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(The Step-by-Step Guide Most Companies Get Wrong)
You’ve got a role to fill. You post on LinkedIn, hoping the right candidate sees it. But all you get are mismatches, ghost applicants, or radio silence.
What happened?
The truth is, most hiring posts on LinkedIn don’t work because they’re written like checklists, not conversations. They talk at people—not to them. They bury the role in company jargon. They lack clarity, purpose, and relevance.
This guide changes that.
Here, you’ll learn how to create LinkedIn job posts that:
- Show up in the right feeds
- Resonate with the right candidates
- Get clicks, shares, and serious applications
Let’s dive in.
Step 1: Understand LinkedIn’s Role in Modern Hiring
First things first—LinkedIn isn’t just a job board. It’s a social platform. That means your post is competing with updates, insights, and stories from people your ideal candidate already knows and trusts.
So if your hiring post looks like a static job listing copied from your ATS, it’s going to get ignored.
The best-performing LinkedIn hiring posts are:
- Human and conversational
- Focused on candidate outcomes
- Designed to be shared and engaged with.
Step 2: How to Post a Job on LinkedIn (The Technical Steps)
If you want to officially list your job through LinkedIn’s hiring tools, follow these steps:
- Go to LinkedIn and click the “Jobs” icon on the top menu.
- Click “Post a job.”
- Fill in key fields:
- Job title
- Location (or remote)
- Job type (Full-time, part-time, etc.)
- Company name
- Job description
- Add required skills (or let LinkedIn suggest them based on the title).
- Add screening questions to help filter applicants.
- Choose how you want to receive applications (via LinkedIn, email, or external link).
- Review the details, set a budget (optional), and hit “Post job.”
On mobile: Tap the post icon → “Share that you’re hiring” → Follow prompts to publish.
Step 3: Write a Public Post That Gets Seen and Shared
Once your job is live, you should create a public LinkedIn post (on your personal profile or company page) to promote it. This post is what shows up in feeds—and what people engage with.
Here’s how to make it effective:
4. What to Include in Your LinkedIn Hiring Post (and Why It Works)
✅ Focus on What’s in It for the Candidate
Most hiring posts talk too much about the company and too little about the person reading it.
Instead of saying:
“We’re an industry-leading SaaS company with over 10 years of experience…”
Say:
“You’ll join a team that’s building tools used by over 50,000 professionals—and have full ownership of projects from day one.”
Talk directly to their goals: career growth, impact, mentorship, flexibility, culture, etc.
✅ Keep It Under 150 Words
According to LinkedIn’s own research, posts under 150 words get higher application rates. Why? They’re easier to skim and digest—especially on mobile.
Think of your post as an invitation, not a brochure.
Eliminate low-effort applicants—including those who use AI Tools to apply, copy-paste answers, or rely on "one-click apply." This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
Use Clear, Inclusive Language
Avoid loaded terms like “ninja,” “rockstar,” or “kickass.” These not only come off as unprofessional but also alienate candidates who might otherwise be a great fit.
Instead, use simple, welcoming language that describes what the person will do and what kind of environment they’ll work in.
Include Keywords and Hashtags
Optimize your post for search by including relevant keywords in the job title and body. Add 1–3 hashtags max to increase visibility (e.g., #Hiring, #MarketingJobs, #UXDesign).
Example:
We’re hiring a #FullStackEngineer to join our remote team building AI-powered tools for healthcare providers.
Add a Clear CTA
Tell readers exactly what to do next:
- “Apply here” with a direct link
- “DM me if you have questions”
- “Tag someone who’d be a great fit”
Don’t assume they’ll figure it out on their own.
5. When and How to Post for Maximum Reach
⏰ Post Early in the Week
Engagement peaks on Monday through Wednesday, especially in the morning hours. Avoid posting on weekends when fewer professionals are active.
📣 Post Multiple Times
Don’t rely on one post to do all the work. Instead, mix it up:
- One post announcing the opening
- A second post highlighting the team or culture
- A third sharing a behind-the-scenes story related to the role
Repetition with variation boosts visibility without fatiguing your audience.
👥 Involve Your Team
Ask team members (especially those in similar roles) to share the post with their own networks. This expands your reach to qualified candidates you wouldn’t otherwise connect with.
Pro tip: Give them a pre-written message or ask them to add a personal note about what it’s like to work with your team.
Easily administer one-click skill tests with workscreen. -This way you can Assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
6. Example Hiring Post Templates You Can Steal
🧠 Technical Role Example
We’re hiring a Backend Developer (Remote | Full-time)
Build high-impact systems, solve complex problems, and collaborate with a product-focused team that cares about clean code and real outcomes.
DM me for details or apply here → [link]
#Hiring #BackendJobs #RemoteWork
🎨 Creative Role Example
Looking for your next design challenge?
We’re hiring a Visual Designer who loves bold ideas and detail-driven execution. Join us in creating brand stories that stand out.
✨ Flexible hours, remote-friendly, team-first culture
Apply now or tag a friend → [link]
#DesignJobs #CreativeCareers #NowHiring
Final Tips to Make Your Post Stand Out
- Use visuals – An image, carousel, or short video can significantly boost engagement
- Speak directly – Write like you’re talking to a person, not announcing to a crowd
- Be real – Share what success looks like, who they’ll work with, or what a day on the job feels like
- Align with values – If your company values diversity, flexibility, or innovation, say so—and mean it.
Quick Summary – Your LinkedIn Hiring Post Checklist
✅ Create a job post using LinkedIn’s hiring tools
✅ Write a public post that’s human, short, and focused on the candidate
✅ Add keywords and a CTA
✅ Post at high-visibility times (Mon–Wed mornings)
✅ Promote multiple times in different formats
✅ Ask team members to share and amplify
✅ Keep the tone professional, clear, and inclusive
Quickly identify your most promising candidates. WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
FAQ
You can post a job on LinkedIn for free by clicking the “Jobs” tab on your homepage and selecting “Post a free job.” This option allows you to list one job at a time without paying for promotion. To increase visibility, you can also share the job post as a public update on your personal profile or company page—this doesn’t cost anything and is a great way to tap into your network.
It’s a good idea to repost or reshare your job opening every 3–5 days, especially if the role hasn’t been filled yet. Changing the format slightly (e.g., including a testimonial, a visual, or a team quote) helps keep the content fresh. Reposting mid-week during morning hours (Mon–Wed, 8–11 a.m.) often results in higher engagement.
Yes. While LinkedIn’s job posting tool handles the formal listing, a separate public post (on your feed or company page) allows you to share the opening in a more personal, engaging, and story-driven way. These posts are more likely to get likes, comments, shares—and reach passive candidates not actively browsing job boards.
To increase visibility:
- Post during peak hours (weekday mornings)
- Include relevant hashtags (#hiring, #remotework, #jobtitle)
- Add a compelling visual (team photo, branded graphic, etc.)
- Ask employees to reshare or comment on the post
- Repost the job in different formats to reach different audiences
Free job posting on LinkedIn typically allows you to post one job at a time per account. To post multiple jobs simultaneously, you’ll need to either rotate them manually or use LinkedIn’s paid job slots. Alternatively, some applicant tracking systems (ATS) offer multi-platform posting tools that push listings to LinkedIn and other boards simultaneously.
