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If you’ve Googled “car salesman job description,” you’ve probably noticed the same thing we have:
Every post looks exactly the same.
Bullet points. Buzzwords. Boredom.
They follow a tired formula that goes:
Job Title → Duties → Qualifications → Apply Here.
But here’s the truth—if you actually want to attract a great car salesman, that approach won’t cut it.
Why? Because top salespeople aren’t just looking for a paycheck.
They’re looking for opportunity. For a team that values their hustle. For a company that helps them grow.
The generic job descriptions out there?
They don’t inspire, they don’t connect—and they definitely don’t attract high-performing, people-savvy closers who can move units and build trust.
The good news?
You don’t need to be a copywriter to write a compelling job description. You just need the right format—and a bit of intention.
In this guide, we’ll walk you through everything:
- What a car salesman actually does (in plain English)
- Two real-world job description templates (for experienced reps and trainable talent)
- Why they work (and what most job posts get wrong)
- A copy-paste template to customize in minutes
We’ll also show you how to make your post more human, transparent, and effective—so you attract the kind of sales reps who actually sell.
🚨 Bonus: If you want a deeper breakdown of how to write job descriptions that convert, check out our full guide: full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/
Ready to upgrade your hiring post?
Let’s start with what the role really is.
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
What A Car Salesman Actually Does - Their Roles
A car salesman isn’t just someone who pushes products—they’re the front-line representative of your dealership’s brand, reputation, and bottom line.
In plain English:
A car salesman helps customers find the right vehicle for their needs, answers questions about features and financing, and guides them through the buying process from first contact to final handshake.
But the best ones do more than that.
They build trust, read people well, and know how to create a no-pressure, value-driven experience that turns browsers into buyers—and buyers into loyal customers.
Here’s what makes a great car salesman stand out:
- They listen more than they talk.
- They know how to uncover what someone actually wants—even when the customer isn’t sure.
- They follow up. They remember names. They close without being pushy.
It’s not just about product knowledge (though that matters).
It’s about confidence, empathy, communication, and consistency.
So when you’re writing a job description, don’t just list tasks.
Paint a clear picture of what success looks like—and who will thrive in the role.
Two Great Car Salesman Job Description Templates
✅ Job Description Template For Experienced Car Salesman
🚘 Job Title: Car Sales Executive at Ridge Motors (Full-Time | Nairobi, Kenya | KES 45,000–70,000 + Commission)
🗓 Schedule: Monday to Saturday, 8:30AM–5:30PM
🎥 Meet Your Manager
We don’t hide behind HR. Meet James, our Sales Manager, and hear what we’re really looking for in this role:
[Insert Loom or YouTube video link here]
Who We Are
Ridge Motors is a second-generation, family-run dealership in Nairobi with over 15 years of service in used and certified pre-owned vehicles. We’re known for our no-pressure sales approach, responsive service, and a reputation that keeps our customers coming back.
Our team isn’t huge—but it’s tight-knit. We work hard, close deals with integrity, and support each other like family. If you’re looking for a dealership that values honesty, hustle, and real customer care—you’ll feel right at home here.
What You’ll Be Doing
- Welcome walk-in customers and qualify their needs through conversation
- Conduct professional test drives and walkarounds
- Explain vehicle features, financing, and trade-in options clearly and confidently
- Follow up with leads via phone, WhatsApp, and CRM tools
- Meet monthly sales targets while maintaining a 5-star customer experience
What You’ll Need
- 1+ year of experience in auto sales or commission-based retail
- Excellent communication and negotiation skills
- Confidence in guiding customers through pricing and paperwork
- A valid driver’s license
- Familiarity with CRM systems (HubSpot or similar) is a plus
💼 Perks & Benefits
- Competitive base salary + uncapped commissions
- 21 paid leave days per year
- Health insurance after 90 days (inpatient and outpatient)
- Free lunch on Saturdays (provided in-house)
- Monthly performance bonus for top closers
🌟 Why This Role Is a Great Fit
This isn’t a corporate sales floor. At Ridge Motors, your voice matters, your hustle is rewarded, and your growth is taken seriously. We promote from within, recognize consistency, and believe in helping you build a long-term career—not just close short-term deals.
You’ll be joining a dealership where people stick around—because they’re treated like partners, not pawns.
📥 How to Apply
We use WorkScreen.io to give every applicant a fair chance based on skill, not just CVs.
Click below to start the short evaluation and show us what you’ve got.
👉 [Insert WorkScreen application link]
✅ Job Description Template For Entry-Level, Willing to Train Candidates
🚘 Job Title: Car Sales Trainee at Ridge Motors (Entry-Level | Nairobi, Kenya | KES 35,000 base + Commission)
🗓 Schedule: Tuesday to Saturday, 9:00AM–5:00PM
🎥 A Quick Intro From Our Team
Watch this 2-minute video from James (our Sales Manager) explaining what we look for in new hires and how we train people to succeed:
[Insert Loom or YouTube video link here]
Who We Are
Ridge Motors is a locally trusted dealership based in Nairobi that specializes in pre-owned vehicles and first-time buyer support. We’ve built a strong reputation in the community through honest deals, respectful service, and word-of-mouth referrals.
We believe great salespeople aren’t born—they’re trained. That’s why we’re opening the door to new talent who are ready to learn, show up, and grow with us.
What You’ll Be Doing
- Learn how to qualify customers and match them with the right vehicle
- Assist in test drives, inventory walkthroughs, and CRM updates
- Shadow senior sales reps and support ongoing deals
- Help coordinate delivery and follow-up after purchase
- Build your sales confidence over time with hands-on support
What You’ll Need
- No experience needed—we’ll teach you everything
- Professional appearance and positive attitude
- Strong communication and willingness to ask questions
- Ability to work Saturdays and keep a reliable schedule
- Basic computer literacy (we’ll teach the rest)
💼 Perks & Benefits
- Fixed monthly base pay + commission (uncapped)
- Paid training and weekly mentorship sessions
- Health insurance after 90 days
- Transport allowance for Saturday shifts
- Access to free courses and sales certification support
🌟 Why This Role Is a Great Fit
If you’ve ever been told you have “the gift of gab,” or you’re naturally persuasive and curious, this is a chance to turn that into a career. We don’t expect perfection—just potential.
At Ridge Motors, you’ll be respected, supported, and challenged in the best way. This is a role where you’ll grow your income and your skills at the same time—and we’ll help you become a top closer within your first year.
📥 How to Apply
We use WorkScreen.io to evaluate applicants based on potential and mindset.
Apply below and take our short evaluation—no experience required.
👉 [Insert WorkScreen application link]
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Breakdown of Why These Car Salesman Job Descriptions Work
Here’s a closer look at why both templates (for experienced and entry-level car sales reps) attract better candidates than the typical generic posts:
✅ 1. Clear, Specific Job Titles
- Why it works: Instead of vague titles like “Sales Representative” or “Sales Executive”, these job titles are direct and role-specific:
“Car Sales Executive at Ridge Motors (Full-Time | Nairobi, Kenya | KES 45,000–70,000 + Commission)” - This instantly communicates:
- What the role is
- Who it’s with
- Where it’s based
- The type of contract
- And even the pay range
- Impact: Candidates can quickly self-qualify. You attract people who are actually looking for this kind of opportunity.
✅ 2. Warm, Human Introductions
- Why it works: Most job posts dive straight into tasks. But these templates open with friendly, engaging intros and real-world context:
“We believe that great salespeople are trusted advisors—not pushy closers.”
“If you’ve ever been told you have ‘the gift of gab,’ this is a chance to turn that into a career.” - This tone connects with real people. It sounds like it was written by someone who understands the job, not just HR copy-pasting requirements.
✅ 3. A Real “Who We Are” Section
- Why it works: Instead of a corporate blurb, we describe the dealership’s actual identity, values, and voice:
“We’re a second-generation, family-run dealership in Nairobi…”
“We’re opening the door to new talent who are ready to learn…” - Impact: Good candidates want to know who they’re working for—and whether the team, mission, and work environment fit their goals and personality.
✅ 4. Detailed, Purpose-Driven Responsibilities
- Why it works: These aren’t vague bullet points like “Manage customer interactions.” They describe how each responsibility contributes to success:
“Explain vehicle features, financing, and trade-in options clearly and confidently.”
“Help coordinate delivery and follow-up after purchase.” - Impact: This helps candidates picture the day-to-day reality—and whether it aligns with their strengths.
✅ 5. Transparent Compensation & Perks
- Why it works: Both job posts clearly outline:
- Base salary
- Commission structure
- Health coverage
- Leave days
- Bonuses or training programs
- Impact: Transparency builds trust. High-quality applicants are more likely to apply when pay is clear. Plus, listing perks shows you value your team—not just their output.
✅ 6. Respectful, Modern Hiring Process
- Why it works: Instead of “Only shortlisted candidates will be contacted,” these templates explain:
- What to expect
- Why WorkScreen is used
- That applications are reviewed fairly
- Impact: Candidates feel seen and respected from the start. It sets the tone for a positive experience and boosts your employer brand.
✅ 7. Video From the Hiring Manager
- Why it works: Adding a Loom or YouTube video helps candidates connect with the person they’ll work for—not just the company.
- Impact: This builds trust and personality into your hiring process, helping you stand out in a sea of faceless posts.
✅ 8. Separate “Perks & Benefits” vs. “Why This Role Is a Great Fit”
- Why it works: Benefits = what they get. Fit = why this matters.
Keeping these separate allows you to sell the role both emotionally and practically. - Impact: You’re appealing to both logic (pay, hours, perks) and emotion (career growth, team vibe, being valued).
Example of a Bad Car Salesman Job Description (And Why it Fails)
Job Title: Sales Representative
Company: Local Car Dealership
Location: Nairobi
Job Type: Full-Time
Job Summary:
We are seeking a sales representative to assist customers and sell vehicles at our car dealership. The candidate will be responsible for managing the sales process and ensuring customer satisfaction. Must meet monthly targets.
Key Responsibilities:
- Greet customers and help them find a car
- Take customers on test drives
- Complete paperwork
- Report to the Sales Manager
Qualifications:
- High school diploma
- Strong communication skills
- Previous experience in sales preferred
How to Apply:
Email your CV to hr@localcardealership.co.ke. Only shortlisted candidates will be contacted.
🧨 Why This Job Post Falls Short
1. The Job Title Is Too Generic
“Sales Representative” is vague.
It doesn’t say what kind of sales, what industry, or what type of customer interaction is expected.
Impact: You attract the wrong candidates—or none at all—because people aren’t sure if this applies to them.
2. The Introduction Lacks Context or Purpose
“We are seeking a sales representative…”
There’s no mission, no tone, no reason to care. It reads like it was copied from a 2005 job board.
Impact: The intro doesn’t connect with the reader. It feels cold, recycled, and lifeless.
3. Responsibilities Are Too Broad and Boring
“Help them find a car,” “Complete paperwork”…
These are vague, transactional tasks. Nothing communicates what success looks like or how the role creates impact.
Impact: Candidates can’t picture the role—and if they’re talented, they scroll past it.
4. No Mention of Salary or Benefits
There’s no mention of base pay, commission, insurance, leave days, or any perks.
Impact: This screams “low-effort employer.” Good candidates want transparency—and leaving this out raises red flags.
5. Company Identity Is Missing
“Local Car Dealership”…
There’s no company name, no values, no hint of what the team culture is like.
Impact: Candidates don’t apply because they can’t assess fit—or worse, they assume it’s not a legitimate post.
6. Dismissive Application Process
“Only shortlisted candidates will be contacted.”
No timeline. No clarity. No human touch.
Impact: It tells applicants: “Don’t expect to hear from us.” That damages your brand and discourages serious talent.
7. Zero Personality or Warmth
There’s no attempt to speak directly to the reader. No energy. No encouragement.
Impact: It doesn’t feel like a conversation—it feels like a dead-end formality. And that’s not how you attract people who can sell for a living.
Bonus Tips to Make Your Job Post Stand Out
Once you’ve written a solid job description, there are a few powerful touches that can elevate it from “pretty good” to “absolutely top-tier.”
These additions not only make your post more attractive—but also help you build trust, show empathy, and create a more human hiring experience.
✅ 1. Add an “IMPORTANT NOTICE” for Applicant Safety
Show candidates that you care about their privacy and well-being—especially in an age where job scams are common.
Example:
🔒 IMPORTANT: We care about your privacy.
We will never ask for payment, bank details, or sensitive personal information during any part of the hiring process. If you receive a suspicious message claiming to be from us, please report it immediately.
Why it works:
Builds trust and signals that your company is organized, thoughtful, and safe to apply to.
✅ 2. Mention Leave Days or Flex Time
Even salespeople need to recharge. Show that you value their time and well-being.
Example:
🎉 Enjoy up to 21 paid leave days per year, including flexible scheduling around holidays.
Why it works:
Time-off transparency signals a healthy work culture and helps prevent burnout.
✅ 3. Highlight Training, Coaching, or Growth Opportunities
This is especially useful when hiring junior or entry-level talent. Ambitious people want to know they’ll be supported.
Example:
🚀 We invest in your growth. From day one, you’ll receive weekly mentorship, sales workshops, and a clear path toward a full Sales Executive role.
Why it works:
Shows you’re not just hiring to fill a role—you’re developing a team for the long haul.
✅ 4. Include a Loom or YouTube Video
Having a quick video from the hiring manager or CEO helps humanize your company—and builds instant credibility.
Example:
📽️ Want to know who you’d be working with? Watch this 90-second intro from James, our Sales Manager.
[Insert Loom link here]
Why it works:
People buy from people—and apply to people. A video shows your leadership style, tone, and energy.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ 5. Use Friendly Formatting and Icons
Break up text. Use bullet points, bold headings, and emojis (sparingly) to make the post easy to scan—especially on mobile.
Example:
What You’ll Need:
✅ Great communicator
✅ Strong follow-up habits
✅ Willingness to learn new tools
Why it works:
Top candidates are often scanning posts on the go. Easy formatting keeps their attention.
These tweaks don’t take long—but they make a big difference in who you attract.
Should You Use AI to Write Job Descriptions?
In today’s world, it’s tempting to let AI write your job posts with one click.
And sure, tools like ChatGPT, Manatal, and Workable’s built-in generators can help you save time…
But here’s the truth: AI-written job posts—when used the wrong way—can ruin your chances of attracting real talent.
❌ Why You Shouldn’t Let AI Write the Whole Thing for You
When you use AI without direction, you get:
- Generic, lifeless copy full of clichés and buzzwords
- Posts that sound the same as everyone else’s
- Zero sense of your team’s personality, tone, or values
- Confused applicants who don’t know what you’re actually hiring for
Worst of all?
These posts attract low-effort, “apply-to-anything” candidates who are just spraying resumes—not serious people who actually want to work with you.
✅ The Right Way to Use AI: Collaborate With It, Don’t Rely on It
AI works best when you feed it quality ingredients.
Here’s how to do it right:
🔧 Step-by-Step Prompt to Write a Better Job Post With AI
Prompt Example:
“Help me write a job post for our company, Ridge Motors. We’re hiring a Car Sales Executive to help walk-in customers find the right vehicle, take them through test drives, and close sales with integrity and care. Our culture is family-oriented, honest, and focused on personal growth. We’re looking for someone who is persuasive, consistent, and confident. We offer a base salary, commissions, 21 days of leave, and health insurance after 90 days. Here’s our hiring process: apply through WorkScreen.io, complete a short skills evaluation, and we respond to all applicants within 2 weeks.”
Then add:
“Here are some personal notes I’ve written that I want to include…”
(Paste in your ideas, benefits, or tone-of-voice preferences.)
You can also include a sample post you like:
“Make it feel similar in tone to this example: [Insert good job post you admire].”
🎯 Use AI to Polish, Not to Replace
Let AI help you:
- Rewrite clunky sentences
- Fix formatting
- Suggest better transitions
- Tighten up the tone
But don’t let it be the author. You are.
✅ TL;DR: Treat AI like a writing assistant, not your hiring manager.
Give it context. Give it direction. Then use your judgment to make it sound like you.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Copy-Paste Job Description Templates for Quick Use
✅ Option 1: Conversational, Culture-First Job Description Template
Job Title: Car Sales Executive – [Company Name]
Location: [City, Country]
Job Type: [Full-Time / Part-Time]
Salary: [KES/USD/etc.] [Salary Range] + Commission
Schedule: [Working Days & Hours]
🎥 Meet Your Manager
Watch this short video from [Hiring Manager Name] to hear what kind of teammate we’re looking for:
👉 [Insert Loom or YouTube link here]
Who We Are
At [Company Name], we believe buying a car should feel like a conversation—not a sales pitch. We’ve been helping people find vehicles they love for over [X] years, with a reputation built on trust, transparency, and excellent service. We’re a close-knit team that values consistency, communication, and helping each other succeed.
What You’ll Be Doing
- Welcome walk-in customers and identify their needs
- Guide buyers through test drives, vehicle features, and financing options
- Handle trade-in discussions and support pricing negotiations
- Keep CRM records updated and follow up with leads
- Meet and exceed monthly sales goals
What You’ll Need
- [1+ year of sales experience preferred / No experience required if willing to train]
- Strong interpersonal and communication skills
- A positive, confident, and professional attitude
- Valid driver’s license
- Comfort using CRM tools or willingness to learn
🎁 Perks & Benefits
- Base salary + commission
- Health insurance after [X] days
- paid leave days per year
- Performance bonuses for top closers
- [Other benefits: free lunch, transport stipend, phone/data allowance, etc.]
🌟 Why This Role Is a Great Fit
At [Company Name], we don’t treat salespeople like numbers—we treat them like partners.
This is a place where your work is noticed, your consistency is rewarded, and your income potential is in your hands. If you’re hungry to grow, enjoy helping people, and love the thrill of closing with integrity—this is where you’ll thrive.
📥 How to Apply
We use WorkScreen.io to evaluate applicants based on real skills—not just resumes.
Click below to complete a short evaluation. It’s fast, fair, and we respond to every application.
👉 [Insert WorkScreen application link]
✅ Option 2: Structured Format – “Job Brief + Responsibilities + Requirements”
Job Title: Car Sales Executive
Location: [City, Country]
Salary: [KES/USD] [Range] + Commission
Job Type: [Full-Time / Part-Time]
Working Hours: [Insert Weekly Schedule]
🎥 Video Introduction
Get a feel for our team by watching this short intro from [Manager Name]:
👉 [Insert Loom or YouTube video link]
About the Company
[Company Name] is a [locally trusted / rapidly growing / family-run] dealership with [X] years of experience helping drivers find the right vehicle. We focus on building strong customer relationships, providing exceptional service, and developing a high-performing sales team in a supportive environment.
Job Brief
We’re looking for a driven Car Sales Executive to help customers find vehicles that match their lifestyle and budget. You’ll guide buyers through the entire process—from browsing to purchase—while delivering a transparent, customer-first experience.
Responsibilities
- Greet customers and assess their needs
- Lead test drives and provide vehicle feature explanations
- Assist with pricing discussions, trade-ins, and financing options
- Manage leads and follow-ups using CRM tools
- Achieve monthly and quarterly sales goals
Requirements
- [1+ year experience in auto or retail sales preferred]
- Excellent communication and persuasion skills
- Valid driver’s license
- Ability to work weekends and hit performance targets
- Proficiency with or willingness to learn digital sales tools
Perks & Benefits
- Competitive base pay + commission
- Health benefits after [X] days
- Paid time off: [X] days annually
- Access to sales training and mentorship
- Monthly performance bonuses
How to Apply
We use WorkScreen.io to streamline the process and evaluate you based on your skills.
Apply using the link below to complete a short, fair evaluation—no resume needed upfront.
👉 [Insert WorkScreen application link]
Let WorkScreen Handle the Next Step of Hiring
Once you’ve written a standout job post, the next challenge is just as critical:
👉 How do you sort the serious candidates from the resume-blasters?
👉 How do you know who can actually do the job—not just talk a good game?
That’s where WorkScreen.io comes in.
✅ WorkScreen helps you:
1. Quickly Identify Your Top Candidates
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent, save time, and make smarter, data-driven hiring decisions.
2. Run One-Click Skill Tests—No Setup Required
With WorkScreen, you can administer one-click skill tests to assess candidates based on real-world ability—not just credentials like résumés and past experience. This helps you hire more confidently and holistically.
3. Filter Out Low-Effort or AI-Generated Applicants
WorkScreen automatically eliminates low-effort applicants who use AI Tools to apply, copy-paste answers, or rely on “one-click apply.” This way, you focus only on genuine, committed, and high-quality candidates—helping you avoid costly hiring mistakes.
4. Give Candidates a Better Experience
You’re not just screening faster—you’re also creating a more fair, transparent hiring journey.
- Candidates know where they stand
- Everyone gets evaluated fairly
- The best applicants rise to the top based on performance
A great hiring experience attracts great talent—and WorkScreen helps you deliver one.
💡 The Bottom Line?
You already wrote a better job post. Let WorkScreen handle the rest—so you can hire faster, smarter, and with more confidence.
FAQ
While product knowledge and experience can help, the most effective car salespeople usually excel at soft skills, including:
- Active listening – They ask the right questions and understand what the customer really wants.
- Emotional intelligence – Great salespeople can read body language, adjust their tone, and build rapport quickly.
- Persistence (without pressure) – They follow up consistently but respectfully.
- Clear communication – They can explain features, pricing, and finance options in simple, persuasive language.
- Confidence and integrity – They know how to close—but do it honestly, not manipulatively.
These traits often matter more than pure sales experience.
Salaries vary widely depending on location, dealership size, experience, and commission structure.
- In Kenya, for example, entry-level car sales reps may earn between KES 25,000–35,000 base salary, with commissions bringing the total to KES 50,000–90,000+ per month for strong performers.
- In the US or UK, base salaries can range from $25,000–$40,000/year, with commissions pushing high performers into the $60K–$100K+ range.
It’s important to clarify both the base salary and the commission potential in your job post so candidates know what’s realistic.
Not necessarily.
Many dealerships are open to hiring entry-level candidates with the right attitude, coachability, and drive to succeed.
That said, candidates with experience in retail, call centers, or customer service often transition well into car sales due to their communication and persuasion skills.
Some employers offer on-the-job training, making it a good entry point for career changers.
