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If you’ve ever Googled “sales engineer job description,” you’ve probably seen the same thing over and over again:
Bullet points. Buzzwords. Boredom.
Most job descriptions online don’t actually help you hire a great sales engineer—they just give you a checklist of generic duties and qualifications. And that’s the problem.
A top-performing sales engineer isn’t just someone who understands tech. They’re your technical translator. Your closer. The person who can bridge your product and your prospects—and turn demos into deals.
But the average job description? It doesn’t attract that kind of talent. It repels them.
Here’s why:
- It doesn’t sell the opportunity.
- It’s not clear what the role actually means inside your team.
- And it doesn’t reflect the company culture or values.
So, if you’re hiring a sales engineer, don’t copy-paste from the internet. Instead, let’s walk through a better approach—one that actually connects with high-caliber candidates and helps you stand out.
Before we dive in, we also recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/.—so you understand why most job posts fail, and how to write one that doesn’t.
Now let’s start by defining what this role really is—and why it matters.
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What A Sales Engineer Actually Is
At its core, a sales engineer is a technical expert who supports the sales process.
They don’t just explain features—they solve customer problems, tailor product demos, and make sure prospects truly understand how your solution works and why it matters. Think of them as the translator between your product and your prospect.
In many ways, they’re the glue between your sales team and your engineering team. They know your product inside-out, but they also understand how to communicate value in plain English.
A great sales engineer helps your customers say:
“That’s exactly what we need. How soon can we get started?”
So when you’re hiring for this role, you’re not just looking for someone who’s technically sharp. You’re looking for someone who:
- Can build trust quickly
- Communicates clearly with both technical and non-technical audiences
- Knows how to read the room and close the loop between product fit and business value
They’re part relationship-builder, part problem-solver, part deal-closer.
Get the right person in this role—and they’ll turn your product into your strongest selling point.
Two Great Sales Engineer Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced Line Cook with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Option 1: Experienced Sales Engineer Job Description
📌 Job Title: Sales Engineer – CRM for Logistics | RelayCRM
💼 Job Type: Full-Time | Hybrid (2 days/week in Chicago office)
💰 Salary: $95,000–$120,000 base + performance bonus
📍 Location: Chicago, IL
🎥 [Watch: A quick video from our VP of Sales]
Who We Are
RelayCRM is building the modern CRM for the freight industry. We help 3PLs, freight brokers, and carrier reps close more deals—without drowning in admin work.
Most CRMs aren’t made for logistics. We fix that with smart automations, load board integrations, and a CRM that actually helps reps win more freight.
We’re a fast-growing, Series A startup backed by top investors—and we’re hiring a Sales Engineer to help us close enterprise deals and make sure our product clicks with the people we serve.
Why This Role Exists
Logistics sales is fast-paced and messy. Our platform solves real pain, but every customer comes in with their own stack, their own workflows, and their own skepticism.
Your job? Make it all make sense. As our Sales Engineer, you’ll translate features into freight wins. You’ll support our Account Executives on demos, handle technical objections, and show prospects how RelayCRM fits into their world—seamlessly.
What You’ll Be Doing
- Join AEs on discovery calls and demos for mid-market and enterprise accounts
- Customize demo environments based on prospect workflows and tools
- Translate API, integration, and security requirements into simple answers
- Build sales enablement assets (FAQs, objection busters, technical one-pagers)
- Collaborate with product and engineering to advocate for prospect feedback
- Support enterprise implementation handoffs when needed
What We’re Looking For
- 3+ years in a Sales Engineer or Solutions Consultant role (SaaS preferred)
- Strong understanding of CRM platforms and/or logistics tech (TMS, load boards, ELDs)
- Confident in front of customers—you know how to make tech feel human
- Skilled at simplifying technical topics without overselling
- Experience supporting six-figure sales cycles
Bonus Points
- You’ve worked in freight, 3PLs, or with logistics clients before
- You’ve used platforms like Salesforce, HubSpot, Postman, or Zapier
- You know the grind of an early-stage startup—and you like it
Why You’ll Love Working at RelayCRM
- Tight-knit team: You’ll work closely with sales, product, and leadership
- High-impact role: The deals you support shape our roadmap
- Transparent comp, real equity, and a say in how we grow
- Flexible hybrid schedule, great healthcare, and fast internal growth
How to Apply
We don’t ghost people. Every application gets a response.
Apply via this link: [insert application link]
You’ll complete a short WorkScreen evaluation that helps us understand your strengths—so we can go beyond just résumés and titles.
✅ Option 2: Entry-Level / Willing-to-Train – Sales Engineer
📌 Job Title: Junior Sales Engineer (We’ll Train You) | RelayCRM
💼 Job Type: Full-Time | Remote-Friendly
💰 Salary: $55,000–$70,000 + bonus
📍 Location: Remote (US-based preferred)
🎥 [Meet Your Manager: Loom video from our Sales Engineering Lead]
About RelayCRM
RelayCRM is on a mission to fix the CRM experience for the freight industry. We’re trusted by hundreds of fast-moving 3PL teams across the country to help reps close more freight with less friction.
Now we’re hiring a junior Sales Engineer—no experience required. If you’re curious, great at explaining things, and eager to learn, we’ll train you.
What This Role Is About
You’ll work with our sales team to run demos, answer technical questions, and help logistics companies understand how RelayCRM fits into their process. You’ll become a trusted guide who makes sure prospects walk away thinking, “This tool actually gets our business.”
You’ll Learn How To:
- Run live demos with Account Executives
- Translate product features into real-world freight outcomes
- Customize presentations to match prospect needs
- Troubleshoot common tech questions
- Work across sales, product, and engineering
What You Need
- Excellent communication—you’re good at breaking things down
- Comfort with software tools (Slack, Notion, Google Docs, CRMs)
- Hunger to learn and grow—you don’t wait to be told what to do
- Patience, professionalism, and curiosity
- Bonus: Experience in customer service, tech support, or logistics
What We Offer
- Full onboarding and technical sales training
- Health, dental, and vision insurance
- Remote-friendly team with flexible hours
- Real career growth—we’ve promoted 2 SEs in the past 6 months
- Leadership that listens and team culture that’s ego-free
How to Apply
We hire based on potential. Not just experience.
Apply here: [insert application link]
You’ll complete a short WorkScreen evaluation so we can get to know you beyond just a résumé. Expect clear updates from us throughout the process.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Why These Sales Engineer Job Posts Work
So why do these job posts actually connect with high-quality candidates—especially the kind who won’t apply to just any listing?
Let’s break it down:
✅ 1. Clear, Specific Titles
Instead of vague or generic titles like “Sales Engineer” or “Solutions Consultant,” both posts spell out the who, what, and why in just a few words:
- “Sales Engineer – CRM for Logistics”
- “Junior Sales Engineer (We’ll Train You)”
These headlines don’t just name the role—they sell the opportunity. They also filter in the right applicants by being upfront about seniority and industry fit.
✅ 2. Warm Intros with Context
Rather than leading with a company boilerplate, the opening sections build a human connection. They briefly explain:
- What RelayCRM does
- Who the product serves
- Why this role matters inside the team
This kind of context helps candidates imagine themselves making a difference. It sets the tone and builds trust early.
✅ 3. Transparent Salary & Perks
Both job descriptions include a clear salary range, plus relevant perks (bonuses, healthcare, flexibility, growth opportunities).
That kind of transparency:
- Builds credibility with serious applicants
- Filters out misaligned candidates
- Signals respect for people’s time
It’s especially important in a competitive hiring market—top talent expects honesty.
✅ 4. Respectful, Human Application Process
These posts don’t just say “apply here.” They explain how RelayCRM will actually treat applicants:
- “Every application gets a response”
- “We hire based on potential”
- “We use WorkScreen to give everyone a fair shot”
This shows you’ve put thought into the candidate experience—and it instantly makes your post stand out in a sea of copy-paste listings that ghost people.
✅ 5. Human Tone That Connects
These job descriptions are written like one professional talking to another—not like a lawyer wrote them.
There’s no corporate jargon. No fluff. Just real talk about:
- The work
- The mission
- The expectations
- And the kind of person who’ll thrive
This is the kind of tone that draws in thoughtful, mission-driven applicants—the ones who are scanning job posts thinking “Who actually gets it?”
Bad Sales Engineer Job Description Example (And Why It Fails)
📌 Job Title: Sales Engineer
🏢 Company: TechNova Solutions
💼 Job Type: Full-Time
📍 Location: Chicago, IL
🗓️ Deadline to Apply: August 15, 2025
Job Summary
TechNova Solutions is seeking a Sales Engineer to support the sales department and provide technical expertise to clients. The Sales Engineer will work cross-functionally to support business growth.
Responsibilities
- Deliver product demonstrations to clients
- Collaborate with Sales team to close deals
- Support onboarding and training
- Provide technical support to internal and external stakeholders
Requirements
- Bachelor’s degree in Engineering or related field
- 2+ years of experience in technical sales
- Strong interpersonal skills
- Ability to work in a fast-paced environment
How to Apply
Interested candidates should send a cover letter and résumé to hr@technovasolutions.com. Only shortlisted candidates will be contacted.
🚫 Why This Job Post Falls Flat
❌ 1. The Title Is Generic and Vague
Just “Sales Engineer” tells us nothing about the company, the industry, or the context of the role. There’s no hook or reason to click. Compare that to:
“Sales Engineer – CRM for Logistics | RelayCRM”
That one speaks directly to a niche, signals impact, and attracts the right people.
❌ 2. The Introduction Feels Cold
“We are seeking…” is the most overused phrase in job posts. There’s no mention of company mission, who the team serves, or why this role matters. It’s lifeless.
❌ 3. No Salary, No Perks
There’s no mention of compensation, bonuses, or benefits—which instantly signals a lack of transparency and lowers trust.
Top candidates want clarity. Leaving this out tells them: This might not be worth your time.
❌ 4. The Responsibilities Are Copy-Paste
All the tasks are vague and could apply to literally any tech company. There’s no storytelling. No sense of day-to-day reality. It feels like a job description made by HR for HR.
❌ 5. The Application Process Feels Dismissive
“Only shortlisted candidates will be contacted” is cold and outdated. It makes applicants feel like they’re throwing their résumé into a void—and sends the message that the company doesn’t value their time.
❌ 6. No Personality, No Culture
There’s zero insight into what it’s like to work at the company. No values. No team dynamics. No hint of who would thrive there. You can’t attract great people if you don’t show them what they’re walking into.
This is the kind of job post that makes great candidates scroll right past.
The fix? Use clarity. Use context. Use your voice. And write to the person, not the position.
Bonus Tips to Make Your Sales Engineer Job Post Stand Out
If you want your job post to rise above the noise and actually attract thoughtful, high-quality applicants, don’t stop at just listing duties and requirements. Add these finishing touches to build trust, show respect, and connect with real people.
🔐 1. Add a Security & Privacy Notice
In today’s hiring world, applicants are rightly cautious. Show them you take their data—and their trust—seriously.
Try something like:
“We will never ask for payment, banking details, or personal financial information during any part of the hiring process. If you ever receive a suspicious message claiming to be from us, please report it immediately.”
This simple sentence helps legitimize your company and creates a safer experience for applicants.
🛫 2. Mention Time Off or Flex Days
Don’t assume candidates know your time-off policy. If your company offers flexibility, say it out loud. It’s a huge value-add—especially for technical roles like sales engineering, where burnout is common.
Example line:
“Enjoy up to 24 flex days off per year so you can recharge and come back stronger.”
Even if it’s just standard PTO, including it builds trust and transparency.
📚 3. Highlight Training & Career Growth
Whether you’re hiring an entry-level or experienced sales engineer, growth opportunities matter. Candidates want to know:
“Will this role help me grow?”
Add something like:
“We invest in your growth. From day one, you’ll get hands-on mentorship, access to learning stipends, and a clear career track. Our last junior SE was promoted in 7 months.”
That one line could be the reason someone chooses your company over a competitor.
🎥 4. Embed a Loom or Video from the Hiring Manager
A 60-second video from the hiring manager or founder can dramatically boost trust and candidate interest. It gives your post a face—not just a logo.
Use a Loom, YouTube link, or even a GIF preview. Keep it casual but warm. Introduce the role, the team, and why you’re hiring.
Bonus: Video also filters in stronger candidates by making your job feel real—not spammy.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
🧠 Pro Tip: Show, Don’t Tell
Instead of saying “We value collaboration,” show what that looks like in your day-to-day operations or decision-making process.
Example:
“You’ll collaborate directly with the product team on feedback loops, and your insights will shape what we ship next.”
This makes your culture tangible—not corporate fluff.
Should You Use AI to Write Your Job Description?
Lately, it feels like every hiring platform offers an “AI job description generator.” Just type in a job title, and boom—you’ve got a post in 15 seconds.
But here’s the truth:
AI won’t save your hiring process if you don’t first know what you’re hiring for—or who you’re trying to attract.
❌ Why Blindly Using AI Can Hurt Your Hiring
If you just say:
“Write a sales engineer job description for my company”
You’ll get something that looks okay at first glance—but falls flat on every level:
- It’ll sound generic, like it came from a résumé database.
- It’ll miss your company’s mission, voice, and values.
- And worst of all? It’ll attract the wrong kind of applicants.
The result? You waste time screening people who were never the right fit—and top talent scrolls past because your post reads like every other AI-blended smoothie.
✅ The Right Way to Use AI (With a Human Brain First)
AI is powerful when you guide it with intent. Think of it like a writing partner, not a hiring manager.
Here’s how to get quality results:
1. Give AI the Raw Ingredients:
Feed it clear, structured inputs like:
- What your company does
- Why this role exists
- Key responsibilities and expectations
- Who the ideal candidate is (skills, mindset, experience)
- What your culture and values look like
- Perks, benefits, salary range
- The tone you want (conversational, culture-first, etc.)
2. Use a Prompt Like This:
“Help me write a job description for a Sales Engineer at RelayCRM.
We’re a CRM startup serving the logistics industry.
This role supports Account Executives with technical sales, custom demos, and integration guidance.
Our culture is collaborative, fast-paced, and focused on real impact.
We offer hybrid work, $95–120K salary, equity, and growth opportunities.
We want someone who can simplify complex tech, communicate clearly, and help close six-figure deals.
Here’s a rough outline I’ve written: [Insert bullets or notes]
Make the tone clear, human, and respectful. Avoid buzzwords. Show personality.”
That’s the kind of prompt that gets you something you can actually use—because you’ve done the thinking first.
✏️ TL;DR: Don’t Use AI to Think for You. Use It to Polish What You’ve Thought Through.
Write with intent. Inject your culture. Then let AI help you smooth it out—not fill in the blanks from scratch.
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
Section 8: Need a Quick Copy-Paste Job Description?
We get it—sometimes you just need something fast.
Maybe you’ve already gone through this guide and understand what a strong job post looks like. But you also want a solid starting point you can copy, paste, and tailor to your company in just a few minutes.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual kitchen.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
📌 Job Title: Sales Engineer – CRM for Logistics | [Enter Company]
💼 Job Type: Full-Time | Hybrid ([Enter Location]-based)
💰 Salary: $XX–$XXX base + performance bonus
📍 Location: [Enter Location] (2 days/week in office)
🎥 [Insert Loom or video intro from your Sales VP]
Who We Are
[Enter Company] is on a mission to simplify sales for logistics teams. We help freight brokers and 3PLs close more deals, with less admin and better automation.
We’re a Series A startup with a small, high-trust team—and now we’re looking for a Sales Engineer who can help us win more enterprise customers and make our product shine during the sales process.
Why This Role Matters
You’ll be the technical expert who partners with our Account Executives to deliver customized demos, answer product questions, and make sure every prospect sees exactly how RelayCRM fits into their workflow.
This role is the bridge between sales, product, and customer success—and your insight will shape both the deals we close and the product we build.
What You’ll Be Doing
- Customize live demos to match customer workflows
- Join sales calls to answer product and integration questions
- Translate technical info into simple, clear business value
- Create sales materials that support the technical close
- Partner with product to give feedback from the field
What You’ll Need
- 3+ years in Sales Engineering, Pre-Sales, or Solutions Consulting (SaaS preferred)
- Great communication—you can talk tech without sounding like a manual
- Experience in logistics, CRMs, or API-based tools is a plus
- Comfortable supporting six-figure deal cycles
- Collaborative, resourceful, and outcome-focused
Perks & Benefits
- Salary + performance bonus + equity
- Flexible hybrid schedule
- Strong healthcare (medical, dental, vision)
- Real mentorship and career growth opportunities
- High-impact role—you won’t be “just a number” here
How to Apply
We use WorkScreen to ensure a fair and skills-based application process. Apply here:
👉 [Insert WorkScreen Job Link]
You’ll go through a short evaluation that helps us get to know your strengths beyond the résumé. We review every application and reply to all candidates.
🧱 Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
Job Title: Sales Engineer
Company: [Enter Company]
Location: [Enter Location] (Hybrid)
Salary: $XX–$XXX base + bonus
Type: Full-Time
Job Brief
We’re looking for a Sales Engineer to join [Enter Company]’s growing team. This role will support our sales organization by delivering technical demos, addressing prospect concerns, and working cross-functionally with product and engineering to improve our sales motion.
Responsibilities
- Deliver tailored product demos alongside AEs
- Customize demo environments for prospect use cases
- Respond to technical questions and objections
- Develop technical documentation and sales assets
- Provide feedback to product on prospect needs
Requirements
- 3+ years in a technical sales role (Sales Engineer, Solutions Consultant, Pre-Sales)
- Familiarity with SaaS platforms, CRM systems, and APIs
- Strong written and verbal communication skills
- Experience with logistics or B2B sales is a plus
- Startup experience is a bonus
Benefits
- Salary + bonus + equity
- Hybrid work environment
- Full healthcare coverage
- Paid time off and flexible scheduling
- Growth opportunities in a fast-scaling startup
How to Apply
We use WorkScreen to make the application process fair, efficient, and focused on real skills—not just résumés.
To apply, click here:
👉 [Insert WorkScreen Job Link]
You’ll go through a quick, practical evaluation that helps us understand your strengths and how you think. We reply to every applicant and keep you updated at every step.
Let WorkScreen Handle the Next Step
Writing a great job post is only half the battle.
Once your listing starts attracting applicants, you need a way to separate signal from noise—fast.
That’s where WorkScreen.io comes in.
Here’s how WorkScreen helps you hire smarter:
✅ Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants using real-world tests—not just résumés or keyword scans. You get a performance-based leaderboard so you know exactly who to focus on.
✅ Test skills before the interview
Easily assign one-click skill assessments that are relevant to the role. Whether it’s problem-solving, communication, or role-specific tasks—WorkScreen helps you measure what matters.
✅ Filter out low-effort applicants
Tired of candidates using ChatGPT to apply for 20 jobs a day? WorkScreen helps you identify and eliminate AI-generated, copy-pasted, or low-effort submissions—so you only spend time on people who actually want the job.
✅ Deliver a better candidate experience
Your applicants get clear instructions, timely responses, and a chance to show what they can do—not just what they’ve done in the past. That earns you respect—and makes top performers more likely to say yes.
💡 The best job description in the world means nothing if you hire the wrong person.
Pair your compelling job post with a smarter screening process—so you hire based on skill, not guesswork. 👉 Sign up at WorkScreen.io and create your first role today.
Sales Engineer Job Description - Frequently Asked Questions
Great sales engineers are a unique mix of technical understanding and people skills. They know how to translate complex features into real business value, and they can adjust their communication depending on who they’re talking to—whether it’s a product manager, a CTO, or a non-technical buyer.
Core sales engineer skills include:
- Strong verbal communication and storytelling
- Understanding of technical systems, APIs, and integrations
- Active listening and consultative sales techniques
- Demo preparation and product customization
- Problem-solving and objection handling
- Cross-functional collaboration (with sales, product, and engineering)
Soft skills like curiosity, empathy, and adaptability are also critical—especially in fast-moving environments like SaaS or startups.
Sales engineer salaries can vary based on location, experience level, and industry. In the United States:
- Entry-level or junior roles typically earn between $60,000–$80,000
- Mid-level roles range from $90,000–$120,000
- Senior or enterprise sales engineers can earn $130,000–$160,000+, often with additional performance-based bonuses and equity
According to Glassdoor and Payscale, the national average base salary for a sales engineer in the U.S. is around $106,000.
The terms are often used interchangeably, especially in tech. But there can be subtle differences:
- A sales engineer is typically more aligned with pre-sales and helps drive revenue by supporting sales reps with technical knowledge.
- A solutions engineer may focus more on solution architecture or post-sale implementation—especially in enterprise SaaS.
That said, in most startups and growing teams, one person wears both hats. The job title matters less than the actual responsibilities, which should always be clearly spelled out in the job description.
