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If you’ve Googled “Territory Manager job description,” you’ve probably seen dozens of cookie-cutter templates. The problem? Most of them don’t actually help you attract a great Territory Manager—they just recycle the same tired format: a few bullet points, vague responsibilities, and a cold “apply here.”
But here’s the truth: a job post like that won’t inspire top performers. The best candidates don’t get excited about checklists—they want to know what your company stands for, who they’ll work with, and why the role matters.
When your job description feels generic, you end up with one of two problems: you attract unqualified applicants who apply everywhere, or worse—you lose the sharp, driven professionals who skip past your post for something that feels more meaningful.
The good news? Writing a compelling job description doesn’t require a marketing degree or fancy copywriting. You just need the right structure, a little intentionality, and a human touch.
That’s exactly what this guide will show you.
👉 Before we dive in, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ . It breaks down why most job posts fail and gives you the mindset shift you need to stand out.
Now, let’s look specifically at what makes a strong Territory Manager job description—and how you can write one that attracts motivated, high-performing candidates.
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What A Territory Manager Actually Does - Their Roles
A Territory Manager is more than just a salesperson with a map. They’re the person responsible for driving growth within a defined geographic area—building relationships, managing accounts, and making sure your products or services gain real traction in the market.
In plain English: they’re the bridge between your company and the customers in their region.
A strong Territory Manager doesn’t just push sales—they understand the local market, nurture long-term partnerships, and act as the face of your business in that territory. They need to balance strategy and execution: hitting revenue targets while also ensuring customer satisfaction and brand reputation.
That’s why skills like relationship building, strategic thinking, and resilience matter just as much as industry knowledge or sales experience. The best Territory Managers are resourceful problem-solvers who thrive on autonomy, but still stay connected to the bigger team and company mission.
In short, hiring the right Territory Manager can be the difference between stagnation and market expansion.
Two Great Territory Manager Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Version 1: Job Description For Experienced Territory Managers
📌 Job Title: Territory Manager — Summit Springs Beverages (Phoenix, AZ)
💼 Employment Type: Full-Time | Field-Based | Travel within Greater Phoenix & Northern Arizona
💲 Salary Range: $65,000–$85,000 base + uncapped commission + quarterly bonus
🎥 A quick word from our hiring manager: (60-second intro to the team & territory — insert Loom/YouTube link)
Who We Are
Summit Springs Beverages is a fast-growing sparkling water and functional beverage company stocked in 1,200+ grocery and convenience locations across the Southwest. Our mission is simple: make better-for-you drinks that actually taste great and earn their spot on the shelf. We partner closely with regional distributors and retail chains (grocery, c-store, club) to win displays, increase velocity, and grow loyal fans. 2025 is our expansion year in Arizona & New Mexico—and this role is central to that growth.
What You’ll Be Doing
- Own the Greater Phoenix & Northern Arizona territory: protect base business and open net-new accounts
- Build deep retailer & distributor relationships; conduct joint business planning with DSD partners
- Execute merchandising standards: facings, secondary placements, planograms, display wins, pricing compliance
- Drive promotions & samplings; analyze lift; report learnings and next steps
- Develop & execute a territory plan to hit volume, revenue, and distribution targets
- Track activity and pipeline in CRM; forecast accurately; monitor competitor activity (pricing, promos, displays)
What We’re Looking For
- 3+ years in CPG field sales/territory/account management (beverage experience strongly preferred)
- Consistent record of hitting/exceeding volume and distribution goals
- Skilled with retailer sell-in decks; comfortable with data (IRI/Nielsen/SPINS a plus)
- Organized road-warrior: you plan routes, manage time, and keep immaculate notes
- Valid driver’s license; ability to lift up to 30 lbs for merchandising; frequent local travel
Perks & Benefits
- Medical, dental, vision (company contribution)
- 401(k) with company match after 6 months
- 15 days PTO + 10 paid holidays + 2 volunteer days
- Monthly car allowance + mileage reimbursement
- Phone/data stipend + branded apparel & sampling budget
- Quarterly performance bonus eligibility
Why This Role Is a Great Fit
- Autonomy + ownership: you run this market like a mini-business with real decision-making power
- Visible impact: your wins show up on shelves within days—not quarters
- Career growth: clear path to Senior Territory Manager or Regional Sales Manager as we scale
- Supportive team: sales ops, marketing, and field marketing backing you with tools that work
📥 How to Apply
We use Workscreen for a fair, skill-based process. Apply here: (insert Workscreen link)
✅ Version 2: Job Description For Entry-Level / Willing-to-Train Candidates
📌 Job Title: Territory Manager Trainee — Summit Springs Beverages (Phoenix, AZ)
💼 Employment Type: Full-Time | Field-Based | Travel within Greater Phoenix
💲 Salary Range: $45,000–$55,000 base + commission (after ramp) + quarterly bonus
🎥 A quick word from our hiring manager: (60-second welcome & what ramp looks like — insert Loom/YouTube link)
Who We Are
Summit Springs Beverages makes clean, great-tasting sparkling waters and functional sips you’ll actually crave. You’ll join a scrappy team building our footprint across Arizona. We care about hustle, integrity, and treating retailers like true partners. If you’re hungry to learn sales the right way—and want a clear path into a full Territory Manager role—this is for you.
What You’ll Be Doing (with Training & Mentorship)
- Shadow experienced reps to learn store walks, merchandising, and distributor ride-alongs
- Support promotions, sampling events, and new store launches
- Help maintain CRM notes, update account lists, and track competitor checks
- Build relationships with store managers; practice professional store-level sell-ins
- Ramp to owning a starter book of accounts within 3–6 months, with coaching
What We’re Looking For
- Strong people skills, reliability, and a do-what-you-say work ethic
- Any customer-facing experience (retail, hospitality, brand ambassadorship) is a plus
- Comfortable being on your feet, lifting up to 30 lbs, and driving daily routes
- Valid driver’s license; organized and eager to learn
Perks & Benefits
- Medical, dental, vision (company contribution)
- 401(k) with company match after 6 months
- 12 days PTO + 10 paid holidays + 2 volunteer days
- Monthly car allowance + mileage reimbursement
- Phone/data stipend + starter kit (tools, apparel)
- Paid training program with field ride-alongs & certifications
Why This Role Is a Great Fit
- Learn-by-doing: real coaching, real stores, real results—fast
- Clear growth path: move into full Territory Manager role as you hit milestones
- Mission with momentum: join a challenger brand where your effort moves the needle
- Team that invests in you: structured feedback, skill sprints, and supportive leadership
📥 How to Apply
We use Workscreen to keep the process fair and transparent. Apply here: (insert Workscreen link)
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Territory Manager Job Descriptions Work
1. Clear, Specific Job Titles
- Good Example: “Territory Manager — Summit Springs Beverages (Phoenix, AZ)” tells candidates exactly what the role is, which company it’s for, and where it’s based.
- Why it works: Specificity attracts the right people (those with territory/field sales experience in beverages) and filters out irrelevant applicants. Compare that to a bland title like “Sales Rep” — it’s vague and unappealing.
2. Personal Touch with Video
- Both versions include a short video intro from the hiring manager.
- Why it works: It humanizes the company and gives candidates a feel for who they’d be working with. People don’t connect with faceless job listings—they connect with leaders and teams.
3. Compelling “Who We Are” Section
- Instead of corporate jargon, the company intro shares Summit Springs’ mission, scale, and momentum (e.g., 1,200+ stores, challenger brand expanding regionally).
- Why it works: This helps candidates see the bigger picture—why the company exists, where it’s going, and how this role fits into the story. Top performers want to join a mission, not just a payroll.
4. Transparent Salary & Benefits
- Both posts clearly list base salary ranges, commission, and bonus structure. They also break out perks and benefits separately: healthcare, PTO, car allowance, stipends.
- Why it works: Transparency builds trust. Candidates don’t waste time guessing, and serious professionals are more likely to apply. In fact, research shows posts with salary ranges attract up to 30% more qualified applicants.
5. Humanized Responsibilities
- Instead of just saying “manage accounts,” the experienced version spells out what that actually looks like: merchandising standards, promotions, distributor ride-alongs, CRM tracking.
- The entry-level version de-risks the role for beginners: “shadow reps, support promotions, ramp into your own accounts.”
- Why it works: This shows clarity and progression. Candidates can picture their day-to-day and see how their role creates real impact.
6. Flexible but Clear Requirements
- Experienced version: 3+ years in CPG sales/territory management is a clear bar.
- Entry-level version: requirements focus on attitude and learning ability rather than years of experience.
- Why it works: You attract both seasoned pros and hungry newcomers. This broadens your talent pool without lowering standards.
7. Separated “Perks & Benefits” vs. “Why This Role Is a Great Fit”
- Instead of lumping everything under perks, the posts distinguish between:
- Perks & Benefits = tangible rewards (salary, insurance, PTO, car allowance)
- Why This Role Is a Great Fit = intangible motivators (autonomy, impact, career growth, supportive team).
- Perks & Benefits = tangible rewards (salary, insurance, PTO, car allowance)
- Why it works: It appeals to both the head (practical needs) and the heart (personal motivation). That dual appeal makes your job post stronger.
8. Respectful, Transparent Hiring Process
- Each job description ends with: “We use Workscreen for a fair, skill-based process.”
- Why it works: Candidates know what to expect (structured evaluation, no résumé black hole). This builds credibility and sets your company apart as one that values fairness and efficiency.
👉 Together, these elements make the posts more than just a checklist of duties—they’re a sales pitch for why a talented Territory Manager should choose you.
Bad Territory Manager Job Description Example (And Why It Fails)
Job Title: Territory Manager
Company: Global FMCG Ltd.
Location: Phoenix, AZ
Employment Type: Full-Time
Job Summary
Global FMCG Ltd. is seeking a Territory Manager to oversee operations and drive sales growth. The role will require managing accounts, meeting sales targets, and coordinating with distributors.
Key Responsibilities
- Manage daily sales activities
- Monitor performance in assigned territory
- Develop and implement sales strategies
- Ensure targets are met
- Report to regional manager
Requirements
- Bachelor’s degree in Business or related field
- 3–5 years sales experience
- Strong communication skills
- Ability to work independently
Salary & Benefits
Competitive salary and benefits package.
How to Apply
Interested candidates should send their CV and cover letter to hr@globalfmcg.com by June 30, 2025. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
1. Generic Job Title
Just saying “Territory Manager” gives no context. Which industry? What kind of customers? What region? Candidates scanning job boards will scroll right past it.
2. Bland Company Summary
“Global FMCG Ltd.” says nothing about the company’s mission, culture, or products. There’s no sense of story, values, or why this role matters.
3. No Personality in the Responsibilities
“Manage daily sales activities” and “Develop strategies” are vague and could apply to thousands of roles. Candidates can’t picture what they’d actually be doing.
4. Missing Transparency
“Competitive salary and benefits” is meaningless. Today’s candidates expect a clear salary range and benefits list. Without it, the company looks secretive or outdated.
5. Cold Hiring Process
“Only shortlisted candidates will be contacted” feels dismissive. It signals that the company sees applicants as numbers, not people. Top performers don’t want to waste time on a process that doesn’t value them.
6. Zero Differentiation
There’s no mention of culture, career growth, perks, or even a friendly tone. This could have been copy-pasted from a template 10 years ago. Nothing makes it stand out to quality applicants.
👉 In short: this job post checks the boxes but doesn’t sell the opportunity. It’s lifeless, lacks transparency, and fails to connect with the kind of top candidates companies say they want.
Bonus Tips to Make Your Territory Manager Job Post Stand Out
Even with a solid structure, the little details you add can make a huge difference in attracting top talent. Here are some advanced touches that go beyond the basics and show candidates that you care:
1. Add a Security & Privacy Notice
Applicants are more cautious than ever about scams. A short disclaimer builds trust immediately:
💡 Example:
“We value your privacy and will never request payment, bank details, or sensitive financial information during the hiring process. If you receive a suspicious message, please contact us directly at [HR email].”
This reassurance signals professionalism and protects your employer brand.
2. Highlight Leave & Flexibility
Top candidates want to know you value work-life balance. Don’t just list PTO — frame it as a benefit they’ll actually feel.
💡 Example:
“Enjoy up to 15 days PTO + 10 paid holidays annually, plus 2 flex days to recharge when you need it most.”
Adding this detail makes your post stand out from vague “time off included” competitors.
3. Emphasize Training & Growth Opportunities
Ambitious candidates want to grow — not just collect a paycheck. Show them that this role isn’t a dead end.
💡 Example:
“We invest in your growth. From ride-alongs with senior managers to sales training and career development programs, we give you the tools to step into a Regional Sales Manager role over time.”
This instantly appeals to career-driven Territory Managers.
4. Include a Loom or Short Video
Weaving in a 60–90 second hiring manager video gives applicants a feel for your team and culture. Seeing a real person adds warmth that bullet points can’t.
💡 Example:
- A quick greeting from the Regional Sales Director explaining what success in the role looks like.
- A short clip of the team on the road or at a sales meeting.
This personal touch can seriously boost candidate engagement.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Add Real Employee Testimonials
Don’t just say you have great culture — prove it with employee voices.
💡 Example:
“Here’s what our Territory Managers say about the role:
‘I love the autonomy — I get to run my territory like my own business but still have the backing of a great team.’ — Jordan, Territory Manager”
This helps candidates visualize themselves in the role.
👉 These bonus details take your post from “good” to “great.” They show applicants that you’re intentional, transparent, and people-first — which is exactly what attracts top talent.
Should You Use AI to Write a Territory Manager Job Description?
It feels like everyone’s using AI tools to create job descriptions these days — from standalone generators to features built into applicant tracking systems. On the surface, it sounds like a time-saver: type “Territory Manager job description” and out pops a ready-to-use template.
But here’s the problem: relying on AI blindly almost always leads to generic, lifeless posts that don’t connect with serious candidates.
❌ Why You Shouldn’t Rely on AI Alone
- It produces cookie-cutter results. Candidates can spot a copy-paste AI job description instantly — and they’ll move on.
- It attracts the wrong crowd. A vague, generic post pulls in low-effort applicants who apply to anything.
- It hurts your brand. Your job description is often the first impression someone gets of your company. A bland, AI-generated post signals laziness and indifference.
✅ The Right Way to Use AI
AI is a powerful tool — if you feed it the right raw ingredients. Think of it as a polishing assistant, not a replacement for your input.
Here’s how to do it:
- Start with context. Provide your company’s mission, culture, and specific role details.
- Add personality. Share notes on your tone (warm, professional, straightforward, etc.).
- Give structure. Outline what sections you want (title, responsibilities, perks, culture).
- Prompt AI like this:
💡 Example Prompt:
“Help me write a Territory Manager job description for Summit Springs Beverages. We’re a beverage startup expanding into Arizona. The role involves building distributor relationships, driving retail execution, and hitting revenue goals. Our culture values autonomy, accountability, and growth. We offer $65K–$85K base + commission, healthcare, PTO, and a car allowance. Here are a few notes I’ve written to get you started: [paste your notes]. Use a warm, conversational tone that appeals to sales professionals who are competitive but collaborative.”
Then, instead of publishing the first draft, review, refine, and inject authenticity. Add details like your video link, Workscreen application process, and employee quotes to make it yours.
👉 Bottom line: AI is a tool to sharpen your voice, not replace it. If you want to stand out to high-quality Territory Managers, the human touch is non-negotiable.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Copy-Paste Job Description Templates for Quick Use
We get it — sometimes you just need something fast. Maybe you’ve read this guide and already know what makes a strong job post, but you also want a ready-made starting point.
That’s what these are: two easy-to-use templates.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational (Culture-First Style)
Job Title: Territory Manager — Drive Regional Growth at [Company Name]
💼 Location: Remote (HQ: [City, State]) or Field-Based in [Region]
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year + [Commission/Bonus]
🎥 Meet Your Hiring Manager: (Insert Loom/YouTube link — 60–90 sec welcome + what success looks like)
Who We Are
[Company Name] is on a mission to [1-line mission in plain English]. We’re growing our footprint across [Region/Market] and looking for a Territory Manager who can build relationships, grow revenue, and represent our brand with pride. We value [e.g., autonomy, accountability, collaboration] and treat retailers/distributors like true partners.
What You’ll Do
- Run your territory like your business — build, grow, and protect accounts in [Region]
- Drive new placements and expand distribution; win displays and ensure on-shelf excellence
- Launch promotions/tastings and analyze performance; report insights and next steps
- Track pipeline and activity in [CRM Tool]; forecast accurately; monitor competitors
- Represent [Company Name] at customer meetings, events, and trade shows
What We’re Looking For
- [3+ years] in territory sales/account management ([Industry/CPG] preferred)
- Proven track record of meeting/exceeding sales & distribution targets
- Strong communication, negotiation, and relationship-building skills
- Organized route planner; comfortable with frequent local travel
- Valid driver’s license; ability to lift [30 lbs] for merchandising as needed
Perks & Benefits
- Healthcare: [Medical/Dental/Vision]
- Retirement: [401(k)/Pension] with [Match/Contribution] after [X months]
- Time Off: [X] PTO days + [Y] paid holidays + [Z] flex/volunteer days
- Field Support: Car allowance + mileage reimbursement + phone/data stipend
- Extras: [Branded apparel / sampling budget / learning stipend]
Why This Role Is a Great Fit
- Autonomy & ownership: run [Region] with real decision-making power
- Visible impact: your wins show up on shelves fast, not quarters later
- Career growth: clear path to [Senior TM / Regional Sales Manager]
- Supportive team: sales ops & marketing backing you with tools that work
📥 How to Apply
We use Workscreen for a fair, skills-first process. Apply here: [Insert Workscreen Link]
✅ Option 2: Structured (Job Brief + Responsibilities + Requirements)
Job Title: Territory Manager — [Company Name]
💼 Location: Remote (HQ: [City, State]) or Field-Based in [Region]
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [${X},000 – ${Y},000]/year + [Commission/Bonus]
Job Brief
[Company Name] is hiring a Territory Manager to expand our presence across [Region]. You’ll build distributor/retailer relationships, execute in stores, and deliver against revenue and distribution targets.
Responsibilities
- Achieve sales, volume, and distribution goals for [Region]
- Develop new business and grow existing accounts
- Execute merchandising standards, planograms, pricing, and promotions
- Track performance in [CRM Tool]; provide accurate forecasts & weekly reports
- Monitor competitor activity and market trends; share actionable insights
Requirements
- [Bachelor’s degree preferred]; [3+ years] sales/territory/account experience ideal
- Proven success in [Industry/CPG/Beverage]
- Excellent communication, negotiation, and route-planning skills
- Driver’s license; ability to lift [30 lbs]; frequent travel in territory
Perks & Benefits
- Compensation: [${X},000 – ${Y},000]/year + [Commission/Bonus]
- Health: [Medical/Dental/Vision]
- Retirement: [401(k)/Pension] with [Match/Contribution]
- Time Off: [X] PTO days + [Y] holidays + [Z] flex days
- Field Support: Car allowance + mileage + phone/data stipend
📥 How to Apply
Apply via Workscreen for a transparent, skill-based process: [Insert Workscreen Link]
Let WorkScreen Handle the Next Step of Hiring
Writing a strong job post is just the first step. Once you’ve attracted candidates, the real challenge begins: figuring out who’s genuinely qualified, who’s just applying everywhere, and who’s worth moving forward.
That’s where Workscreen.io comes in.
Here’s How Workscreen Helps You Hire Smarter:
- Quickly spot your top candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- Assess real skills, not just résumés
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- Filter out low-effort applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
- Make data-driven hiring decisions
With clear scoring and side-by-side comparisons, you can make confident choices without second-guessing.
[Check Out Workscreen.io today →
👉 You’ve put effort into crafting a job description that attracts the right people. Now let Workscreen help you evaluate them fairly, efficiently, and with confidence — so you can focus on building the team that will actually drive your business forward.
Territory Manager Job Description - FAQs
Not exactly. A Sales Rep usually focuses on closing deals and hitting short-term quotas within an assigned list of accounts. A Territory Manager, on the other hand, has a broader responsibility: they oversee an entire geographic region, manage existing customer relationships, grow new accounts, and develop long-term strategies for revenue growth. In short — sales reps sell, while territory managers own and grow a region like a mini-business.
The most successful Territory Managers combine sales ability with strategic thinking. Beyond communication and negotiation, look for:
- Relationship building: ability to establish trust with customers, distributors, and retailers.
- Territory planning: strong organizational skills to prioritize routes, visits, and accounts.
- Data-driven decision making: comfortable analyzing sales data and market trends.
- Resilience & adaptability: able to handle rejection, changing markets, and unexpected challenges.
- Leadership mindset: even without direct reports, a Territory Manager needs to influence and inspire others in their territory.
Compensation varies by industry and region, but most Territory Managers earn a base salary in the range of $55,000–$85,000 per year, with the potential for bonuses or commissions that significantly increase total earnings. In competitive industries like pharmaceuticals, medical devices, or beverages, total compensation can exceed $100,000+ annually.
A Territory Manager usually covers a specific geographic area and is directly responsible for sales and account management there. A Regional Sales Manager typically oversees multiple Territory Managers and focuses more on coaching, strategy, and managing performance across a larger area.
