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If you’ve Googled “Publicist job description,” you’ve probably seen dozens of articles that look exactly the same.
A few bullet points. Some vague corporate jargon. Zero insight into what actually makes a great publicist—and no help if your goal is to attract someone exceptional.
Here’s the problem: most job descriptions online are written to fill a space, not to inspire the right person to apply. They’re generic, lifeless, and forgettable—which means they get ignored by the very candidates you actually want.
If you want your job post to stand out, you need to do more than just list tasks and requirements. You need to sell the role. You need to show why it matters, who they’ll be working with, and why this opportunity is worth their time.
In this guide, we’re going to do exactly that. You’ll learn:
- What a publicist actually does (in plain English)
- Two strong job description templates—one for experienced publicists, one for entry-level candidates you’re willing to train
- How to spot and avoid the mistakes in a bad job description
- Bonus tips that instantly make your post more attractive
- A quick, copy-paste template you can customize in minutes
Before we dive in, if you haven’t already read our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ , I highly recommend starting there—it’ll give you the foundation to make any role post more compelling.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What a Publicist Actually Does - Their Roles
At its core, a publicist is the storyteller and reputation-builder for a person, brand, or organization. They’re the ones making sure the right stories get told in the right places—and that those stories reflect positively on their client.
Yes, that can mean pitching journalists, writing press releases, and securing media coverage. But great publicists do much more: they build relationships with media contacts, anticipate potential PR crises before they happen, and make sure every public-facing moment aligns with their client’s image and goals.
In plain English?
A publicist is your behind-the-scenes advocate—part strategist, part networker, part problem-solver. They:
- Keep you in the headlines for the right reasons.
- Protect your reputation when challenges hit.
- Create opportunities for you to be seen, heard, and remembered by the audiences that matter most.
It’s a role where communication skills, emotional intelligence, and adaptability matter just as much as traditional PR know-how. Whether they’re working for a celebrity, a startup, or a nonprofit, a great publicist is proactive, resourceful, and always two steps ahead.
Two Great Publicist Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Version 1: Job Description For Experienced Publicist
📌 Job Title: Publicist for Marigold Home (Hybrid — New York City)
💼 Type: Full-Time | Hybrid Work (3 days in-office) | $65,000–$80,000/year (DOE)
🕒 Schedule: Mon–Fri | 9AM–5PM
🎥 A quick hello from our VP of Brand
(Insert Loom/YouTube link)
Who We Are — Marigold Home
Marigold Home designs joyful, functional home goods—think elevated kitchen essentials, cozy textiles, and simple organizers that actually make daily life easier. We’re a lean, fast-moving team that pairs thoughtful design with practical utility, and we care about how our products feel in real homes. Our marketing is story-led and community-first; we spotlight real customers and creators who love sharing how they live with Marigold.
Our Culture
Curious, collaborative, and kind. We test ideas quickly, share feedback openly, and celebrate wins—large and small. If you love turning brand moments into stories people remember, you’ll fit right in.
What You’ll Do
- Build and execute PR campaigns that earn meaningful coverage for launches, collabs, and seasonal moments.
- Pitch trend, product, and founder stories to national, regional, and trade media.
- Own press materials: releases, media kits, briefing docs, and FAQs.
- Nurture relationships with editors, freelancers, producers, and creators.
- Monitor coverage, analyze impact, and brief leadership with clear insights.
- Partner with Social & Influencer on aligned editorial angles.
- Advise on reputation management and crisis comms when needed.
What We’re Looking For
- 3–5 years of PR experience in consumer/lifestyle, CPG, home, or design.
- A track record of crafting pitches that land and relationships that last.
- Crisp writing, confident verbal communication, and editorial instincts.
- Organized operator who can manage timelines across multiple campaigns.
- Comfortable in fast-moving, test-and-learn environments.
Perks & Benefits
- Competitive salary + annual bonus eligibility
- Health, dental, and vision insurance
- 401(k) with company match after 6 months
- 15 PTO days + 8 company holidays + 2 “creative recharge” days
- Hybrid schedule + quarterly WFH stipend
- Annual learning budget (courses, conferences, books)
Why This Role Is a Great Fit
- Your work directly shapes a beloved consumer brand’s public narrative.
- You’ll own campaigns end-to-end and see your ideas move quickly.
- You’ll collaborate with a design-led team that values storytelling and initiative.
Our Hiring Process
We review every application and reply within two weeks. Interviews include a portfolio conversation and a short take-home pitch (paid). Final candidates receive structured feedback either way.
How to Apply
Apply via WorkScreen: [Insert Link]
We use WorkScreen to evaluate practical skills fairly—so your ability and ideas speak louder than a résumé alone.
✅ Version 2: Job Description for Entry-Level / Willing-to-Train Candidates
📌 Job Title: Junior Publicist — Northstar PR (Hybrid — Los Angeles)
💼 Type: Full-Time | Hybrid Work (2 days in-office) | $45,000–$55,000/year
🕒 Schedule: Mon–Fri | 9AM–5PM
🎥 Meet your future manager
(Insert Loom/YouTube link)
Who We Are — Northstar PR
Northstar PR is a boutique agency helping entertainment, lifestyle, and emerging tech clients earn thoughtful coverage and build long-term credibility. We’re small by design: senior strategists lead the work, and juniors get hands-on experience from day one. We believe good PR is relationship-driven, insight-led, and anchored in clear, honest storytelling.
Our Culture
Supportive, curious, and growth-minded. We mentor intentionally, share context generously, and celebrate initiative. If you’re hungry to learn how PR really works, this is your runway.
What You’ll Learn and Do
- Draft press notes, backgrounders, and first-pass pitches (with editorial coaching).
- Research reporters, podcasts, and outlets; build targeted media lists.
- Track coverage, compile reports, and surface insights for clients.
- Support talent prep for interviews and events.
- Help coordinate press days, screenings, and virtual briefings.
What We’re Looking For
- Clear, concise writing and strong attention to detail.
- Genuine interest in media, pop culture, or tech storytelling.
- Organized, proactive, and comfortable juggling multiple deadlines.
- No PR experience required—internships or campus media are a plus.
Perks & Benefits
- Health and dental coverage after 60 days
- 12 PTO days + 8 company holidays + office closure between Dec 24–Jan 1
- Monthly learning lunches + annual training stipend
- Hybrid schedule + home office stipend after 90 days
Why This Role Is a Great Fit
- You’ll get real reps: pitching, writing, and supporting client work—fast.
- Close mentorship from senior publicists who teach the craft.
- A clear growth path from Junior to AE with milestone-based raises.
Our Hiring Process
We respond to all applicants within 10 business days. Interviews are virtual. Finalists complete a short, paid writing/pitch exercise to experience the work before deciding.
How to Apply
Apply via WorkScreen: [Insert Link]
WorkScreen helps us evaluate potential through practical tasks—so you’re assessed on what you can do, not just where you’ve been.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Breakdown of Why These Publicist Job Descriptions Work
1. Clear, Specific Titles
Instead of a vague “Publicist Needed,” both titles spell out:
- The role (“Publicist” vs. “Junior Publicist”)
- The company (Marigold Home, Northstar PR)
- The work arrangement (Hybrid — NYC/LA)
This instantly helps candidates self-select and signals that the posting is current, intentional, and real.
2. Personal Video Element
Both posts include a short Loom or YouTube greeting from the hiring manager or team leader.
This does two things:
- Humanizes the company and makes the post stand out.
- Gives candidates an immediate sense of who they’d work with and the team vibe.
3. Company-Specific ‘Who We Are’ Section
Instead of generic “we’re a growing company” fluff, each About section is tailored to:
- The company’s actual product/service focus.
- Its market (lifestyle brand vs. boutique PR agency).
- Its values and working style.
This helps applicants quickly assess whether the mission and environment fit them.
4. Warm, Human Intros
The opening paragraphs in each post read like an invitation, not a demand. They set the tone for a collaborative relationship rather than a rigid employer-employee dynamic.
5. Transparent Perks & Benefits
Each listing has a clear, separate section outlining:
- Salary range.
- Insurance and time-off policies.
- Flexible schedules, stipends, and learning budgets.
This transparency builds trust and attracts serious candidates who value clarity.
6. ‘Why This Role Is a Great Fit’ Section
This is the pitch to the right candidate. Instead of restating the job’s duties, it explains:
- Why the work is meaningful.
- The unique opportunities for impact and growth.
- How the team supports its people.
This helps the best-fit applicants imagine themselves thriving in the role.
7. Respectful, Clear Hiring Process
Both posts specify:
- When applicants will hear back.
- The number of interview stages.
- Whether take-home work is paid.
This stands out in a market where many job seekers never hear from companies after applying.
8. Strong Call-to-Action via WorkScreen
The CTA explains why WorkScreen is used (fair, skills-based, less résumé bias), framing it as a candidate-friendly step rather than just another hoop to jump through.
Example of a Bad Publicist Job Description (And Why It Fails)
📌 Job Title: Publicist
💼 Type: Full-Time
Deadline: August 30, 2025
Job Summary
We are looking for a publicist to handle media relations, press releases, and public appearances for our clients. The ideal candidate will be able to promote our clients effectively and maintain a positive image.
Responsibilities
- Write and distribute press releases
- Arrange interviews
- Handle public inquiries
- Maintain media contacts
Requirements
- Bachelor’s degree in communications, PR, or related field
- 2–3 years of PR experience
- Strong communication skills
How to Apply
Send your résumé and cover letter to hr@example.com by August 30, 2025. Only shortlisted candidates will be contacted.
Why This Publicist Job Post Falls Short
- Generic Job Title
- “Publicist” with no company name, location, or unique hook. It could be for any business in any industry — which makes it forgettable.
- “Publicist” with no company name, location, or unique hook. It could be for any business in any industry — which makes it forgettable.
- Cold, Impersonal Introduction
- There’s no sense of the company’s mission, culture, or personality. It reads like a compliance document, not an opportunity.
- There’s no sense of the company’s mission, culture, or personality. It reads like a compliance document, not an opportunity.
- No Salary or Benefits Mentioned
- Omitting pay and perks signals a lack of transparency and deters strong candidates who value upfront clarity.
- Omitting pay and perks signals a lack of transparency and deters strong candidates who value upfront clarity.
- Responsibilities Are Too Broad
- The duties listed are vague and could apply to any PR role, making it hard for applicants to envision what success in the role looks like.
- The duties listed are vague and could apply to any PR role, making it hard for applicants to envision what success in the role looks like.
- No ‘Why This Role Is Worth Your Time’
- There’s no pitch to the candidate about impact, growth, or the company’s vision. It’s all take, no give.
- There’s no pitch to the candidate about impact, growth, or the company’s vision. It’s all take, no give.
- Cold Hiring Process
- “Only shortlisted candidates will be contacted” feels dismissive and outdated, especially in competitive talent markets.
- “Only shortlisted candidates will be contacted” feels dismissive and outdated, especially in competitive talent markets.
- Zero Personality in the CTA
- The “apply by email” ending feels transactional and gives no sense of excitement or value for the candidate.
- The “apply by email” ending feels transactional and gives no sense of excitement or value for the candidate.
Bonus Tips to Make Your Publicist Job Post Stand Out
Even with a strong structure, small details can make the difference between an average post and one that top talent remembers — and applies to.
Here are a few ways to add polish, personality, and trust to your publicist job description:
1. Add a Security & Privacy Notice for Applicants
This instantly builds trust and reassures candidates that you take their application seriously.
Example:
“We take the security and privacy of all applicants seriously. We will never ask for payment, bank details, or personal financial information at any stage of the hiring process.”
2. Mention Leave Days or Flex Time
While salary matters, work-life balance can be a deciding factor.
Example:
“Enjoy up to 20 PTO days per year, plus a flexible hybrid schedule — so you can recharge, stay inspired, and do your best work.”
3. Highlight Training & Growth Opportunities
Even experienced publicists want to grow. Make that clear.
Example:
“We invest in your growth with an annual learning budget, conference passes, and mentorship from senior PR leaders.”
4. Include a Short Loom or YouTube Video
Weave this in before the “Who We Are” section. Candidates connect faster when they can see and hear from the hiring manager.
Example:
“Here’s a quick 90-second hello from our VP of Communications, sharing why this role matters to our team.”
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Show Off Your Work
Link to recent press coverage or campaigns your company is proud of.
Example:
“Check out some of the stories we’ve placed for our clients: [Link].”
6. Explain How You Treat Candidates
Be explicit about your respectful process — it sets you apart.
Example:
“We respond to every application and keep candidates updated after each stage. You’ll never be left wondering where you stand.”
Should You Use AI to Write a Publicist Job Description?
Lately, it feels like everyone’s using AI tools to one-click generate job descriptions — even some ATS platforms now offer this as a built-in feature.
But here’s the problem: AI without context creates generic, lifeless posts. And in PR — where storytelling and tone are everything — that’s a fast track to losing great candidates.
Why Blindly Using AI Is a Mistake
- You’ll Get Generic Output
Without specifics, AI produces vague bullet points that could apply to any company or role. - It Attracts the Wrong Candidates
Generic posts appeal to “spray and pray” applicants, not thoughtful, qualified publicists. - It Weakens Your Brand
A job post is often the first impression a candidate has of your company. If it feels templated and soulless, it reflects poorly on you.
The Right Way to Use AI for a Publicist Job Post
AI can be a powerful assistant if you give it the right inputs — not a magic button you click without thought.
Here’s the smarter approach:
- Come Prepared with Raw Details
Provide the AI with:- What your company does & who you serve
- The tone and style you want (formal, conversational, witty)
- Specific responsibilities for the publicist role
- The exact perks & benefits
- Your company values & culture
- Your hiring process and candidate experience standards
- What your company does & who you serve
- Give AI a Role-Specific Prompt
Example:
“Write a warm, conversational job post for a Publicist at Marigold Home, a lifestyle brand designing functional and joyful home goods. The role focuses on media outreach, press releases, influencer relations, and campaign strategy. Include perks (health insurance, PTO, learning budget), a transparent hiring process, and a friendly call-to-action. Avoid corporate jargon. Here are a few notes I’ve written to get you started: [paste your notes]. Make it feel like an invitation, not a list of demands.” - Edit Like a Human
Once AI generates a draft, refine it:- Add real company examples (recent press wins, notable clients, etc.)
- Adjust tone to match your brand voice
- Break up long paragraphs for readability
- Insert a video link for personalization
- Add real company examples (recent press wins, notable clients, etc.)
💡 Bottom line: AI should help you polish your post — not replace your voice, values, or candidate experience.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Copy-Paste Job Description Templates for Quick Use
We know that sometimes, you just need something solid—fast.
Maybe you’ve read the guide and understand what makes a great job post. But you also want a professional, ready-to-use template you can copy, paste, and customize in just a few minutes.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description (Culture-First)
📌 Job Title: Publicist — [Company Name] (Hybrid — [City])
💼 Type: [Employment Type] | Hybrid | $[Salary Range]
🕒 Schedule: [Work Days/Hours]
🎥 Video: Meet the Hiring Manager (60–90s)
[Insert Loom/YouTube link]
Who We Are — [Company Name]
[1–3 sentences about what you do, who you serve, and why it matters—keep it human and specific.]
Our Culture
[How you work, what you value, and the vibe on the team—brief and authentic.]
What You’ll Do
- [Responsibility #1]
- [Responsibility #2]
- [Responsibility #3]
- [Responsibility #4]
- [Responsibility #5]
What We’re Looking For
- [Requirement #1]
- [Requirement #2]
- [Requirement #3]
- [Requirement #4]
Perks & Benefits
- [Benefit #1]
- [Benefit #2]
- [Benefit #3]
- [Benefit #4]
Why This Role Is a Great Fit
- [Reason this role is meaningful/impactful]
- [Reason about ownership/autonomy/scope]
- [Reason about growth/mentorship/learning]
Our Hiring Process
[Timeline, stages, whether a task is paid, and your commitment to updates—e.g., “We reply to every applicant within [X] days.”]
How to Apply
Apply via WorkScreen: [Insert WorkScreen Link]
We focus on practical skills and potential—so your work speaks louder than your résumé.
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements”
Job Title: Publicist — [Company Name]
Location: [City/Remote/Hybrid]
Salary Range: $[Range] per year
Employment Type: [Full-Time/Part-Time/Contract]
Job Brief
[Company Name] is seeking a publicist to develop media strategies, pitch targeted stories, and build relationships that amplify our brand. The ideal candidate is a clear communicator with strong organizational skills and a knack for crafting compelling narratives.
Responsibilities
- [Responsibility #1]
- [Responsibility #2]
- [Responsibility #3]
- [Responsibility #4]
- [Responsibility #5]
Requirements
- [Requirement #1]
- [Requirement #2]
- [Requirement #3]
- [Requirement #4]
Perks & Benefits
- [Benefit #1]
- [Benefit #2]
- [Benefit #3]
- [Benefit #4]
How to Apply
Submit your application via WorkScreen: [Insert WorkScreen Link]
Our process is transparent and skills-focused to ensure every candidate gets a fair shot.
Next Step: Let WorkScreen Handle the Rest
Writing a compelling publicist job description is just the first step.
Once your post is live, the real challenge begins: sorting through applications to find the right person without wasting hours on low-effort or unqualified candidates.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
- Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- Easily run one-click skill tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- Eliminate low-effort applications
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
- Hire with confidence, not guesswork
With clear performance data and candidate comparisons, you can make data-driven hiring decisions faster.
The result? You spend less time screening and more time engaging with candidates who actually have the potential to succeed in your publicist role.
💡 Tip:
After publishing your job description, share your unique WorkScreen application link on job boards, LinkedIn, and your careers page. Then let WorkScreen handle the evaluation—so you can hire right, fast, and with confidence.
FAQ: Publicist Job Description
Beyond strong writing and media relations, the best publicists combine:
- Strategic thinking – seeing the bigger picture and aligning PR efforts with brand goals.
- Relationship-building – maintaining genuine, long-term connections with journalists, influencers, and industry contacts.
- Crisis management – staying calm under pressure and protecting brand reputation when unexpected issues arise.
- Adaptability – shifting gears quickly when campaigns, news cycles, or client needs change.
- Storytelling ability – crafting narratives that resonate with both the media and target audiences.
In the U.S., publicist salaries generally range from $45,000 to $80,000 annually, depending on location, industry, experience, and the size of the company.
- Entry-level/junior publicists: $40,000–$50,000
- Mid-level publicists: $55,000–$70,000
- Senior/experienced publicists: $75,000–$100,000+
Publicists in entertainment hubs (e.g., New York, Los Angeles) or high-profile industries often earn toward the top end of the range.
Ask situational interview questions that reveal how they collaborate, handle feedback, and adapt to your team’s working style. You can also request examples of past campaigns to see if their tone and approach align with your brand voice.
- In-house publicist: Better for long-term, ongoing brand storytelling and alignment with company culture.
- Agency: Ideal for project-based needs, event launches, or when you want to tap into a wider network of media relationships quickly.
Look at both qualitative and quantitative metrics:
- Media coverage quality (not just quantity).
- Relevance of coverage to your target audience.
- Growth in media relationships.
- Impact on brand awareness, sentiment, or sales.
