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If you’ve Googled “Media Specialist job description,” you’ve probably seen the same thing over and over again—bullet points, buzzwords, and a bland summary that could apply to any company on the planet. The problem? Those posts don’t actually help you attract a great Media Specialist. They’re generic fillers that miss the point: a Media Specialist isn’t just someone who “manages content and campaigns.” They’re the creative and strategic link between your brand and the people you want to reach.
If you want the kind of post that makes top candidates stop scrolling and think, “This is the role for me,” you can’t just copy-paste a template from the internet. You need a job post that actually connects with the right people—one that shows your mission, your culture, and the impact the role will have.
Before we dive in, I recommend checking out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ — it breaks down why so many job descriptions fail and the exact steps to make yours stand out. But for now, let’s focus on crafting a Media Specialist job description that attracts real talent, not just résumés.
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
What a Media Specialist Actually Does - Their Roles
A Media Specialist is more than a “content person” or “ad buyer.” They’re the bridge between your brand’s message and the audience you want to reach—making sure your story lands in the right place, at the right time, and in the right way.
They plan, create, and manage campaigns across multiple platforms—whether that’s digital ads, social media, print, broadcast, or a mix of all four. But it’s not just about placing content; it’s about making sure every asset has a purpose, every campaign has measurable results, and every dollar spent works harder for your brand.
The best Media Specialists combine creative thinking with analytical skills. They know how to write a headline that grabs attention, but they’re equally comfortable digging into metrics to see what’s working (and what’s not). They stay ahead of trends, understand your audience deeply, and ensure your media efforts feel fresh, relevant, and aligned with your brand identity.
In short: a Media Specialist isn’t just “running ads” — they’re actively shaping how the world sees and connects with your brand.
Two Great Media Specialist Job Description Templates
✅ Option 1: Job Description For Experienced Media Specialist
📌 Job Title: Media Specialist — Lead Multi-Channel Campaigns at BrightWave Marketing
📍 Location: Hybrid (New York, NY) — in office Tue/Wed/Thu
💼 Type: Full-Time
💰 Salary: $58,000–$72,000 base + performance bonus
🎥 A quick hello from the Creative Director
60-sec overview of the team, the role, and what success looks like: (Loom/YouTube link here)
Who We Are — BrightWave Marketing
BrightWave is an independent creative + media studio helping consumer brands in wellness, home, and fintech punch above their weight. Our 30-person team plans, produces, and places campaigns across paid social, search, display, CTV, podcast, and OOH—then iterates fast using real performance data. We’re builders at heart: low ego, high craft, and obsessed with creative that drives outcomes (not just impressions).
What You’ll Do
- Plan, launch, and optimize cross-channel campaigns (Meta, Google, TikTok, YouTube, CTV, podcast, OOH).
- Own budgets, pacing, and in-flight adjustments to hit CPA/ROAS targets.
- Partner with creative to brief assets, test hooks, and evolve messaging by audience.
- Build weekly performance readouts with clear insights and next steps.
- Pilot new inventory, betas, and formats; document learnings and playbooks.
What You’ll Bring
- 3+ years in media planning/buying with hands-on keys (platform account ownership).
- Strong grasp of attribution, incrementality, and creative testing.
- Proficiency with GA4, platform analytics, and spreadsheet modeling.
- Crisp communication; comfort presenting to stakeholders.
- Bias for action and curiosity—test, learn, repeat.
Perks & Benefits
- Medical, dental, vision + FSA; 401(k) with employer match
- 20 days PTO + 5 mental health days + 10 paid holidays
- Annual learning stipend ($1,500) for courses/certs/conferences
- New MacBook + premium tool stack; commuter benefits
- In-office lunch Wednesdays; quarterly team offsites
Why This Role Is a Great Fit
- Ownership: You’ll lead flagship accounts and shape channel mix and creative testing.
- Impact: Budgets are meaningful and growing—your work is directly tied to revenue.
- Growth: Clear path to Senior Media Strategist; mentorship and cross-functional exposure.
- Experimentation: We set aside test budgets for new formats and ideas each quarter.
How to Apply (We hire through WorkScreen)
Apply via WorkScreen here: (https://app.workscreen.io/apply/brightwave_media_specialist)
- Step 1: 10–12 minute WorkScreen evaluation (campaign judgment + scenario prompts).
- Step 2: 30-min video chat with Creative Director.
- Step 3: Short, paid case exercise using anonymized data.
We review every application and reply within 10 business days—no black holes.
✅ Option 2: Job Description For Entry-Level / Trainable Media Specialist
📌 Job Title: Media Specialist (Entry-Level) — Learn, Ship, and Grow at StoryStream
📍 Location: Remote (US)
💼 Type: Full-Time
💰 Salary: $40,000–$48,000 base + growth path to Media Strategist
🎥 Meet your future manager
90-sec intro on the team, training plan, and the kinds of campaigns you’ll touch: (Loom/YouTube link here)
Who We Are — StoryStream
StoryStream is a remote-first content & media lab serving mission-driven nonprofits and SMBs. We plan lightweight, high-leverage campaigns that help small teams look big—prioritizing clear messaging, thoughtful targeting, and measurable outcomes. We hire for slope, not pedigree: if you’re curious, organized, and coachable, you’ll do great here.
What You’ll Do
- Assist in launching and monitoring paid social/search campaigns.
- Help build audiences, QA creatives, and track performance.
- Draft simple reports and surface insights you’re seeing in the data.
- Learn our playbooks for testing hooks, formats, and landing pages.
- Collaborate with designers and copywriters to ship assets on time.
What You’ll Bring
- Strong writing and organization; comfort with spreadsheets.
- Curiosity about advertising, analytics, and how brands grow.
- Willingness to learn new tools quickly (we’ll train you).
- Follow-through and reliability in a remote environment.
Perks & Benefits
- Medical, dental, vision + employer-paid life insurance
- 12 PTO days + 10 company holidays + 2 paid volunteer days
- $1,000 annual learning stipend; quarterly mentorship workshops
- Home office stipend + monthly internet reimbursement
- MacBook + software you actually enjoy using
Why This Role Is a Great Fit
- Structured Training: 90-day onboarding with milestones and 1:1 mentorship.
- Portfolio Building: You’ll touch real campaigns from week one and see your work live.
- Clear Path: Advance to Media Strategist in ~12–18 months based on mastery.
- Supportive Team: Low-ego culture, frequent feedback, and wins celebrated loudly.
How to Apply (We hire through WorkScreen)
Apply via WorkScreen here: (https://app.workscreen.io/apply/storystream_media_specialist_entry)
- Step 1: 8–10 minute WorkScreen evaluation (attention to detail + scenario prompts).
- Step 2: 25-min video chat with Hiring Manager.
- Step 3: Short, paid practical task (e.g., mock campaign audit).
We reply to every applicant within 7–10 business days—you’ll always hear back.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Breakdown of Why These Media Specialist Job Posts Work
1. Clear, Specific Job Titles
- Why it matters: Instead of “Media Specialist” on its own, each title adds a hook: “Lead Multi-Channel Campaigns at BrightWave Marketing” or “Learn, Ship, and Grow at StoryStream.”
- Effect: Candidates know exactly what kind of company, growth stage, and role scope they’re stepping into before even clicking.
2. Warm Video Intro From a Leader
- Why it matters: Including a short Loom or YouTube video before the “Who We Are” section instantly humanizes the role and builds trust.
- Effect: Candidates see the real people they might work with and get a feel for culture, energy, and expectations—making the post stand out in a sea of text-only listings.
3. Authentic ‘About Us’ Section
- Why it matters: Each post gives a concise, story-driven intro about the company’s mission, clients, and working style—no corporate fluff.
- Effect: Applicants can quickly self-select based on alignment with values, audience, and team vibe.
4. Role Impact Is Front and Center
- Why it matters: Tasks are described in terms of outcomes, not just actions—“shape channel mix,” “touch real campaigns from week one,” etc.
- Effect: Candidates understand the real influence they’ll have, which appeals to top talent looking for ownership.
5. Transparent Salary and Benefits
- Why it matters: Clear pay ranges and benefits reduce uncertainty, signal fairness, and attract serious applicants.
- Effect: Builds trust and filters out candidates whose expectations don’t align.
6. Separated ‘Perks & Benefits’ and ‘Why This Role Is a Great Fit’
- Why it matters: Many job posts lump culture and perks together, making both less impactful. Here, each gets its own space: tangible benefits vs. motivational fit.
- Effect: Candidates can evaluate both practical and emotional reasons to apply.
7. Respectful, Transparent Hiring Process
- Why it matters: Both posts outline clear steps, timelines, and the fact that every applicant hears back. They also note paid exercises to show respect for candidates’ time.
- Effect: Stands out in an industry where “apply and never hear back” is the norm.
8. WorkScreen Integration
- Why it matters: The application process is skill-based, filtering out low-effort or AI-driven applications.
- Effect: High-quality candidates know they’ll be evaluated on merit, not just a résumé.
9. Human, Conversational Tone
- Why it matters: The copy feels like it’s written by a person, for a person—not generated by a corporate HR bot.
- Effect: Stronger emotional connection, making candidates more likely to finish reading and apply.
Example of a Bad Media Specialist Job Description (And Why It Fails)
📌 Job Title: Media Specialist
📍 Location: Chicago, IL
💼 Type: Full-Time
Company Overview
We are a marketing agency.
Job Summary
We are looking for a Media Specialist to handle advertising and marketing duties. The ideal candidate will manage social media, create ads, and work on campaigns.
Responsibilities
- Create social media content.
- Run ads online.
- Report on campaign results.
Requirements
- Bachelor’s degree in marketing or related field.
- 2–3 years of experience in media.
- Good communication skills.
Benefits
- Competitive salary.
How to Apply
Send your résumé and cover letter to hr@company.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
1. Generic Job Title
- “Media Specialist” with no context gives no clue about the industry, scope, or mission.
- Missed opportunity to attract the right type of applicant.
2. Cold, One-Line Company Overview
- “We are a marketing agency” tells nothing about values, culture, or work environment.
- Candidates can’t picture what it’s like to work there.
3. Vague Job Summary
- Doesn’t specify platforms, goals, or target audience.
- Could apply to any junior marketing role anywhere.
4. Responsibilities Are Too Broad
- “Run ads online” is meaningless without detail—what channels? Budgets? Metrics?
- Doesn’t help applicants gauge fit or challenge level.
5. Unclear Requirements
- “Good communication skills” is filler.
- No explanation of what skills are truly necessary for success.
6. No Salary Transparency
- “Competitive salary” is outdated and off-putting to serious candidates.
- Forces applicants to guess or waste time applying for something misaligned.
7. Minimal Benefits Info
- Lists “competitive salary” only—no PTO, flexibility, insurance, or development opportunities.
- Signals lack of investment in employees.
8. Cold Hiring Process
- “Only shortlisted candidates will be contacted” reads dismissively.
- Offers no timeline, no sense of fairness, and no clarity on next steps.
Bonus Tips to Make Your Media Specialist Job Post Stand Out
Even with a strong, well-structured job post, small details can give you a serious edge in attracting the right candidates. These extras build trust, signal professionalism, and help candidates feel valued before they even apply.
1. Add an IMPORTANT NOTICE for Applicant Safety
Fraudulent job postings are on the rise, especially in creative and marketing roles. Show you’re a trustworthy employer by adding a security statement.
Example:
IMPORTANT NOTICE: We take the security and privacy of all job applicants very seriously. We will never ask for payment, bank details, or personal financial information during any part of the hiring process.
2. Mention Paid Time Off or Flex Days
Candidates value flexibility and rest just as much as salary. Make your offer more attractive by stating your PTO or flex day policy up front.
Example:
Enjoy 20 days PTO plus 5 paid mental health days each year, so you can recharge and come back fresh.
3. Highlight Training & Career Growth Opportunities
For a Media Specialist role, learning new platforms, ad formats, and analytics tools is crucial. Show candidates you’ll invest in their development.
Example:
We invest in growth. You’ll get access to a $1,500 annual learning stipend, mentorship programs, and conference passes to help you sharpen your skills and stay ahead of industry trends.
4. Include a Loom or Short Video From the Hiring Manager
A 60–90 second video instantly humanizes your job post and sets you apart. Use it to:
- Introduce yourself and the company culture.
- Explain what makes the role exciting.
- Share a quick story about a successful past campaign.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Be Transparent About the Hiring Process
Uncertainty kills enthusiasm. Candidates appreciate knowing exactly what will happen after they click “Apply.”
Example:
Our Process:
- Step 1: WorkScreen skills evaluation (10 minutes)
- Step 2: 30-minute video interview with the Creative Director
- Step 3: Paid campaign audit exercise
We respond to every applicant within 7–10 business days.
Why You Shouldn’t Rely on AI Alone for a Media Specialist Job Post
These days, it feels like every employer is using AI to “one-click” generate job descriptions—even some applicant tracking systems (ATS) now offer it as a built-in feature. And sure, it sounds like a time-saver. But here’s the catch: if you feed AI nothing but a job title like “Media Specialist,” you’ll get the same bland, lifeless post everyone else gets.
The problem with generic AI outputs:
- They produce vague, interchangeable descriptions that fail to excite great candidates.
- They attract the wrong audience—people mass-applying without reading the post.
- They make your brand look copy-paste and forgettable in a competitive hiring market.
A job post is often a candidate’s very first impression of your company. Why waste that chance by letting AI spit out a wall of generic bullet points?
The Right Way to Use AI (So It Works for You, Not Against You)
AI can be a great writing partner—if you guide it properly. Instead of dumping a job title into a chatbot, give it rich, role-specific input.
Example of a strong AI prompt for this role:
“Help me write a job post for our company, BrightWave Marketing. We’re hiring a Media Specialist to plan and manage multi-channel campaigns (paid social, search, display, and CTV) for consumer brands in wellness and home goods. Our culture is collaborative, data-driven, and creative-first. We want to attract candidates who have at least 3 years of media buying experience, love testing new formats, and thrive under tight deadlines. We offer $58,000–$72,000/year, 20 PTO days, and a $1,500 learning stipend. Our hiring process includes a WorkScreen skills evaluation, interview, and a paid test project. Here’s a rough bullet list of tasks and qualities I’ve drafted: [paste your notes here].”
With detailed input like this, AI can help you:
- Refine the tone so it’s warm and engaging.
- Organize sections clearly.
- Polish grammar and flow without stripping out your company’s personality.
The key: AI should enhance your voice, not replace it.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Need a Quick Copy-Paste Media Specialist Job Description?
✅ Option 1: Conversational, Culture-First Style
📌 Job Title: Media Specialist — Shape Campaigns People Remember
📍 Location: [Location]
💼 Type: [Employment Type]
💰 Salary: [Salary Range]
🎥 A quick hello from the Hiring Manager
60–90 sec overview of the team, role, and what success looks like: (Insert Loom/YouTube link)
Who We Are — [Company Name]
[Company Name] helps [your audience/customer type] achieve [core outcome] through campaigns that blend standout creative with data-driven targeting. Our team of [team size] works across [channels you use: paid social, search, display, CTV, podcast, OOH], iterating quickly with real performance data. We value [3–4 culture traits: low ego, high craft, curiosity, ownership] and we celebrate ideas that move the needle.
What You’ll Do
- Plan, launch, and optimize multi-channel campaigns ([list your channels]).
- Own budgets, pacing, and in-flight adjustments to hit CPA/ROAS targets.
- Partner with creative to brief assets, test hooks, and evolve messaging by audience.
- Build weekly performance readouts with insights and next steps.
- Pilot new inventory, betas, and formats; document learnings and playbooks.
What You’ll Bring
- [X]+ years in media planning/buying with platform ownership (e.g., [platforms you use]).
- Working knowledge of attribution, incrementality, and creative testing.
- Proficiency with [analytics stack: GA4, platform analytics, spreadsheets].
- Clear communication and comfort presenting to stakeholders.
- Bias for action and curiosity—test, learn, repeat.
Perks & Benefits
- Health, dental, vision + [retirement/401(k) details].
- [#] days PTO + [#] paid mental health days + [#] holidays.
- Annual learning stipend of [amount] for courses/certs/conferences.
- [Equipment/allowances: MacBook, home office/commuter benefits].
- [Team rituals: weekly lunch, quarterly offsites].
Why This Role Is a Great Fit
- Ownership: Lead meaningful accounts and shape channel mix + creative testing.
- Impact: Budgets are real and growing—your work ties directly to outcomes.
- Growth: Clear path to [next role]; mentorship and cross-functional exposure.
- Experimentation: Dedicated test budgets for new formats and ideas every quarter.
How to Apply (We hire through WorkScreen)
Apply via WorkScreen: (https://app.workscreen.io/apply/[company_media_specialist])
Process:
- 8–12 min WorkScreen evaluation (scenario prompts).
- 30-min video chat with hiring team.
- Short, paid practical exercise.
We reply to every applicant within [timeline].
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
📌 Job Title: Media Specialist
📍 Location: [Location]
💼 Type: [Employment Type]
💰 Salary: [Salary Range]
Job Brief
[Company Name] is a [describe org: agency/brand/startup] helping [audience/industry] achieve [outcome]. We’re hiring a Media Specialist to manage campaign execution, track performance, and ensure media investments deliver real results across [channels you use].
Responsibilities
- Set up and manage campaigns across [channels/platforms].
- Track KPIs, analyze performance, and optimize for efficiency.
- Maintain budgets and pacing across all accounts.
- Collaborate with designers, copywriters, and account managers.
- Monitor industry trends and platform changes to inform testing.
Requirements
- [Degree/“or equivalent experience” as preferred].
- [X]–[Y] years in media planning/buying or willingness to train the right candidate.
- Strong Excel/Google Sheets skills and analytical mindset.
- Detail-oriented with strong organization and communication.
Perks & Benefits
- Health, dental, and vision coverage.
- [#] PTO days + [#] paid holidays.
- Remote/hybrid flexibility with [stipends/allowances].
- Annual professional development stipend of [amount].
How to Apply (We hire through WorkScreen)
Apply via WorkScreen: (https://app.workscreen.io/apply/[company_media_specialist_structured])
We evaluate skills first, not just résumés, and respond to every applicant within [timeline].
Let WorkScreen.io Handle the Next Phase of Your Hiring
A well-written job description is only the first step. Once it attracts the right applicants, you need a way to quickly separate the standouts from the rest—without drowning in résumés or wasting time on unqualified interviews.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
- Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- Easily administer one-click skill tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- Eliminate low-effort applications
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
The result?
Fewer bad hires, faster decisions, and more time spent on candidates who could actually excel in the role.
Post your Media Specialist role with WorkScreen today, share the link on your favorite platforms, and let WorkScreen handle the evaluation—so you can focus on making the right hire.
FAQ
Look for a balance of creative and analytical abilities. On the creative side, they should understand storytelling, audience engagement, and how to tailor messaging for different platforms. On the analytical side, they should be skilled in tracking performance metrics, interpreting campaign data, and adjusting strategies for better results. Bonus skills include familiarity with ad platforms (Google Ads, Meta Ads Manager, TikTok Ads), strong project management, and a willingness to experiment with new formats.
The average salary varies based on experience, location, and industry. In the U.S., mid-level Media Specialists typically earn between $48,000 and $65,000 annually, while experienced specialists in high-demand markets can earn upwards of $70,000+. Entry-level roles may start closer to $40,000–$45,000. Employers should adjust ranges based on cost of living and skill expectations.
Key performance indicators (KPIs) depend on the role’s focus, but may include:
- Campaign ROI or ROAS (Return on Ad Spend)
- Cost per lead or acquisition
- Engagement metrics (click-through rates, video completion rates, shares)
- Audience growth or reach
- Quality of creative testing insights and optimizations
- Timeliness and accuracy in reporting
While there’s overlap, a Media Specialist typically focuses on planning, buying, and optimizing media placements across various channels—digital, social, print, broadcast, and out-of-home. A Digital Marketing Specialist may have a broader role that includes SEO, content strategy, email marketing, and other digital initiatives beyond paid or placed media.
