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If you’ve ever Googled “Field Sales Representative job description,” you’ve probably noticed something: almost every article looks the same. Dry bullet points. Overused buzzwords. Generic copy-and-paste templates that don’t really say anything.
But here’s the truth: a job description isn’t just a formality—it’s a sales pitch. And if your post reads like every other one out there, the best candidates won’t even notice you. They’ll scroll past your ad and apply to a competitor who does a better job of selling their opportunity.
Top sales reps aren’t just looking for a paycheck. They want to know:
- What will I be selling, and why does it matter?
- Who will I be working with?
- Is this company worth representing?
That’s why writing a compelling, human job post is one of the most important steps in your hiring process.
👉 Before we dive into responsibilities, skills, and ready-to-use templates, I recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It breaks down why generic posts fail and shows you how to attract top talent by making your job posts more than just a checklist.
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
What a Field Sales Representative Actually Does
In plain English: a Field Sales Representative is the face of your company out in the real world. They’re the ones meeting prospects, building relationships, and turning interest into revenue. Unlike inside sales reps who mainly sell over the phone or online, field reps are on the ground—visiting clients, attending events, and closing deals in person.
At its core, the role is about more than just hitting quotas. A great field sales rep represents your brand with professionalism and confidence. They listen to customer needs, explain solutions clearly, and build trust that lasts long after the sale is closed.
That’s why soft skills matter just as much as technical selling ability. Communication, adaptability, and emotional intelligence are critical. The best reps know how to read a room, adjust their pitch on the fly, and leave a strong impression that makes people want to do business with your company.
In short: a Field Sales Rep isn’t just selling a product—they’re selling the value, reputation, and future of your business.
Two Great Field Sales Representative Job Description Templates
✅ Job Description For Experienced Field Sales Representative
Job Title: Field Sales Representative — Lead Residential Solar Growth at BrightGrid Solar
Location: Austin, TX (Territory: Central Texas) | Type: Full-Time | Salary: $65,000–$85,000 base + uncapped commission (OTE $140k+)
🎥 A quick word from our hiring manager: [Insert Loom/YouTube link]
Who We Are
BrightGrid Solar designs and installs residential solar systems across Central Texas. Since 2016, we’ve helped 7,500+ homeowners cut energy costs and reduce grid dependence with custom-designed arrays, battery storage, and transparent financing. We believe in honest selling, high-quality installs, and service that outlasts the sale.
Why This Role Is a Great Fit
You’ll be the face of BrightGrid in the field—running homeowner consultations, tailoring system recommendations, and closing deals that genuinely lower bills and emissions. If you love consultative selling and want a product you’re proud to stand behind, you’ll thrive here.
What You’ll Do
- Own a defined territory across Central Texas; run 10–15 in-home consultations/week.
- Deliver clear proposals (kWh offset, payback periods, financing options) and close new business.
- Build a referral engine via homeowner education and post-install follow-up.
- Partner with marketing for neighborhood events, ride-alongs, and community workshops.
- Maintain pipeline hygiene and forecasting accuracy in HubSpot CRM.
- Meet/exceed quarterly revenue and conversion targets.
What We’re Looking For
- 2–4+ years of field sales experience (home services/solar/telecom/insurance ideal).
- Strong discovery, objection handling, and closing skills; relationship-first mindset.
- Comfortable presenting ROI math and simplifying technical concepts.
- Valid driver’s license; willing to travel locally (Monday–Saturday availability for homeowner schedules).
Perks & Benefits
- Competitive base + uncapped commissions (top reps exceed OTE).
- Medical, dental, vision; 401(k) with match after 6 months.
- 15 PTO days + 10 paid holidays; monthly wellness stipend.
- iPad + demo kit; mileage reimbursement; branded gear provided.
- President’s Club trip for top performers.
How to Apply
We value your time and potential. Apply via WorkScreen: [Insert WorkScreen link]. You’ll complete a short, role-relevant evaluation so we can understand your sales approach right away. We review every application and respond within two weeks.
🌱 Job Description For Entry-Level / Willing-to-Train Candidate
Job Title: Field Sales Representative — Start in Tech Sales at SwiftCart POS
Location: Chicago, IL (Territory: Chicagoland) | Type: Full-Time | Salary: $45,000–$55,000 base + commission (OTE $85k+)
🎥 A quick word from our hiring manager: [Insert Loom/YouTube link]
Who We Are
SwiftCart POS provides point-of-sale and payments solutions for independent retail and hospitality brands. From fast setup to real-time analytics and integrations, we help neighborhood shops run smarter and grow faster. We’re a scrappy, hands-on team that celebrates customer wins and promotes from within.
Why This Role Is a Great Fit
No sales experience? No problem. If you’re curious, coachable, and energized by meeting small-business owners, we’ll teach you how to prospect, demo, and close. You’ll learn full-cycle sales with mentorship and a clear path to Senior AE.
What You’ll Do
- Shadow senior reps on site visits; learn to run live demos and discovery.
- Prospect in defined retail corridors (walk-ins + booked appointments).
- Qualify leads, schedule demos, and support proposals.
- Keep CRM (Pipedrive) spotless; track activities and next steps.
- Hit activity and revenue milestones as you grow into full-cycle ownership.
What We’re Looking For
- Coachable, resilient, and people-first; strong verbal/written communication.
- Comfortable walking into stores and starting conversations.
- Interest in retail/hospitality and simple tech products.
- Valid driver’s license (or CTA-ready) for local travel; some evenings/weekends for merchant schedules.
Perks & Benefits
- Competitive base + accelerators on commission.
- Medical, dental, vision from day one.
- 12 PTO days + 8 paid holidays; 2 volunteer days/year.
- Paid onboarding bootcamp + ongoing mentorship; certification path to Senior AE.
- iPad demo kit; transit or mileage reimbursement; quarterly team offsites.
How to Apply
Apply through WorkScreen: [Insert WorkScreen link]. The short, practical evaluation helps us understand your communication style, persistence, and problem-solving—so everyone gets a fair shot. We respond to all applicants.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Why These Field Sales Representative Job Posts Work
Let’s break down what makes the BrightGrid Solar and SwiftCart POS job descriptions stand out compared to the average job post you’ll find online.
1. Clear, Specific Titles
Instead of a vague “Sales Rep” headline, the titles are precise and purpose-driven:
- “Field Sales Representative — Lead Residential Solar Growth at BrightGrid Solar”
- “Field Sales Representative — Start in Tech Sales at SwiftCart POS”
They signal who the job is for, what you’ll be selling, and why it matters. This filters in the right candidates and filters out the wrong ones.
2. Human Introductions With Context
Both posts include a video from the hiring manager, which instantly makes the opportunity feel more personal. Candidates can see and hear who they’d be working with — a big differentiator.
The “Who We Are” sections avoid corporate jargon. BrightGrid highlights its impact on homeowners and the environment. SwiftCart emphasizes supporting small businesses. This makes the company relatable and trustworthy.
3. Role Framed as Impact, Not Just Tasks
Rather than a dry checklist, responsibilities are framed in terms of impact:
- BrightGrid reps “lower bills and emissions” and “become trusted partners for homeowners.”
- SwiftCart reps “help local retailers run smarter” and “grow into full-cycle sales ownership.”
This gives meaning to the role and makes candidates feel like their work will matter.
4. Transparent Salaries and Perks
Both templates include salary ranges and OTEs (on-target earnings). This builds trust and attracts serious candidates.
Perks & Benefits are listed separately, so candidates see exactly what’s in it for them: PTO, health insurance, mentorship, tools, and even recognition programs like President’s Club.
5. Respectful and Transparent Hiring Process
Instead of “only shortlisted candidates will be contacted,” both posts emphasize fairness:
- Clear timelines (“we review every application and respond within two weeks”).
- WorkScreen evaluation step (to show candidates that skills matter more than resumes).
This makes the process feel human and respectful, which top sales reps notice.
6. Why the Role Is Worth Their Time
Each post has a dedicated section called “Why This Role Is a Great Fit.”
- BrightGrid appeals to reps who want to sell a meaningful product (solar).
- SwiftCart appeals to entry-level reps who want mentorship and career growth.
This is the pitch most job posts miss — explaining why this job is worth choosing over hundreds of others.
👉 In short: these posts sell the opportunity, not just list duties. They connect emotionally with candidates, offer transparency, and treat applicants with respect — exactly what you need to attract top-tier talent in competitive sales markets.
Example of a Bad Field Sales Representative Job Description (And Why It Fails)
Job Title: Sales Representative
Company: Midwest Solutions Inc.
Location: Chicago, IL | Type: Full-Time
Deadline: September 30, 2025
Job Summary
Midwest Solutions Inc. is seeking a sales representative to join our team. The ideal candidate will be responsible for generating leads, closing deals, and ensuring customer satisfaction.
Responsibilities
- Identify new sales opportunities.
- Develop and maintain client relationships.
- Achieve sales targets and quotas.
- Provide reports to management.
Requirements
- Bachelor’s degree preferred.
- 2+ years of sales experience.
- Strong communication skills.
How to Apply
Send your resume and cover letter to hr@midwestsolutions.com by September 30, 2025. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
- The Job Title Is Too Generic
Just “Sales Representative.” It doesn’t specify field sales, industry, or territory. Candidates can’t tell if this is door-to-door, inside sales, or account management. - The Introduction Feels Cold and Lifeless
The summary says nothing about the company’s mission, culture, or why this role matters. There’s no emotional connection — just generic filler. - Responsibilities Are Too Vague
“Identify new sales opportunities” and “achieve sales targets” could apply to any sales job anywhere. There’s no clear picture of what the day-to-day looks like or what kind of sales strategy is expected. - No Transparency on Pay or Perks
There’s no salary range, commission details, or benefits listed. This signals outdated hiring practices and drives serious applicants away. - No Culture or Values Highlighted
Candidates have no clue what it’s like to work here. Nothing about team support, growth, or company values is mentioned — it feels transactional. - Dismissive Hiring Process
“Only shortlisted candidates will be contacted” makes applicants feel like they’ll be ignored. In today’s market, where top reps have choices, this cold tone is a red flag. - Cold Call-to-Action
The application process is reduced to emailing HR. There’s no effort to make the candidate feel welcomed, respected, or valued.
👉 This is the exact type of job post that repels top talent. It’s vague, cold, and uninspiring. Compare this with the BrightGrid and SwiftCart examples above, and you’ll see why great candidates would choose them over Midwest Solutions every time.
Bonus Tips to Make Your Field Sales Job Post Stand Out
Sometimes it’s the little details that separate a “good” job description from a great one. Here are a few extras you can add to make your Field Sales Rep post more attractive and trustworthy:
1. Add a Security & Privacy Notice 🔒
Job seekers worry about scams. A simple line builds instant trust:
“We will never ask for payment, bank details, or personal financial information during any part of the hiring process.”
2. Mention Leave Days or Flex Time 🌴
Sales roles can be demanding. Showing that you value rest makes your offer more appealing:
“Enjoy 15 PTO days and 10 paid holidays each year, plus flex days to recharge.”
3. Highlight Training & Growth Opportunities 📈
Sales professionals want to see a future beyond the first year:
“We invest in your growth with a 6-week sales bootcamp, ongoing mentorship, and a clear path to Senior AE or Sales Manager.”
4. Add a Loom or YouTube Video 🎥
A short intro from the hiring manager or CEO adds a personal, authentic touch that few companies bother with. It lets candidates see who they’d be working with and builds a stronger emotional connection.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Showcase Real Employee Stories 👥
If possible, add quotes from current reps or link to Glassdoor/LinkedIn testimonials:
“I joined as an entry-level rep and was promoted to Account Executive within 18 months. The mentorship here is real.” — Sarah, Chicago Team
👉 Including even one or two of these details makes your job post feel modern, candidate-focused, and authentic — all things top field sales reps are looking for.
Should You Use AI to Write a Field Sales Rep Job Description?
AI tools are everywhere now — even some ATS platforms promise “one-click” job descriptions. But here’s the truth: relying on AI alone is one of the fastest ways to create a generic, lifeless post that won’t attract serious candidates.
❌ Why You Shouldn’t Rely on AI Blindly
- Generic Output: If you just type “Write a Field Sales Rep job description,” you’ll get vague bullet points with no personality.
- Attracts the Wrong Candidates: AI-generated filler brings in low-effort applicants who are spraying résumés everywhere.
- Hurts Your Brand: Your job post is often the first impression a candidate has of your company. If it looks copy-paste, top reps won’t take you seriously.
✅ The Right Way to Use AI
AI can still be a powerful assistant if you guide it with real company information. Think of it as a writing partner — not a replacement for your insight.
Here’s how to prompt AI effectively:
Step 1: Provide Company Context
- What your company does
- The product/service the rep will be selling
- Your culture and values
Step 2: Add Role Details
- Key responsibilities (specific, not vague)
- What success looks like in the role
- Compensation details (salary + commission)
- Career path (e.g., promotion into Sales Manager)
Step 3: Specify Tone & Audience
- Conversational, human, culture-first
- Write to attract top talent, not just anyone
Sample Prompt You Can Use:
“Help me write a Field Sales Representative job post for [Company Name]. We sell [product/service], and our culture is [values]. The rep will [main responsibilities]. We offer [salary, benefits, growth opportunities]. Here are a few notes I’ve written to get you started: [paste your notes]. Write it in a human, candidate-friendly tone that inspires people to apply.”
This way, AI helps polish your writing while keeping it authentic and tailored to your company.
👉 Remember: AI should help you refine and structure your post — not replace the human insight that makes it stand out.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Copy-Paste Field Sales Rep Job Description Templates
✅ Option 1: Conversational (Culture-First Style)
Job Title: Field Sales Representative – Drive Growth at [Company Name]
💼 Location: [Remote/Hybrid/In-Field] (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year
🎥 A quick word from your hiring manager: [Insert Loom/YouTube link]
Who We Are
[Company Name] helps [target customers—e.g., “local businesses” or “mid-market teams”] adopt [your product/service—e.g., “POS & payments,” “solar solutions,” “software”] to [primary value—e.g., “lower costs,” “increase efficiency,” “grow revenue”]. We’re a team that values curiosity, ownership, and respectful, people-first selling.
Why This Role Is a Great Fit
You’ll be the face of our brand in the field—meeting prospects, running on-site demos, and turning interest into long-term relationships. If you love consultative selling and want a product you’re proud to represent, this is your stage.
What You’ll Do
- Prospect within your territory; book and run in-person consultations.
- Deliver tailored presentations/demos and guide buyers through next steps.
- Manage pipeline and forecasting in our CRM; hit quarterly targets.
- Partner with marketing for events, local activations, and referrals.
What We’re Looking For
- [2–4]+ years of field sales experience (B2B preferred).
- Confident presenter with strong discovery and objection handling.
- Organized self-starter; comfortable with local travel.
- [Driver’s license/transportation], [industry familiarity a plus].
Perks & Benefits
- Competitive base + uncapped commission (OTE discussed in process).
- Health, dental, vision; [401(k) match if applicable].
- [15]+ PTO days + paid holidays; wellness/flex days.
- Tools: laptop/tablet, demo kit, mileage/transit reimbursement.
- Recognition & growth: mentorship, certifications, President’s Club.
How to Apply
Apply via WorkScreen: [Insert WorkScreen link]. You’ll complete a short, role-relevant evaluation so we can understand your strengths. We review every application and keep you updated.
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
Job Title: Field Sales Representative – [Territory/Region] at [Company Name]
💼 Location: [Remote/Hybrid/In-Field] (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year
🎥 Meet your manager: [Insert Loom/YouTube link]
About Us
[Company Name] partners with [customer type] to deliver [product/service] that helps them [primary value/outcome]. We’re known for [differentiator—e.g., “fast onboarding,” “transparent pricing,” “white-glove support”] and we’re growing our field team.
Job Brief
You’ll own a defined territory, build relationships with target accounts, and drive new revenue by educating prospects and closing in-person deals.
Responsibilities
- Manage a territory plan; prospect, qualify, demo, and close.
- Introduce new offerings; run trials/pilots; coordinate handoffs to onboarding.
- Track performance and report weekly in our CRM.
- Represent [Company Name] at local events and industry meetups.
Requirements
- [1–3/2–5]+ years of field sales or equivalent client-facing experience.
- Excellent communication, presentation, and time-management skills.
- Comfortable traveling locally; occasional evenings/weekends as needed.
- Familiarity with [industry/solution] a plus; CRM proficiency.
Perks & Benefits
- Competitive base + performance commission.
- Health, dental, vision; [401(k) match].
- [Car allowance/mileage or transit reimbursement].
- [15] PTO days + [8–10] paid holidays; learning stipend.
How to Apply
Submit via WorkScreen: [Insert WorkScreen link]. Our process is transparent and skills-first—complete a short evaluation and we’ll get back to you promptly.
Let WorkScreen.io Handle the Next Step of Hiring
Writing a strong job post is only the first part of the hiring journey. Once you’ve attracted candidates, the real challenge begins: sorting through applications, filtering out low-effort resumes, and figuring out who actually has the skills to succeed.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
✅ Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
✅ Easily administer one-click skill tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
✅ Eliminate low-effort applicants (including AI spam)
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
👉 The result? You save hours, avoid costly hiring mistakes, and make faster, smarter, data-driven decisions.
After you publish your Field Sales Rep job post, let WorkScreen take it from there.
FAQ
The most effective Field Sales Reps combine sales ability with soft skills. Look for strong communication, active listening, and negotiation skills — these are essential for building trust with customers. Self-motivation, time management, and resilience are also critical since reps often work independently in the field. Finally, adaptability and problem-solving are key because no two sales meetings are the same.
Compensation varies widely depending on industry, territory, and commission structure. On average, a Field Sales Rep in the U.S. earns a base salary between $50,000 and $70,000 per year, with on-target earnings (OTE) often reaching $90,000–$120,000+ thanks to commissions. In industries like software, medical devices, or renewable energy, top performers can exceed six figures comfortably.
Field Sales Reps focus on in-person meetings, demos, and relationship-building within a territory, while Inside Sales Reps primarily sell remotely by phone, email, or video calls. Field reps often close larger, more complex deals that benefit from face-to-face trust-building.
Some of the biggest challenges include managing travel schedules, handling rejection, balancing multiple accounts, and staying organized without daily office oversight. Reps also need to stay updated on product knowledge and industry trends while keeping their pipeline full.
