and broadcasts—while collaborating with copywriters, designers, and analysts.
If you’ve ever found yourself obsessing over subject line performance or tweaking flows at midnight because you had to know if variation B worked better—you’ll fit right in.
🔍 What You’ll Be Doing
- Plan, write, and send weekly campaigns across promos, launches, and storytelling
- Build automated flows like welcome series, cart recovery, re-engagement, etc.
- Own segmentation and list hygiene strategies
- Analyze and improve open, click-through, and conversion rates
- Lead A/B tests and experiments to improve performance
- Work cross-functionally with product, content, and CX teams
🎯 What We’re Looking For
- 2+ years of experience in email marketing (Klaviyo preferred)
- Strong writing and editing skills, especially in a brand voice
- Experience building segmented flows and optimizing automations
- Ability to turn campaign data into actionable insights
- Bonus: Ecommerce experience or knowledge of skincare/beauty audiences
🎁 Perks & Benefits
- Remote-first culture with flexible hours
- $1,000 annual learning stipend (courses, books, conferences)
- Quarterly performance bonuses
- Paid vacation (15 days + public holidays)
- Monthly wellness allowance
- Annual in-person team retreat (next stop: Sedona, AZ)
💡 Why This Role Is a Great Fit
- You’ll own a key growth channel at a brand with 6-figure monthly traffic
- You’ll work directly with decision-makers—no red tape, just real impact
- We care about quality—not just volume—so your strategic brain will shine
- We celebrate wins, respect deep work, and actually care about our customers
📥 How to Apply
We use WorkScreen.io to evaluate applicants based on real skills—not just resumes. Click below to complete a short, practical challenge that shows us how you think.
👉 Apply now through WorkScreen
✅ Option 2: Job Description for Junior Email Marketer – Willing to Train
📌 Job Title: Email Marketer – Learn, Grow, and Launch Campaigns
🏢 Company: Fresh Threads Apparel
🌍 Location: Hybrid – NYC or Remote
💼 Type: Entry-Level / Full-Time
💰 Salary Range: $40,000–$48,000/year
🎥 Meet the Hiring Manager
Our Marketing Lead, Josh Nunez, recorded a quick Loom to share what this role looks like, who you’ll work with, and how we support early-career growth.
👉 Watch the video here
🏢 About Fresh Threads Apparel
We’re a Brooklyn-born, Gen-Z-inspired streetwear brand with bold colors, small drops, and big personality. Founded in 2020, Fresh Threads has grown from Etsy hustle to an independent brand worn by over 60,000 customers—and we’ve never run a paid ad.
Our growth? It’s all organic. And email is one of our strongest channels.
We’re a team of creatives who care about community, culture, and building something real. If you’re curious, passionate, and love learning by doing, you’ll feel right at home here.
✨ About the Role
We’re hiring an Email Marketing Assistant to help us bring our brand voice to life through inboxes around the world. You don’t need formal experience—but you do need to be proactive, curious, and ready to learn.
This role is perfect for someone who loves writing, wants to break into digital marketing, and is excited to support a growing creative team.
🔍 What You’ll Be Doing
- Draft and schedule weekly campaign emails (we’ll train you)
- Support automated flow setup (welcome, birthday, abandoned cart)
- Help with list cleanup and subscriber segmentation
- Track performance using simple dashboards (open/click rates)
- Coordinate email visuals with the design team
🎯 What We’re Looking For
- Strong writing skills with attention to detail
- Comfortable learning new tech (Klaviyo, Figma, Google Sheets)
- A self-starter attitude—you don’t wait to be told what to do
- Bonus: You’ve written newsletters, school blogs, or social content before
🎁 Perks & Benefits
- Weekly 1:1 mentorship sessions
- Monthly $100 creative budget (use it for books, tools, courses)
- $300/year mental wellness stipend
- Flexible Fridays
- Free product + team discounts
- Quarterly team hangs (remote and NYC)
💡 Why This Role Is a Great Fit
- You’ll gain real-world marketing experience—not coffee runs
- We care more about your potential than your CV
- You’ll work on a team that encourages creativity and growth
- We promote from within and invest in your future
📥 How to Apply
We use WorkScreen.io to give every applicant a fair shot. Apply through the link below to complete a short task—we’ll use your answers (not just your resume) to make our decision.
👉 Apply now through WorkScreen
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Email Marketer Job Posts Work
Let’s unpack what makes the two email marketer job descriptions stand out. These aren’t just well-written—they’re strategic. Every section is designed to attract the right candidates, build trust, and reduce hiring friction.
🔑 1. Clear, Specific Job Titles
Instead of vague labels like “Email Marketing Associate”, each title gives context and appeal:
- “Email Marketing Specialist – Drive Growth Through Smart Campaigns” signals seniority and purpose.
- “Email Marketing Assistant – Learn, Grow, and Launch Campaigns” signals opportunity and mentorship.
That clarity increases relevance—and helps you show up in search results, too.
❤️ 2. Warm Introductions & Human Tone
The intros don’t just describe duties—they speak to who the candidate is and why this job might matter to them. It sets the tone for a people-first company.
Phrases like “you’ll fit right in if…” or “if you’re detail-oriented and curious…” make the reader feel seen.
🏢 3. Real, Personality-Driven Company Overviews
Each post includes a specific company story. This helps candidates imagine where they’re applying—not just what they’ll do.
Rather than a dry “About Us,” these posts answer:
“What are you building, who do you serve, and why does it matter?”
That emotional clarity attracts mission-aligned applicants—especially in creative or growth roles.
🎥 4. Embedded Loom Videos Add Trust & Differentiation
Most companies never show the people behind the hiring process. A 60-second Loom video from the hiring manager adds:
- Trust (you’re real people)
- Clarity (what the job is really like)
- Edge (most job posts don’t do this)
It’s a small touch that creates a big emotional connection.
💰 5. Transparent Salary Ranges
Listing compensation up front builds trust and filters in serious candidates.
In both examples, the ranges are clear and tied to experience levels—saving time and signaling fairness.
🤝 6. Thoughtful, Human Hiring Process
Using WorkScreen shows candidates that:
- You value skill over credentials
- You’ve structured a fair, modern process
- You’ll actually reply to them
This builds candidate confidence and removes the biggest pain point in applying: being ghosted.
🎁 7. Perks & Benefits Are Tangible and Motivating
From wellness stipends to creative budgets, the benefits feel real, not recycled. You’ve gone beyond “health insurance” to include:
- Remote flexibility
- Learning budgets
- Personal growth support
That resonates especially with top performers and early-career applicants looking for long-term fit.
🌟 8. “Why This Role Is a Great Fit” Creates Emotional Buy-In
This section isn’t fluff—it’s your pitch. It answers:
- Why this role matters
- How it fits into the company’s bigger picture
- What the candidate will actually gain beyond a paycheck
It’s what transforms a job post from a formality into an opportunity.
✍️ 9. Two Levels of Experience = Wider Talent Pool
By offering both an experienced and a junior version, you:
- Expand who applies
- Signal inclusivity
- Show that you’re thoughtful about career growth and development
This is especially smart if you’re growing a team with different skill levels—or building a talent pipeline.
Example of a Bad Email Marketer Job Post (And Why It Falls Flat)
To really highlight what not to do, let’s break down a job post that looks like many of the bland templates floating around online.
❌ Bad Job Post Example
📌 Job Title: Email Marketing Associate
🏢 Company: Global Tech Solutions
💼 Type: Full-Time
🌍 Location: Remote
🗓️ Deadline: Rolling
Job Summary:
Global Tech Solutions is seeking an Email Marketing Associate to manage email campaigns, analyze metrics, and support digital marketing efforts. The successful candidate will be responsible for campaign execution and performance tracking.
Key Responsibilities:
- Execute email marketing campaigns
- Create email templates
- Report on email performance metrics
- Coordinate with other departments as needed
Requirements:
- Bachelor’s degree in Marketing or related field
- 2+ years of email marketing experience
- Strong written and verbal communication skills
- Familiarity with marketing software tools
How to Apply:
Please email your CV and cover letter to hr@globaltech.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
1. The Job Title Is Too Generic
“Email Marketing Associate” could mean anything. There’s no context, no seniority signal, and no excitement.
2. Zero Personality in the Introduction
The opening line is lifeless. There’s no mission, no people, no hook. You don’t learn why this company is hiring—or why it matters.
3. No Mention of Culture or Company Values
Candidates care about more than tasks. There’s no “About Us” section, no glimpse of the team, and no hint of what it’s like to work here.
4. Missing Salary Information
This omission erodes trust. When candidates don’t see compensation details, they assume the worst—or skip the post entirely.
5. Responsibilities Are Too Broad & Boring
“Execute campaigns” and “coordinate with departments” are vague. What kind of emails? What tools? What results are expected?
6. The Application Process Feels Dismissive
“Only shortlisted candidates will be contacted” is cold and outdated. It shows no respect for the time and energy applicants invest.
7. No Human Touch
There’s no video, no team mention, and no clear CTA. This post feels like a formality, not an opportunity.
Bonus Tips to Make Your Job Post Stand Out
Even a well-structured job post can get lost in the noise if it doesn’t go the extra step to feel safe, transparent, and human. These tips will help you push your job description from “pretty good” to “absolutely irresistible.”
🛡️ 1. Add a Security & Privacy Notice
In an era of phishing scams and fake job listings, candidates are more cautious than ever. Adding a simple, clear notice can build immediate trust.
Example:
“We take your privacy and security seriously. We will never ask for payment, banking information, or personal financial details at any stage of our hiring process.”
🗓️ 2. Mention Leave Days or Flex Time
Time off matters—especially for high-performing candidates who value balance and mental health. Highlighting this shows that your company values real people, not just productivity.
Example:
“Enjoy up to 20 paid days off annually, including 15 vacation days and 5 flex days—so you can recharge, rest, and return with focus.”
🎓 3. Call Out Training & Growth Opportunities
One of the strongest signals to top candidates—especially early-career—is that they can grow with you. Whether you offer mentorship, stipends, or upskilling pathways, say it clearly.
Example:
“We offer a $1,000 annual learning stipend for courses, books, and conferences—plus monthly mentorship sessions to help you level up in your career.”
🎥 4. Add a Loom or YouTube Video From the Hiring Manager or CEO
Most job posts feel cold because the reader never sees who they’ll be working with. A short video (even 60–90 seconds) can instantly warm up your post, humanize your company, and boost applications.
Why it works:
- Builds emotional connection
- Gives a real voice and face to your culture
- Helps you stand out from 99% of job posts
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Pro Tip: Use Formatting to Guide Attention
- Use bold headings
- Add emojis or icons strategically to improve scannability
- Use short paragraphs and white space to make the post easy to skim
Even the best content can fall flat if it looks hard to read.
Two Great Email Marketer Job Description Templates
AI can be a powerful tool in hiring—but if you’re not careful, it can also create the kind of generic job posts you’re trying to avoid.
The truth is: AI is only as good as the input you give it.
🚫 Why You Shouldn’t Rely on AI Alone
Many platforms now offer one-click job post generation. Sounds convenient—but here’s what typically goes wrong when you don’t add context:
- The output is filled with vague, recycled language
- It lacks your voice, mission, and tone
- It attracts unqualified or misaligned applicants
- It makes your company sound like every other one hiring for the same role
And worst of all? It reflects poorly on your brand—especially to the kind of email marketers who obsess over copy and audience targeting. They’ll spot a lazy job post from a mile away.
✅ The Right Way to Use AI: Treat It Like a Smart Assistant
Instead of asking it to “write a job post from scratch,” feed it your own ingredients. This includes:
- What your company actually does
- Who your ideal candidate is
- What tone or personality you want to convey
- The values and culture your team lives by
- Specific responsibilities and tools required
- Any perks, benefits, or application instructions
Here’s a Better Prompt:
“Help me write a job post for our company, Radiant Skin Co. We’re hiring an Email Marketing Specialist to own campaigns, flows, and testing. Our brand is friendly, data-driven, and focused on beauty/wellness. We offer remote flexibility, learning stipends, and a team culture built on ownership and collaboration. Our ideal candidate has Klaviyo experience, writes strong copy, and loves A/B testing. Here’s a rough outline I’ve drafted: [Paste your notes]. Make it warm, clear, and conversion-focused.”
With this approach, AI becomes a refining tool, not a replacement for thought.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Job Description Templates (Quick Use)
✅ Option 1: Conversational Culture-First Template
📌 Job Title: Email Marketing Specialist – [Customize to match your mission or audience]
🏢 Company: [Company Name]
🌍 Location: [Remote / Hybrid / Insert Location]
💼 Type: Full-Time
💰 Salary Range: [$X–$Y / year + performance bonuses]
🎥 Meet the Hiring Manager
Here’s a quick video from your potential manager, [Manager Name], on what makes this role unique and why we’re excited to bring someone on board.
👉 [Insert Loom or YouTube link]
🏢 About [Company Name]
[Company Name] is a fast-growing [industry or product type] company that helps [target audience] solve [specific problem or need]. We’re a lean, collaborative team of [#] people who care deeply about building meaningful customer relationships.
We believe email isn’t just a channel—it’s a conversation. And we’re looking for someone who knows how to keep that conversation human, helpful, and high-performing.
✨ About the Role
You’ll lead the charge on our email campaigns and automated flows. From writing attention-grabbing subject lines to optimizing conversion rates, you’ll help us engage our audience and drive real business results.
If you love data, storytelling, and strategy—you’ll love this role.
🔍 Responsibilities
- Plan and execute email campaigns tied to launches, promos, and lifecycle stages
- Build and optimize automated flows (welcome series, cart abandonment, reactivation)
- Write copy that resonates with our voice and audience
- Segment and clean lists to ensure deliverability and engagement
- Run A/B tests and analyze performance (open, click, conversion rates)
- Collaborate with our design, content, and growth teams
🎯 Requirements
- 2+ years of experience in email marketing
- Experience with tools like Klaviyo, Mailchimp, or ConvertKit
- Excellent copywriting and editing skills
- Strong understanding of segmentation and user behavior
- Comfortable using data to make decisions
- Bonus: Experience in [industry], or working in a remote team
🎁 Perks & Benefits
- Remote flexibility + async work culture
- Annual learning & development budget
- Paid vacation & mental wellness days
- Performance bonuses tied to KPIs
- Tech allowance and home-office support
💡 Why This Role Is a Great Fit
- You’ll own a high-impact growth channel with clear autonomy
- You’ll join a team that values quality, thoughtfulness, and real results
- You won’t just be writing emails—you’ll be shaping customer experience
- You’ll have room to test, learn, and grow alongside a fast-moving team
✅ Our Hiring Process
We believe your time is valuable, and your application deserves respect.
Here’s how our process works:
- Apply through WorkScreen using the link below
- Complete a short, real-world evaluation task (15–30 minutes max)
- If selected, you’ll be invited to a video interview with our hiring manager
- Finalists may be asked to complete a paid test project
- Regardless of outcome, you’ll hear back from us—we reply to every applicant
👉 [Insert WorkScreen application link]
📄 Option 2: Structured Format Template (Job Brief + Responsibilities + Requirements)
📌 Job Title: Email Marketing Specialist
🏢 Company: [Company Name]
🌍 Location: [Insert Location or Remote]
💼 Type: Full-Time
💰 Salary Range: [$X–$Y / year + bonuses]
🎥 Message from the Hiring Team
Want to know what it’s like to work here? Watch this short video from [Hiring Manager Name] introducing the role, the team, and what success looks like.
👉 [Insert Loom or YouTube link]
🏢 About [Company Name]
[Company Name] is a [industry] company helping [describe target users] solve [key problem]. We’re growing fast, operate with transparency, and value people who take ownership.
Our marketing is lean but powerful—and email is one of our most important levers. That’s why we’re excited to bring someone new into this role.
Job Brief
We’re looking for a skilled Email Marketing Specialist to take charge of our email communications. You’ll be responsible for campaign planning, execution, testing, and performance tracking across all segments of our audience.
Key Responsibilities
- Create and manage weekly email campaigns
- Build automated flows and lifecycle sequences
- Segment and maintain clean subscriber lists
- Run tests and optimize subject lines, timing, and CTAs
- Track performance and report on key metrics
- Ensure emails meet deliverability and compliance standards
Requirements
- Minimum 2 years in a similar email marketing role
- Solid experience with email platforms (e.g., Klaviyo, Mailchimp, Hubspot)
- Strong writing/editing skills and attention to detail
- Familiarity with segmentation strategies and performance analytics
- Experience in [industry type] is a plus
Perks & Benefits
- Competitive salary + bonuses
- Remote-first setup or hybrid option
- Learning and professional development stipend
- Flexible schedule with results-first culture
- Paid time off and holiday leave
✅ Our Hiring Process
We believe in fairness, clarity, and transparency. Here’s what to expect:
- Apply via WorkScreen.io
- Complete a brief task designed to highlight your real strengths
- Interview with the hiring team
- If needed, a short paid test project
- Clear communication—whether or not you’re selected, you’ll hear from us
👉 [Insert your WorkScreen application link]
Let Workscreen Handle the Next Step
Once your job post does its job—capturing attention and sparking interest—it’s time to qualify candidates quickly and fairly.
That’s where WorkScreen comes in.
Instead of sorting through hundreds of resumes or guessing who’s actually qualified, WorkScreen gives you a smarter way to hire. Here’s how it helps:
✅ Why Use WorkScreen.io for the Next Step
🔎 Spot Your Top Candidates Instantly
WorkScreen automatically scores and ranks applicants based on their real-world performance—not just résumés or credentials. That means you can identify high-potential candidates faster, with less noise and bias.
🧠 Test for Skills, Not Just Talk
Anyone can say they’re “detail-oriented” or “data-driven.” With WorkScreen, you can assess their actual thinking, writing, or execution skills through role-relevant tasks that reveal how they work—not just what they claim.
🚫 Filter Out Low-Effort or AI-Generated Applications
WorkScreen helps you eliminate unqualified or copy-paste applicants who rely on ChatGPT prompts and one-click apply tactics. Instead, you focus on people who genuinely care and are willing to engage.
⏱️ Save Time & Reduce Hiring Mistakes
Whether you’re hiring your first marketer or scaling a fast-growing team, WorkScreen gives you signal over noise. No more resume roulette. Just data-backed decisions and peace of mind.
Ready to Hire Smarter? Create your job post on WorkScreen.io, share the application link, and let WorkScreen do the heavy lifting. You’ll spend less time sorting and more time talking to your next great hire.
FAQ
In the U.S., the average salary for an Email Marketing Specialist ranges from $55,000 to $80,000 per year, depending on experience, location, and industry.
- Entry-level roles typically start around $40,000–$50,000
- Mid-level specialists with 2–4 years of experience earn $60,000–$75,000
- Senior or strategy-heavy roles can exceed $90,000+, especially in SaaS or ecommerce
Remote flexibility, bonuses, and performance-based incentives may also affect total compensation.
Here are the essential skills to look for:
- Copywriting & storytelling: The ability to write engaging, persuasive content
- Email platform knowledge: Experience with tools like Klaviyo, Mailchimp, or HubSpot
- Segmentation & personalization: Comfort with targeting specific audiences and using behavioral triggers
- Analytics & testing: Strong understanding of KPIs (open rates, CTRs, conversions) and A/B testing
- Automation skills: Familiarity with creating and optimizing flows, sequences, or drip campaigns
- Regulatory awareness: Understanding of GDPR, CAN-SPAM, and email deliverability best practices
Bonus points if they’re comfortable collaborating with design teams or have experience in conversion rate optimization (CRO).
A digital marketer typically manages a wide range of channels: SEO, social media, paid ads, and sometimes email.
An email marketer, on the other hand, goes deeper into one area. They specialize in campaign strategy, automation, copy, segmentation, and performance analysis within email platforms. It’s a more focused role that often delivers high ROI—especially for ecommerce and subscription-based businesses.
Absolutely. Despite the rise of social and SMS marketing, email consistently delivers one of the highest ROIs of any digital channel—often over $36 for every $1 spent, according to Litmus and HubSpot research.
What’s changed is how email is done. Batch-and-blast is out. Smart segmentation, personalized flows, and clear value-driven content are what drive results today.
