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If you’ve Googled “Instructional Coach job description,” you’ve probably seen dozens of templates. The problem? Most of them don’t actually teach you how to attract a great Instructional Coach — they just give you bullet points and generic filler. That’s fine if you want to check a box. But if you want to inspire the right person to apply — someone who’s passionate about helping teachers grow, improving learning outcomes, and shaping school culture — you need more than a copy-paste list of duties.
In this guide, we’ll go beyond the generic. You’ll see what makes a job post truly connect with top candidates, how to describe the role in a way that attracts the right people, and you’ll get two customizable templates — one for experienced coaches, and one for those you’re willing to train.
Before we dive in, I recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ — because most job descriptions fail for the same reasons:
- They’re too vague
- They lack personality
- They don’t sell the opportunity
If you fix those three things, your job post instantly becomes more appealing. And that’s exactly what we’re about to do.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
What the Instructional Coach Role Actually Is
An Instructional Coach is a professional development partner for teachers. Instead of being another layer of management, they work side-by-side with educators to improve teaching strategies, integrate new curriculum or technology, and ultimately boost student learning outcomes.
They’re the bridge between research-based best practices and real classroom application. This means observing lessons, providing feedback, co-planning instruction, modeling effective techniques, and supporting teachers in meeting both school and student goals.
A great Instructional Coach is part educator, part mentor, part problem-solver. They combine deep content knowledge with strong communication skills and a genuine passion for helping teachers succeed. And because they often work with multiple departments or grade levels, adaptability and relationship-building are just as important as instructional expertise.
Two Great Job Description Templates for an Instructional Coach
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Version 1:Job Description For Experienced Instructional Coach
📌 Job Title: Instructional Coach — Summit Grove Charter Schools (Austin, TX)
💼 Type: Full-Time | On-site with limited hybrid flexibility | Salary: $62,000–$78,000 (DOE)
🕒 Schedule: Mon–Fri | 7:45 AM–4:15 PM | 11-month contract
🎥 A quick word from our Director of Teaching & Learning
Watch a 60-second overview of the role and our coaching model: (Insert Loom/YouTube link)
Who We Are
Summit Grove Charter Schools is a K–8 public charter network in Austin, TX, dedicated to joyful rigor, teacher growth, and measurable student impact. We pair research-based instruction with a warm, community-first culture. Our coaches work shoulder-to-shoulder with teachers to turn strong planning into great classroom moments—every day.
Our Culture
- Feedback-forward: We treat feedback as fuel and celebrate visible growth.
- Teacher-first: Coaching is supportive, not evaluative; trust comes before tactics.
- Data-informed, student-centered: We look at student work to guide next steps.
- Collaborative by design: Common planning blocks, lab classrooms, and open doors.
- Calm urgency: We move quickly without burning people out.
What You’ll Be Doing
- Partner with teachers to plan, model, and refine rigorous, engaging lessons.
- Observe instruction and deliver bite-sized, actionable feedback cycles.
- Facilitate PD (gradual release, checks for understanding, small-group instruction).
- Coach toward effective use of curriculum and classroom technology.
- Analyze student work/assessment data to co-design responsive interventions.
- Build trusting relationships across grade levels and content areas.
What We’re Looking For
- Bachelor’s in Education (Master’s preferred).
- 3+ years of highly effective classroom teaching (coaching/leadership a plus).
- Clear, compassionate communicator who can inspire and support adult learners.
- Strength in planning, modeling, and scripting high-impact instructional moves.
- Comfort working across diverse classrooms and collaborating with multiple teams.
Perks & Benefits
- Medical, dental, vision + HSA/FSA options
- 403(b) with 3% employer match
- $1,500 annual PD stipend + funded instructional coaching institutes
- 11-month contract with school breaks + 12 PTO days
- Wellness days, on-site coaching labs, and classroom observation release time
- Optional relocation stipend for out-of-state candidates
Why This Role Is a Great Fit
You’ll be more than an advisor—you’ll be a true partner in the craft of teaching. If you love turning research into classroom reality and measuring success by student growth and teacher confidence, you’ll thrive here.
Our Hiring Process
We review every application and respond within two weeks. Interviews include a short coaching simulation and a conversation with our Teaching & Learning team. Finalists complete reference checks.
How to Apply
Apply via WorkScreen to complete a short, skills-based evaluation:
👉 https://app.workscreen.io/apply/summit_grove_instructional_coach
✅ Version 2: Job Description For Entry-Level / Willing-to-Train Instructional Coach
📌 Job Title: Aspiring Instructional Coach (Training Provided) — BrightPath Learning Network (Denver, CO)
💼 Type: Full-Time | On-site | Salary: $48,000–$58,000 (DOE)
🕒 Schedule: Mon–Fri | 8:00 AM–4:30 PM | 11-month contract
🎥 Meet your future manager
A 75-second intro from our Senior Instructional Coach on how we train new coaches: (Insert Loom/YouTube link)
Who We Are
BrightPath Learning Network supports a small group of K–12 partner schools in Denver with coaching, curriculum support, and teacher development. We believe new coaches blossom with great mentorship. If you’re curious, reflective, and obsessed with student thinking, we’ll teach you the rest.
Our Culture
- Apprenticeship mindset: Learn by shadowing, practicing, and receiving fast feedback.
- Psychological safety: Try, reflect, iterate—no “gotcha” coaching.
- Mission over ego: We rally around student work and teacher wins.
- Systems with heart: Clear rhythms (learning walks, PLCs, labs) + human warmth.
- Growth visible: We track small, celebrated increments of progress.
What You’ll Be Doing
- Shadow experienced coaches to learn observation and feedback frameworks.
- Support lesson planning, resource curation, and data-driven regrouping.
- Co-facilitate micro-PD and practice labs for teachers.
- Help integrate curriculum and tech tools into daily instruction.
- Build rapport with teachers; surface needs and co-create next steps.
What We’re Looking For
- Bachelor’s degree (Education preferred but not required).
- Classroom experience or tutoring background is a plus, not a must.
- Strong communicator; curious, coachable, and student-outcomes oriented.
- Comfortable receiving feedback and turning it into quick action.
Perks & Benefits
- Medical, dental, vision + EAP
- 403(b) with 2% employer match
- $1,000 PD stipend + paid coaching bootcamp in your first 90 days
- 11-month contract with school breaks + 10 PTO days
- Mentorship from senior coaches + access to model classrooms
- Transit pass or parking stipend
Why This Role Is a Great Fit
You’ll be trained into the role with real support and clear milestones. If you’re passionate about teaching craft and want a launchpad into instructional leadership, this is a rare, paid pathway to get there.
Our Hiring Process
Every applicant hears back within 1–2 weeks. Interviews are conversational and include a brief planning exercise. Selected candidates complete a short paid trial (5–10 hours) to ensure mutual fit.
How to Apply
Apply via WorkScreen so we can evaluate your strengths beyond a résumé:
👉 https://app.workscreen.io/apply/brightpath_instructional_coach_trainee
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Instructional Coach Job Posts Work
Using Summit Grove Charter Schools (experienced hire) and BrightPath Learning Network (entry-level hire) as examples, here’s why these job descriptions stand out compared to the generic templates you see online:
1. Clear, Specific Job Titles
- “Instructional Coach — Summit Grove Charter Schools (Austin, TX)” and “Aspiring Instructional Coach (Training Provided) — BrightPath Learning Network (Denver, CO)” tell candidates what the role is, who it’s with, where it’s based, and in the second case, the training opportunity.
- Specific titles filter in the right audience from the start, improving applicant quality.
2. Video Element for Instant Connection
- Including a short Loom or YouTube link lets candidates see and hear from their future leader before applying.
- This personal touch humanizes your organization and builds early trust.
3. Warm, Mission-Driven Introductions
- Both “Who We Are” sections speak in plain English, spotlighting mission and purpose before diving into tasks.
- This approach resonates with Instructional Coaches, who are often motivated by impact, not just salary.
4. Culture Described in Action, Not Just Words
- Instead of vague statements like “we value collaboration,” the culture sections detail how collaboration happens — e.g., “common planning blocks, lab classrooms, and open doors” (Summit Grove) or “learning walks, PLCs, labs” (BrightPath).
- Candidates can visualize themselves working there.
5. Responsibilities Written for Impact
- Tasks are framed in a way that shows their importance:
- Not “Observe lessons” but “Observe instruction and deliver bite-sized, actionable feedback cycles.”
- This communicates the role’s influence on teacher growth and student success.
- Not “Observe lessons” but “Observe instruction and deliver bite-sized, actionable feedback cycles.”
6. Requirements That Welcome the Right Talent
- Summit Grove clearly states the need for 3+ years of teaching success for an experienced coach.
- BrightPath signals openness to those without direct coaching experience but with potential, broadening the talent pool.
7. Transparent Salary & Perks
- Salary ranges are up front, showing respect for candidates’ time.
- Benefits are clearly separated from “Why This Role Is a Great Fit,” so they’re easy to scan.
8. A Strong “Why This Role Is a Great Fit” Section
- These sections act as the pitch — selling the professional rewards and impact, not just listing perks.
- They speak to intrinsic motivators (seeing growth in teachers and students) as much as to extrinsic ones (salary, breaks).
9. Respectful Hiring Process
- Clear timelines (“respond within 1–2 weeks”) reduce candidate anxiety.
- Including a paid trial (BrightPath) or a defined coaching simulation (Summit Grove) shows you value fairness and real-world evaluation over gut feeling.
10. Skills-Based Application Process
- The WorkScreen link at the end signals a modern, performance-focused hiring process.
- This tells candidates you’ll judge them on ability, not just their résumé.
This blend of clarity, humanity, transparency, and structure is why these posts will attract the kind of Instructional Coaches who are skilled, motivated, and aligned with your mission — and filter out those who aren’t a fit.
Bad Instructional Coach Job Description Example (And Why It Fails)
Job Title: Instructional Coach
Company: Springfield School District
Location: Springfield, USA
Type: Full-Time
Deadline: Applications close May 30, 2025
Job Summary
The Springfield School District is seeking an instructional coach to support teachers and improve instructional practices. The ideal candidate will provide coaching, deliver training sessions, and assist in curriculum development.
Key Responsibilities
- Observe classrooms and provide feedback to teachers.
- Develop and implement instructional strategies.
- Assist in curriculum alignment and lesson planning.
- Conduct professional development workshops.
Requirements
- Bachelor’s degree in Education or related field.
- 3–5 years of teaching experience.
- Strong communication skills.
How to Apply
Interested candidates should send their résumé and cover letter to hr@springfieldschools.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
- Generic Title
- Just “Instructional Coach” with no mention of location specifics, grade level, or whether it’s focused on experienced or entry-level candidates.
- Just “Instructional Coach” with no mention of location specifics, grade level, or whether it’s focused on experienced or entry-level candidates.
- Cold, Minimal Introduction
- The “Job Summary” is vague and lacks any mission, vision, or emotional hook to attract talent.
- The “Job Summary” is vague and lacks any mission, vision, or emotional hook to attract talent.
- No Culture or Values
- Nothing about the school environment, coaching philosophy, or how the team works together.
- Nothing about the school environment, coaching philosophy, or how the team works together.
- No Salary or Perks
- Leaving out compensation signals a lack of transparency and often deters strong candidates.
- Leaving out compensation signals a lack of transparency and often deters strong candidates.
- Responsibilities Are Too Broad
- Bullet points are flat and fail to show the real-world impact of the role.
- Bullet points are flat and fail to show the real-world impact of the role.
- No “Why This Role Is a Great Fit” Section
- There’s no pitch to inspire someone to choose this district over another.
- There’s no pitch to inspire someone to choose this district over another.
- Cold, Transactional Hiring Process
- “Only shortlisted candidates will be contacted” makes the process feel dismissive rather than respectful.
- “Only shortlisted candidates will be contacted” makes the process feel dismissive rather than respectful.
If your job description reads like this, you’re not only failing to excite top-tier Instructional Coaches — you’re almost guaranteeing they’ll scroll right past you and apply elsewhere.
Bonus Tips to Make Your Instructional Coach Job Post Stand Out
If you want your job description to rise above the dozens of near-identical postings, add details that signal trust, transparency, and genuine care for your applicants. These small touches can make a big difference in attracting the right talent.
1. Add an Important Notice to Build Trust
Let applicants know their information is safe and that your process is legitimate. Example:
We take the security and privacy of all job applicants seriously. We will never ask for payment, bank details, or personal financial information at any stage of the hiring process.
This reassures candidates and sets a professional tone.
2. Mention Leave Days or Flex Time
While Instructional Coaches often work around the school calendar, flexibility is still a major draw. Example:
Enjoy 12 PTO days per year in addition to school breaks — so you can recharge and return energized.
3. Highlight Training & Growth Opportunities
Even experienced coaches want to grow their skill set. Example:
Access a $1,500 annual PD fund, attend national coaching conferences, and join quarterly in-house instructional strategy labs.
This positions your school as a place where careers advance.
4. Include a Short Video
A Loom or YouTube link from a principal, director of instruction, or lead coach adds personality and authenticity. Candidates will feel like they’ve met you before applying.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Show Candidate Experience Matters
Tell applicants how you’ll treat them. Example:
We reply to every application within two weeks, and our interview process is designed to respect your time and give you a clear picture of the role.
6. Use “Nice to Have” Language Where Possible
For entry-level or growth-focused roles, soften your requirements to encourage passionate applicants without the “perfect” résumé.
Adding even two or three of these to your Instructional Coach job post can dramatically increase the quality of applications — and set the tone for a positive working relationship before the first interview.
Why You Shouldn’t Let AI Write Your Instructional Coach Job Post From Scratch
It’s tempting to use AI to instantly generate a job description — especially when platforms like Workable and Manatal have “one-click JD” features. But here’s the problem:
If you feed AI nothing but “Write me an Instructional Coach job description”, you’ll get a bland, cookie-cutter post that could apply to any school anywhere.
That’s bad for two reasons:
- It attracts the wrong applicants — people applying to dozens of jobs without reading the details.
- It damages your brand — your job post is often the first impression a candidate gets of your school or district. A generic post says “we don’t really care.”
The Wrong Way to Use AI
Prompt: “Write me an Instructional Coach job description.”
Result? A vague paragraph, generic bullet points, and zero personality. It fails to highlight your culture, mission, or the specifics that set you apart.
The Right4 Way to Use AI
Come prepared with the raw materials AI needs to create something authentic. Feed it details like:
- What your school does (mission, grades served, unique approach).
- The exact responsibilities of the role in your context.
- Your coaching philosophy (e.g., supportive vs. evaluative).
- Perks, benefits, and salary range.
- Culture touchpoints (collaboration style, professional development opportunities).
- The tone you want to convey (warm, mission-driven, plain English).
Example Prompt:
“Help me write an engaging job post for an Instructional Coach at Summit Grove Charter Schools in Austin, TX.
Our mission: joyful rigor and measurable student impact.
We serve K–8.
This coach will work with teachers across grade levels to model lessons, provide bite-sized feedback, and support curriculum and tech integration.
Culture: feedback-forward, teacher-first, collaborative.
Salary: $62,000–$78,000 DOE, with 11-month contract, full benefits, and $1,500 PD stipend.
Include perks, our hiring process, and a warm call to action.
Here are a few notes I’ve written to get you started: [paste your notes]
Tone: human, approachable, mission-driven.
Keep it clear, engaging, and free of jargon.”
This way, AI acts as your polisher and organizer, not your replacement. It keeps the human heart of your post intact while making it sharper and easier to read.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Need a Quick Copy-Paste Instructional Coach Job Description?
We get it — sometimes you just need something fast.
Maybe you’ve already read this guide and understand what makes a strong job post, but you want a solid starting point you can copy, paste, and tailor to your school.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational, Culture-First Style
📌 Job Title: Instructional Coach — [Company Name] ([Location])
💼 Type: [Job Type] | [Work Arrangement] | [Salary Range]
🕒 Schedule: [Schedule] | [Contract Months]-month contract
🎥 A quick hello from our [Hiring Manager/Director of Teaching & Learning]: [Video Link]
Who We Are
[Company Name] is a [grades served / school type] organization in [Location] focused on [mission in plain English — e.g., joyful rigor, teacher growth, measurable student impact]. Our coaches work shoulder-to-shoulder with teachers to turn strong planning into great classroom moments—every day.
Our Culture
- Feedback-forward: We treat feedback as fuel and celebrate visible growth.
- Teacher-first: Coaching is supportive, not evaluative; trust comes before tactics.
- Data-informed, student-centered: We study student work to guide next steps.
- Collaborative by design: Common planning blocks, lab classrooms, open doors.
- Calm urgency: We move quickly without burning people out.
What You’ll Be Doing
- Partner with teachers to plan, model, and refine rigorous, engaging lessons.
- Observe instruction and deliver bite-sized, actionable feedback cycles.
- Facilitate PD sessions and practice labs (e.g., checks for understanding, small-group instruction).
- Support curriculum implementation and classroom technology integration.
- Analyze student work/assessment data to co-design responsive interventions.
- Build trusting relationships across grade levels and content areas.
What We’re Looking For
- Bachelor’s in Education (Master’s preferred).
- [X]+ years of successful classroom teaching (coaching/leadership a plus).
- Clear, compassionate communicator who can inspire and support adult learners.
- Strength in planning, modeling, and scripting high-impact instructional moves.
- Comfort collaborating across diverse classrooms and teams.
Perks & Benefits
- Medical, dental, vision + [HSA/FSA or EAP]
- [401(k)/403(b)] with [X%] employer match
- $[Amount] annual PD stipend + funded coaching institutes
- [#] PTO days + school breaks; [Wellness days/Observation release time]
- [Optional relocation stipend / Transit or parking stipend]
Why This Role Is a Great Fit
You’ll be more than an advisor—you’ll be a true partner in the craft of teaching. If you love turning research into classroom reality and measuring success by student growth and teacher confidence, you’ll thrive here.
How to Apply
Apply via WorkScreen to complete a short, skills-based evaluation:
👉 [WorkScreen Link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Style
📌 Job Title: Instructional Coach (Training Provided) — [Company Name] ([Location])
💼 Type: [Job Type] | [Work Arrangement] | [Salary Range]
🕒 Schedule: [Schedule] | [Contract Months]-month contract
Job Brief
[Company Name] supports [grades served / partner schools] in [Location] with coaching, curriculum support, and teacher development. We believe new coaches flourish with great mentorship—we’ll train you into the role.
Responsibilities
- Shadow experienced coaches to learn observation and feedback frameworks.
- Support lesson planning, resource curation, and data-driven regrouping.
- Co-facilitate micro-PD and practice labs for teachers.
- Help integrate curriculum and tech tools into daily instruction.
- Build rapport with teachers; surface needs and co-create next steps.
Requirements
- Bachelor’s degree (Education preferred but not required).
- Classroom or tutoring experience is a plus, not essential.
- Strong communication skills; curious, coachable, and outcomes-oriented.
- Comfortable receiving feedback and turning it into quick action.
Perks & Benefits
- Medical, dental, vision + [EAP/HSA/FSA]
- [401(k)/403(b)] with [X%] match
- $[Amount] PD stipend + [Paid coaching bootcamp / onboarding program]
- [#] PTO days + school breaks
- Mentorship from senior coaches + access to model classrooms
- [Transit pass / parking stipend / relocation stipend]
How to Apply
Apply via WorkScreen so we can evaluate your strengths beyond a résumé:
👉 [WorkScreen Link]
Let WorkScreen Handle the Next Step of Hiring
Once your Instructional Coach job post starts bringing in applications, the real challenge begins — sorting through them to find the candidates who truly fit your needs. That’s where WorkScreen.io makes the difference.
With WorkScreen, You Can:
- Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- Assess skills with one-click tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- Eliminate low-effort and AI-generated applications
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
Bottom line: You focus on building relationships with the best candidates. WorkScreen takes care of the heavy lifting.
create your Instructional Coach job post, and share your unique application link wherever your ideal candidates are — then let WorkScreen streamline your hiring process from start to finish.
Instructional Coach Job Description — FAQs
Look for a combination of instructional expertise and people skills. The best coaches have:
- Deep knowledge of curriculum, pedagogy, and assessment practices.
- Strong communication and active listening skills.
- The ability to give constructive, actionable feedback.
- Data analysis skills to guide instructional decisions.
- Relationship-building skills to create trust with teachers.
- Adaptability when working across grade levels, subjects, and teaching styles.
Salaries vary based on location, experience, and school type. In the U.S., Instructional Coaches typically earn between $55,000 and $80,000 annually, with higher ranges in large districts or specialized coaching roles. Some positions may also offer stipends for additional responsibilities or advanced degrees.
No. While both may observe classrooms, an Instructional Coach focuses on support and development, not formal evaluation. Coaches work collaboratively to improve practice, whereas evaluators assess performance for accountability.
