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If you’ve Googled “Product Marketing Manager job description,” chances are you’ve seen the same copy-paste template on dozens of sites. Bullet points. Buzzwords. And not a single line that actually tells you how to attract a great PMM.
But here’s the thing: top candidates don’t get excited by a list of tasks. They want to know what they’re signing up for. What success looks like. Who they’ll be working with. And why your product matters in the first place.
Most job posts don’t answer any of that.
The result? The best candidates skip right past you—and apply somewhere else.
So in this guide, we’re going to fix that. You’ll get:
- A plain-English explanation of what a Product Marketing Manager actually does
- Two ready-to-use templates (one for experienced hires, one for early-stage or trainable candidates)
- A breakdown of what makes a good post work—and what kills candidate interest
- Copy-paste options you can tailor fast
- And smart tips to help your job post stand out (even in a sea of similar roles)
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/.—it explains exactly why most companies miss the mark and how to stand out with clarity, transparency, and a human tone.
Now let’s talk about what a great Product Marketing Manager actually does.
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What A Product Marketing Manager Actually Does -Their Role Explained
A Product Marketing Manager (PMM) sits at the intersection of product, marketing, and sales.
Their job? To deeply understand your product, know your customers inside out, and craft messaging that makes people say, “I need this.”
But they don’t just write taglines—they drive go-to-market strategy, align teams across launches, and help shape positioning that wins in a crowded market. They translate features into real-world value, and ensure everyone—from your sales reps to your customers—understands what makes your product different.
In plain terms:
A great PMM helps your product make sense to the market—and helps the market care about your product.
That means they need to be analytical and creative. Strategic and tactical. Able to zoom out on market trends, and zoom in on writing copy for a landing page or customer email.
In short: they’re the bridge between what you build and how you sell it.
Two Great Product Marketing Manager Job Description Templates
✅ Option 1: Experienced Product Marketing Manager
📌 Job Title: Product Marketing Manager – Help Us Launch What’s Next in AI
💼 Full-Time | Remote-First | $90K–$120K + Equity
🕒 Flexible Schedule | Startup Stage: Series A
🌟 A Quick Word from the CEO (Insert Loom link)
Who We Are
We’re CoreSync AI—a growing SaaS startup building tools that help marketing teams run better campaigns with less busywork. Think: fewer spreadsheets, smarter workflows, better decisions. We’re backed by early investors from Stripe and Airtable, and we’re building something that we believe will redefine how teams work.
We’re hiring a Product Marketing Manager to lead our messaging, GTM campaigns, and launch strategy as we bring new products to market.
What You’ll Be Doing
- Own product positioning and messaging across channels
- Plan and execute go-to-market strategies for new features and launches
- Partner with product, growth, and sales to drive customer adoption
- Create sales enablement materials (decks, one-pagers, battlecards)
- Write compelling copy for landing pages, email campaigns, and launch assets
- Track market trends and bring competitor insights to the team
What We’re Looking For
- 3+ years in a product marketing or similar B2B SaaS role
- Strong writing and storytelling skills
- Experience working closely with product and growth teams
- Comfortable owning launches end-to-end
- Bonus: background in AI, productivity tools, or early-stage startups
Why This Role Is Worth Your Time
You’ll be one of the first marketing hires at a company that values clarity, creativity, and speed. This isn’t a role where you’re stuck polishing decks all day—we want your ideas, your strategy chops, and your builder mindset. You’ll get autonomy, equity, and a real voice in shaping how our product shows up in the world.
How to Apply
We use WorkScreen.io to make our hiring process fast, fair, and focused on skill—not buzzwords. Apply here: [Insert link]
We respond to every application within 7 days and respect your time at every step.
✅ Option 2: Entry-Level / Willing-to-Train Candidate
📌 Job Title: Associate Product Marketing Manager – Learn While Launching
💼 Full-Time | Hybrid (Austin, TX) | $60K–$70K + Benefits
🕒 M–F | 9AM–5PM | Marketing Team of 3
🌟 A Quick Word from the team (Insert Loom link)
Who We Are
At Craftly Tools, we’re building smart, intuitive software that helps solopreneurs and small teams run smoother businesses. From invoices to customer check-ins, our platform brings it all into one place. Our team is small, scrappy, and all about learning fast.
We’re looking for someone excited to break into product marketing—even if you don’t have direct experience. If you’re curious, organized, and love turning complex ideas into simple stories, this could be your chance to grow into the role.
What You’ll Be Doing
- Support launch planning with research, copywriting, and content coordination
- Interview users and help turn insights into messaging
- Write blog posts, emails, and landing page copy
- Build internal docs and sales resources with the team
- Track marketing performance and help brainstorm experiments
What We’re Looking For
- Excellent written communication
- Curious about tech, startups, and marketing
- Organized, proactive, and eager to learn
- Any writing, journalism, or content creation background is a plus
- Bonus if you’ve worked with tools like Notion, Canva, or HubSpot
Why This Role Is Worth Your Time
You’ll get mentorship, ownership, and hands-on experience from day one. We’re not looking for perfect—we’re looking for potential. If you’re excited to grow your skills in product marketing and want to work with a kind, driven team, we’d love to meet you.
How to Apply
We use WorkScreen.io to help us evaluate skills fairly. Apply here: [Insert link]
No résumé black holes—we’ll get back to you quickly.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Why These Product Marketing Job Posts Work
Both templates follow the same winning formula—clarity, transparency, and personality. Here’s what makes them effective:
✅ 1. Clear, Specific Job Titles
Instead of vague labels like “Marketing Manager,” each title gives clarity on the function, level, and mission:
- “Product Marketing Manager – Help Us Launch What’s Next in AI” tells the reader exactly what they’ll be doing and why it matters.
- “Associate Product Marketing Manager – Learn While Launching” signals that this is a growth opportunity, not a credential checklist.
Top candidates don’t want to guess—they want to know what they’re applying for.
✅ 2. Warm Intros with Context
The intros do more than describe the company—they build connection:
- They tell a brief story.
- They show what the company is building.
- And they explain how the role fits into the bigger picture.
Instead of dry facts, these intros create buy-in. They speak to people who want to feel like their work has purpose.
✅ 3. Transparency Around Salary and Perks
Both examples include real numbers—and that’s intentional.
Salary transparency builds trust. It shows respect for the candidate’s time and filters out poor-fit applicants early. In a world where most job posts hide compensation, this instantly builds credibility.
✅ 4. Well-Defined Responsibilities with Impact
The tasks listed are clear and realistic—but more importantly, they explain why they matter.
Example:
“You’ll help everything stay on track” and “Help our product make sense to the market.”
This framing helps the candidate visualize their contribution. It’s not just about doing tasks—it’s about making an impact.
✅ 5. Respectful, Thoughtful Application Process
Instead of cold lines like “Only shortlisted candidates will be contacted,” both templates explain exactly what happens after someone applies.
They:
- Set response expectations (e.g., 7 days)
- Emphasize respect for time
- Highlight that WorkScreen evaluates based on skill—not fluff
That shows the company values people—even before they’re hired.
✅ 6. Human, Conversational Tone
No corporate jargon. No buzzword soup. Just clear, honest language.
This makes the job post feel like it was written for a person—not a compliance department. That’s exactly what attracts thoughtful, mission-driven candidates.
Bad Product Marketing Job Description Example (And Why It Doesn’t Work)
❌ Bad Job Post: What Not to Do
Job Title: Marketing Manager
Company: GlobalTech Solutions
Location: Remote
Job Type: Full-Time
Job Summary
GlobalTech Solutions is hiring a Marketing Manager to oversee our product marketing efforts. This individual will be responsible for market research, product launches, and ensuring alignment with company goals.
Responsibilities
- Develop go-to-market strategies
- Collaborate with product and sales teams
- Manage launch timelines
- Perform market analysis
- Execute marketing campaigns
Qualifications
- Bachelor’s degree in Marketing, Communications, or Business
- 3–5 years of relevant experience
- Strong organizational skills
- Ability to work independently
How to Apply
Please send your résumé and cover letter to hr@globaltech.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Flat
1. The Job Title Is Too Generic
“Marketing Manager” is vague—are they overseeing brand? Growth? Product launches? It doesn’t speak to the unique nature of the role or the product context.
2. There’s No Story or Mission
There’s zero mention of what GlobalTech does, what its product is, or who it serves. Without context, candidates can’t connect with the company—or see why this role matters.
3. No Salary, No Perks
The post offers no compensation details or benefits. This lack of transparency makes the company feel outdated and risks scaring off high-quality applicants who value openness.
4. Responsibilities Are Too Broad
Every bullet point is generic enough to be copied into almost any marketing role. There’s no sense of priority, creativity, or impact. It reads like a checklist, not a mission.
5. The Hiring Process Is Cold
“Only shortlisted candidates will be contacted” is one of the most discouraging lines you can include. It signals a one-sided process where the company holds all the power—and doesn’t care about the applicant’s time or effort.
6. It Has Zero Personality
There’s no human voice. No warmth. No reason someone would say, “This sounds like a team I’d want to join.” And that’s a problem—because great people want to work with great people, not faceless corporations.
Bonus Tips to Make Your Job Post Stand Out
Once you’ve nailed the basics—clear title, transparent salary, a respectful tone—these extra details can push your job post over the top and help you attract thoughtful, top-tier candidates:
✅ Tip 1: Add a Security & Privacy Notice
Job scams are on the rise. A short security disclaimer shows you care about candidate safety and positions your company as trustworthy.
Example:
“We take the security and privacy of all job applicants seriously. We will never ask for payment, banking information, or personal financial details at any point in the hiring process.”
✅ Tip 2: Mention Leave Days or Flex Time
People care about balance. Mentioning your vacation policy or flex time—even briefly—makes your role more appealing.
Example:
“Enjoy up to 20 flex days off per year—because great work starts with well-rested people.”
✅ Tip 3: Highlight Training & Growth Opportunities
Especially in product marketing roles, candidates want to grow. Show that you invest in your team’s development.
Example:
“You’ll have access to mentorship, marketing workshops, and a $1,000/year learning stipend to help you level up your skills.”
✅ Tip 4: Include a Video From the Hiring Manager or CEO
A quick Loom or YouTube intro adds a personal touch that 99% of job posts don’t have. It builds trust, shows culture, and makes your post stand out.
Example copy:
“👋 Meet your future manager—watch this 90-second video to learn what we’re building and why this role matters. (Insert link)”
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Mention Team Size or Org Context
Help candidates visualize where they fit in the org. Especially in PMM roles, it matters whether they’re reporting to a VP, working with 1 PM or 6, or joining as the first hire.
Example:
“You’ll report directly to our Head of Product and collaborate with a team of 2 PMs, 3 engineers, and 1 content marketer.”
✅ Tip 6: Link to Your Product or Blog
This seems simple, but it’s often forgotten. Great candidates do their homework—make it easy.
Example:
“Want to see what we’re building? Explore our product here: [Insert link]”
Should You Use AI to Write a Job Description?
These days, just about every hiring platform—from Workable to Manatal—offers one-click AI-generated job descriptions. And let’s be honest: it’s tempting. You’re busy. The role needs filling. A few clicks and boom—done.
But here’s the truth:
Using AI without any direction often leads to generic, soulless job posts that repel the very people you want to hire.
❌ Why You Shouldn’t Rely on AI Alone
When you let AI write a job post from scratch—without giving it proper context—three things happen:
- You get bland, cookie-cutter copy with zero emotional pull
- You attract low-effort applicants who spam every job with the same résumé
- You make a bad first impression as an employer who doesn’t value clarity or effort
Remember: your job post is your first pitch to top talent. Why waste it?
✅ The Right Way to Use AI (Prompt It Like a Pro)
AI can be powerful—but only if you treat it like a smart assistant, not a mind reader.
Here’s a prompt you can copy and customize:
🧠 AI Prompt for Crafting a Product Marketing Manager Job Post
“Help me write a job post for our company, [Company Name].
We’re hiring a Product Marketing Manager to help with [insert responsibilities like go-to-market launches, messaging, and sales enablement].
Our company culture is [Describe: e.g., collaborative, fast-moving, mission-driven], and we want to attract candidates who are [Describe ideal traits: e.g., strategic, scrappy, strong communicators].
We offer [Insert benefits: e.g., salary range, PTO, remote flexibility, training], and here’s our hiring process: [Explain briefly].
Use a conversational, clear tone that speaks directly to thoughtful, purpose-driven candidates.
Also, include a short section about our values, a warm call to action, and instructions on how to apply.
Here are some extra notes to guide you:
- [Insert any notes you’ve written or relevant company links]
- I’d like this to feel similar in tone to this example job post: [Insert URL]”
Use this prompt as your starting point. Then, once AI generates the draft, edit it—add warmth, human details, and your voice. That’s how you create job posts that resonate.
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
Need a Quick Copy-Paste Product Marketing Manager Job Description Template?
✅ Option 1: Culture-First Conversational Template
📌 Job Title: Product Marketing Manager – Shape How We Go to Market
💼 Full-Time | Remote | $XX–$XX + Equity
🕒 Schedule: Flexible Hours | Reports to VP of Marketing
Who We Are
[Company Name] is on a mission to [insert your mission in one line]. We build [describe product in one sentence] for [describe your audience]. We’re a tight-knit team, growing fast, and looking for a PMM to help us tell the world what we’re building—and why it matters.
What You’ll Do
- Craft product positioning and messaging that makes people care
- Plan and run go-to-market launches that drive adoption
- Partner with sales, product, and content to align messaging
- Create internal tools like pitch decks, FAQs, and launch kits
- Keep an eye on the market and bring insights back to the team
You Might Be a Fit If…
- You’ve done this before (3+ years in product or marketing roles)
- You’re a strong writer who can turn features into benefits
- You like working cross-functionally and wearing multiple hats
- You understand SaaS, startups, and what makes messaging stick
- You care deeply about clarity, simplicity, and impact
Why You’ll Love Working Here
We value trust, autonomy, and creativity. You’ll have a real voice in our product direction—and room to grow. We offer health benefits, paid time off, remote flexibility, and a team that genuinely enjoys working together.
How to Apply
We use WorkScreen to keep hiring fair and focused. No résumé black holes.
Apply here: [Insert your WorkScreen link]
✅ Option 2: Structured Format (For ATS Compatibility)
Job Title: Product Marketing Manager
Company: [Your Company Name]
Location: Remote / [City, State if hybrid]
Salary Range: $XX–$XX + Equity
Job Type: Full-Time
Job Brief
We’re looking for a Product Marketing Manager to lead our go-to-market efforts, shape messaging, and help drive customer adoption for new products and features. You’ll collaborate closely with product, sales, and content teams to position our solutions in a way that’s clear, compelling, and conversion-friendly.
Responsibilities
- Develop messaging and positioning for key features and products
- Lead go-to-market strategies for new product launches
- Collaborate with cross-functional teams (product, sales, design)
- Create sales enablement tools and training materials
- Conduct customer interviews and market research
- Analyze competitor positioning and industry trends
Requirements
- 3–5 years of experience in product marketing or B2B SaaS
- Exceptional writing and storytelling skills
- Strong project management and cross-team collaboration
- Familiarity with launch planning, messaging frameworks, and sales support
- Bonus: Experience with tools like HubSpot, Loom, and Notion
Benefits
- Health, dental, and vision insurance
- Paid time off and flexible work hours
- Learning and development stipend
- Equity package and performance bonuses
How to Apply
We hire based on skill, not just keywords. Apply via our WorkScreen evaluation platform here: [Insert link]. It’s fast, fair, and gives us a better sense of what you can do—not just what your résumé says.
Let WorkScreen Handle the Next Step
Once you’ve written a strong, clear job description—the next challenge is figuring out who’s actually qualified.
That’s where WorkScreen comes in.
WorkScreen helps you:
✅ Spot Top Talent Instantly
No more guessing from résumés. WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—so you instantly see who’s the best fit.
✅ Run Real-World Skill Tests (In One Click)
Want to know who can actually write messaging that converts? Or launch a product cross-functionally? WorkScreen lets you assess candidates based on real-world ability—not just credentials or how well they interview.
✅ Filter Out Low-Effort Applicants
No more wasting time on people who spam every job with generic answers or use AI to cheat the application. WorkScreen helps you focus on the serious, high-effort candidates—the ones worth talking to.
Whether you’re hiring your first Product Marketing Manager or scaling a full team, WorkScreen makes it faster, fairer, and easier to hire with confidence. Ready to make your hiring process smarter?
FAQ
A Product Manager (PM) focuses on building the right product—defining features, prioritizing development, and working closely with engineers to bring the product to life.
A Product Marketing Manager (PMM) focuses on bringing that product to market—crafting the positioning, messaging, and go-to-market strategy to make sure the right people understand and adopt the product.
Think of it this way:
- PMs build the product.
- PMMs sell the story of the product.
In the U.S., the average salary for a Product Marketing Manager ranges from $95,000 to $135,000, depending on experience, location, and company size.
- At startups: $85K–$110K (with potential equity)
- At mid-size tech companies: $100K–$130K
- At large enterprises: $120K–$150K+
Senior or Director-level PMMs can earn significantly more, especially when bonuses and stock options are included.
Key skills include:
- Positioning & Messaging – turning product features into compelling benefits
- Go-to-Market Strategy – planning and executing product launches
- Cross-Functional Collaboration – working with sales, product, and design teams
- Customer Research – interviewing users and identifying needs
- Copywriting & Communication – writing crisp landing pages, emails, and collateral
- Competitor Analysis – understanding the market and how to stand out
Bonus: storytelling, data analysis, and a growth mindset are huge differentiators.
Not necessarily. While it helps to understand the product, most PMMs succeed through curiosity, customer empathy, and the ability to translate technical features into real-world value. In technical industries (e.g., AI or cybersecurity), some background can help—but it’s not a requirement.
Depending on company size:
- In startups: usually reports to the CEO, Head of Product, or Head of Marketing
- In mid-size or enterprise companies: often reports to the VP of Marketing or Director of Product Marketing
Common tools include:
- Product & Feedback: Productboard, Canny, UserTesting
- Communication & Docs: Notion, Google Docs, Loom
- Design & Enablement: Canva, Figma, Pitch, Highspot
- Collaboration: Slack, Trello, Asana, HubSpot
- Competitor Research: Crayon, Klue
The tools vary, but the focus is always on alignment, clarity, and storytelling.
