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If you’ve ever Googled “Marketing Coordinator job description,” you’ve probably noticed a pattern.
Most of what you’ll find online is… bland. Bullet points. Corporate jargon. Copy-paste content with no soul. And worst of all? These generic templates don’t actually help you attract the right person for the role.
That’s a problem—because a Marketing Coordinator isn’t just someone who schedules posts or updates spreadsheets. They’re often the glue that holds your marketing team together. The right hire will bring order, energy, and strategic follow-through. The wrong hire? Missed deadlines, sloppy campaigns, and confusion across the board.
Here’s the good news: You don’t need to be a copywriter or employer branding expert to write a great job post. You just need the right format—and a bit of intention behind it.
In this guide, you’ll get:
- A clear explanation of what this role actually involves (in plain English)
- Two high-converting job description templates (experienced + entry-level)
- A breakdown of what makes them effective
- Bonus tips to help your post stand out
- And a free, copy-paste version you can customize in minutes
Before we dive in, if you want a deeper understanding of how to write job posts that actually attract top talent, we highly recommend reading our complete guide full guide on how to write a job post that attracts top talent: Link https://workscreen.io/how-to-write-a-job-post/ on how to write first. It explains why most job descriptions fail—and how to fix yours.
Ready to stop posting boring job ads and start hiring smarter? Let’s go.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What A Marketing Coordinator Actually Does - Their Duties
So, what does a Marketing Coordinator really do?
At its core, a Marketing Coordinator keeps the marketing engine running smoothly. They support campaign execution, organize content calendars, manage vendor or freelancer communication, and make sure the small (but critical) details don’t slip through the cracks.
Think of them as the operations lead behind the scenes—tracking deadlines, coordinating moving parts, and making sure creative ideas actually get executed. In smaller teams, they may also get hands-on with writing, posting, and reporting.
But here’s what’s often overlooked:
The best Marketing Coordinators aren’t just taskmasters. They’re communicators, problem-solvers, and proactive team players. They spot bottlenecks before they happen. They bring structure to chaos. And they make everyone around them more effective.
Whether you’re hiring for a startup or a growing marketing team, this role is less about fancy credentials—and more about ownership, adaptability, and execution.
Two Great Marketing Coordinator Job Description Templates
✅ Option 1: Job Description For Experienced Candidates
📌 Job Title: Marketing Coordinator for Wild Nest (Remote, US-Based)
💼 Full-Time | $55,000–$65,000/year | Remote-Friendly | Growth Role
🎥 Meet the Hiring Manager
Want to know who you’ll be working with? Watch this quick Loom video from Emily, our Head of Marketing: [Insert Loom Link]
🌱 About Wild Nest
Wild Nest is a fast-growing e-commerce brand helping people design warm, welcoming spaces they’re proud to call home. Our curated home decor pieces blend modern simplicity with timeless charm—and since launching in 2020, we’ve grown from a local side project to a nationally recognized brand with over 50,000 customers and features in Apartment Therapy and HGTV Magazine.
Our team is remote-first, collaborative, and driven by a shared mission: to make every home feel like home. We believe small details make a big difference—and that applies to both our customers and our hiring process.
🛠️ What You’ll Be Doing
- Manage and update the marketing calendar
- Coordinate email, content, influencer, and social media campaigns
- Collaborate with freelance designers, writers, and internal stakeholders
- Track campaign performance and prepare weekly reports
- Help keep our brand voice and visuals consistent across all platforms
- Keep the team aligned on launch timelines and deliverables
🎯 What We’re Looking For
- 2+ years in a marketing coordinator or marketing operations role
- Familiarity with tools like Asana, Notion, Klaviyo, or similar
- Clear communicator and fast executor
- Highly organized with strong follow-through
- Bonus: experience in e-commerce, home/lifestyle brands, or creative agencies
🎁 Perks & Benefits
- Fully remote team with flexible hours
- Paid time off (15 days/year + 10 company holidays)
- $1,000/year learning & development stipend
- Health, dental, and vision coverage
- Annual team retreat (last year’s was in Santa Fe!)
💡 Why This Role Matters
You won’t just “help out”—you’ll own the systems that keep our marketing engine running. If you love clean processes, fast-paced teamwork, and seeing campaigns go from idea to launch, you’ll thrive here.
📩 How to Apply
We use [WorkScreen.io] to keep our hiring process skill-based and fair. Click the link below to apply and complete a short evaluation—no cover letter required.
👉 [Insert WorkScreen Link]
✅ Option 2: Job Description For Entry-Level / Willing to Train
📌 Job Title: Entry-Level Marketing Coordinator — We’ll Train You!
💼 Full-Time | $40,000–$48,000/year | Remote-Flexible | Ideal for Recent Grads
🎥 A Quick Hello from Our Team
Meet Rachel, your future team lead, in this short Loom where she shares what success looks like in this role: [Insert Loom Link]
🌱 About Bloom & Brave
Bloom & Brave is a purpose-driven wellness brand based in Portland, Oregon. We create simple, beautiful tools for women navigating burnout, anxiety, and life transitions—from affirmation journals to guided meditation kits.
Founded in 2019, we’ve been featured in Bustle, Real Simple, and MindBodyGreen. Our team is mission-first, feedback-friendly, and built around values like empathy, clarity, and care. If you’re someone who wants their work to make a difference, you’ll feel at home here.
🛠️ What You’ll Be Doing (We’ll train you!)
- Help manage our marketing calendar and content deadlines
- Assist with email campaigns, blog updates, and social media scheduling
- Coordinate with designers and freelancers
- Track engagement metrics and prepare basic reports
- Learn tools like Canva, Klaviyo, and Trello as you go
🎯 What We’re Looking For
- Great attention to detail and task follow-through
- Clear communicator, both written and verbal
- Eager to learn and build a career in marketing
- Comfortable using Google Docs/Sheets and learning new tools
- Experience is optional—but hunger to grow is not
🎁 Perks & Benefits
- Flexible remote work with 2 annual in-person team meetups
- $500/year mental health & wellness stipend
- Paid volunteer day each quarter
- Unlimited PTO (with a 15-day/year minimum)
- Access to mentorship and training sessions across all departments
🌟 Why This Role Is a Great Fit
You won’t be “just an assistant”—you’ll be part of a brand that’s helping people heal and grow. We’ll invest in you, support your goals, and help you launch a fulfilling marketing career.
📩 How to Apply
We believe in hiring based on potential—not just résumés. That’s why we use [WorkScreen.io] to fairly assess skills. The process is clear, short, and respectful—and we’ll keep you updated at every step.
👉 [Insert WorkScreen Link]
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Breakdown of Why These Marketing Coordinator Job Posts Work
You’ve now seen two strong Marketing Coordinator job descriptions—one for an experienced hire, and one for a trainable, entry-level candidate. But what makes them effective?
Let’s break it down:
✅ 1. The Job Title Is Clear and Purposeful
Instead of a vague title like “Marketing Assistant” or just “Coordinator,” both examples specify the role and the context:
- “Marketing Coordinator for Fast-Growing E-Commerce Brand”
- “Entry-Level Marketing Coordinator — We’ll Train You!”
These titles attract the right audience, signal seniority, and give a hint of the culture and mission—before someone even clicks.
✅ 2. The Loom Video Creates Connection
Including a short Loom video humanizes the hiring process.
Applicants get to “meet” their future manager or teammate before applying, which builds trust and removes some of the mystery. In competitive job markets, this personal touch is a major differentiator.
✅ 3. The ‘About Us’ Section Builds Emotional Context
Both companies—Wild Nest and Bloom & Brave—use this section to share their story and mission.
It’s not just “what we sell” or “how long we’ve been around.” It’s why the work matters. That emotional hook resonates deeply with thoughtful, mission-driven candidates.
✅ 4. Responsibilities Go Beyond Tasks—They Show Impact
Instead of listing dry duties (“Coordinate emails. Run reports. Manage calendar”), the job posts show why these tasks matter.
They position the candidate as someone who helps campaigns launch, keeps teams aligned, and ensures excellence. This turns a support role into a meaningful opportunity.
✅ 5. Qualifications Are Clear—but Not Gatekeeping
The experienced version lists must-haves. The entry-level version highlights traits and potential, not just degrees or years of experience.
That inclusive approach widens your talent pool and appeals to hungry, capable candidates who just need a shot.
✅ 6. Perks & Benefits Are Transparent and Realistic
Both posts include thoughtful, specific benefits—like paid volunteer days, L&D stipends, mental health allowances, and team retreats.
These signals show you’ve invested in your team—and that this is more than just a job.
✅ 7. The Hiring Process Is Respectful and Modern
WorkScreen is introduced not as a gatekeeper—but as a fair, skills-first way to evaluate applicants.
It helps applicants feel confident they’ll be judged on what they can do, not just how polished their résumé is. That tone makes a huge difference in candidate experience.
✅ 8. The CTA Is Clear, Supportive, and Action-Oriented
Instead of a cold “Apply now,” the CTA in both posts invites candidates into a respectful, streamlined process.
There’s warmth. There’s clarity. And it motivates quality applicants to take that next step without hesitation.
Example of a Bad Marketing Coordinator Job Description
Let’s take a look at what a bland, outdated job post looks like—and why it completely misses the mark.
❌ Bad Job Description Example
📌 Job Title: Marketing Coordinator
Company: Acme Corp
Job Type: Full-Time
Location: Remote
Job Summary
We are seeking a Marketing Coordinator to support our team with day-to-day marketing tasks and campaign execution. The ideal candidate will be detail-oriented, organized, and able to work independently.
Key Responsibilities
- Coordinate marketing tasks and deliverables
- Support content, email, and social media initiatives
- Update campaign tracking spreadsheets
- Assist with marketing research and reports
- Schedule meetings and maintain calendars
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 2–3 years of experience in a marketing or administrative role
- Strong communication and multitasking skills
- Familiarity with Microsoft Office and Google Workspace
How to Apply
Send your résumé and cover letter to hr@acmecorp.com. Only shortlisted candidates will be contacted.
⚠️ Why This Job Post Falls Flat
Let’s break down what went wrong:
🚫 1. Generic Title with Zero Hook
“Marketing Coordinator” tells you what the role is—but not who it’s for, why it matters, or what kind of company you’re joining. There’s no specificity, no personality, and no differentiation.
🚫 2. Cold, Boring Introduction
The job summary could’ve been written by AI in 2015. There’s no mention of the company’s mission, team, product, or culture. It doesn’t inspire or give any reason for a candidate to keep reading.
🚫 3. No ‘About Us’ or Company Context
Nowhere does this post explain what Acme Corp does, what they care about, or why someone would want to be part of their team. It treats the company like a faceless machine—and that’s exactly how candidates will respond.
🚫 4. Responsibilities Are Broad and Bland
“Coordinate tasks.” “Support initiatives.” “Assist with spreadsheets.” These vague duties make the role feel lifeless and unimportant. There’s no sense of impact or ownership.
🚫 5. No Salary or Benefits Listed
Lack of compensation transparency is a red flag. In today’s market, candidates expect to see at least a salary range or benefits overview. Omitting this info signals a lack of trust and respect for their time.
🚫 6. Application Process Feels Dismissive
“Only shortlisted candidates will be contacted” is one of the coldest phrases in hiring. It tells applicants: “You probably won’t hear from us.” That instantly discourages quality candidates from applying.
🚫 7. No Culture, No Mission, No Human Touch
There’s zero mention of values, team dynamics, growth opportunities, or what kind of environment the candidate would be joining. In short, this post reads like a chore—not an opportunity.
🎯 Final Thought on Bad Job Posts
Even if this job pays well or has a great team behind it, the post itself doesn’t reflect that. If the first impression is cold and lifeless, most talented candidates won’t give it a second look.
Bonus Tips That Make Job Posts Stand Out
By now, you’ve seen what a strong job post looks like. But if you really want to stand out—especially in a crowded market—these advanced tips will help you go the extra mile and win the attention of high-quality, mission-aligned candidates.
✅ 1. Add a Candidate Safety & Privacy Notice
Scams and phishing are real concerns for job seekers. Including a short safety note can build trust and instantly show candidates you take their well-being seriously.
Example:
🔒 We care about your safety. We will never ask for payment, banking details, or any sensitive financial information during the hiring process.
✅ 2. Mention Leave Days or Flex Time Up Front
Candidates aren’t just evaluating the job—they’re evaluating work-life balance. Including details about time off signals that you respect their time and well-being.
Example:
🌴 Enjoy 15+ days of paid time off each year, plus 10 paid company holidays. We also offer flexible hours so you can work when you’re at your best.
✅ 3. Highlight Training & Growth Opportunities
Even if the role isn’t senior, growth is a magnet for ambitious people. Don’t just list tasks—show how the candidate can develop while in the role.
Example:
📚 We offer a $1,000 annual learning stipend, monthly mentorship sessions, and the chance to take on stretch projects as your skills grow.
✅ 4. Include a Loom or Team Video
A simple 60-second Loom video from the hiring manager adds a personal touch, builds connection, and increases trust. Candidates are far more likely to apply when they feel like there are real people on the other side of the job post.
Example:
Before you apply, take 60 seconds to meet our CTO. Here’s what we’re building and why we’re excited about it.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
These simple tweaks can elevate a “pretty good” job post into something memorable—and that’s what it takes to attract the best candidates in a noisy hiring market.
✅ 5. Use Real Employee Quotes (or Link to Glassdoor)
If you have great Glassdoor reviews or employee testimonials, feature them! Let your team do the talking.
Example:
💬 “I’ve worked in three startups before this—and Bloom & Brave is the first place where I actually feel supported and seen.” — Marketing Team Member
✅ 6. Speak Directly to the Right Candidate
Generic job posts talk to “anyone.” Great job posts talk to someone. Use second-person voice (“you”) and write like you’re speaking to your ideal hire.
Example:
👋 You’re someone who thrives on structure, follows through on every detail, and keeps the team aligned. You don’t just check boxes—you keep projects moving.
✅ 7. Make the CTA Warm and Encouraging
Instead of ending with a cold “Apply now,” make the call-to-action feel supportive and human.
Example:
🚀 We’re excited to meet someone who’s ready to grow with us. If this sounds like you, apply below—we review every application and will keep you updated every step of the way.
These small details might seem minor—but together, they create a job post that feels thoughtful, respectful, and human. And that’s exactly what top candidates are looking for.
Should You Use AI to Write Job Descriptions?
With AI tools becoming more popular—especially those built into platforms like Workable or Manatal—it’s tempting to rely on them to instantly generate your job descriptions.
But here’s the truth:
⚠️ Using AI blindly will hurt your hiring.
Yes, it saves time.
Yes, it fills out a template.
But generic, AI-generated job posts often come with serious drawbacks:
❌ Why You Shouldn’t Let AI Write Your Entire Post
- It sounds like filler. You get vague, robotic wording that feels like every other job post online.
- It attracts the wrong candidates. Serious applicants want culture, mission, and purpose—not corporate Mad Libs.
- It reflects poorly on your brand. A job post is a first impression. And AI without input sounds like… a bot.
✅ The Smart Way to Use AI (and Actually Win)
AI isn’t the enemy. But like any tool—it’s only useful if you give it good direction.
Here’s how to make it work for you:
🛠️ Step 1: Gather Your Raw Ingredients
Before prompting an AI tool, collect these essentials:
- What your company does and why it exists
- What the role actually entails (day-to-day tasks)
- The tone you want (friendly, professional, energetic, etc.)
- What your ideal candidate looks like
- Salary range, benefits, culture, and hiring process
🧠 Step 2: Use a Specific Prompt
Then, feed those into AI using a structured, clear prompt like this:
“Help me write a job post for our company, Bloom & Brave. We’re hiring a Marketing Coordinator to help manage campaigns, organize our content calendar, and support launch execution.
Our culture is collaborative, wellness-first, and detail-driven. We want to attract someone who’s organized, curious, and thoughtful.
The salary range is $40,000–$48,000 with benefits like remote flexibility, mental wellness stipend, and unlimited PTO.
Please make the post conversational, human, and values-driven. Here’s a rough draft of my notes to guide you: [Insert Notes]”
This tells the AI what matters—so it can shape a post that sounds like your brand, reflects your team, and resonates with the right person.
✏️ Bonus Tip: Ask AI to Refine, Not Write
Use AI to:
- Smooth awkward sentences
- Improve flow or transitions
- Reorganize sections
- Shorten long paragraphs
Let it polish your message—not replace it.
When used this way, AI becomes a thoughtful assistant, not a lazy shortcut. And that’s how you create job posts that are fast to make—but still high-quality and human.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste Job Description?
✅ Option 1: Conversational, Culture-First Template (for Experienced Hire)
📌 Job Title: Marketing Coordinator for Fast-Growing Wellness Brand (Remote, [Enter Location])
💼 Full-Time | $XXX–$XXX/year | [Enter Schedule]
🎥 Meet the Team
Want to know who you’ll be working with? Here’s a short intro from our Head of Marketing: [Insert Loom Link]
🌱 About Us
At [Company Name], we help people reconnect with themselves through simple wellness tools—from affirmation journals to guided meditation kits. Since 2019, we’ve served over 100,000 customers and been featured in Bustle, Real Simple, and MindBodyGreen.
We’re a remote-first team that values clarity, curiosity, and care. We don’t just sell products—we build calm, confident lives.
🛠️ What You’ll Be Doing
- Keep the marketing calendar organized and up-to-date
- Coordinate social, email, and campaign deliverables
- Collaborate with freelancers and internal creatives
- Track campaign data and prepare reports
- Ensure projects stay on schedule from idea to launch
🎯 What We’re Looking For
- 2+ years in a similar marketing/project coordination role
- Strong communicator and deadline-driven
- Familiar with tools like Trello, Asana, or Klaviyo
- Bonus: Experience in wellness, e-commerce, or startup teams
💖 Why You’ll Love Working With Us
We don’t believe in “just getting the job done.” We believe in doing it well—in a space where people feel supported, trusted, and energized.
You’ll join a small team that values your ideas, respects your time, and celebrates your wins (big and small).
We don’t micromanage—we collaborate. We don’t glorify burnout—we protect balance.
We’ve built Bloom & Brave to be a place where your work means something, and your well-being is just as important as performance.
🎁 Perks & Benefits
- Fully remote with flexible hours
- Health, dental, and vision coverage
- $1,000 annual learning stipend
- 15 PTO days + 10 paid holidays
- Annual team offsite
📩 How to Apply
We use [WorkScreen.io] to ensure a skills-first, fair hiring process. Apply below—it only takes a few minutes.
👉 [Insert WorkScreen Link]
✅ Option 2: Structured Template (Job Brief + Responsibilities + Requirements)
📌 Job Title: Marketing Coordinator
📍 Location: Remote | Full-Time
💰 Salary Range: $XXX–$XXX/year
Job Brief
We’re looking for a Marketing Coordinator to join our team and help streamline our campaign execution, keep our content calendar on track, and support the broader marketing team with coordination and reporting.
This is a great role for someone who’s detail-oriented, loves checklists, and wants to be the operations engine behind high-impact marketing.
Responsibilities
- Maintain and update the marketing calendar
- Coordinate with writers, designers, and cross-functional teams
- Track deliverables for email, blog, and social media campaigns
- Prepare performance summaries and campaign reports
- Assist in organizing brand launches and internal deadlines
Requirements
- 1–2 years of marketing or administrative coordination experience
- Excellent organization and time management skills
- Familiarity with tools like Google Sheets, Trello, or HubSpot
- Strong written and verbal communication
- Bonus: Interest in wellness, content, or consumer brands
Perks & Benefits
- Remote-friendly work environment
- Unlimited PTO (with 15-day minimum)
- $500/year wellness stipend
- Monthly mentorship sessions
- Paid team offsites and professional development access
How to Apply
Apply via [WorkScreen.io] to complete a short, skills-first application—we review every submission and respond within two weeks.
👉 [Insert WorkScreen Link]
Let WorkScreen Handle the Next Step
Writing a great job post is just the beginning.
Once candidates start applying, the real challenge begins: figuring out who’s actually qualified, who’s serious, and who’s just good at writing résumés.
That’s where WorkScreen comes in.
WorkScreen helps you:
✅ Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants based on real-world performance—not buzzwords or guesswork. You’ll see your top talent at a glance, ranked on a performance-based leaderboard.
✅ Easily administer one-click skill tests
Assess candidates based on what they can do, not just what they claim. Whether it’s writing, scheduling, or organizing—WorkScreen helps you hire confidently and holistically.
✅ Eliminate low-effort applicants
Say goodbye to AI-generated résumés, copy-paste cover letters, and “one-click” spam. WorkScreen filters out low-effort applicants so you can focus on the ones who are genuinely invested in the role.
💡 Bottom line: You’ve done the work to attract the right people. Let WorkScreen help you find the right one—faster, smarter, and more reliably.
FAQ
Look for a mix of organizational excellence and marketing literacy. A strong candidate should be detail-oriented, deadline-driven, and able to manage multiple moving parts—like content calendars, campaign coordination, and communication between stakeholders.
Key skills to prioritize:
- Project coordination
- Strong written and verbal communication
- Familiarity with tools like Asana, HubSpot, Trello, or Canva
- Time management and task prioritization
- Reporting and data tracking
- A proactive, solutions-first mindset
Bonus: Find someone who doesn’t just “complete tasks” but also keeps others moving.
Think strategy vs. execution.
- A Marketing Manager sets the direction: they develop campaign strategy, own KPIs, and often manage teams or budgets.
- A Marketing Coordinator supports execution: they organize deadlines, communicate with freelancers or cross-functional teams, and keep projects moving forward.
If a campaign were a movie, the manager would be the director—the coordinator would be the producer.
In the U.S., average salaries range from $48,000 to $65,000/year, depending on experience, geography, and company size.
- Entry-level (0–1 years): $40,000–$48,000
- Mid-level (2–4 years): $50,000–$60,000
- Experienced or urban market roles: $60,000–$70,000+
Remote roles can often attract strong candidates in the $55K–$60K range—especially if paired with good flexibility and benefits.
Not at all. While a degree can be helpful, real-world experience and adaptability matter more. Some of the best Marketing Coordinators come from unconventional backgrounds—bootcamps, freelance work, or nontraditional education paths.
Focus on someone who’s organized, curious, and knows how to get things done—not just someone with a diploma.
This depends on your team’s stack, but common tools include:
- Project Management: Asana, Trello, Notion, ClickUp
- Email & Automation: Mailchimp, Klaviyo, HubSpot
- Social Media Scheduling: Buffer, Later, Hootsuite
- Design & Visuals: Canva, Adobe Express, Figma
- Analytics: Google Sheets, Looker Studio, GA4
More important than mastering tools? A willingness to learn and adapt quickly.
Yes—and many do! This role is well-suited for remote setups, as long as the candidate is communicative, organized, and proactive. Look for someone who:
- Is clear in written communication
- Can self-manage and meet deadlines without constant oversight
- Feels comfortable using async tools (like Slack, Loom, and Notion)
Just make sure expectations are clearly documented up front.
