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If you’ve searched “Communications Director job description,” chances are you’ve landed on the same dry list of bullet points—duties, qualifications, and a vague CTA at the bottom. No real insight. No strategy. Just filler.
But here’s the truth: A great Communications Director can shape how the world sees your brand. The way you write this job post is your first test. If it doesn’t tell a compelling story, why should you expect to attract someone who can?
Unfortunately, most job descriptions don’t sell the opportunity. They don’t explain what success in the role looks like. And they definitely don’t speak to the mission-driven, media-savvy leaders you’re trying to hire.
In this guide, we’ll show you how to do it differently.
We’ll break down what a Communications Director actually does, show you two strong job post examples (including one for companies hiring based on potential), explain what makes them work, and give you a copy-paste version you can use immediately.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Ready? Let’s dive in.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What a Communications Director Actually Does
A Communications Director isn’t just a spokesperson or press release machine.
They’re the architect of your brand’s public image—the person who shapes what customers, employees, investors, and the media believe about your company. Their work touches everything from your social media tone to your crisis response playbook.
In plain English:
A great Communications Director builds trust through messaging. They lead internal and external communications, manage PR strategies, craft narratives, and ensure consistency across every channel—whether it’s a company blog, a breaking news interview, or a CEO’s LinkedIn post.
The best ones aren’t just good writers. They’re strategic thinkers who can connect messaging to business outcomes, spot reputational risks early, and rally your team behind a clear, authentic voice.
Think of them as your brand’s translator and protector—someone who knows how to communicate with clarity, confidence, and care.
Two Great Communications Director Job Description Templates
✅ Option 1: Experienced Communications Director Job Description
📌 Job Title: Communications Director – Shape the Voice of BrightPath Health
📍 Location: Hybrid in Austin, TX or Remote (U.S.-based)
💼 Type: Full-Time | Department: Marketing & Communications
💵 Salary: $90,000–$125,000/year (Based on Experience)
🎥 A Message from Our Founder: [Insert Loom or YouTube Link Here]
🏢 Who We Are
BrightPath Health is a digital health company helping families access affordable mental health care—faster. Since 2019, we’ve supported over 120,000 patients with virtual therapy and medication management, with a focus on transparency, accessibility, and compassion.
We’re a 60-person remote-first team backed by thoughtful investors, trusted by major payers, and committed to reimagining how care is delivered—starting with how we communicate.
🌱 Our Company Culture
At BrightPath, we put people first—whether it’s patients or team members. We operate with high trust, low ego, and a bias for action. We value kindness, clear communication, and a willingness to challenge old systems with better ideas.
Expect a culture where you can do meaningful work, be heard, and grow. Weekly check-ins, open DMs with leadership, and real recognition aren’t buzzwords here—they’re the baseline.
🎯 What You’ll Do
As our Communications Director, you’ll be the voice of BrightPath—both internally and externally. You’ll work closely with our CEO, VP of Marketing, and clinical leadership to build messaging that’s compassionate, credible, and consistent across channels.
You will:
- Lead our external comms strategy—press, brand positioning, and narrative building
- Act as a strategic advisor to the CEO and leadership team on messaging and storytelling
- Craft internal comms updates that keep our fully remote team aligned and informed
- Build and maintain media relationships to elevate BrightPath’s visibility in healthcare
- Own and evolve our brand voice across social, web, and executive platforms
- Manage PR agency relationships and oversee quarterly media goals
- Develop playbooks for crisis response and reputational risk
🔍 What We’re Looking For
- 5+ years in communications, media relations, or brand messaging (preferably in healthcare or tech)
- Exceptional writing, editing, and narrative development skills
- Experience working with C-level executives on internal and external communications
- Ability to handle high-pressure situations with calm and clarity
- Strategic mindset with hands-on execution ability
- Bonus: Experience in digital health, telehealth, or regulated industries
🌟 Why This Role Is a Great Fit
This isn’t a behind-the-scenes role. You’ll shape the public voice of a mission-driven company helping thousands of people access life-changing care. You’ll influence brand perception, support our leadership, and help us stand out in a crowded, noisy space—with humanity and clarity.
If you’re looking for a communications role where your work matters—this is it.
🎁 Perks & Benefits
- Competitive salary + annual performance bonus
- Fully covered health, dental, and vision insurance (for you + dependents)
- 401(k) with 4% match
- Paid time off: 18 vacation days + 10 sick days + all federal holidays
- Work-from-anywhere flexibility (with in-person team retreats twice a year)
- $1,000/year professional development stipend
- Free access to BrightPath therapy and wellness services for you and your family
📥 How to Apply
We use WorkScreen to ensure a fair, structured, and skills-first hiring process. You’ll start by completing a short written evaluation so we can understand how you think and communicate.
We’ll review every application and keep you updated at every stage.
👉 Apply here: [Insert WorkScreen Link]
✅ Option 2: Job Description For Entry-Level / Growth-Focused
📌 Job Title: Communications Lead – Help Grow the Voice of ThriveEDU
📍 Location: Remote (U.S.-based) or Hybrid from Denver, CO
💼 Type: Full-Time | Department: Brand & Communications
💵 Salary: $55,000–$70,000/year (Based on Experience)
🎥 Meet Your Manager (Video Intro): [Insert Loom or YouTube Link Here]
🏢 Who We Are
ThriveEDU is an edtech nonprofit helping first-generation students access life-changing college prep resources and mentorship. Since 2016, we’ve helped over 40,000 high school students nationwide unlock opportunities through scholarships, test prep, and trusted career guidance.
We believe access shouldn’t depend on zip code. Our team works hard to bring clarity and confidence to the next generation of learners—and now we’re looking for a Communications Lead to help us tell that story better.
🌱 Our Company Culture
We’re a mission-first team that believes in transparency, humility, and lifelong learning.
You’ll join a collaborative and supportive environment where initiative is celebrated and mentorship is built into how we work. Weekly all-hands meetings, cross-functional project pods, and a “no ego, just impact” mindset help us stay aligned and human as we grow.
🎯 What You’ll Do
As our Communications Lead, you’ll work closely with the Director of Partnerships and our CEO to help bring our brand voice to life—across web, email, social, and donor communications. You don’t need decades of experience—but you do need to care deeply about words, clarity, and mission-driven storytelling.
You will:
- Write clear, empathetic copy for our student newsletters, blog, and website
- Support media outreach by drafting press releases and pitches
- Collaborate with design to create content for campaigns and annual reports
- Help maintain a consistent brand voice across channels
- Track engagement metrics and help us refine what’s working
🔍 What We’re Looking For
- Strong writing skills (we’ll ask for a short writing sample after applying)
- Detail-oriented and curious—you like figuring out how to say something better
- Mission-aligned: you care about education equity and storytelling
- Bonus: Familiarity with Canva, Mailchimp, or basic web CMS tools
- No formal comms or PR experience required—we’ll train the right person
🌟 Why This Role Is a Great Fit
This role is perfect for someone early in their career who wants to grow fast in a mission-driven organization. You’ll get direct mentorship, real ownership over projects, and a chance to build a brand voice that resonates with real people.
If you’ve ever said, “I know I can do this—I just need someone to take a chance on me,” this is your chance.
🎁 Perks & Benefits
- Competitive salary + annual cost-of-living adjustments
- Fully remote work with flexible hours
- Medical, dental, and vision coverage
- 15 PTO days + 10 paid holidays + 5 mental health days
- $750 annual learning stipend (books, courses, or events)
- Tech budget for home office setup
- Internal career coaching and regular 1:1 mentorship sessions
📥 How to Apply
We use WorkScreen to give every applicant a fair and human hiring experience. After you apply, you’ll complete a short writing-based evaluation designed to show us how you think—not just what’s on your résumé.
You’ll hear from us within a week of applying.
👉 Apply here: [Insert WorkScreen Link]
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Communications Director Job Posts Work
Let’s break down what makes these job descriptions stand out—and why they’re designed to attract thoughtful, high-quality candidates.
✅ Why the BrightPath Health Job Post Works (Experienced Comms Director)
- The Job Title Is Specific and Value-Driven
Instead of just “Communications Director,” the title signals why this role matters—“Shape the Voice of BrightPath Health.” It adds purpose, clarity, and makes the opportunity feel strategic from the start. - It Opens With a Human Touch
The video intro from the founder gives the post immediate warmth and credibility. Seeing a real leader talk about the role creates connection and builds trust. - The ‘About Us’ Section Has Real Substance
It doesn’t just say what the company does—it shares who they serve, how they operate, and why the mission matters. This helps candidates decide if they align with the company’s purpose before reading any further. - The Culture Section Is Clear and Grounded
BrightPath’s culture is described in a way that’s real, not rehearsed—“high trust, low ego, bias for action.” This filters for personality fit and shows candidates what to expect beyond the job. - The Responsibilities Focus on Strategy, Not Just Tasks
It’s not a list of bullet points like “write emails” and “send press releases.” It communicates ownership, collaboration with leadership, and the impact of the role. - Qualifications Show Standards—But Not Rigidity
The requirements are well-defined, but not gatekeeping. There’s room for great candidates from different paths who meet most (but not all) of the criteria. - The Role Pitch Sells the Opportunity
The “Why This Role Is a Great Fit” section speaks to the deeper value: ownership, visibility, and a brand that truly needs a strategic comms leader. - The Perks Are Transparent and Competitive
Candidates see exactly what they’re getting—salary, equity, insurance, PTO, development budget—and it feels fair and serious. - The Application Process Is Respectful
The WorkScreen CTA makes the process feel modern, fair, and structured. It sets expectations and shows that candidate experience matters.
✅ Why the ThriveEDU Job Post Works (Entry-Level Comms Lead)
- The Title Is Beginner-Friendly and Mission-Driven
“Communications Lead” signals entry-level with leadership potential. The phrase “Help Grow the Voice of ThriveEDU” appeals to someone motivated by purpose and growth. - It Opens With a Welcome, Not a Wall
The manager video helps nervous applicants feel seen before they even read the job post. It humanizes the hiring process from the start. - The Company Bio Tells a Story
It’s not just a mission statement—it paints a picture of the impact ThriveEDU makes, how long they’ve been doing it, and who benefits from the work. That draws in candidates with shared values. - Culture Is Made Tangible
Instead of generic buzzwords, the culture section offers examples: “weekly all-hands,” “cross-functional pods,” “no ego, just impact.” That gives applicants a real sense of day-to-day life on the team. - The Responsibilities Are Clear Without Being Intimidating
The tasks feel achievable—even for someone new—while still showing value. It gives candidates confidence they could succeed and grow here. - Requirements Invite Passion, Not Perfection
Stating that experience isn’t required and passion matters more opens the door for talented people often overlooked by rigid filters. - The Benefits Are Thoughtful and Well-Matched to the Audience
Paid mental health days, a learning stipend, and remote flexibility appeal directly to a younger, mission-aligned candidate pool. - The Tone Is Supportive and Encouraging
The CTA—“If you’ve ever said, ‘I just need someone to take a chance on me,’ this is your chance”—is empathetic, personal, and compelling. It feels like it’s written for someone, not at them.
What a Bad Communications Job Description Looks Like (And Why It Fails)
Let’s look at an example of what not to do. Unfortunately, this is still the norm on job boards.
❌ Bad Job Description Example
📌 Job Title: Communications Manager
📍 Location: Not specified
💼 Type: Full-Time
🗓️ Deadline: Rolling applications
Job Summary
Our organization seeks a Communications Manager to handle all internal and external messaging. The ideal candidate will coordinate with teams and ensure consistent brand communication across channels.
Key Responsibilities
- Manage communications strategies
- Write press releases and promotional content
- Liaise with media and stakeholders
- Ensure brand consistency
- Coordinate with internal teams
Requirements
- Bachelor’s degree in Communications or related field
- 3–5 years of relevant experience
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
How to Apply
Submit your CV and cover letter to hr@companyemail.com. Only shortlisted candidates will be contacted.
❌ Why This Job Post Falls Short
- The Job Title Is Bland and Undifferentiated
“Communications Manager” gives no sense of scope, seniority, or mission. It’s generic—and that makes it invisible to strong candidates. - There’s No Human Voice or Personality
There’s no “About Us” section, no mission, no company identity. If you swapped in another organization’s name, nothing would need to change—which is a huge red flag. - The Responsibilities Are Vague and Uninspiring
The duties are just buzzwords: “manage strategies,” “liaise with media.” What kind of media? What kind of content? There’s no insight into the real day-to-day work or its impact. - Requirements Are Presented Like a Gate, Not an Invitation
There’s no flexibility, no mention of transferable skills, and no signal that they’re willing to train or support someone’s growth. It’s exclusionary by default. - There’s No Mention of Salary or Benefits
This omission signals a lack of transparency—and risks losing qualified applicants who won’t apply without compensation info. - Culture and Values Are Completely Absent
A candidate has no idea what kind of team they’d be joining, how the company operates, or what it’s like to work there. That silence speaks volumes. - The Application CTA Is Cold and Dismissive
“Only shortlisted candidates will be contacted” instantly makes the process feel one-sided and impersonal. It discourages good candidates who value respectful communication.
Even if you follow a great structure, the little details can make or break how your post performs. Here are a few strategic upgrades that go beyond the basics—each designed to help your post stand out, build trust, and convert the right candidates.
✅ 1. Add a Privacy & Security Notice for Applicants
Candidates are increasingly wary of scams—and rightly so. A simple privacy notice at the end of your job post shows you’re legit and builds immediate trust.
Try this:
⚠️ We take the security and privacy of all applicants seriously. We will never ask for payment, banking information, or personal financial details at any stage of the hiring process.
✅ 2. Mention Paid Time Off or Flex Days (Even If Modest)
Time off is one of the most valued perks—especially when candidates are choosing between offers. Even a modest amount of PTO can be a differentiator.
Try this:
🌴 Enjoy up to 20 paid days off annually—including mental health days—so you can recharge and return with clarity.
✅ 3. Emphasize Growth Opportunities
Talented candidates want to grow, not stagnate. If you offer training, mentorship, or a learning stipend, say so directly.
Try this:
📚 We invest in your growth—every employee gets a $1,000 annual learning budget, plus access to internal coaching and cross-functional mentorship.
✅ 4. Include a Personal Video From the Hiring Manager or Founder
A 60-second Loom or YouTube video doesn’t just humanize your post—it dramatically increases engagement and application rates. It gives candidates a glimpse of the real people behind the job.
Tips:
- Keep it under 90 seconds
- Speak directly to the kind of person you want to hire
- Use your phone or laptop—authentic beats polished
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ 5. Clarify Your Hiring Timeline and Process
Ambiguity creates anxiety. If you reply to all applicants or use a fair screening tool like WorkScreen, say so clearly in the post.
Try this:
⏳ We review every application and use WorkScreen to ensure a skills-first, bias-reduced process. Expect a clear response within 7 days of applying.
Should You Use AI to Write Job Descriptions?
We get it—AI tools are everywhere. And yes, they can help speed up your hiring workflow. Some applicant tracking systems (like Manatal or Workable) even offer one-click job post generators.
But here’s the truth: AI-generated job posts are only as good as the inputs you give them.
If you use AI the wrong way, you’ll end up with generic, lifeless content that attracts the wrong candidates—or worse, repels the right ones.
❌ The Wrong Way to Use AI
“Write a job post for a Communications Director at a tech company.”
That’ll give you a templated wall of text. No brand voice. No culture. No purpose. Just a regurgitated list of tasks and requirements. It might fill space—but it won’t fill your pipeline with the right people.
✅ The Right Way to Use AI
Use AI as a refiner, not a replacer. Start by feeding it context about:
- What your company actually does
- What makes this role impactful
- What your culture is like
- What kind of person would thrive in the role
- Any specific perks, salary, values, or hiring process details
Then prompt it like this:
“Help me write a Communications Director job post. We’re BrightPath Health, a remote-first mental health startup. This role will lead PR, internal messaging, and help shape our brand voice. We’re looking for someone mission-driven with a strong writing portfolio. Our culture is low-ego, fast-moving, and people-first. We offer a $90K–$125K salary, flexible PTO, and 401(k) matching. We use WorkScreen to fairly evaluate applicants.Here are a few notes I’ve written to get you started: [paste your notes] ”
💡 Bonus tip: Paste in one of the good job post examples from earlier in this guide and ask AI to match that tone and structure.
AI should be your assistant—not your voice. Use it to polish, organize, or speed up formatting. But never let it replace the human intent, care, and context that make a great job post actually work.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Need a Quick Copy-Paste Job Description?
✅ Option 1: Conversational, Culture-First Job Description Template
Best for mission-driven orgs that want to lead with story, values, and team connection.
📌 Job Title: Communications Director – Lead the Voice of [Company Name]
📍 Location: [Remote, Hybrid, or In-Person in City, State]
💼 Type: Full-Time | Department: [Marketing/Comms/Brand]
💵 Salary: $[Range]/year + [brief perks summary]
🎥 Video Intro From [Hiring Manager/CEO]: [Insert Link]
👋 Who We Are
[Company Name] is on a mission to [insert short mission/impact statement]. We [brief description of what you do, who you serve, and why it matters].
We’re now hiring a Communications Director to help shape how the world understands our work—and make sure our internal and external messaging stays clear, human, and aligned with our values.
🌱 Our Culture
We’re a [low-ego/family-first/results-driven/etc.] team that believes [insert 2–3 cultural principles].
We’re remote-friendly, feedback-driven, and deeply invested in helping each other do work that matters.
🎯 What You’ll Do
You will:
- Lead brand voice, messaging strategy, and media communications
- Work cross-functionally with leaders to align internal and external comms
- Manage PR and content calendars, executive messaging, and media outreach
- [Add 1–2 role-specific duties tied to outcomes]
🔍 What We’re Looking For
- [X]+ years of experience in communications, PR, or content strategy
- Strong writing and editing ability across formats
- Strategic thinker who can execute fast
- [Optional bonuses: industry experience, tools, leadership]
💡 Why This Role Is a Great Fit
This is a high-visibility, high-impact opportunity. You’ll shape the brand voice of a mission-driven company and work directly with senior leaders. If you care about storytelling, reputation, and leading with clarity—this is your lane.
🎁 Perks & Benefits
- Competitive salary + bonus
- Health, dental, vision
- Remote flexibility + paid vacation
- [Add professional development, equity, mental health days, etc.]
📥 How to Apply
We use WorkScreen to give every applicant a fair, fast, and skills-first experience. Submit your application below and complete a short evaluation—no résumé black holes here.
👉 Apply here: [Insert WorkScreen Link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
Best for companies that want a more formal, but still human, layout.
Job Title: Communications Director
Location: [Remote or On-site in City, State]
Salary Range: $[Range]/year
Job Type: Full-Time
🎥 Video Intro From [Hiring Manager/CEO]: [Insert Link]
Job Overview
We’re looking for an experienced Communications Director to lead strategic messaging across internal and external channels. This role reports directly to the [CMO/CEO] and plays a key role in shaping how our brand is understood by the public, our partners, and our team.
Key Responsibilities
- Develop and execute communications strategy aligned with brand goals
- Create and maintain media relationships
- Write and edit content: press releases, blog posts, internal updates
- Manage crisis communications and reputational risk
- Collaborate with leadership and marketing on key messaging
Qualifications
- 5+ years of experience in communications, PR, or journalism
- Strong writing and editing skills
- Media relations and messaging development experience
- Exceptional judgment and clarity under pressure
- Experience working cross-functionally
Perks & Benefits
- Competitive compensation package
- Paid time off + holidays
- Medical, dental, vision coverage
- 401(k) match
- Annual learning & development stipend
How to Apply
Apply through WorkScreen to complete a quick, skills-based evaluation. We review every application and keep you informed every step of the way.
👉 Apply here: [Insert WorkScreen Link]
Ready to Hire Smarter? Let WorkScreen Do the Heavy Lifting
Once your job post starts attracting applicants, the next challenge begins:
How do you separate the serious candidates from the generic ones—without wasting hours on manual reviews?
That’s where WorkScreen.io comes in.
🔍 WorkScreen Helps You:
✅ Quickly Identify Your Top Candidates
Instead of digging through a pile of résumés, WorkScreen automatically evaluates applicants using role-specific tasks and ranks them on a performance-based leaderboard. Within minutes, you’ll know exactly who’s capable—and who’s not.
✅ Run One-Click Skill Evaluations
Assess what actually matters: writing, judgment, communication skills, or domain-specific ability.
No guesswork. No bias. Just real-world performance.
✅ Eliminate Low-Effort, AI-Generated Applications
WorkScreen filters out applicants who rely on copy-paste answers, ChatGPT prompts, or one-click applications. You get a clear view of who’s actually invested in the role.
Whether you’re hiring a seasoned Communications Director or giving someone their first break, WorkScreen helps you hire faster, smarter, and more confidently.
FAQ
A strong Communications Director combines strategic thinking with executional excellence. Key skills to look for include:
- Strategic Messaging: Ability to shape narratives that align with business goals
- Writing & Editing: Clear, concise, and persuasive writing across formats
- Media Relations: Experience building and maintaining relationships with journalists and outlets
- Crisis Communication: Confidence and clarity under pressure
- Internal Communication: Ability to keep distributed teams aligned and informed
- Leadership & Collaboration: Strong cross-functional coordination, especially with executives and marketing
Bonus: Look for someone with empathy and sound judgment—great communication starts with understanding people.
According to recent data from Glassdoor, PayScale, and the U.S. Bureau of Labor Statistics:
- Average U.S. Salary: $95,000–$130,000/year
- Entry-Level: $70,000–$85,000/year
- Senior-Level (with 8–10+ years experience): $130,000–$160,000+/year, especially in tech, finance, or healthcare sectors
- Factors That Affect Salary: Industry, company size, geographic location, and scope of responsibilities (e.g., managing a team vs. solo contributor)
Remote roles may offer competitive rates but vary more depending on location and benefits.
While the titles sometimes overlap, here’s the key difference:
- Communications Director: Oversees both internal and external messaging—press, employee updates, brand voice, executive comms, crisis strategy
- Head of PR: Focuses more narrowly on media relations, publicity, and public-facing opportunities
If you want someone who can also lead internal storytelling, employee comms, or thought leadership—go with a Communications Director.
