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If you’ve Googled “Marketing Communication Specialist job description”, you’ve probably seen dozens of results that all look the same: long bullet points, vague corporate buzzwords, and lifeless formatting.
The problem? Posts like that don’t actually help you attract top candidates. They’re generic filler. They fail to explain the why behind the role, they don’t highlight your company’s personality, and they rarely excite the kind of specialists who could truly elevate your brand.
Top marketing professionals aren’t motivated by laundry lists of “requirements” or “responsibilities.” They want to know:
- What mission they’re contributing to
- Who they’ll collaborate with
- How their work will make an impact
But most job descriptions don’t answer those questions—which means great candidates scroll right past and apply elsewhere.
👉 Before we dive into crafting your Marketing Communication Specialist job post, I highly recommend checking out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . That article explains why generic posts fail and how to transform a job description into a powerful recruiting tool.
Now, let’s apply those principles specifically to this role so you can create a job description that not only informs but also inspires.
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What the Marketing Communication Specialist Role Actually Is
A Marketing Communication Specialist is the voice and storyteller of your brand. They’re the person who turns company updates, campaigns, and values into messages that actually connect with your audience—whether that’s through social media posts, press releases, newsletters, or website content.
But this role is more than just writing and posting. A strong Marketing Communication Specialist understands strategy. They know how to translate business goals into clear communication, how to keep messaging consistent across channels, and how to shape the way your brand is perceived in the market.
Think of them as the bridge between your company and the world. Internally, they work with sales, product, and leadership teams to gather insights. Externally, they share those insights in a way that builds trust, attracts customers, and strengthens your reputation.
In short: a Marketing Communication Specialist is equal parts writer, strategist, and brand ambassador.
Two Great Marketing Communication Specialist Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Job Description For Experienced Marketing Communication Specialist
📌 Job Title: Marketing Communication Specialist — BrightWave Tech (Hybrid · New York, NY)
💼 Type: Full-Time · 💰 Salary: $65,000–$80,000 + benefits
🗓 Schedule: Mon–Fri
🎥 Meet Your Hiring Manager (60s): “What success looks like in your first 90 days.” → [Insert Loom/YouTube link]
Who We Are
BrightWave Tech is a climate-tech SaaS company helping multi-site businesses (retail, logistics, light industrial) monitor, reduce, and report energy usage. Our platform powers portfolio-wide analytics across 5,000+ facilities, turning messy utility data into clear decisions that cut costs and carbon. We’re a 120-person, growth-stage team headquartered in NYC, collaborating across product, data, and go-to-market to make energy efficiency radically easier.
What You’ll Do
- Lead integrated campaigns across web, email, social, events, and PR to drive awareness and pipeline.
- Own the editorial calendar; write and edit case studies, blog posts, landing pages, and exec bylines.
- Translate complex product features into clear, benefits-driven narratives and visuals.
- Build and maintain media lists; pitch stories and manage briefings with trade and business press.
- Partner with Product Marketing, Sales, and Design to keep messaging consistent across the funnel.
- Measure performance (traffic, engagement, SQL influence) and iterate based on data.
What We’re Looking For
- 3+ years in marketing/communications/PR (B2B SaaS or climate/energy a plus).
- Exceptional writing and editing; portfolio with long-form + short-form samples.
- Comfortable owning campaigns end-to-end and collaborating cross-functionally.
- Familiar with tools like HubSpot, GA4, and basic design tooling (Figma/Canva).
- Organized, resourceful, and audience-obsessed.
Perks & Benefits
- Medical, dental, vision · 401(k) with match · Commuter benefits
- Flexible PTO + 10 company holidays · Summer Fridays
- Annual learning stipend ($1,000) · WFH setup budget
- 12 weeks paid parental leave · Hybrid flexibility (2–3 in-office days)
Why This Role Is a Great Fit
- High visibility: Your work shapes the brand voice seen by customers, partners, and press.
- Mission with impact: Help companies cut energy waste and carbon at meaningful scale.
- Room to grow: Build playbooks, not just execute them—own programs that scale with the company.
- Creative autonomy: From narratives to campaigns, you’ll ship work you’re proud of.
📥 How to Apply
Apply via Workscreen → [Insert Workscreen link]. We evaluate real-world skills first, keep you updated at every step, and provide feedback whenever possible.
✅ Job Description For Entry-Level / Willing-to-Train Marketing Communication Specialist
📌 Job Title: Marketing Communication Assistant — BrightWave Tech (Hybrid · New York, NY)
💼 Type: Full-Time · 💰 Salary: $40,000–$50,000 + benefits
🗓 Schedule: Mon–Fri
🎥 From the Team (45s): “What you’ll learn in your first 6 months at BrightWave.” → [Insert Loom/YouTube link]
Who We Are
BrightWave Tech builds software that helps multi-site businesses understand and reduce their energy spend—think dashboards, alerts, and reports that turn utility chaos into action. We’re a collaborative, 120-person team in NYC with a culture of mentorship and shipping work that matters. If you’re curious, creative, and eager to grow, you’ll fit right in.
What You’ll Do
- Draft social posts, newsletters, and blog content; help proof and publish on web/CMS.
- Assist with event logistics, press list research, and reporter outreach.
- Coordinate assets with Design; update content calendars and campaign trackers.
- Support basic reporting (email engagement, site traffic) and compile monthly highlights.
- Jump into brainstorms and contribute ideas for campaigns and launches.
What We’re Looking For
- Strong interest in marketing, writing, or communications (portfolio or samples welcome).
- Clear, concise writing and excellent organization.
- Coachable, proactive, and comfortable asking questions.
- Bonus: familiarity with Canva/Figma, HubSpot/Mailchimp, or basic analytics.
Perks & Benefits
- Medical, dental, vision · 401(k) with match · Commuter benefits
- Flexible PTO + 10 company holidays
- Learning stipend ($750) · Mentorship program
- WFH setup budget · Hybrid flexibility (2–3 in-office days)
Why This Role Is a Great Fit
- Launchpad for your career: Learn from experienced marketers and build a real portfolio.
- Hands-on experience: Own meaningful pieces of campaigns from day one.
- Supportive culture: Structured feedback, clear goals, and managers who invest in your growth.
- Mission-driven work: Help tell stories that lead to lower costs and lower carbon.
📥 How to Apply
Apply via Workscreen → [Insert Workscreen link]. You’ll complete a short, skills-based evaluation so we can see your strengths beyond the résumé.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Marketing Communication Specialist Job Posts Work
1. Clear, Specific Titles
Both job posts avoid vague, one-size-fits-all titles like “Marketing Specialist.” Instead, they specify:
- “Marketing Communication Specialist at BrightWave Tech (Remote — US)”
- “Marketing Communication Assistant — Learn & Grow at BrightWave Tech (Remote — US)”
This instantly tells candidates what the role is, where it’s based, and whether it’s senior or entry-level. A sharp, specific title attracts the right people and filters out the wrong ones.
2. Video from the Hiring Manager / Team Lead
Adding a short video before the “About Us” section humanizes the job post. Candidates get to see a real person, hear the team’s tone, and feel the culture. It builds trust and differentiates your post from 99% of others online.
3. Company-Specific “About Us”
Instead of generic filler (“We are a leading company looking for X…”), both templates describe BrightWave Tech’s industry, customers, and values. This shows applicants exactly who they’d be working with and what the company stands for. Serious candidates want context—they want to know why this role exists and what mission they’re joining.
4. Responsibilities That Show Impact
The duties aren’t written as dry bullet points. Instead of “write content,” the Specialist role says:
- “Own and evolve our brand narrative across email, website, social, and PR.”
This phrasing gives purpose to the work—it’s not just a task, it’s impact. Same with the Assistant role: even entry-level tasks (“draft social posts, update press releases”) are positioned as contributions to the bigger picture.
5. Qualifications That Invite (Not Exclude)
The Specialist role sets clear expectations (3–5+ years, writing portfolio, SaaS preferred) to attract proven communicators.
The Assistant role, however, welcomes candidates without direct experience. By highlighting “nice to haves” (Canva, newsletters) but focusing on curiosity and writing fundamentals, it widens the talent pool and encourages motivated learners to apply.
6. Perks & Benefits Are Transparent
Both templates list specific benefits—health insurance, PTO, stipends, retirement plan—upfront. This builds trust and shows candidates you respect their time. Top applicants won’t waste energy applying to companies that hide compensation or perks. Transparency is a magnet.
7. “Why This Role Is a Great Fit” Section
This is the sales pitch to the candidate. Instead of vague culture statements, it shows concrete reasons why the role is appealing:
- Visibility and ownership for the Specialist.
- Mentorship and growth trajectory for the Assistant.
This section flips the focus from what the company wants to why the candidate should care.
8. Respectful, Human Hiring Process
Both posts make it clear that every application is reviewed and that all candidates will hear back. The steps are spelled out (video interview, short writing task, final chat). This transparency sets expectations and makes applicants feel respected. In a hiring landscape where most people never hear back, this stands out immediately.
9. Workscreen Integration for Fairness
Instead of “Send us your resume and wait,” candidates apply through Workscreen—which levels the playing field by evaluating skills, not just credentials. This signals fairness, modern hiring practices, and respect for candidate effort.
👉 The result? These job posts don’t just list tasks. They educate, inspire, and sell the role—which is exactly what attracts high-quality, mission-driven candidates.
Example of a Bad Marketing Communication Specialist Job Description (And Why It Fails)
❌ Bad Job Post Example
📌 Job Title: Marketing Specialist
💼 Type: Full-Time
📍 Location: Remote
Job Summary
We are looking for a Marketing Specialist to join our team. The candidate will be responsible for creating marketing content, supporting campaigns, and coordinating with other departments.
Key Responsibilities
- Create content for marketing campaigns
- Support social media efforts
- Help manage email marketing
- Assist with press releases
Requirements
- Bachelor’s degree in Marketing or related field
- 2–3 years of experience in marketing
- Strong communication skills
- Knowledge of Microsoft Office
How to Apply
Interested candidates should email their resume and cover letter to hr@company.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
1. Generic Job Title
“Marketing Specialist” is vague. It doesn’t specify communication as the focus, doesn’t give location context, and doesn’t differentiate seniority.
2. Bland Introduction
The “Job Summary” reads like a placeholder. It gives no context about the company, no mission, no reason why this role exists. It doesn’t inspire or excite.
3. Responsibilities Are Too Broad
The duties listed could apply to almost any marketing role. They lack detail, impact, and personality. For example, “create content” doesn’t explain what kind of content, for whom, or why it matters.
4. Requirements Are Minimal and Cold
While a degree and some experience are listed, the requirements don’t help candidates self-assess fit. There’s no sense of whether you value creativity, strategic thinking, or specific tools/skills.
5. Zero Transparency on Compensation & Perks
No salary range. No benefits. No perks. Candidates are left guessing about whether the role meets their needs—most high-quality applicants will scroll away immediately.
6. Culture Is Completely Missing
There’s no mention of team values, company mission, or what it’s like to work there. To top talent, this feels like a faceless, transactional role.
7. Cold & Dismissive Application Process
“Only shortlisted candidates will be contacted” sends the message that applicants don’t deserve clarity or respect. This is one of the quickest ways to turn away serious, mission-driven candidates.
8. No Personality in the CTA
“Email your resume to HR” is as uninspired as it gets. There’s no warmth, no encouragement, and no effort to connect with the reader.
👉 In short: This job post is uninspired, outdated, and transactional. It attracts only desperate or unmotivated applicants—not top talent who want to connect with a company’s mission and values.
Bonus Tips to Make Your Job Description Stand Out
Even a well-written job description can benefit from a few extra touches that help you stand out in a crowded job market. These details show candidates that you care about their experience and that your company goes the extra mile.
1. Add an IMPORTANT NOTICE for Security & Privacy
Job seekers are increasingly wary of scams. Adding a short line in your job post builds trust and reassures them.
🔒 We take applicant security seriously. We will never ask for payment, bank details, or personal financial information during any stage of the hiring process.
This simple statement sets you apart from shady postings and shows respect for applicants.
2. Mention Leave Days or Flex Time
While salary is important, candidates today care just as much about work-life balance. Be upfront about time off.
🌴 Enjoy up to 20 paid vacation days per year, plus company holidays and flexible remote work options.
Being transparent about leave makes your company instantly more attractive.
3. Highlight Training & Growth Opportunities
Ambitious candidates want to know they’ll grow with you. Adding a short line about professional development can turn a passive reader into an eager applicant.
📚 We invest in your growth. You’ll get access to mentorship, training programs, and a yearly learning stipend to build new skills and advance your career.
4. Add a Loom or YouTube Video
Text-only job posts feel cold. A 60–90 second video from the hiring manager or team leader gives your company personality and warmth. Candidates want to see the humans behind the brand.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Spotlight Culture with Employee Testimonials
Even one authentic quote or Glassdoor review can make your job post more credible. Example:
💬 “I’ve worked here for 3 years, and the best part is how supportive the team is. Leadership actually listens.” — Current Marketing Team Member
This kind of authenticity goes further than corporate buzzwords.
👉 Adding just one or two of these elements can dramatically increase how appealing your job post feels to candidates. They’re simple touches, but they communicate care, respect, and professionalism.
Should You Use AI to Write a Job Description?
AI tools like ChatGPT, Jasper, or even built-in ATS generators (Workable, Manatal, etc.) make it tempting to crank out a job description in seconds. But here’s the truth: if you rely on AI blindly, you’ll end up with a generic, lifeless post that repels top talent instead of attracting them.
❌ Why You Shouldn’t Rely on AI Alone
- Generic Output: AI without context spits out the same dry bullet points everyone else has.
- Attracts the Wrong Crowd: Bland posts draw in mass applicants who apply to everything, not the thoughtful specialists you actually want.
- Hurts Your Brand: Remember—your job post is often a candidate’s first impression of your company. A templated, soulless description tells them your culture is the same.
✅ The Smarter Way to Use AI
AI is powerful when you feed it the right inputs and use it to polish, not replace, your expertise.
Here’s how:
- Provide Context: Give AI details about your company, culture, and mission.
- Example: “Our company BrightWave Tech builds workflow automation software for SMBs. We value empathy, clarity, and bias for action.”
- Example: “Our company BrightWave Tech builds workflow automation software for SMBs. We value empathy, clarity, and bias for action.”
- Clarify the Role: Spell out what the candidate will actually do and why it matters.
- Example: “We’re hiring a Marketing Communication Specialist to lead messaging for product launches, PR, and customer campaigns.”
- Example: “We’re hiring a Marketing Communication Specialist to lead messaging for product launches, PR, and customer campaigns.”
- Define the Tone: Tell AI the voice you want.
- Example: “Keep the tone warm, human, and inspiring. Avoid corporate buzzwords.”
- Example: “Keep the tone warm, human, and inspiring. Avoid corporate buzzwords.”
- Give Raw Notes: Paste bullet points, perks, or values you’ve already brainstormed.
- Prompt Smartly:
- ❌ Don’t say: “Write me a job post for a Marketing Specialist.”
- ✅ Do say:
“Help me write a job post for BrightWave Tech. We’re hiring a Marketing Communication Specialist to own messaging for campaigns and PR. Our culture is collaborative and transparent. We want to attract candidates who are strong writers, love storytelling, and thrive in SaaS. We offer $60–75K, 20 PTO days, remote flexibility, and an $800 learning stipend. Here are a few raw notes: [insert notes].”
- ❌ Don’t say: “Write me a job post for a Marketing Specialist.”
- Polish, Don’t Publish Raw: Use AI output as a draft—then edit in your voice, add a video, include testimonials, and highlight what makes your company unique.
👉 Bottom line: AI should be your assistant, not your author. Treat it like a skilled intern—it can organize, polish, and expand your ideas, but the strategy, culture, and “soul” must come
from you.
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
Need a Quick Copy-Paste Job Description?
We get it—sometimes you don’t have hours to craft a job post from scratch. You’ve already read through this guide and understand what makes a strong job description, but you just want a solid starting point you can copy, paste, and tailor to your company in minutes.
That’s what this section is for.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Marketing Communication Specialist – Shape Our Brand Voice at [Company Name]
💼 Location: [Remote/Hybrid/In-Office] (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [$X,000 – $Y,000]/year
🎥 A Quick Word from the Hiring Manager
Watch a 90-second intro about the role, team, and expectations: [Loom/YouTube Link]
Who We Are
[Company Name] is a [industry/niche] company helping [target customers] achieve [primary outcome/value]. We operate in [markets/regions] and our culture centers on [values, e.g., clarity, ownership, empathy]. We’re a [remote-first/hybrid/in-office] team that collaborates closely across [teams/departments] to ship work that moves the business.
The Role
We’re looking for a Marketing Communication Specialist to turn our strategy and product stories into messages that connect across email, PR, social, and web. You’ll partner with [Product/Design/Sales/Leadership] to keep our voice consistent, shape launch narratives, and ensure everything we publish is clear, human, and on-brand.
Responsibilities
- Own communication strategy across email, PR, social, and web
- Write/edit newsletters, blogs, press releases, product launch copy, media pitches
- Collaborate with [Product/Design/Sales] on campaign messaging and assets
- Maintain media lists and support outreach to [industry editors/podcasts]
- Track performance and turn insights into improvements
- Guard and evolve the brand voice across all touchpoints
Requirements
- [3–5]+ years in marketing communications, PR, or content
- Portfolio with 3–5 writing samples (short + long form)
- Familiarity with tools such as [HubSpot/Mailchimp/CMS/Analytics]
- Strong organization and ability to manage multiple deadlines
- [Nice to have: B2B/SaaS experience, media relations]
Perks & Benefits
- [Health, dental, vision] + [HSA/FSA] options
- [401(k)/pension] with [X%] company match
- [X] PTO days + [company holidays] + [winter shutdown/flex days]
- [$X] annual learning stipend + mentorship
- [$X] home-office stipend + monthly internet reimbursement
- [X] weeks paid parental leave
- [Wellness stipend / mental health support]
Why This Role Is a Great Fit
- Visible impact: Your work shapes how customers and media experience [Company Name]
- Ownership: Lead messaging for launches and key announcements end-to-end
- Growth path: Clear runway into [Senior Comms/PMM/Brand] roles
- Cross-functional partnership: Work closely with [Design/Product/Execs] who value strong comms
How to Apply
Apply via Workscreen: [Insert Workscreen Link]. We review every application and respond within [X] days. The process includes a [short video chat] and a [brief writing/story framing exercise].
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Template
Job Title: Marketing Communication Specialist – Lead Brand Messaging at [Company Name]
💼 Location: [Remote/Hybrid/In-Office] (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [$X,000 – $Y,000]/year
Job Brief
[Company Name] seeks a Marketing Communication Specialist to lead messaging across PR, email, social, and web. You’ll translate complex ideas into clear, compelling stories that engage customers, support launches, and strengthen brand trust.
Responsibilities
- Develop communication plans for product launches and PR announcements
- Write/edit press releases, blog posts, newsletters, landing pages
- Coordinate with [Design/Product/Sales] on campaign assets and timelines
- Manage basic media outreach and maintain press lists
- Measure/report performance and recommend improvements
- Maintain a consistent brand voice across channels
Requirements
- [Bachelor’s degree or equivalent experience] in [Marketing/Comms]
- [3+ years] in marketing communications, PR, or related roles
- Demonstrated writing, editing, and storytelling skills
- Familiarity with [email tools/CMS/analytics platforms]
- Ability to manage multiple projects and deadlines
Perks & Benefits
- [Health, dental, vision] + [HSA/FSA]
- [X] PTO days + [company holidays/flex time]
- [401(k)/pension] with [X%] match
- [$X] learning & development stipend
- [$X] home-office setup stipend + monthly internet reimbursement
- [Parental leave / wellness stipend]
How to Apply
Submit your application via Workscreen: [Insert Workscreen Link]. Our process is respectful and transparent—every applicant will hear back within [X] days.
Why Stop at a Great Job Description? Let WorkScreen Handle the Next Step
Writing a compelling job description is only step one. The real challenge comes next: filtering through applicants and finding the ones who can actually deliver results.
That’s where Workscreen.io helps.
Here’s How Workscreen Makes Hiring Smarter
✅ Quickly identify your top candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
✅ Assess real skills, not just résumés
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
✅ Eliminate low-effort applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
✅ Hire faster and smarter
With automatic scoring and transparent evaluations, you reduce bias, speed up decision-making, and avoid costly hiring mistakes.
The Bottom Line
Your job description gets candidates interested.
Workscreen ensures you hire the right ones.
👉 Sign up with Workscreen.io today, create your job post, and let the platform handle the heavy lifting—so you can focus on interviewing the best, not filtering the rest.
Frequently Asked Questions - Marketing Communication Specialist Job Description
A strong Marketing Communication Specialist combines both creative and strategic skills. Look for:
- Exceptional writing and editing ability — they should be able to turn complex ideas into clear, engaging messages.
- Strategic thinking — beyond writing, they should know how communication supports business goals.
- Media and PR knowledge — experience with press releases, pitching, and maintaining media relationships is valuable.
- Digital fluency — familiarity with email marketing, CMS platforms, analytics, and social media management tools.
- Collaboration skills — they’ll work across departments, so adaptability and teamwork are essential.
- Brand voice consistency — the ability to keep messaging aligned across multiple channels.
On average, a Marketing Communication Specialist in the U.S. earns between $55,000 and $75,000 per year, depending on factors such as industry, company size, location, and level of experience. Senior specialists or those in high-demand industries (like tech or healthcare) may command salaries above this range.
While both roles involve writing and content creation, a Content Marketer focuses primarily on inbound marketing (blogs, SEO, lead generation). A Marketing Communication Specialist has a broader remit—overseeing PR, corporate messaging, internal comms, media relations, and brand consistency across all channels.
Not always. Many companies prefer candidates with a degree in Marketing, Communications, Journalism, or PR, but real-world experience, a strong writing portfolio, and proven communication skills often outweigh formal education. Companies increasingly value practical ability over credentials.
Success can be measured through both quantitative and qualitative metrics:
- Growth in media mentions and press coverage
- Increased engagement with newsletters, campaigns, or social content
- Improved brand sentiment or recognition
- Positive feedback from internal stakeholders and leadership
- Ability to maintain consistent messaging during launches or key company moments
Yes. Because much of the work involves writing, planning, and digital tools, Marketing Communication Specialists can thrive remotely. What matters most is clear communication, regular alignment with teams, and the ability to manage projects effectively across time zones.
