You post a job and within hours, your inbox floods with hundreds of applications that all look and sound the same. After hours of reviewing them, you realize most are from unqualified candidates, often polished using AI. If this sounds familiar, we will show you how to break that cycle.

But first, let’s look at why your job post is attracting the wrong candidates

Your job post may be generic and vague. It probably reads like a legal document with bullet points like:

• Responsibilities
• Requirements
• Apply here

Such a job post signals that little effort went into writing it, so it naturally attracts applicants who also put in little effort. It lacks a personal touch and doesn’t inspire or connect with the right candidates. Great candidates want to know what kind of company they’re joining, who they’ll work with, and why the work matters.

So, how can you attract the right candidates with your job post

Make it human

For instance, if you are hiring a customer service representative, make the title very specific. Something like:

• “Customer service representative for Workscreen- Our Fast-Growing SaaS Platform (Remote)”

This title alone is more specific and purpose-driven and tells candidates exactly what they are applying for.

Next, tell candidates who you are

Add a short paragraph about your company, mission, values, culture, team, and why the role exists. This way, they can gauge whether they align.

Also, show impact

Instead of just listing key responsibilities, show candidates why they should be part of your team and the impact they will be making through their work. For instance, using the same role as an example, you can demonstrate this in a short paragraph like

• “You will be the voice of our brand. Your problem-solving skills will make customers feel heard, valued, and supported, directly shaping how people see and trust our company.”

Be transparent

Include the pay range, benefits, and what to expect from your hiring process. Transparency builds trust and helps you attract serious applicants.

And lastly, add a human touch.

You can even include a short Loom post from your hiring manager or CEO.  It makes your company feel real and the opportunity genuine, not like a ghost job.

And if you want to learn more about how to create a job post that attracts top talent, check our detailed guide.