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If you’ve Googled “video producer job description,” you’ve probably seen the same thing over and over again: a wall of bullet points, corporate jargon, and generic filler content. Responsibilities. Requirements. Apply here.
The problem? Posts like that don’t actually attract top video producers—they bore them. A strong candidate isn’t just looking for “someone who can edit video and manage shoots.” They want to know the story behind the brand. The mission. The people they’ll collaborate with. And why their work will matter.
That’s why most generic job descriptions fail to convert quality applicants. They read like a formality instead of a pitch for an exciting opportunity.
👉 If you haven’t already, I recommend first reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ — it breaks down why the old way doesn’t work, and what actually makes a job description stand out.
But if you’re ready to dive into the specifics of hiring a Video Producer, this guide will walk you through everything: what the role actually is, real job description templates (good and bad), and tips to make your post more compelling and effective.
Don’t let bad hires slow you down.
WorkScreen helps you find the right people—fast, easy, and stress-free.
What A Video Producer Actually Does - Their Roles
A Video Producer is more than just someone who points a camera and edits clips. They’re the person who takes an idea and turns it into a finished story on screen. That means managing everything from pre-production planning (scripts, storyboards, budgets) to coordinating shoots (talent, crew, locations) to overseeing editing and delivery.
In many ways, they’re the project manager of video content—keeping creative, technical, and business goals aligned. A great video producer makes sure deadlines are met, quality stays high, and the final product reflects the brand’s voice.
Just as important, they’re also collaborators. They work closely with marketing teams, designers, and executives to understand the bigger mission—then translate it into video content that actually connects with an audience.
So while technical skills matter (editing, lighting, camera work), the real value of a video producer lies in creativity, communication, and leadership. They don’t just “make videos.” They help your company tell stories that inspire, inform, and drive results.
Two Great Video Producer Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
✅ Option 1: Job Description for Experienced Video Producer
Job Title: Video Producer — Lead Brand Storytelling Across YouTube & Social
Location: Denver, CO (Hybrid, 3 days onsite)
Type: Full-Time | Salary: $75,000–$90,000 + performance bonus
🎥 From Your Manager (2-min video): “What success looks like in your first 90 days.” [Insert Loom/YouTube link]
Who We Are
WildTrail Gear is a direct-to-consumer outdoor brand equipping hikers and trail runners with reliable, sustainably made gear. We ship to 40+ countries and reach ~1.2M monthly views across YouTube, Instagram, and TikTok. Our in-house studio launches seasonal campaigns, athlete stories, and field-tested product videos. We’re obsessed with craftsmanship, “leave no trace,” and content that earns trust—not just clicks.
What You’ll Do
- Own end-to-end production for product launches, brand campaigns, how-to series, and athlete features.
- Lead pre-production (briefs, scripts, storyboards, budgets, shot lists) and on-set direction (crew, talent, locations).
- Oversee post-production (editing, color, audio, graphics) and maintain brand quality across channels.
- Manage production calendars, vendors, and budgets; ensure on-time delivery.
- Collaborate with Growth/Brand teams on concepts, hooks, and retention; iterate based on performance data.
- Maintain legal/usage compliance (releases, music licenses, stock, rights).
What We’re Looking For
- 4–6+ years in professional video production (brand, agency, or studio).
- Strong directing + production management chops; calm under pressure.
- Expert in Adobe Premiere (or Final Cut) and working knowledge of After Effects/DaVinci.
- Confident with lighting, audio, and on-location problem-solving.
- Portfolio/reel showcasing product storytelling and short-form social.
- Willing to travel 10–20% for shoots.
Nice to have: Drone ops (FAA Part 107), advanced color grading, outdoor/sports experience.
Perks & Benefits
- Medical, dental, vision + 401(k) with match
- 18 PTO days + 10 paid holidays + 2 volunteer days
- $1,000 annual gear stipend + field days each quarter
- Education budget ($1,500/yr) + conference travel
- Laptop, camera accessories, and software licenses provided
Why This Role Is a Great Fit
You’ll own the visual voice of a fast-growing outdoor brand, ship work seen by millions, and spend real time in the field with athletes and creators. If you love turning product truth into story—and want the autonomy to lead productions end to end—this is your stage.
How to Apply
Apply via Workscreen: insert link here
- Include your reel/portfolio and a brief note on a campaign you’re proud of (what worked, what you’d improve).
- We review every application and reply within 10 business days. Interviews are 2 rounds + a paid take-home brief.
- WildTrail Gear is an Equal Opportunity Employer.
✅ Option 2: Job Description for Entry-Level / Willing-to-Train Video Producer
Job Title: Junior Video Producer — Turn Lessons into Binge-worthy Micro-Videos
Location: Remote (Americas–EMEA time zones)
Type: Full-Time | Salary: $45,000–$55,000 (or $22–$28/hr, depending on location/contract)
🎥 Peek Behind the Scenes (90 sec): “How we script and cut micro-learning that keeps people watching.” [Insert Loom/YouTube link]
Who We Are
Aster Learning is an EdTech company making bite-size courses for busy professionals. Our app and channels reach 500k+ learners monthly with 30–90-second explainers and 5–10-minute deep dives across business, data, and communication skills. We care about clarity, practicality, and production that respects the learner’s time.
What You’ll Do
- Assist senior producers with pre-production (research, outlines, scripts, assets, scheduling).
- Edit short-form content for mobile (captions, hooks, aspect ratios, thumb experiments).
- Support graphics (MOGRTs, simple motion, lower thirds) and audio cleanup.
- Organize media, maintain project libraries, and prep exports for multi-platform delivery.
- Coordinate remote shoots (creator kits, checklists, call sheets) and QA final outputs.
- Learn our style guide and contribute creative ideas to improve engagement and retention.
What We’re Looking For
- Passion for storytelling and learning; side projects or school work welcome.
- Basic editing skills (Premiere, CapCut, or Final Cut) and comfort with captions/short-form.
- Organized, detail-oriented, eager to learn; great communication and feedback loops.
Nice to have: After Effects basics, screen-record tutorial chops, audio sweetening.
Perks & Benefits
- Medical, dental, vision (where available) + home-office stipend + monthly internet reimbursement
- 15 PTO days + flexible wellness days + company breaks
- $1,000 annual learning budget + mentorship program
- Modern gear + software + templates provided
Why This Role Is a Great Fit
You’ll get hands-on experience shipping content weekly, real mentorship from senior producers, and space to try ideas. If you’re hungry to grow, this is a runway—not a waiting room.
How to Apply
Apply via Workscreen: insert link here
- Share links to any projects (TikTok/Reels/YouTube, school assignments, client work).
- We respond within 7–10 business days. Process: 1 intro call + a short, paid test edit.
- Aster Learning is an Equal Opportunity Employer.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Breakdown of Why These Video Producer Job Posts Work
🔹 Why the WildTrail Gear Job Post (Experienced Video Producer) Works
- The Job Title Is Compelling and Contextual
- It’s not just “Video Producer.” It’s “Video Producer — Lead Brand Storytelling Across YouTube & Social.”
- This tells candidates not only the role but also the scope and impact. It attracts experienced producers who want to lead, not just execute.
- It’s not just “Video Producer.” It’s “Video Producer — Lead Brand Storytelling Across YouTube & Social.”
- Video Message Adds Trust & Personality
- Including a short Loom/YouTube video from the hiring manager gives the post a personal touch. Candidates see the team behind the ad, not just words on a screen.
- Authentic Company Overview
- Instead of vague fluff, it clearly defines what WildTrail Gear does, its audience, and values. Candidates get a sense of the brand’s mission and the content they’d be creating.
- Responsibilities Show Ownership and Impact
- The tasks aren’t just “manage video shoots.” They show strategic involvement (own campaigns, collaborate with Growth/Brand, iterate based on data). This appeals to senior talent.
- Transparent Requirements (with Nice-to-Haves)
- The post is specific (4–6 years, Premiere, production leadership) but also flexible (drone ops, advanced color grading = nice-to-have). That widens the pool while keeping standards clear.
- Separate Perks & Benefits Section
- Clear PTO, gear stipend, and education budget signal investment in employees. Listing these explicitly makes the role more attractive and trustworthy.
- Why This Role Is a Great Fit = Emotional Buy-in
- It explains why the work matters (owning the visual voice of a fast-growing outdoor brand). Top candidates care about purpose, not just tasks.
- Respectful & Clear Application Process
- Using Workscreen with guaranteed replies in 10 days reassures candidates. No black hole applications, which is rare and appealing.
🔹 Why the Aster Learning Job Post (Entry-Level Video Producer) Works
- Title Signals Growth Potential
- “Junior Video Producer — Turn Lessons into Binge-worthy Micro-Videos.”
- It’s clear, specific, and purpose-driven. Entry-level candidates see a chance to grow while making meaningful work.
- “Junior Video Producer — Turn Lessons into Binge-worthy Micro-Videos.”
- Video Message Shows Transparency
- The behind-the-scenes video makes the opportunity feel real and approachable. It signals, “We want you to see how we work before you even apply.”
- The behind-the-scenes video makes the opportunity feel real and approachable. It signals, “We want you to see how we work before you even apply.”
- Company Overview Focuses on Impact
- Instead of dry corporate history, it highlights Aster’s mission: making learning accessible and engaging. This resonates with mission-driven creatives.
- Responsibilities Emphasize Learning & Support
- The tasks are framed as collaborative (assist senior producers, support graphics, organize media)—perfect for beginners. It shows a safe environment to learn.
- Requirements Are Encouraging, Not Exclusive
- Passion and basic editing knowledge are enough. Advanced skills are framed as “nice-to-have,” encouraging people without polished portfolios to apply.
- Perks & Benefits Reflect Modern Work Culture
- Home-office stipend, wellness days, and a learning budget demonstrate care for employee growth and balance, even in an entry-level role.
- Why This Role Is a Great Fit Inspires Applicants
- It’s not transactional (“we need help with editing”). It’s motivational: “You’ll grow, experiment, and be mentored while shipping content weekly.”
- It’s not transactional (“we need help with editing”). It’s motivational: “You’ll grow, experiment, and be mentored while shipping content weekly.”
- Fair, Transparent Hiring Process
- A paid test edit signals respect for candidates’ time and effort. It also weeds out low-effort applicants without exploitation.
👉 Together, these two templates show employers how to tailor posts for different hiring needs—senior leadership vs entry-level potential—while still making each one human, transparent, and compelling.
Example of a Bad Video Producer Job Description (And Why It Fails)
❌ Bad Job Post Example
Job Title: Video Producer
Company: BrightWave Media
Location: New York, NY
Type: Full-Time
Job Summary
BrightWave Media is seeking a video producer to create video content for the company.
Responsibilities
- Manage video production.
- Edit video footage.
- Handle scheduling and coordination.
Requirements
- Bachelor’s degree in Film, Media, or related field.
- 3–5 years of experience in video production.
- Familiarity with editing software.
How to Apply
Send your CV and cover letter to hr@brightwavemedia.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Fails
- Generic Title
- Just “Video Producer.” It doesn’t specify the focus (ads? branded content? social video?). No hook, no context.
- Dry Introduction
- “Seeking a video producer to create video content.” This says nothing about the company’s mission, style, or why the role exists.
- Vague Responsibilities
- “Manage production” and “edit footage” could describe any role from student intern to senior creative. No sense of scale, ownership, or impact.
- No Salary or Benefits
- Leaving out compensation signals a lack of transparency. Experienced candidates usually won’t bother applying.
- Zero Culture or Values
- Nothing about the team, work style, or creative philosophy. A post like this doesn’t help candidates see themselves in the company.
- Cold Application Process
- “Only shortlisted candidates will be contacted” feels dismissive. It signals that applicants will likely be ignored—a huge red flag for top talent.
- No Personality in the CTA
- “Send your CV to hr@brightwavemedia.com” feels outdated and transactional. There’s no excitement or reason to hit apply.
👉 This kind of job description is what most companies put out without realizing how much talent it repels. The good news: fixing it isn’t hard—you just need the right structure (like the good examples we shared earlier).
Bonus Tips to Make Your Video Producer Job Post Stand Out
Most job descriptions stop at responsibilities and requirements. But if you want to attract top creative talent, you need to show candidates you’ve thought about their experience, not just your needs. Here are a few bonus elements you can add:
1. Add a Security & Privacy Notice
Video professionals—especially freelancers and younger creatives—are cautious about scams. Including a quick notice builds instant trust.
🔒 We take applicant privacy seriously. We will never ask for payment, personal financial details, or sensitive information during any stage of the hiring process.
2. Mention Time Off & Flexibility
Creatives value rest, travel, and personal projects. Highlight this clearly:
🌴 Enjoy up to 20 paid vacation days per year, plus flexible Fridays for personal projects or recharging.
3. Highlight Training & Growth Opportunities
Many producers want to stay sharp with the latest tools and trends. Offering training is a big plus.
🎓 We invest in your growth with an annual $1,500 learning budget for courses, certifications, or workshops—whether it’s color grading, motion design, or leadership training.
4. Showcase Company Culture Visually
Don’t just say you’re collaborative—show it. A short behind-the-scenes video of the team at work adds personality.
📹 Include a quick Loom or YouTube clip from your creative director, or even a montage of past shoots. This instantly sets you apart from 99% of job posts.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Be Transparent About the Hiring Process
Video producers are project managers at heart—they appreciate clarity. Share what to expect:
⏱️ We review all applications within 10 days. Our process includes two interviews and a paid test project. Every applicant receives a response—no ghosting.
👉 These extras may seem small, but they go a long way in signaling that you respect your candidates’ time, effort, and creativity. That’s exactly the kind of employer top producers want to work for.
Should You Use AI to Write a Video Producer Job Description?
These days, it feels like every ATS and hiring tool is offering an “AI job description generator.” On the surface, it seems like a shortcut—but here’s the truth: using AI blindly is one of the fastest ways to repel top creative talent.
❌ Why You Shouldn’t Rely on AI Alone
- Generic, Lifeless Posts
AI without context churns out bland, cookie-cutter descriptions: “Manage shoots. Edit video. Work with teams.” That won’t inspire the kind of producers you actually want. - Attracts the Wrong Candidates
Generic posts bring in volume, not quality—mostly low-effort applicants skimming for “any job” instead of creatives passionate about your brand. - Hurts Your Employer Brand
A job post is often a candidate’s first impression of your company. If it reads like it was auto-generated, what does that say about your standards?
✅ The Smart Way to Use AI for Job Posts
AI can be an amazing assistant—if you feed it the right ingredients. Treat it like a collaborator, not a ghostwriter.
Here’s how to use it properly:
Step 1: Gather Your Raw Materials
- What your company does
- What makes your brand unique
- The role’s core responsibilities & creative focus
- Your culture & values
- Perks, salary, and benefits
- Why this role matters in your mission
Step 2: Craft a Role-Specific Prompt
Example prompt:
“Help me write a job post for our company, WildTrail Gear. We’re hiring an experienced Video Producer to own campaign storytelling across YouTube, Instagram, and TikTok. Our culture is collaborative, outdoors-focused, and mission-driven—we care about sustainable gear and authentic content. Candidates should have strong production management skills, proficiency in Adobe Premiere, and be willing to travel. We offer a $75K–$90K salary, PTO, and a $1,500 education budget. Please structure the job post with sections for About Us, Responsibilities, Requirements, Perks, and Why This Role Is a Great Fit. Here are a few notes I’ve written to get you started: [paste your notes]. Use a conversational, inspiring tone.”
Step 3: Polish & Customize
Once AI gives you a draft, refine it with your company’s voice. Add a video from your hiring manager, tweak responsibilities to fit your projects, and inject real culture examples.
💡 Think of it this way: AI is a great video editor, but you still need to provide the raw footage. If you don’t, you’ll end up with stock content that doesn’t connect.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Video Producer Job Description Templates
We get it—sometimes you don’t have hours to craft the perfect job description. You just need something solid you can copy, paste, and adapt quickly.
That’s what these are.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational / Culture-First Style
Job Title: Video Producer – Tell Stories That Move People at [Company Name]
💼 Location: Remote (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [$X,000 – $Y,000]/year
🎥 Meet Your Manager (90 sec): [Insert Loom/YouTube link]
Who We Are
[Company Name] uses video to turn ideas into stories that people remember. We create [product/brand/education/mission] content for [your audience], and we care about clarity, craft, and results. Our team is collaborative, feedback-friendly, and serious about learning fast without sacrificing quality.
What You’ll Do
- Lead productions from concept to final delivery (briefs, scripts, schedules, budgets).
- Direct shoots (crew/talent/locations) and solve on-set challenges calmly.
- Oversee post (editing, color, audio, graphics) to maintain brand standards.
- Collaborate with marketing/creative on hooks, narratives, and distribution goals.
- Keep projects on time and on budget; manage vendors and releases/licenses.
What We’re Looking For
- 3–5+ years in professional video production (brand/agency/studio).
- Strong project leadership; excellent communication and collaboration.
- Proficiency in editing software (Premiere/Final Cut/DaVinci) and basic motion.
- Portfolio/reel that shows storytelling and results (link required).
- [Optional: Willing to travel up to X%].
Perks & Benefits
- Health, dental, vision + [retirement plan/401(k) match].
- days PTO + [company holidays/flex days].
- Annual learning budget ($[amount]) for courses, tools, or conferences.
- Gear/software provided + [home office stipend].
Why This Role Is a Great Fit
You’ll own meaningful projects, ship work regularly, and see your impact in real metrics. If you love blending creativity with clear business outcomes—and want room to lead—this is your runway.
How to Apply
Apply via Workscreen: [Insert Workscreen link]
Please include:
- Link to your reel/portfolio
- 2–3 sentences on a video you’re proud of (goal, your role, outcome)
We review every application and reply within [X] business days. Process: [#] interviews + a short paid
✅ Option 2: Structured (Job Brief + Responsibilities + Requirements)
Job Title: Video Producer at [Company Name]
💼 Location: Remote (HQ: [City, State])
🕒 Type: [Full-Time/Part-Time]
💰 Salary Range: [$X,000 – $Y,000]/year
Job Brief
[Company Name] is hiring a Video Producer to plan, direct, and deliver video content that supports our [marketing/product/education] goals. You’ll manage productions end-to-end, coordinate cross-functional partners, and ensure every video is on-brand, on-time, and effective.
Responsibilities
- Own pre-production: briefs, scripts, shot lists, budgets, schedules.
- Direct in-person/remote shoots; manage crew, talent, vendors, and locations.
- Oversee post-production (editing, sound, color, graphics) and QC final exports.
- Collaborate with stakeholders on goals, messaging, and distribution.
- Maintain media libraries, licenses, releases, and equipment tracking.
Requirements
- 3–5 years’ experience in professional video production.
- Proficiency with editing software (Premiere/Final Cut/DaVinci).
- Strong organization, communication, and timeline management.
- Portfolio/reel demonstrating relevant work.
- [Nice to have: motion graphics basics, color grading, audio cleanup].
Perks & Benefits
- Health, dental, vision + [retirement plan/401(k) match].
- days PTO + [flex/wellness days].
- Annual learning budget ($[amount]) + mentorship.
- Gear/software provided + [home office stipend].
How to Apply
Apply via Workscreen: [Insert Workscreen link]
What to include: portfolio/reel link + brief note on your role in 1–2 recent projects.
Timeline: response within [X] business days; process includes [intro call + portfolio review + short paid task].
Next Step: Let Workscreen Handle the Heavy Lifting
Writing a strong job post is just the first step. Once applications start rolling in, you’ll face the next challenge: sorting genuine top talent from the flood of low-effort applicants.
That’s where Workscreen.io comes in.
With Workscreen, you can:
- ✅ Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
- ✅ Assess candidates on real-world skills
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
- ✅ Eliminate low-effort applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
- ✅ Save hours of manual review
No more digging through piles of résumés. Workscreen handles the screening so you can focus on interviewing the right candidates.
💡 Think of it like this: you’ve just built the bait (a great job post). Workscreen helps you sort the catch—ensuring you don’t waste time on the wrong applicants.
👉 Sign up with Workscreen.io today, post your Video Producer job, and let Workscreen automatically evaluate and rank your applicants so you can hire smarter, faster, and with confidence.
FAQ: Video Producer Job Description
A Video Producer oversees the entire production from planning to final delivery. They handle budgets, schedules, hiring crew, and ensuring the final video meets business goals. A Video Director, on the other hand, is primarily responsible for the creative execution on set—working with actors, crew, and camera operators to capture the vision. In short:
- Producer = Project owner and manager.
- Director = Creative lead on set.
Beyond technical editing or filming skills, strong Video Producers bring:
- Project management – keeping schedules, budgets, and teams aligned.
- Creative vision – ability to translate business goals into stories.
- Collaboration – working smoothly with marketing, designers, and executives.
- Problem-solving – handling on-set challenges or technical hiccups quickly.
- Communication – giving clear direction to crews and stakeholders.
Salaries vary by industry, location, and experience level. On average in the U.S.:
- Entry-level Video Producers: around $45,000–$55,000/year
- Mid-level (3–5 years experience): $60,000–$80,000/year
- Senior Producers (agency, brand, or broadcast): $85,000–$110,000/year+
Freelance or contract producers may earn more on a project basis, especially in advertising or entertainment.
It depends on the role. In larger companies, producers often focus on planning, budgets, and creative oversight while editors handle the cuts. In smaller teams or startups, producers may be expected to edit themselves. When hiring, clarify whether you need a hands-on editor-producer or a project/creative lead.
Success is less about how many videos they produce, and more about:
- Whether videos are delivered on time and on budget
- The quality and consistency of the content
- Alignment with brand voice and strategy
- Audience metrics: views, engagement, conversions, or other KPIs tied to business goals
- Hire in-house if you need frequent, ongoing video content (social media, ads, product explainers).
- Hire freelance/contract if you have occasional needs (e.g., event coverage, one-off campaigns).
A good rule of thumb: if you’re producing more than 4–5 professional videos per quarter, an in-house hire usually pays off.
