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If you’ve Googled “copywriter job description template,” chances are you’ve come across the same thing over and over again:
Bullet points. Buzzwords. Boredom.
Most of these templates list responsibilities like “write blog posts,” “edit content,” and “collaborate with marketing”—but they completely miss the point.
Because here’s the truth:
👉 Great copywriters don’t get excited by lists.
👉 They’re not applying because you said “must be detail-oriented.”
👉 They want to know what they’re joining. Who they’ll work with. Why the writing matters.
But most job posts don’t inspire. They don’t connect. And they certainly don’t attract top-tier writing talent.
So what happens? The best copywriters scroll right past your post—and hit “apply” somewhere else.
The good news? You don’t need to be a branding expert to write a standout job description.
You just need the right format—and a little intention behind it.
This article will show you how to do exactly that.
And if you haven’t read it yet, we recommend starting with our Master Guide on full guide on how to write a job post that attracts top talent: Link https://workscreen.io/how-to-write-a-job-post/ for the full breakdown of what makes job posts convert.
But if you’re ready to hire a great copywriter—someone who can bring your brand voice to life—let’s dive in.
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
What A Copywriter Actually Does
Let’s break it down simply.
A copywriter is someone who turns ideas into words that get results. That might mean writing landing pages that convert visitors, crafting emails people actually read, or creating social posts that drive engagement. Their job isn’t just to “write”—it’s to communicate clearly, connect emotionally, and move people to act.
But here’s what many companies forget:
Great copywriting is not just about grammar or creativity—it’s about understanding people.
The best copywriters ask questions. They dig into the psychology behind your customer. They’re equal parts writer, strategist, and translator—able to take your brand’s mission and express it in a way that makes people feel something.
So whether you’re hiring a conversion-focused marketing copywriter, a brand storyteller, or a content generalist—what you’re really looking for is someone who can understand your voice, speak to your audience, and get results through words.
That’s what this job is all about.
Two Great Copywriter Job Description Templates
Option 1: For an Experienced Copywriter
Job Title: Senior Copywriter for Fast-Growing SaaS Brand
Type: Full-Time | Remote | $60K–$80K/year (DOE)
Schedule: Flexible hours | Results-focused
Meet Your Future Manager
Before you read further, check out this quick Loom video introduction from our Head of Marketing. Get a feel for who we are and what we’re building together.
Who We Are
At PeakGrowth, we help startups scale smarter. Our SaaS platform is used by over 2,000 marketing teams globally—and now, we’re looking for a copywriter who can bring our brand voice to life across every customer touchpoint.
What This Role Is About
This isn’t just a “write stuff” role.
You’ll own messaging across our entire funnel—landing pages, email campaigns, in-app content, ads, and more. You’ll work closely with design, product, and growth teams to make sure every word pulls its weight.
If you’re the kind of writer who sees a call-to-action and immediately thinks of five ways to make it sharper—we want to meet you.
What We’re Looking For
- 3+ years of copywriting experience (preferably for SaaS or tech brands)
- Strong portfolio that shows you can write clear, persuasive, personality-driven content
- Able to adapt voice/tone across different audiences
- Experience with tools like Notion, Figma, or Webflow is a plus
- Curious, collaborative, and focused on results
Why This Role Matters
You won’t just write—you’ll shape how thousands of customers experience our brand. The words you choose will influence buying decisions, build trust, and make us stand out in a sea of sameness. That’s real impact.
How We Hire
We believe in respectful, transparent hiring. Every application is reviewed, and if shortlisted, you’ll complete a short skills-based task (paid) before moving to interviews. No ghosting. No mystery.
How to Apply
We use WorkScreen.io to evaluate candidates based on skill, not just resumes. Apply here: [Insert Link]
Option 2: For an Entry-Level or Trainable Copywriter
Job Title: Junior Copywriter – Learn and Grow With Us
Type: Full-Time | Hybrid (2 days/week in-office) | $40K–$50K/year
Schedule: Monday–Friday | 9 AM – 5 PM
Get to Know Us First
Watch this short Loom video from our Creative Director sharing what we’re looking for in this role—and why this might be the perfect first step in your writing career.
About Us
We’re GoodNest—an eco-friendly home goods brand with a mission to make sustainability feel simple. We’re growing fast and looking for a junior copywriter who’s eager to learn, experiment, and develop their writing chops in a real-world brand environment.
Who This Role Is For
You might not have years of experience—but you love writing and you’re ready to turn that passion into a full-time role. Maybe you’ve written a blog, worked on your school paper, or helped a friend with their website.
What matters most to us is that you’re thoughtful, detail-oriented, and excited to learn.
What You’ll Be Doing
- Write social media captions, product descriptions, and email copy
- Collaborate with marketing and design on campaigns
- Edit and proofread content across our channels
- Learn about voice, tone, and writing for conversion
- Get feedback and mentorship from our senior writers
What We’re Looking For
- Strong writing skills (even if informal or unpaid)
- Curiosity, coachability, and attention to detail
- A love for clear, engaging, and persuasive content
- Bonus: any experience with Canva, Shopify, or Klaviyo
Why This Role Is a Great Fit
This is your chance to break into brand writing. You’ll learn fast, get support, and actually see your work go live. You won’t be stuck in a corner—you’ll be part of the creative process, and your voice will matter.
Our Hiring Process
We use WorkScreen.io to help identify great writers based on real skill. No trick questions. No guessing games. Just a chance to show us how you think and write. Apply here: [Insert Link]
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Breakdown of Why These Posts Work
Let’s unpack why these two job descriptions (experienced + entry-level) stand out—and how they help attract the right copywriter, not just any writer.
1. The Job Titles Are Clear, Specific, and Purposeful
Instead of vague titles like “Copywriter Wanted,” these job posts lead with clarity and context:
- “Senior Copywriter for Fast-Growing SaaS Brand” instantly signals industry and experience level.
- “Junior Copywriter – Learn and Grow With Us” speaks directly to someone looking to break into the field.
These titles don’t just list a role—they position it as part of a mission.
2. Each Post Includes a Loom Video
This single touch creates instant trust.
It helps candidates put a face to the company and hear the tone directly from a manager or creative lead. This makes the post feel human, real, and welcoming—not just a static wall of text.
3. The Introductions Hook the Right Person
Instead of jumping straight into tasks, each intro tells a story:
- In the senior role, it’s about owning messaging and working cross-functionally.
- In the junior role, it’s about growth, mentorship, and real-world learning.
This helps candidates self-select based on fit and motivation, not just job title.
4. Salary Transparency Builds Trust
Both templates include realistic salary ranges based on experience—no guessing games.
This not only increases application rates but also filters out candidates who aren’t aligned on expectations.
5. The Tone Feels Human and Conversational
Every section is written like you’re speaking to a person—not reciting corporate filler.
- It says “you’ll learn fast and your voice will matter” instead of “this position supports department objectives.”
- It highlights growth and contribution, not just responsibility.
This tone resonates with thoughtful, self-aware, and values-driven writers—exactly who you want to hire.
6. The Responsibilities Show Impact, Not Just Tasks
Rather than listing duties robotically, each responsibility is framed around purpose:
- “You’ll help shape how thousands of customers experience our brand.”
- “Everything you do helps create a clear, consistent voice across all touchpoints.”
This signals to copywriters: Your words matter here.
7. The Hiring Process Is Transparent and Respectful
Both job descriptions explain exactly what happens next:
- Every application is reviewed
- Shortlisted candidates complete a paid project (senior role)
- WorkScreen.io is used to evaluate fairly based on skill
This level of honesty and care reduces anxiety—and makes your company more attractive to top-tier talent.
8. The Entry-Level Post Encourages Passion Over Perfection
It clearly states:
“These are ‘nice to haves,’ not must-haves. If you’re passionate about writing, we encourage you to apply—even if you don’t meet every requirement.”
This simple line opens the door to high-potential candidates who might otherwise count themselves out—and that’s a game changer if you’re hiring for character and coachability.
Example of a Bad Copywriter Job Description (And Why It Fails)
Bad Job Post Example
Job Title: Copywriter
Location: New York (Hybrid)
Type: Full-Time
Deadline: June 30, 2025
Company Overview
We are a fast-paced marketing agency looking for a copywriter to join our growing team. Our company provides digital solutions to a wide range of clients and industries.
Job Summary
The copywriter will be responsible for writing copy for websites, social media, email marketing, and other communication channels. The ideal candidate is creative, detail-oriented, and able to work under tight deadlines.
Key Responsibilities
- Write and edit copy for various platforms
- Collaborate with design and marketing teams
- Ensure all content aligns with brand guidelines
- Conduct basic research as needed
Requirements
- Bachelor’s degree in Communications, English, or related field
- 2–3 years of copywriting experience
- Strong attention to detail
- Excellent grammar and communication skills
How to Apply
Please send your CV and cover letter to hiring@agencymail.com. Only shortlisted candidates will be contacted.
Why This Job Post Falls Flat
1. The Job Title Is Generic and Forgettable
“Copywriter” doesn’t tell applicants what kind of copy, for what kind of company, or why it matters. There’s no hook, no intrigue, and no signal of mission or impact.
2. The Company Introduction Is a Buzzword Dump
“Fast-paced,” “growing,” and “digital solutions” are all vague. There’s no personality, purpose, or culture being communicated. It could be any agency.
3. No Salary or Benefits Mentioned
When pay and perks are missing, candidates assume the worst—or skip the role entirely. It also signals a lack of transparency, which turns off high-quality applicants.
4. Responsibilities Are Too Broad and Bland
The bullet points read like a copy-paste from every other job post. They don’t help the candidate understand what success looks like—or why the work matters.
5. The Hiring Process Feels Cold and Dismissive
“Only shortlisted candidates will be contacted” is the only thing you’re telling applicants? That’s not just outdated—it’s alienating. Today’s best candidates expect respect, clarity, and some sense of how the process works.
6. Zero Personality in the CTA
There’s no encouragement, no voice, and no reason to be excited about the opportunity. It ends with a dead-end email and no sign that real people are behind the post.
Bonus Tips That Make Your Job Post Stand Out
Once you’ve nailed the basics—clear title, human tone, transparent salary—these advanced touches can give your job post that extra edge. They build trust, credibility, and show applicants you care about the candidate experience.
✅ Tip 1: Add an IMPORTANT NOTICE About Candidate Privacy
Show candidates you take their security seriously. Add a short line like:
🔒 Important Notice
We care deeply about your privacy. We’ll never ask for payment, financial information, or personal documents during any part of our hiring process.
This builds trust—especially in an era of rising job post scams.
✅ Tip 2: Mention Leave Days or Flex Time
Even if your role isn’t packed with perks, including something about time off signals that you respect work-life balance.
Example:
🛌 Enjoy up to 20 days off per year—including flex days to recharge, reset, and return stronger.
Bonus: You’ll stand out from companies that leave this out entirely.
✅ Tip 3: Highlight Growth, Mentorship, or Training
Especially for junior or mid-level roles, candidates want to know: Will I learn here?
Example:
🎓 We invest in your growth—through 1-on-1 mentorship, writing workshops, and feedback-driven reviews. You won’t just write—you’ll get better at writing.
This attracts high-potential applicants who value growth over just a paycheck.
✅ Tip 4: Include a Loom or YouTube Video
Already covered in your templates, but it’s worth reinforcing: video makes your job post stand out.
Whether it’s a quick hello from the hiring manager, a culture overview, or even a casual desk-side chat, a simple video helps humanize your company in a way no bullet point ever could.
Example:
Before you apply, take 60 seconds to meet our CTO. Here’s what we’re building and why we’re excited about it.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
These simple tweaks can elevate a “pretty good” job post into something memorable—and that’s what it takes to attract the best candidates in a noisy hiring market.
✅ Tip 5: Reinforce What Makes You Different
Don’t just talk about your values—show what sets your company apart in how you hire, how you treat people, and how you communicate.
Example:
💬 “We reply to every applicant.”
🚫 “We don’t ghost.”
🤝 “Every candidate deserves a fair shot—that’s why we use WorkScreen to evaluate skills, not just resumes.”
✅ Tip 6: Include Employee Testimonials or Real Glassdoor Reviews
Want to add instant credibility? Include a quote from a real team member.
Example:
💬 “This is the first place I’ve worked where my writing actually feels seen—and makes a difference.” – Maya, Copywriter
If you have a good Glassdoor profile, link to it. If not, a casual team quote is more than enough.
When done right, these bonus elements don’t just make your post more attractive—they make it more believable.
Should You Use AI to Write Job Descriptions?
Let’s be honest—AI is everywhere right now. Tools like ChatGPT, Jasper, and even ATS platforms like Manatal and Workable now offer “one-click” job description generation.
But should you use it?
The Short Answer: Yes… but not blindly.
Why You Shouldn’t Rely on AI Alone
Auto-generating a job post without any real context might save you time—but it will almost always cost you quality. Here’s what happens when you let AI do all the work:
- You get a bland, generic job post that sounds like it came from a corporate handbook.
- It attracts unqualified or disinterested applicants who are applying to any job, not your job.
- It weakens your brand identity—because your job post sounds like everyone else’s.
- You miss the chance to show what makes your company human, real, and worth joining.
Your job post is the first impression. If you wouldn’t let AI write your company’s homepage from scratch, don’t let it write your job post without direction.
The Smarter Way to Use AI
AI works best when you treat it like a writing assistant—not a hiring manager.
Here’s how to do it right:
Step 1: Feed AI Real Inputs
Give it the “raw ingredients” only you can provide:
- What your company actually does
- What this role is responsible for
- The tone and values you want to reflect
- Who the ideal candidate is
- Your salary range, benefits, and hiring process
Step 2: Use a Prompt Like This:
“Help me write a copywriter job post for our company, GoodNest.
We’re hiring a Junior Copywriter to help with email, social content, and product descriptions.
Our tone is friendly, smart, and mission-driven.
We value growth, sustainability, and transparency, and want candidates who are eager to learn and love clear, engaging writing.
We offer $40K–$50K, hybrid work, 20 flex days off, and mentorship from senior writers.
Here’s our hiring process: [Insert Steps].
Here are a few notes I’ve already written:
[Paste your rough ideas or notes here.]”
Let AI generate a draft—then revise it to sound like you.
Use AI to Polish—Not Replace
Once you have your draft, ask AI to help you:
- Improve clarity
- Tighten the structure
- Adjust tone or formality
- Suggest better phrasing for key sections
That’s where AI shines: making your voice sharper, not writing it for you.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need a Quick Copy-Paste Job Description?
Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Copywriter to Help Shape Our Brand Voice
Type: Full-Time | Remote-Friendly | $55K–$70K/year
Schedule: Flexible | Output-focused
Before you scroll—watch this quick Loom video from our Creative Director sharing why this role matters and what it’s like to work here.
About Us
We’re [Your Company Name], and we believe great words create better customer experiences. Whether it’s email, landing pages, or product descriptions—your copy can be the difference between bounce and buy.
We’re looking for a copywriter who can write clearly, think strategically, and adapt tone across channels—all while sounding human.
What You’ll Be Doing
- Write for landing pages, email campaigns, and social content
- Shape our tone and messaging in collaboration with design and growth
- Help us communicate clearly, consistently, and with purpose
- Join brainstorms, ask the right questions, and push creative thinking forward
What We’re Looking For
- A portfolio that shows voice, clarity, and intent
- Strong understanding of marketing copy vs content writing
- Ability to take feedback and iterate fast
- Curious, coachable, and focused on making your writing work
Why You’ll Love It Here
We respect writers. We give feedback. We move quickly.
We offer remote flexibility, mentorship, 20+ days off annually, and a real shot at growth. You’ll work with a team that sees copy as core—not an afterthought.
How to Apply
We use WorkScreen.io to evaluate based on skill—not just resumes.
Apply here: [Insert Link]
Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
Job Title: Copywriter
Type: Full-Time | Hybrid | $50K–$65K/year
Location: Chicago, IL
Job Summary
We’re seeking a results-oriented copywriter to help us improve conversion rates and brand consistency across all channels. You’ll work cross-functionally with marketing, design, and product to deliver messaging that drives action and reflects our values.
Key Responsibilities
- Write persuasive, brand-aligned copy for websites, ads, emails, and product pages
- Collaborate with the team to understand project goals and customer insights
- Edit and revise content for clarity, tone, and conversion
- Maintain and evolve our style guide and voice
Qualifications
- 2–4 years of copywriting experience
- Portfolio showcasing high-converting, brand-consistent work
- Strong grammar, storytelling, and persuasive writing skills
- Familiarity with tools like Figma, Google Docs, or Asana
Perks and Benefits
- Competitive salary + performance bonuses
- 401(k), health/dental/vision insurance
- 20 days PTO + 5 wellness days
- Growth-focused environment with quarterly feedback cycles
How to Apply
Apply via WorkScreen.io, where you’ll go through a quick, skill-based assessment that helps us understand how you think and write.
No résumé black holes. No guesswork. Just a fair shot based on your skills.
Let WorkScreen Handle the Next Step
Once you’ve written a compelling job post—the kind that actually attracts serious applicants—what happens next?
You still need to evaluate those candidates.
You still need to figure out:
- Who actually has the writing skills?
- Who just copy-pasted from ChatGPT?
- And who’s just applying to every job with zero interest in your role?
That’s where WorkScreen.io comes in.
WorkScreen Helps You:
Automatically Spot Your Top Candidates
No more digging through resumes hoping to find “the one.”
WorkScreen evaluates, scores, and ranks applicants on a performance-based leaderboard—so you can instantly see who’s most promising.
Test for Real-World Copywriting Skills
Anyone can say they’re a great writer.
WorkScreen helps you assess applicants based on actual writing tasks—landing pages, email blurbs, CTAs—not just job titles and degrees.
Filter Out Low-Effort Applicants
Let’s face it: AI tools like LazyApply and Kickresume are flooding job boards with low-effort applications.
WorkScreen helps you identify and eliminate these early—so you only spend time on candidates who actually want the job and are willing to prove it.
You’ve already done the hard part: writing a job post that reflects your company and values. Now let WorkScreen help you finish the job—by showing you who’s really qualified.
Final Thought
AI can be helpful—but only if you lead.
The strongest job descriptions reflect your company’s mission, personality, and care for the candidate. Don’t outsource that responsibility.
If you need a head start, use the templates we provided above as your base. Then let AI help you refine—not define—your message.
FAQ
A strong copywriter should be more than a good writer—they should understand how to influence behavior through words. Look for someone who can:
- Write clearly and concisely
- Adapt tone across different platforms (email, landing page, social media)
- Focus on results (clicks, conversions, or signups—not just “nice copy”)
- Show empathy for your customers and understand their mindset
- Take feedback well and revise with intention
- Collaborate smoothly with marketing, design, or product teams
Bonus points if they know SEO basics, have worked in your industry, or are comfortable using tools like Figma, Notion, or Webflow.
Salaries vary based on experience and industry, but here’s a rough range to guide you:
Entry-level copywriters usually earn between $40,000 and $55,000 per year.
Mid-level writers often make between $55,000 and $75,000.
Senior copywriters—especially those in SaaS, B2B, or performance marketing—can earn upwards of $100,000.
Freelancers tend to charge hourly or per project, and rates can range from $40 to $150+ per hour depending on expertise.
Whenever possible, include a salary range in your job post. It builds trust and filters out misaligned candidates early.
If you’re just getting started or need someone who can handle a mix of writing tasks (like social media, emails, and landing pages), go with a generalist.
If you already have a team and are looking to go deep in one area—like SEO or email marketing—a niche copywriter can offer more targeted expertise.
In most cases, hiring someone versatile with strong fundamentals is a safe move—and you can help them specialize later as the business grows.
Skip the generic interviews. Give them a small writing task that reflects the real work they’ll do. For example:
- Write or improve a product description
- Craft an email headline and preview text
- Rewrite a call-to-action for clarity and impact
- Summarize a page in one sentence for a social post
This kind of short, focused task reveals far more than a resume ever will. And tools like WorkScreen.io can help automate this process while keeping things fair, fast, and skill-based.
