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If you’ve Googled “marketing specialist job description,” you’ve probably seen a dozen identical articles. Bullet points. Buzzwords. Boredom.
The problem? Most of those posts don’t actually help you attract a great marketing specialist—they just give you a generic checklist. No insight. No personality. And no reason for a top candidate to apply.
But if you want to attract someone who can actually grow your brand, drive campaigns, and connect with real people—your job post needs to do the same.
A job description is not just a formality. It’s your first marketing asset in the hiring funnel.
In this guide, you’ll learn how to write a job description that doesn’t just fill a seat—it attracts talent that can move your business forward. We’ll break down what the role actually is, show you two great job post examples (and one bad one), and give you a copy-paste template to speed things up.
And if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/—it explains why generic posts fail and how a few simple changes can lead to dramatically better applicants.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What Does A Marketing Specialist Actually Do? (Simple Definition)
A Marketing Specialist is someone who helps create, manage, and analyze marketing campaigns to support a company’s growth. They might write email copy, track campaign performance, run paid ads, or coordinate with designers and sales teams to make sure everything runs smoothly.
But here’s the thing: a great marketing specialist isn’t just checking boxes on tasks. They’re thinking about the why behind every post, ad, or newsletter. They understand your audience, your product, and how to connect the two. They blend creativity with data—and they know how to get results.
So when hiring for this role, you’re not just looking for someone who can “run a campaign.” You want someone who:
- Understands messaging
- Can manage multiple moving parts
- Thinks strategically and executes tactically
- Has a feel for brand, tone, and timing
This role can vary a bit depending on the size of your team. In a startup, your marketing specialist might wear many hats. In a larger company, they may focus more narrowly—on content, performance, social, or automation. That’s why clarity in your job post matters so much: it helps you attract the kind of marketer you actually need.
Two Great Marketing Specialist Job Description Templates
✅ Option 1: For an Experienced Marketing Specialist
📌 Job Title: Marketing Specialist for Growth-Focused Tech Startup (Remote, Full-Time)
💼 Full-Time | Remote | $60,000–$75,000/year (Based on Experience)
🕒 Schedule: Monday–Friday | 9AM–5PM (Flexible Hours Available)
🎥 Watch a quick video from our Marketing Lead on what it’s like to work here.
👉 [Insert Loom or YouTube link]
Who We Are
At Brightbeam, we’re on a mission to help small business owners simplify their operations with powerful, easy-to-use software. We’re a remote-first team of 25, moving fast, thinking creatively, and building tools that actually help people.
Now, we’re looking for a Marketing Specialist who can help us turn attention into action—and action into loyalty. If you’re equal parts strategist and doer, and love crafting campaigns that actually convert, keep reading.
Our Culture
We’re a curious, humble, and collaborative team. We move fast, give honest feedback, and celebrate small wins along the way. We don’t micromanage—but we do expect ownership. If you thrive in an environment where autonomy meets accountability, you’ll love it here.
What You’ll Be Doing
- Plan and execute multichannel marketing campaigns (email, social, paid media)
- Collaborate with content, design, and product teams to align messaging
- Write and optimize copy for ads, landing pages, and email sequences
- Track performance, analyze results, and tweak campaigns based on data
- Manage CRM updates, nurture workflows, and segmentation
- Support launch planning for new features and product updates
What We’re Looking For
- 2+ years of experience in digital marketing or a similar role
- Strong writing and communication skills
- Experience with email marketing platforms (e.g., Mailchimp, ActiveCampaign)
- Familiarity with Google Analytics, Meta Ads, and/or SEO basics
- Organized, data-driven, and self-motivated
- Bonus: Experience in SaaS or startup environments
Perks & Benefits
- Competitive salary and performance bonuses
- Fully remote team with flexible hours
- 20+ paid vacation days per year
- Annual learning & development stipend ($1,000/year)
- Health, dental, and vision insurance
Why This Role Is Worth Your Time
This isn’t just a job where you “do marketing.” This is a chance to own campaigns end to end, experiment, see what works, and actually move the needle. You’ll be a core part of a team that values results over red tape—and you’ll be trusted to lead, learn, and grow.
How to Apply
We use WorkScreen to make our hiring process fair, fast, and based on skills—not just résumés.
Click the link below to complete a short evaluation. We’ll review every application and keep you updated.
👉 [Insert WorkScreen link]
✅ Option 2: Entry-Level / Willing-to-Train Marketing Assistant
📌 Job Title: Marketing Assistant (Entry-Level Role with Growth Potential)
💼 Full-Time | Hybrid (2 days/week in Atlanta) | $19–$23/hour
🕒 Schedule: Mon–Fri, 9AM–5PM
🎥 Meet your future manager—watch this short intro video.
👉 [Insert Loom or YouTube link]
About Us
At NovaRise Media, we help mission-driven brands grow through strategic digital marketing. We’re a small but mighty team based in Atlanta—and we believe that with the right attitude and support, anyone can break into marketing and build a meaningful career.
We’re hiring a Marketing Assistant who’s eager to learn, proactive, and excited to build real-world skills on the job. You don’t need prior experience—we’ll train you. We just need your attention to detail, your willingness to ask questions, and your drive to grow.
What You’ll Be Doing
- Schedule social media posts using Buffer and Canva
- Help with research and content ideas for campaigns
- Track performance metrics in Google Sheets
- Assist with newsletters and basic email copy
- Join brainstorming sessions with the team
- Learn about marketing tools and best practices along the way
What We’re Looking For
- High school diploma or GED
- Strong writing skills and attention to detail
- Tech-savvy and willing to learn marketing platforms
- Good time management and communication skills
- No experience required—we’ll provide hands-on training
Perks & Benefits
- Paid training and mentorship
- Hybrid flexibility with in-office lunch perks
- Wellness stipend and mental health days
- PTO starts at 2 weeks and increases with time
- Growth path to full Marketing Coordinator role in 12–18 months
How to Apply
We respect your time and effort—that’s why we use WorkScreen to give everyone a fair shot.
Apply using the link below and go through our short evaluation. We’ll review every submission.
👉 [Insert WorkScreen link]
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Breakdown of Why These Marketing Specialist Job Posts Work
Let’s walk through why both of these job descriptions are effective—and how they help attract high-quality marketing candidates.
✅ Clear, Specific Job Titles
Instead of “Marketing Specialist” or “Marketing Assistant,” the titles give context:
- “Marketing Specialist for Growth-Focused Tech Startup” immediately signals the mission and environment.
- “Entry-Level Marketing Assistant with Growth Potential” appeals directly to hungry learners looking for a foot in the door.
Why this matters: Great candidates skim dozens of posts. A strong, human title cuts through the noise.
✅ Warm Intros That Give Context
Both examples start with a warm, engaging intro—not a corporate wall of text. They answer:
- What does the company do?
- What role does the candidate play in that mission?
- Why should they care?
Why this matters: Strong intros create an emotional connection. Top candidates don’t just want a job—they want to know they’ll matter.
✅ Transparent Salary & Perks
Each post lists a clear salary range and real benefits like PTO, flexibility, and growth opportunities.
Why this matters: Transparency builds trust. Without it, you’re signaling that you’re not ready to have honest conversations—which drives top talent away.
✅ Human Tone That Connects
No robotic language. No jargon. The tone is conversational, respectful, and motivating.
Example:
“This isn’t just a job where you ‘do marketing.’ This is a chance to own campaigns, experiment, and move the needle.”
Why this matters: Great marketing talent is creative and thoughtful. Your tone should match theirs.
✅ Respectful, Clear Hiring Process
Each post explains what applicants can expect:
- WorkScreen link instead of resume black holes
- Timeline for review
- Transparency about who will respond
Why this matters: Respect and clarity signal professionalism. Top candidates want to know their time is valued.
✅ Explains Why the Role Matters
Both job posts include a “Why This Role Is Worth Your Time” section that makes the role feel meaningful—not just a list of tasks.
Why this matters: Strong candidates have options. If you don’t explain why this role matters, someone else will.
Example of a Bad Marketing Job Description (And Why It Falls Short)
❌ Job Title: Marketing Specialist
📍 Location: New York, NY
💼 Job Type: Full-Time
📅 Application Deadline: August 31, 2025
Job Summary
We are looking for a Marketing Specialist to join our team. The candidate will be responsible for supporting the marketing department through campaign execution, social media scheduling, and basic performance tracking.
Key Responsibilities
- Assist with marketing campaigns
- Manage social media accounts
- Coordinate with vendors and internal teams
- Perform administrative duties as needed
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 2+ years of experience in a similar role
- Strong organizational and communication skills
- Proficiency in Microsoft Office
How to Apply
Please email your resume and cover letter to hiring@company.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
1. Generic Title, No Hook
“Marketing Specialist” is technically correct—but it’s vague, forgettable, and doesn’t tell you what kind of marketing or why it matters. No mention of industry, goals, or audience.
2. Cold, Uninspiring Intro
The summary sounds like a template. There’s no mention of the company’s mission, who they serve, or how marketing contributes to the bigger picture.
3. No Salary or Perks
There’s zero info about pay, flexibility, or benefits—making it feel transactional. For top marketers who value autonomy, growth, and transparency, this is a deal-breaker.
4. Vague Responsibilities
“Assist with marketing campaigns” doesn’t tell the candidate what they’ll actually do. The tasks could apply to any industry, at any level.
5. The Hiring Process Feels Dismissive
“Only shortlisted candidates will be contacted” is not just outdated—it’s discouraging. It tells the applicant their time may not even be acknowledged.
6. No Culture, No Personality
Nothing about how the team works, what the values are, or what it’s like to be part of the company. It reads like a chore, not an opportunity.
Bonus Tips to Make Your Job Description Stand Out
If you want to go beyond a “good” job post and write one that top marketing candidates can’t scroll past, here are a few advanced touches that show care, build trust, and boost applications from the right people.
✅ Tip 1: Add a Clear Security/Privacy Notice
Show applicants that applying to your job is safe and legitimate.
Example:
🔒 We take your privacy seriously. We will never ask for payment, banking details, or personal financial information at any stage of the hiring process.
Why it works: This reduces anxiety—especially for entry-level candidates or those in regions where scams are common.
✅ Tip 2: Mention Time Off or Flex Days
Most marketers care deeply about work-life balance. Even one sentence about time off helps signal that you value their well-being.
Example:
🌴 Enjoy up to 20 flex days off per year so you can recharge and come back stronger.
Why it works: It makes your job feel human, not just task-focused. And it speaks to emotional needs—not just productivity.
✅ Tip 3: Highlight Training & Growth Opportunities
Marketing is constantly evolving. Talented people are hungry to learn.
Example:
📚 We invest in your growth. You’ll get access to paid courses, mentorship, and quarterly skill-building workshops.
Why it works: Ambitious marketers want to grow their skillset. Mentioning this attracts long-term thinkers who want to stay and grow with you.
✅ Tip 4: Add a Loom or Team Video
Video makes your post feel real. Whether it’s a hiring manager or founder sharing a quick “hello,” it builds trust.
Example:
🎥 Watch this 2-minute intro from your future manager on what the team is like. 👉 [Insert link]
Why it works: Top candidates want to see the humans behind the post. It adds credibility—and personality—that most job posts lack.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Clarify the Hiring Timeline
Reduce candidate anxiety by setting expectations clearly.
Example:
⏳ We review every application and respond within 2 weeks. If you’re shortlisted, we’ll invite you for a video interview and give you a clear next step.
Why it works: You show that you respect their time—and that your process is organized and thoughtful.
AI Caution: Don’t Let It Ruin Your Job Post
Let’s be real: AI is everywhere now. Tools like ChatGPT, Jasper, and even hiring platforms like Workable and Manatal are offering one-click job description generators.
It sounds convenient—but here’s the problem:
❌ Why You Shouldn’t Rely on AI Alone
If you just tell AI,
“Write me a job description for a marketing specialist,”
you’ll likely get a cold, templated result that looks like every other post online.
Here’s why that’s dangerous:
- It attracts low-effort, mismatched candidates who apply blindly to dozens of roles.
- It misses your voice, mission, and values—the things great marketers actually care about.
- It damages your brand by making your company feel generic, forgettable, or lazy.
Your job post is the first impression of your company. Why mess that up with a shortcut?
✅ The Smarter Way to Use AI
AI can be incredibly useful—as long as you guide it.
Before you generate anything, give AI these raw ingredients:
- What your company does
- What the role actually entails
- What your company culture and values are
- The type of person you want to hire
- Salary range and benefits
- Any unique process in your hiring funnel
Then give it a prompt like this:
“Help me write a marketing specialist job description for our company, [Your Company Name]. We’re hiring someone to [Insert Real Responsibilities]. Our culture is [Insert Culture Traits], and we want to attract people who [Insert Ideal Traits]. We offer [Insert Benefits], and here’s how our hiring process works: [Insert Process].”
You can even paste in rough notes and say:
“Polish this into a job post with a warm, professional tone.”
Use AI to shape and refine—not replace—your message.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need Quick Copy-Paste Job Description Templates?
✅ Option 1: Conversational Job Description (Culture-First Style)
📌 Job Title: Marketing Specialist for Purpose-Driven Brand
💼 Full-Time | Remote-Friendly | $XX–$XX/year
🕒 Schedule: Monday–Friday | Flexible Hours
🎥 Watch a quick hello from your future manager: [Insert Loom link]
At [Your Company Name], we’re looking for a marketing specialist who wants more than just a job—they want to make an impact.
We’re a [brief company description, e.g., “mission-driven fintech startup helping freelancers manage their money smarter”], and we believe in hiring people who bring both heart and hustle.
You’ll help us plan and execute campaigns, write copy, analyze performance, and brainstorm big ideas. We don’t believe in micromanaging—we believe in trust, clarity, and results.
What You’ll Be Doing
- Plan and manage marketing campaigns (email, social, paid)
- Write high-converting copy for landing pages, ads, and newsletters
- Collaborate with design and product teams
- Analyze campaign performance and adjust strategies
- Bring creative ideas to life with a test-and-learn mindset
What We’re Looking For
- X+ years of marketing experience (agency or in-house)
- Solid writing and editing skills
- Experience with tools like Google Analytics, Mailchimp, Canva, or HubSpot
- Curious, resourceful, and driven to make things better
Perks & Benefits
- Transparent salary + annual bonus
- Fully remote with flexible hours
- X+ days of paid time off
- Learning stipend + growth budget
- Paid wellness days
How to Apply
We respect your time—that’s why we use WorkScreen. It helps us evaluate candidates fairly, based on real skills—not just resumes.
👉 [Insert your WorkScreen application link here]
✅ Option 2: Traditional Format (Job Brief + Responsibilities + Requirements)
Job Title: Marketing Specialist
Location: Remote or Hybrid (Location)
Type: Full-Time
Compensation: $XX–$XX/year + benefits
Job Brief
We’re hiring a marketing specialist to join our growth team and help us build, launch, and optimize digital marketing campaigns. This person will report to the Head of Marketing and collaborate across content, design, and product teams.
Responsibilities
- Develop and execute digital marketing campaigns
- Manage email marketing and automation tools
- Analyze performance and generate reports
- Support product launches with strategic messaging
- Maintain CRM segmentation and nurture flows
Requirements
- Bachelor’s degree in marketing, communications, or related field
- X+ years in a marketing role
- Familiarity with SEO, paid media, and basic design tools
- Strong written communication skills
- Experience with platforms like HubSpot, Google Ads, or Meta Business Suite
Benefits
- Health, dental, and vision insurance
- 401(k) matching
- Flexible PTO
- Annual L&D stipend
- Remote work flexibility
How to Apply
We use WorkScreen to ensure every candidate gets a fair shot. Complete our short skills-based evaluation here:
👉 [Insert WorkScreen link]
Let WorkScreen.io Handle The Rest
Once you’ve written a thoughtful, engaging job post… what’s next?
You still need to evaluate candidates—quickly, fairly, and in a way that actually predicts who will succeed in the role. That’s where WorkScreen.io comes in.
✅ Let WorkScreen Handle the Hard Part
WorkScreen.io helps you:
● Spot Top Talent Faster
No more guessing based on resumes or cover letters. WorkScreen automatically evaluates, scores and ranks candidates using a performance-based leaderboard—so you can instantly see who stands out based on real skills.
● Evaluate Candidates Fairly
With Workscreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
● Eliminate Low-Effort Applicants
WorkScreen automatically filters out low-effort applicants who rely on AI to apply, copy-paste answers, or one-click spam their resumes everywhere. You’ll only move forward with people who are serious, committed, and qualified.
● Save Time Without Sacrificing Quality
You’ll reduce hours of manual screening and back-and-forth. WorkScreen’s structured process ensures consistency, fairness, and transparency—giving you confidence in every hiring decision.
Want to attract great marketers and hire them with less hassle?
FAQ
No. A marketing manager typically holds a higher position than a marketing specialist. Managers often oversee strategy, budgets, teams, and campaign direction.
Meanwhile, a marketing specialist is more focused on executing specific tasks—like managing email campaigns, writing copy, analyzing data, or coordinating events.
That said, specialists can grow into manager roles over time with the right experience and leadership skills.
Marketing Manager = Big-picture thinker. They plan strategy, lead projects, manage budgets, and often supervise others.
Marketing Specialist = Tactical executor. They implement campaigns, handle tools, write content, and gather performance data.
Think of it like this: managers steer the ship, specialists help it move forward.
In the U.S., the average salary for a marketing specialist is around $55,000–$70,000/year, depending on experience, industry, and location.
- Entry-level roles may start closer to $45,000
- Experienced specialists with digital skills (SEO, paid ads, analytics) can earn $75,000+
Remote roles, SaaS companies, or high-growth startups may also offer equity, bonuses, or higher comp ranges.
Here are key skills to prioritize when hiring:
- Strong writing and editing ability
- Campaign planning and execution
- Familiarity with tools (e.g., Mailchimp, HubSpot, Google Analytics, Meta Ads)
- Data interpretation and performance reporting
- Time management and attention to detail
- Collaboration and cross-functional communication
Bonus: experience with SEO, paid media, A/B testing, or content strategy.
It depends. If you have time and capacity to train someone, hiring for potential and mindset can work—especially in junior or assistant roles.
Look for:
- Strong writing samples (even if from school or side projects)
- Curiosity about marketing trends
- A genuine interest in your industry
- Willingness to learn and take feedback
Just make sure your job post is clear that you’re open to entry-level applicants—like we showed in the second example earlier.
- Vague or overly broad resumes (no specific campaigns or tools listed)
- No examples of past work or results
- Overreliance on buzzwords like “innovative thinker” without proof
- Poor spelling or grammar (especially in a role involving content)
- Inability to explain campaign performance or outcomes clearly
Use a structured hiring tool like WorkScreen.io. It lets you:
- Test real-world skills like writing, analysis, or messaging
- Automatically rank candidates based on performance
- Save hours screening resumes and eliminate bias
It’s faster, fairer, and focused on what actually matters.
