Share
“If you’ve Googled ‘Product Owner job description,’ you’ve probably found a ton of generic results. But here’s the thing—most of them won’t actually help you attract the right Product Owner for your team. They just give you a list of responsibilities, a set of qualifications, and a dry call to action. That’s not the approach you want.”
“The truth is, a solid Product Owner doesn’t want to read a list of tasks—they want to understand the impact they’ll make, how they’ll collaborate with the team, and why this role matters. If your job post doesn’t speak to these elements, the best candidates won’t even give it a second look. So, what’s the secret to a compelling Product Owner job description? It’s not about checking boxes or listing bullet points—it’s about creating an engaging story, one that clearly defines the role, your expectations, and the culture they’ll be stepping into.
Before we dive in, if you’re interested in learning how to write a job description that truly attracts top talent, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ It goes deeper into the principles we’ll cover here and provides extra tips that can be applied across any role.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What Does A Product Owner Actually Do?
A Product Owner is the key driver of product vision and strategy. They are the bridge between the customer, the business, and the development team, ensuring that the right product gets built and delivered.
In simpler terms, a Product Owner’s job is to manage the product lifecycle—from conception to launch—by gathering and prioritizing customer needs, defining product features, and ensuring the development team has a clear direction. They work closely with stakeholders to define the product roadmap and make sure the team is building the right thing at the right time.
But beyond task management, a great Product Owner needs to be a strong communicator, decision-maker, and problem-solver. They should be able to handle ambiguity, keep the team focused on key goals, and always keep the customer’s experience at the center of their decisions.
In short, a Product Owner is not just a project manager—they’re a product visionary who ensures that what’s being built will meet the market’s needs and deliver value to both customers and the company.
Two Great Product Owner Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Option 1: Job Description For Experienced Product Owners
Job Title:
Product Owner at SwiftTech Innovations
Location: Remote | Type: Full-Time | Salary: $90,000 – $110,000 per year
A Quick Word From Our Product Team
[Insert Loom or YouTube video link with a brief introduction from the product team or hiring manager, sharing insights about the role and company culture.]
Introduction:
At SwiftTech Innovations, we’re on a mission to revolutionize the way businesses approach automation, and we need a talented, experienced Product Owner to help lead the charge. If you’re passionate about crafting products that solve real problems, we’d love for you to join our dynamic, fast-growing team. As a Product Owner at SwiftTech, you’ll have a direct impact on the direction and success of our flagship automation platform, working closely with cross-functional teams to deliver value to our customers.
Who We Are:
SwiftTech Innovations is a cutting-edge software company based in San Francisco, CA. We specialize in providing intelligent automation solutions that help businesses streamline their operations. Since our founding in 2017, we’ve been committed to innovation, customer satisfaction, and creating an inclusive environment where every team member thrives. Join us and be part of a company that’s shaping the future of automation.
Key Responsibilities:
- Lead the product vision and strategy for our automation platform, ensuring alignment with business goals and customer needs
- Manage the product roadmap, prioritize features, and define the backlog based on market analysis, customer feedback, and internal stakeholder input
- Collaborate with engineering, design, and marketing teams to ensure successful product launches and iterations
- Conduct user research and gather insights to continually improve the product
- Monitor product performance through analytics, making data-driven decisions to enhance the user experience
- Act as the main point of contact for product-related inquiries, ensuring alignment across the business
Required Qualifications:
- 3+ years of experience as a Product Owner in software or technology
- Experience working with agile methodologies and cross-functional teams
- Strong understanding of product lifecycle management, from ideation to delivery
- Proven ability to create and communicate a compelling product vision
- Excellent communication, negotiation, and leadership skills
- Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience)
Perks & Benefits:
- Competitive salary and equity options
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO (Paid Time Off), including sick days, vacation days, and holidays
- Flexible work-from-home policy
- Professional development stipend to support your growth
Why This Role Is a Great Fit:
At SwiftTech, we believe in giving our Product Owners the autonomy to drive the product’s success while providing the support they need to succeed. You’ll be joining a team that values innovation, collaboration, and transparency. As a key player in our product strategy, you’ll have the opportunity to shape the future of automation and leave a lasting impact on our customers.
How to Apply:
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords. Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
✅ Option 2: Job Description For Entry-Level or Willing-to-Train Product Owners
Job Title:
Junior Product Owner at SwiftTech Innovations
Location: Remote | Type: Full-Time | Salary: $60,000 – $75,000 per year
A Quick Word From Our Product Team
[Insert Loom or YouTube video link with a brief introduction from the product team or hiring manager, sharing insights about the role and company culture.]
Introduction:
Are you excited about the opportunity to kickstart your career as a Product Owner in a growing tech company? At SwiftTech Innovations, we’re looking for a motivated Junior Product Owner who’s eager to learn and make an impact. You’ll work closely with experienced Product Owners and cross-functional teams to help shape the future of our automation platform. This is a fantastic opportunity to grow in a fast-paced environment while contributing to meaningful product development.
Who We Are:
SwiftTech Innovations is a rapidly growing software company that’s transforming the world of business automation. Our mission is to empower companies with intelligent tools that simplify complex processes, and we’re committed to fostering a workplace where innovation, collaboration, and learning are at the core of everything we do. If you’re passionate about tech and eager to learn, we want you on our team.
Key Responsibilities:
- Support the Product Owner in managing the product roadmap and defining feature priorities
- Collaborate with engineering and design teams to ensure product requirements are clear and actionable
- Assist in the backlog management process, helping to keep tasks organized and well-defined
- Conduct user research and gather feedback to inform product decisions
- Monitor product performance and assist in creating data-driven reports
- Help ensure product goals align with business objectives
Required Qualifications:
- Some experience in product management, project management, or a related field (internships or coursework are a plus)
- Strong interest in technology and product development
- Excellent communication and organizational skills
- Ability to work in a fast-paced environment and adapt quickly to change
- A passion for learning and professional growth
Perks & Benefits:
- Competitive salary and performance-based bonuses
- Health, dental, and vision insurance
- Paid time off and paid sick days
- Flexible work-from-home policy
- Opportunities for training and professional development
- Supportive, inclusive, and growth-oriented team culture
Why This Role Is a Great Fit:
At SwiftTech, we’re committed to helping our team members grow and succeed. As a Junior Product Owner, you’ll receive hands-on mentorship, the chance to work on high-impact projects, and plenty of opportunities for career advancement. You’ll be a part of a collaborative team where your voice matters and where we celebrate each other’s successes.
How to Apply:
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords. Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
Breakdown of Why These Product Owner Job Posts Work
1. Clear, Specific Job Titles
- Why it works: The job titles clearly specify the role and level of experience required. Instead of just calling it “Product Owner,” we’ve included details like “Junior Product Owner” or “Product Owner at SwiftTech Innovations” to attract candidates who are the right fit for the level and context of the role. The title directly reflects the job’s responsibilities and gives candidates an immediate understanding of what they’ll be doing.
2. Warm, Contextual Introductions
- Why it works: Both job descriptions begin with a warm, engaging introduction that speaks to the reader’s aspirations. The introduction emphasizes the impact the Product Owner will have at SwiftTech, whether through shaping the product’s direction or supporting a cross-functional team. It’s not just about the tasks; it’s about the mission and the significance of the role within the company.
3. Transparent Salary & Perks
- Why it works: Salary transparency builds trust and sets expectations upfront. Including the salary range also signals that the company is serious about attracting qualified candidates who know their worth. The Perks & Benefits section highlights the competitive compensation, flexible work policies, and health benefits, ensuring that candidates understand the value they’ll receive beyond just a paycheck. It’s not just about “what” you get paid, but “how” you’re supported in the role.
4. Respectful and Human Application Process
- Why it works: The “How to Apply” section demonstrates that the company values its candidates’ time and efforts. It reassures applicants that their applications will be reviewed carefully and that they’ll be evaluated based on their strengths rather than just a résumé. By linking to WorkScreen for the structured evaluation, we ensure that the process is fair, unbiased, and efficient, making candidates feel respected and confident in applying.
5. Human Tone That Connects
- Why it works: Both job posts use a conversational, approachable tone that speaks directly to the candidate. The posts don’t feel like corporate jargon or a dry listing of qualifications. Instead, they feel like an invitation to join a growing, dynamic team. This personal touch resonates with candidates, making them feel like they’re applying to a company that values them as individuals, not just as potential employees.
Example of a Bad Product Owner Job Description (And Why It Fails)
Job Title:
Product Owner at GlobalTech Solutions
Location: Remote | Type: Full-Time | Salary: [No Information Provided]
Job Summary:
GlobalTech Solutions is looking for a Product Owner to manage product development and collaborate with various teams. The Product Owner will be responsible for defining product requirements and ensuring that projects are delivered on time.
Key Responsibilities:
- Manage product development tasks.
- Coordinate with other teams to ensure product success.
- Define product requirements and ensure timely delivery.
- Monitor project progress and resolve issues.
Requirements:
- Bachelor’s degree in any field.
- 2+ years of experience in product management or related roles.
- Strong communication skills.
- Knowledge of agile methodologies is a plus.
How to Apply:
Please send your resume to hr@globaltechsolutions.com. Only shortlisted candidates will be contacted.
Why This Job Post Falls Short
- Generic Job Title
- The job title is clear but lacks context. “Product Owner” is a broad title, and without specifying the company’s name or anything unique about the role, it doesn’t stand out. It doesn’t convey the mission, industry, or specific needs of the company, which makes it hard for candidates to feel an emotional connection to the role.
- Cold and Impersonal Introduction
- The introduction feels sterile and doesn’t address the significance of the role or why it matters. It’s simply a listing of responsibilities with no emotional or contextual connection to the company’s mission or culture.
- No Salary or Benefits Information
- This post leaves salary information out, which is a huge red flag for candidates who want transparency. Many job seekers expect at least a salary range to ensure the role is a good fit for them financially. By leaving it out, you risk losing top candidates who may skip over the job post altogether.
- Vague, Uninspiring Responsibilities
- The listed responsibilities are broad and lack detail. “Manage product development tasks” and “coordinate with other teams” are vague statements that don’t tell a candidate what specific challenges they’ll face or how their work will make an impact on the company. Candidates are looking for a sense of purpose and direction, not just a set of tasks to check off.
- No Mention of Company Culture or Values
- There’s no mention of the company culture or values, which is a missed opportunity. Top candidates want to know what they’re stepping into—what the company stands for, how it treats its employees, and what the work environment is like. Without this, the job post lacks personality, and it becomes difficult for applicants to determine if they’ll be a good cultural fit.
- Unclear or Dismissive Application Process
- The application process is vague and dismissive. “Only shortlisted candidates will be contacted” feels impersonal and discouraging. Candidates want to feel like their time is respected and that they’ll be heard, even if they’re not selected for the role. This approach can leave candidates with a negative perception of the company.
- Lack of Personality in the CTA
- The call to action is simply a request to send a résumé to an email. There’s no warmth, encouragement, or motivation to apply. It feels like a formality rather than an invitation to join a team and make a difference.
Bonus Tips to Make Your Job Description Stand Out
To make your job description even more compelling and attractive to top talent, consider adding these additional tips:
1. Add a Security/Privacy Notice to Build Trust
Why it works: In today’s world, job applicants are increasingly concerned about the security of their personal data. Including a clear notice in your job description about how their data will be handled shows that you respect their privacy and take security seriously.
Example:
“We take the security and privacy of all job applicants very seriously. We will never ask for payment, bank details, or personal financial information during any part of the hiring process. Your application data will be treated with the highest confidentiality.”
2. Mention Leave Days or Flex Time
Why it works: Candidates appreciate knowing what time-off options they can expect. Mentioning vacation days, sick leave, or flexible work options adds value to your job post and makes it more attractive. It shows you understand the importance of work-life balance.
Example:
“At SwiftTech, we understand the need for flexibility. Enjoy up to 24 paid flex days off per year so you can recharge, spend time with family, or just take a break when you need it.”
3. Highlight Training & Growth Opportunities
Why it works: Top candidates are looking for opportunities to grow. Emphasizing your commitment to professional development through mentorship, training programs, or career advancement shows that you’re invested in the long-term success of your team members.
Example:
“We invest in growth. As a Product Owner at SwiftTech, you’ll have access to our professional development stipend, which can be used for courses, certifications, or attending industry conferences. We want to see you grow and succeed!”
4. Add a Loom Video for a Personal Touch
Why it works: A video from a hiring manager or team member can significantly increase engagement. It humanizes the company and gives candidates a glimpse of the people and culture behind the job description. Videos create a more personal connection and show transparency and openness.
Example:
[Insert Loom video from the hiring manager or team explaining what it’s like to work at the company, the team culture, and the expectations for the role.]
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
By incorporating these bonus tips, you make your job post not only more attractive but also more trustworthy, transparent, and appealing to high-quality candidates. These additional details help demonstrate that your company values its employees and is committed to creating a positive work environment.
Should You Use AI to Write Job Descriptions?
While AI can be a helpful tool, it’s important to use it wisely when creating job descriptions. Relying too heavily on AI to generate a job post can result in something that’s generic, impersonal, and lacks the nuances that make your company unique. Here’s why using AI alone isn’t the best idea:
Why You Shouldn’t Rely on AI Alone
- Generic, Low-Quality Posts
AI-generated job descriptions can easily become formulaic. When you use AI without adding your own input, the result is often a bland job description that fails to stand out from the competition. Top candidates want more than just a list of qualifications—they want to know what makes your company special, why they should care about the role, and how they’ll fit into the team. - Attracting the Wrong Candidates
AI can’t fully grasp the subtle aspects of your company culture or the specific needs of your team. By generating a job post blindly, you might attract applicants who are simply scanning for any job, not the ones who are passionate about your mission and vision. AI can’t replace the human touch required to craft a message that resonates with top talent. - Reflecting Poorly on Your Brand
Your job post is often the first interaction a potential candidate has with your company. If it feels robotic, generic, or impersonal, candidates may perceive your company that way too. The quality of your job post directly reflects the quality of your company’s culture, which is why it’s important to put thought and effort into crafting something that aligns with your brand’s values.
The Right Way to Use AI
AI should be used as a tool to enhance your job post, not create it from scratch. Here’s how to use AI effectively:
- Provide Context
Start by giving AI the right context. Share details about your company’s culture, the role’s responsibilities, the traits you’re looking for in candidates, and any benefits or perks your company offers. The more information you provide, the better the output will be. - Customize the Job Post
Once AI has generated a draft, don’t treat it as final. Personalize the content by adding specific details about your company, the impact of the role, and your team culture. Adjust the tone to match your brand’s voice—whether it’s formal, friendly, or somewhere in between. - Refine the Structure and Clarity
Use AI to help organize your thoughts or improve clarity, but always ensure the job post reflects your unique company values and mission. Use AI as a drafting tool to get started, but make sure you’re the one shaping the final result.
Example of How to Use AI the Right Way:
Here’s how you can prompt AI to help craft your job post:
Example Prompt:
“Help me write a job post for our company, SwiftTech Innovations. We’re hiring a Product Owner to manage our automation platform. The ideal candidate should be a strategic thinker with experience in agile development and strong communication skills. We offer flexible work hours, generous PTO, and a culture of innovation. We value transparency, collaboration, and a customer-first approach. The position is remote, and the salary range is $90,000 – $110,000 per year. Here are a few notes I’ve written to get you started: [paste your notes] ”
Once you input this into AI, the tool will generate a draft. From there, you can personalize the tone, structure, and details to make it truly reflect your company’s voice and values.
By using AI thoughtfully, you can streamline the process of writing a job description while still ensuring it feels authentic, engaging, and aligned with your company culture.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Job Description Templates for Quick Use
We know that sometimes, you just need something solid—fast.
Maybe you’ve read the guide and understand what makes a great job post. But you also want a professional, ready-to-use template you can copy, paste, and customize in just a few minutes.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title:
Product Owner at [Company Name]
Location: [Location] | Type: Full-Time | Salary: [Salary Range]
A Quick Word From Our Product Team
[Insert Loom or YouTube video link with a brief introduction from the product team or hiring manager.]
Introduction:
At [Company Name], we’re on a mission to revolutionize business automation, and we need a talented Product Owner to help us lead the way. If you’re someone who thrives on driving product vision, collaborating with cross-functional teams, and delivering impactful solutions, we want to hear from you.
Who We Are:
[Company Name] is a cutting-edge software company that’s transforming the way businesses approach automation. Our team is passionate, driven, and always seeking new ways to innovate. Join us and help shape the future of automation.
Key Responsibilities:
- Lead the product vision, strategy, and roadmap.
- Collaborate with engineering, design, and marketing teams to deliver value.
- Manage the backlog and prioritize features based on customer feedback and market analysis.
- Act as the voice of the customer to ensure user needs are met in the product.
Required Qualifications:
- 3+ years of experience as a Product Owner or similar role.
- Experience with agile methodologies.
- Strong communication and leadership skills.
- Proven ability to manage a product lifecycle from ideation to launch.
Perks & Benefits:
- Competitive salary and equity options.
- Comprehensive health, dental, and vision insurance.
- Flexible work-from-home policy.
- Paid time off (PTO) and holidays.
Why This Role Is a Great Fit:
At [Company Name], we believe in giving our Product Owners the autonomy to drive the product’s success while providing the support they need to succeed. You’ll be joining a team that values innovation, collaboration, and transparency. As a key player in our product strategy, you’ll have the opportunity to shape the future of automation and leave a lasting impact on our customers.
How to Apply:
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords. Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
Job Title:
Product Owner at [Company Name]
Location: [Location] | Type: Full-Time | Salary: [Salary Range]
Job Brief:
[Company Name] is looking for a Product Owner to join our product team and help drive the success of our automation platform. As a Product Owner, you will collaborate closely with the development team to shape the product roadmap and ensure that customer needs are met through innovative solutions.
Key Responsibilities:
- Lead and define the product vision, ensuring alignment with business goals.
- Work with cross-functional teams to prioritize product features and deliverables.
- Manage the product backlog, ensuring a continuous flow of high-priority tasks.
- Analyze product performance and assist in creating data-driven reports.
- Assist in managing product launch schedules.
Requirements:
- 3+ years of experience as a Product Owner or in a similar role.
- Experience with agile methodologies and product development cycles.
- Strong problem-solving and analytical skills.
- Ability to effectively communicate with stakeholders and cross-functional teams.
Perks & Benefits:
- Competitive salary and performance-based bonuses.
- Generous paid time off (PTO).
- Health, dental, and vision insurance.
- Flexible work-from-home options.
How to Apply:
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords. Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
Let WorkScreen Handle the Next Step
Now that you’ve crafted an engaging and effective Product Owner job description, it’s time to streamline your hiring process and make the most out of the applications you receive. That’s where WorkScreen.io comes in.
With WorkScreen.io, you can:
1. Quickly Identify Your Most Promising Candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
2. Easily Administer One-Click Skill Tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
3. Eliminate Low-Effort Applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
Get started today with WorkScreen.io and let us handle the heavy lifting while you focus on building your dream team.
By using WorkScreen.io, you take the guesswork out of hiring and focus on what truly matters: finding the best candidates for your company. Ready to take your hiring process to the next level?
Product Owner Job Description - FAQ
As an employer, the key skills we look for in a Product Owner are a blend of technical knowledge, business acumen, and strong communication abilities.
- Strong Analytical Skills: The ability to analyze data and market trends to make informed decisions is critical. A Product Owner must be able to prioritize features and tasks that will have the biggest impact on the product’s success.
- Experience with Agile Methodologies: Most of our teams work with Agile frameworks like Scrum or Kanban. We value Product Owners who are comfortable leading Scrum teams, managing product backlogs, and facilitating sprints.
- Excellent Communication Skills: Product Owners are often the liaison between multiple teams, from developers to marketing. They must be able to communicate the product vision, user needs, and project updates clearly and effectively to ensure alignment across all stakeholders.
- Customer-Centric Mindset: Understanding customer pain points and translating those into actionable features is a must. The best Product Owners know how to align the product’s features with the target audience’s needs.
- Problem-Solving and Decision-Making: Product Owners must be decisive and able to navigate challenges, be it prioritizing features or solving issues that arise during product development.
The average salary for a Product Owner can vary based on factors like location, company size, and experience level. Generally speaking:
- In the U.S., the average salary for a mid-level Product Owner is around $85,000 to $105,000 per year, with experienced Product Owners making closer to $120,000 to $150,000
- In Europe, salaries for Product Owners typically range from €50,000 to €80,000 for mid-level roles, with senior positions commanding €90,000 to €110,000.
Of course, salary expectations can vary greatly depending on the industry, geographical location, and specific company requirements. It’s important to ensure that the salary aligns with your company’s compensation strategy and the candidate’s experience and qualifications.
From our perspective, some of the most common challenges Product Owners face include:
- Managing Stakeholder Expectations: Product Owners often have to balance competing interests from different stakeholders—whether it’s the development team, marketing, or sales. Ensuring everyone is aligned and maintaining clear priorities can be challenging.
- Prioritizing Features: Deciding which features to build first, based on customer needs and business goals, requires a strong understanding of both the market and internal business priorities. Balancing short-term and long-term goals can be tricky.
- Handling Ambiguity: Especially in fast-paced or rapidly growing companies, Product Owners often have to make decisions with incomplete information. Being able to manage ambiguity while staying focused on the big picture is a key challenge.
Success for a Product Owner depends on their ability to meet key performance indicators (KPIs) tied to the product’s success. We look for candidates who are:
- Customer-Focused: Can they consistently advocate for the customer’s needs and translate those needs into valuable product features?
- Data-Driven: Do they make decisions based on user feedback, product performance metrics, and market research?
- Collaborative: Can they effectively collaborate across multiple teams and departments, aligning everyone with the product vision and strategy?
- Results-Oriented: Are they capable of delivering high-quality products on time and within scope while achieving key business outcomes, such as revenue growth or user acquisition?
To gauge success, we measure how well the Product Owner manages the product lifecycle, communicates with the team, and drives product success metrics such as user adoption and engagement.
