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If you’ve Googled “SEO Expert job description,” you’ve probably seen the same thing over and over again:
- Bullet points that sound like they were copied from a textbook
- Vague jargon like “data-driven mindset” or “strong communication skills”
- Zero personality or insight into what it’s actually like to work at the company
And here’s the problem—top SEO professionals can spot a generic job post from a mile away.
The best candidates aren’t just looking for any SEO job. They want to know what they’re joining. Who they’ll work with. What kind of results they’re expected to drive. And whether the team respects their expertise.
Most job posts don’t speak to that.
So what happens? You end up attracting low-effort applicants, while the high-quality ones scroll right past your post and apply somewhere else.
But here’s the good news:
You don’t need to be a copywriter or a hiring expert to write a compelling SEO job description. You just need a smarter structure—and a little intention.
This guide will walk you through it.
Before we dive in, we also recommend checking out this full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It breaks down why most job posts fail, and how you can avoid making the same mistake.
Ready to write a post that real SEO talent actually wants to apply to?
Let’s start with a plain-English breakdown of what the role really is.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What the SEO Expert Role Actually Is
An SEO Expert helps your business get discovered online.
Their job isn’t just about ranking higher on Google—it’s about driving the right traffic to your site, converting that traffic into leads or sales, and constantly optimizing performance over time.
A good SEO Expert understands search intent, knows how to perform keyword research, can analyze technical site issues, and collaborates with content, dev, and marketing teams to boost visibility.
In short:
They make sure your website shows up when your ideal customers are searching—and that your site is fast, relevant, and trusted by both users and search engines.
Depending on your company’s size and structure, this person might:
- Create and execute your full SEO strategy
- Focus on a specific area like content, technical SEO, or link building
- Manage external agencies or freelancers
- Collaborate with devs on site performance or indexing issues
But no matter the setup, a strong SEO Expert doesn’t just follow best practices—they shape your search presence with creativity, data, and deep curiosity.
Two Great SEO Expert Job Description Templates
✅ Template 1: Job Description For Experienced SEO Expert
📌 Job Title: SEO Expert Wanted to Drive Organic Growth at BlueOrbit Digital
💼 Job Type: Full-Time | Remote or New York, NY
💰 Salary Range: $60,000–$85,000/year (Depending on Experience)
🎥 Watch This First
Here’s a quick intro from our Head of Growth, Emily, on what we’re building and why this SEO role matters:
[Insert Loom or YouTube link here]
👋 Who We Are
BlueOrbit Digital is a fast-growing B2B SaaS marketing agency trusted by brands like ChartSync, DevGuard, and Nimbus HR. We help high-growth software companies scale through full-funnel SEO, conversion-optimized content, and measurable organic strategy.
We’re a lean team of marketers, strategists, and creative operators who believe in delivering results that matter—not just traffic.
🧠 What You’ll Be Doing
- Own our SEO strategy for 4–6 SaaS clients (each with different ICPs and funnel goals)
- Perform technical audits, identify on-site issues, and collaborate with devs for fixes
- Lead keyword research, gap analysis, and content brief creation
- Work with our content team to optimize pages, blog posts, and landing pages
- Monitor and report SEO KPIs monthly—traffic, CTR, conversions, indexed pages, etc.
- Test, refine, and adjust strategies as Google’s algorithm evolves
✔️ What You Bring
- 3+ years of SEO experience (ideally with agency or SaaS B2B exposure)
- You’ve ranked pages that actually converted—not just informational blogs
- Solid grasp of SEO tools like Ahrefs, Screaming Frog, and GA4
- Comfortable working with devs and content writers alike
- Analytical thinker, detail-obsessed, and fluent in plain English
🌟 Why This Role Is a Great Fit
- You’ll run your own portfolio and own the full strategy
- You’ll work with growth-minded clients that respect SEO (and give you buy-in)
- Our team moves fast, avoids red tape, and supports autonomy
- You’ll have budget authority for tools and experiments—and get credit for wins
🎁 Perks & Benefits
- Competitive salary and annual performance bonuses
- Work from anywhere (or join us in our NYC co-working space)
- $1,000 annual learning stipend for courses, books, and conferences
- Generous PTO (20 days/year + 10 holidays)
- Medical, dental, and vision insurance
- Quarterly wellness reimbursement ($200/quarter)
📥 How to Apply
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords.
Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
🌱 Tempate 2: Job Description For Entry-Level SEO Assistant (Training Provided)
📌 Job Title: Entry-Level SEO Assistant (Training Provided) – Join Organic Bloom’s Digital Team
💼 Job Type: Full-Time | Remote or Austin, TX
💰 Salary Range: $38,000–$45,000/year
🎥 Watch This First
Our Head of Marketing, Samira, recorded a short video explaining what it’s like to work with us and how this role fits into our brand’s mission:
[Insert Loom or YouTube link here]
👋 Who We Are
Organic Bloom is a clean beauty brand based in Austin, Texas, dedicated to creating affordable, plant-based skincare products that actually work.
Over the past 3 years, we’ve built a loyal customer base of 90,000+ subscribers and launched in over 20 Whole Foods locations nationwide.
Now, we’re investing in our digital presence—and we’re looking for a driven SEO Assistant to help us grow even faster.
🧠 What You’ll Be Doing
- Optimize product pages, blog posts, and category descriptions for search
- Assist with keyword research and identifying content opportunities
- Track performance using Google Search Console and Ahrefs
- Collaborate with writers and marketing leads to improve rankings
- Learn how SEO integrates with ecommerce, content marketing, and PR
✔️ What You Bring
- You write clearly and notice small details
- You love solving puzzles, spotting trends, and learning new tools
- You don’t need SEO experience—but you need curiosity and follow-through
- Bonus if you’ve used Shopify, WordPress, or any CMS (but not required)
🌟 Why This Role Is a Great Fit
- You’ll get hands-on training in SEO and digital marketing
- You’ll work directly with our Head of Growth and Content Manager
- You’ll be encouraged to take ownership and share ideas from day one
- You’ll gain real, resume-worthy experience—not busywork
🎁 Perks & Benefits
- Health, dental, and vision insurance
- 18 PTO days annually (plus 9 paid holidays)
- $600/year educational stipend
- Weekly mentorship and monthly team learning days
- Flexible work hours and work-from-home setup allowance
- 40% employee discount on all products
📥 How to Apply
We don’t believe in keyword-stuffed resumes or ghosting. That’s why we use WorkScreen.
Click the link below to complete your application through our short evaluation process:
👉 [Insert WorkScreen Link]
We review every application and will update you either way.
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Job Posts Work (And What You Can Learn from Them)
Let’s break down what makes the two SEO job descriptions above stand out—and why they’re more likely to attract high-quality candidates compared to generic, templated posts.
✅ 1. The Job Title Is Specific and Purpose-Driven
Instead of saying something vague like “Hiring SEO Expert”, these posts make it clear:
- Who the job is for
- Where they’ll work
- What they’ll actually do
Example:
“SEO Expert Wanted to Drive Organic Growth at BlueOrbit Digital” isn’t just a title—it’s a mission. It immediately speaks to SEO professionals who are results-driven and looking to take ownership.
✅ 2. They Start with a Human Touch
Right after the title, there’s a short video intro from the hiring manager or team lead.
Why this works:
- Adds trust and transparency
- Gives candidates a face and voice to connect with
- Shows that the company is serious about hiring—not just going through the motions
Top talent appreciates effort—and this signals effort.
✅ 3. The Company Descriptions Are Real, Not Generic
Instead of saying “We are a fast-growing company” (like 1,000 other posts), the examples talk about:
- What the company actually does
- Who they’ve worked with or served
- What stage they’re at
- What kind of work culture they have
This gives context and builds emotional connection with the reader.
✅ 4. Responsibilities Are Clear and Impact-Focused
These job posts don’t just list tasks—they explain why those tasks matter.
For example:
Instead of saying “perform keyword research,” it’s framed as:
“Lead keyword research, gap analysis, and content brief creation.”
This signals ownership, expertise, and contribution to real business outcomes.
✅ 5. They Include Transparent Salary Ranges
Why this matters:
- Builds trust
- Filters out mismatched applicants early
- Shows that the company respects your time and values transparency
Without this, candidates are often left wondering if they’re wasting their time applying.
✅ 6. The “Why This Role Is a Great Fit” Section Sells the Opportunity
This section speaks directly to the reader’s motivation:
- Autonomy
- Growth
- Learning
- Meaningful work
- Room for impact
It’s written like a pitch, not a formality—and that’s why it works.
✅ 7. Perks and Benefits Are Realistic and Thoughtful
These aren’t just buzzwords like “great culture” or “competitive pay.”
They’re specific, tangible, and honest—whether it’s:
- Learning stipends
- Flexible hours
- Health insurance
- Employee discounts
- Work-from-home allowances
The more real and concrete the perks, the more compelling the post.
✅ 8. The Hiring Process Is Respectful and Modern
These job posts use WorkScreen—not to add friction, but to reduce bias and help genuine applicants shine.
They promise:
- No ghosting
- Timely responses
- A skill-based, structured evaluation
That’s a huge differentiator in a world where most candidates never hear back.
Example of a Bad SEO Job Description (And What’s Wrong with It)
Let’s take a look at a job post that might seem “fine” on the surface—but completely fails to attract top SEO talent once you break it down.
❌ Bad SEO Job Description Example
Job Title: SEO Specialist
Company: Apex Solutions
Location: Remote
Job Type: Full-Time
Salary: Not disclosed
Application Deadline: Rolling
Job Summary:
Apex Solutions is looking for an SEO Specialist to manage our website optimization strategy. The ideal candidate will be responsible for improving rankings, managing technical SEO, and coordinating with our content team to drive traffic.
Responsibilities:
- Conduct keyword research
- Improve search engine rankings
- Analyze website performance
- Update metadata and tags
- Submit sitemaps to Google
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field
- 2–4 years of experience in SEO
- Familiarity with SEO tools
- Strong communication skills
How to Apply:
Please send your resume and cover letter to careers@apexsolutions.com. Only shortlisted candidates will be contacted.
❌ Why This Job Description Falls Flat
Let’s break down what went wrong and why this post will struggle to attract serious SEO professionals:
1. Generic Job Title
“SEO Specialist” doesn’t say who it’s for, what they’ll be doing, or why the role matters. It could apply to any company in any industry.
There’s no hook or purpose behind it—just a label.
2. No Personality or Mission in the Intro
The opening paragraph is dry and empty. It gives zero insight into:
- What the company does
- What kind of SEO work is expected
- Why the role exists
- Who the ideal candidate really is
It sounds like it was written to meet a quota, not to inspire an applicant to apply.
3. Responsibilities Are Vague and Basic
These tasks could’ve been pulled from a 2015 SEO blog post. There’s no mention of:
- Strategy
- Outcomes
- Tools used
- Team collaboration
This makes the role feel small and outdated.
4. No Salary Transparency
In 2025, omitting salary info feels evasive. It signals a lack of clarity or competitiveness—and many qualified candidates will skip over the post entirely.
5. No Culture, No Values, No Team Insight
There’s no glimpse into what it’s like to work at Apex Solutions:
- What kind of support they offer
- What values they live by
- Whether this is a startup, agency, or enterprise environment
A great candidate can’t tell if they’ll fit in—and that’s a problem.
6. Dismissive Hiring Process
“Only shortlisted candidates will be contacted” is a red flag in modern hiring.
It implies:
- A lack of empathy
- High applicant drop-off
- Low-effort process on the employer’s end
That single line can turn great candidates away.
7. No Perks or Benefits Mentioned
Even small benefits like flexible hours or learning stipends can make a difference. By saying nothing, the post communicates that nothing is offered.
🚫 Bottom Line
This job post isn’t just boring—it’s unconvincing. It gives no compelling reason for a talented SEO professional to choose Apex Solutions over the dozens of other roles they’re qualified for.
And that’s why it fails.
Bonus Tips That Will Make Your SEO Job Description Stand Out
Writing a strong job description isn’t just about listing responsibilities and requirements. It’s about earning trust, showing you care, and giving top candidates a reason to apply to your company instead of another.
Here are some bonus tips that go beyond the basics—and can instantly elevate your job post from “meh” to memorable.
🔐 1. Add a Security & Privacy Notice
In today’s digital landscape, scams and shady job postings are everywhere. Adding a simple trust signal reassures candidates that they’re applying to a real, legitimate company.
📌 Example:
IMPORTANT NOTICE: We take your privacy seriously. We will never ask for payment, banking details, or personal financial information at any stage of our hiring process.
This shows professionalism and builds confidence—especially for remote roles.
🏖️ 2. Mention Time Off or Flex Days
Many companies talk about hustle—but great candidates want to know if they’re allowed to rest too.
📌 Example:
“Enjoy up to 24 flex days per year to unplug and recharge. We believe your best work starts with balance.”
Even a simple time-off policy can increase applicant interest.
📚 3. Highlight Training & Growth Opportunities
SEO is always evolving. Serious candidates want to know if you’ll help them stay sharp and advance their skills.
📌 Example:
“We invest in your growth. You’ll receive an annual learning stipend and access to SEO training tools and industry certifications.”
This attracts self-motivated, curious applicants—the kind who actually love learning.
🎥 4. Add a Video From the Hiring Manager
A short video (Loom, YouTube, etc.) from the team lead or founder creates an instant personal connection. It helps your post stand out in a sea of faceless listings.
📌 Tip:
Just 60–90 seconds is enough to:
- Explain why the role matters
- Show your personality
- Set expectations
- Build excitement
Even a casual, selfie-style video works—no fancy production needed.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
🧠 5. Show Flexibility Without Lowering Standards
If you’re open to training or hiring for potential, say so—but clearly frame what success looks like.
📌 Example:
“You don’t need formal SEO experience. If you’re a strong writer with a curious mind and love learning new tools, we’ll teach you the rest.”
This widens your talent pool and gives motivated, early-career applicants a real shot.
Should You Use AI to Write Job Descriptions?
Let’s be honest—AI tools like ChatGPT, Jasper, and even some ATS platforms (like Manatal and Workable) make it tempting to generate a job post in one click.
But here’s the truth:
Using AI blindly is one of the fastest ways to create a job description that repels top candidates.
Why? Because job seekers can instantly tell when a post was written by a robot—or worse, when it has no soul.
🚫 Why You Shouldn’t Rely on AI Alone
Here’s what happens when you prompt AI with something like:
“Write a job post for an SEO Expert at my company.”
You get a result that sounds like every other job post online:
- Filled with vague clichés
- Overloaded with bullet points
- Lacking context, tone, and company identity
The outcome?
- Low-effort applicants who apply to everything
- Top-tier candidates scroll past without reading
- A weak first impression of your brand
Remember: Your job post is marketing—not paperwork.
✅ The Smart Way to Use AI for Job Descriptions
AI can be a great editor or co-pilot—but not your ghostwriter.
Use it to shape and polish your ideas, not replace your own insights.
Here’s how to do it right:
🔧 Step-by-Step Prompt Structure
Instead of giving it a vague request, feed it the raw ingredients.
📌 Prompt Example:
“Help me write a job description for our company, Organic Bloom. We’re hiring an Entry-Level SEO Assistant to support content optimization, keyword research, and audits.
Our company sells natural skincare products, and our tone is warm, inclusive, and mission-driven.
We want to attract candidates who are curious, self-motivated, and willing to learn—even if they don’t have direct experience.
We offer:
- $38,000–$45,000/year
- Health, dental, and vision insurance
- 18 PTO days and a learning stipend
Our hiring process uses WorkScreen to evaluate skills instead of resumes. We review every application and respond to all candidates.”
👉 Then add:
“Here are some rough notes I’ve written for context: [Paste your notes or ideas]”
That’s the difference between a generic AI post and one that feels thoughtful and real.
💡 Tip: Use AI to Polish, Not Create
Once you’ve written your draft:
- Ask AI to improve clarity
- Adjust tone to be more conversational or professional
- Shorten long-winded sections
- Format consistently
But don’t let it erase your company’s voice.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Need a Quick Copy-Paste SEO Expert Job Description?
✅ Option 1: Conversational, Culture-First Job Description Template
📌 Job Title: SEO Expert for [Company Name] – Help Us Grow Our Organic Reach
💼 Job Type: [Full-Time] | [Remote or Location]
💰 Salary: [Insert Salary Range]
🎥 Watch This First
Here’s a quick video from our [Hiring Manager/Founder] on why this role matters to our team:
[Insert Loom or YouTube Link]
👋 Who We Are
[Company Name] is a [brief description of your company, product, or mission]. We’re passionate about creating value through content, technology, and innovation—and we’re now ready to scale our reach through SEO.
We’re not just hiring for a role—we’re hiring someone who can help shape the future of how we grow.
🧠 What You’ll Be Doing
- Lead and execute SEO strategies across technical, content, and link-building initiatives
- Conduct keyword research and competitor analysis
- Collaborate with writers, developers, and product teams
- Run audits, fix indexing/crawl issues, and improve site performance
- Monitor rankings, traffic, and conversions
✔️ What You Bring
- [X+ years] of hands-on SEO experience
- Comfortable using tools like Ahrefs, GA4, Screaming Frog
- Strategic thinker with strong analytical and communication skills
- Bonus if you’ve worked in [industry] or on high-traffic websites
🌟 Why This Role Is a Great Fit
- You’ll have ownership over our SEO strategy and roadmap
- You’ll work with a collaborative team that values experimentation and autonomy
- You’ll get support for tools, learning, and anything that drives results
🎁 Perks and Benefits
- Competitive salary
- Health, dental, and vision insurance
- days of paid time off
- Annual learning & development stipend
- Flexible hours and remote work options
📥 How to Apply
We respect your time. That’s why we use WorkScreen—so you’re evaluated based on strengths, not buzzwords.
Click the link below to complete your short, structured evaluation:
👉 [Insert WorkScreen Link]
📄 Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
📌 Job Title: SEO Specialist
📍 Location: [Location or Remote]
💼 Job Type: [Full-Time]
💰 Salary: [Insert Salary Range]
🎥 Watch This First
Here’s a quick video from our [Hiring Manager/Team Lead] introducing the company and why we’re hiring for this role:
[Insert Loom or YouTube Link]
👋 Who We Are
[Company Name] is a [describe your company and mission briefly]. We’re committed to growing our organic presence and looking for a skilled SEO Specialist to join our team and help take things to the next level.
📝 Job Brief
We’re looking for a results-driven SEO Specialist who can help us increase search visibility, improve website performance, and drive qualified traffic that converts. You’ll be a key player in shaping and executing our SEO strategy.
🛠️ Responsibilities
- Perform technical audits and resolve on-site issues
- Conduct keyword research and monitor performance
- Collaborate with the content team to improve rankings
- Track metrics like organic traffic, CTR, and conversions
- Stay current with industry trends and algorithm updates
🎯 Requirements
- [2–4+] years of experience in SEO
- Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Understanding of on-page, off-page, and technical SEO
- Strong communication and analytical skills
- Experience with CMS platforms like WordPress or Shopify
🎁 Perks and Benefits
- Health, dental, and vision coverage
- paid vacation days
- Learning & development allowance
- Remote work flexibility
- Wellness reimbursement
📥 How to Apply
We use WorkScreen to evaluate applicants fairly and efficiently.
Click the link below to apply and complete a short evaluation. We’ll respond to every applicant.
👉 [Insert WorkScreen Link]
Why You Should Let WorkScreen Handle the Next Phase
Once your job post is live, the next big challenge begins:
How do you separate serious applicants from low-effort ones—without spending hours reviewing resumes?
That’s where WorkScreen comes in.
WorkScreen is built to make hiring faster, smarter, and more reliable—especially for roles like SEO Experts, where real skill is hard to judge from a CV alone.
Here’s how it helps:
✅ WorkScreen Helps You:
● Quickly Identify Your Most Promising Candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
● Easily Administer One-Click Skill Tests
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
● Eliminate Low-Effort Applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
🎯 The Bottom Line
Writing a great job post gets the right people in the door.
WorkScreen helps you figure out who actually belongs on your team.
Let the right candidates rise to the top—automatically.
FAQ
When hiring an SEO Expert, focus on a mix of technical, analytical, and collaborative skills. Here’s a breakdown:
- Technical SEO Knowledge: Understanding of indexing, crawlability, site speed, structured data, and core web vitals.
- Keyword Strategy: Ability to conduct deep keyword research and map terms to user intent across different funnel stages.
- Content Optimization: Knows how to turn keyword insights into actionable content recommendations.
- Data Literacy: Can interpret GA4, Search Console, and SEO tools like Ahrefs or SEMrush to guide decisions.
- Cross-Team Communication: Can clearly explain SEO insights to non-technical stakeholders (e.g., content, product, or dev teams).
- Curiosity & Adaptability: SEO evolves constantly. Look for someone who enjoys staying up to date and testing new ideas.
Bonus if they understand CRO, basic HTML, or how SEO integrates with paid channels.
As of 2025, the average salary of an SEO Expert in the U.S. ranges from $55,000 to $90,000 per year, depending on experience, location, and industry.
- Entry-level SEO Specialist: $45,000–$60,000
- Mid-level SEO Expert (2–5 years): $65,000–$85,000
- Senior SEO Strategist or Lead: $90,000–$120,000+
- SEO roles at agencies or remote startups may fall slightly lower, while roles in enterprise SaaS, fintech, or eCommerce can be on the higher end.
Keep in mind: candidates with a proven track record of revenue-driving SEO work often command premium rates.
It depends on your goals and stage of growth.
- Hire in-house if SEO is core to your growth strategy, and you want long-term ownership, brand-specific expertise, and faster iteration.
- Use an agency if you need immediate execution, diverse skill sets, or want to test SEO as a channel before fully investing.
Some companies also start with an agency, then bring the work in-house once they understand what’s needed.
Ask for case studies or specific results tied to metrics like traffic growth, ranking improvements, or conversion rate impact. Then follow up with:
- “What exactly was your role in that project?”
- “What tools and methods did you use?”
- “What would you do differently now?”
Look for clear thinking, honest attribution, and a strong grasp of SEO fundamentals—not vague buzzwords.
