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If you’ve Googled “Creative Marketing Strategist job description,” you’ve probably noticed a trend.
Dry bullet points. Generic language. No soul.
Most templates read like HR paperwork—not like something that would inspire a skilled marketer to apply.
But here’s the truth:
Top-tier marketers aren’t just looking for a list of duties—they’re looking for purpose, autonomy, creativity, and a team they can grow with.
Unfortunately, most job posts miss that entirely.
So in this guide, we’re doing things differently.
We’re not just handing you a template—we’re walking you through what this role really is, showing you two high-performing job description examples, breaking down what makes them work, and giving you a customizable version you can use right away.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Now let’s break down what this role actually is—beyond the title.
Hiring doesn’t have to be hard. If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What the Creative Marketing Strategist Role Actually Is About
A Creative Marketing Strategist is more than just someone who comes up with campaigns.
They’re the bridge between brand vision and customer connection.
They combine creative thinking with data-driven insight to plan, execute, and optimize marketing strategies that actually move the needle.
In plain English:
They figure out what to say, how to say it, and where to say it—so your message lands with the right audience and drives real results.
This isn’t a “poster designer” role. It’s not just about ads or aesthetics.
It’s about storytelling, positioning, and making sure every piece of content—from email to social to paid media—has a purpose and a plan behind it.
That’s why the best Creative Marketing Strategists tend to be:
- Deeply curious about customers
- Strong communicators
- Strategic thinkers with a creative edge
- Comfortable testing, measuring, and iterating
- Excited to collaborate with teams across brand, product, and sales
Whether you’re hiring your first strategist or building out a larger team, it’s critical to define this role in a way that speaks to both skill and mindset.
Two Great Creative Marketing Strategist Job Description Templates
✅ Option 1: Experienced Creative Marketing Strategist Job Description
📌 Job Title: Creative Marketing Strategist for Grove & Timber
💼 Full-Time | Remote-Friendly | $65,000–$80,000/year (Based on Experience)
🕒 Schedule: Mon–Fri | Flexible Hours
🎥 Meet the Team
Hear directly from our Head of Brand about this role, the team, and what we’re working on next: [Insert Loom or YouTube link]
Who We Are
Grove & Timber is a fast-growing direct-to-consumer brand designing premium, sustainable home goods. Our customers love us for our timeless designs, eco-friendly practices, and customer-first approach. We’re proudly bootstrapped and have grown to over $12M in annual revenue by focusing on quality, storytelling, and a highly engaged audience.
We’re now looking for a full-time Creative Marketing Strategist to lead the charge on brand campaigns that truly resonate—across email, social, paid media, and beyond.
Company Culture
At Grove & Timber, we’re thoughtful, collaborative, and experiment-driven. We care deeply about the “why” behind the work and give our team space to test, learn, and grow. We keep meetings minimal, feedback direct, and success measured by real impact—not busywork.
What You’ll Be Doing
- Own creative strategy for product launches, seasonal campaigns, and key marketing moments
- Develop cross-channel briefs that align creative with business goals
- Collaborate with content creators, designers, and ad specialists
- Analyze campaign results to refine messaging and channel strategy
- Bring new ideas to the table—test, iterate, and scale what works
What We’re Looking For
- 3+ years in a creative or marketing strategy role
- Strong portfolio of multi-channel campaigns (especially e-commerce or lifestyle brands)
- Excellent written and verbal communication
- Comfort working with creative and performance teams
- Ability to balance vision with execution—fast
Perks & Benefits
- Remote-first team with flexible work hours
- Health, dental, and vision insurance
- Annual learning stipend ($1,000/year)
- 15 PTO days + company-wide winter break
- Quarterly team retreats and coworking stipends
Why This Role Is a Great Fit
If you’re tired of red tape, craving more ownership, and ready to lead meaningful creative campaigns—you’ll thrive here. You’ll work closely with the founders, have a say in brand direction, and actually see your ideas come to life across a beloved product line.
The Hiring Process
We use WorkScreen to evaluate candidates fairly—so résumés aren’t the final word. Expect:
- A short skill-based exercise
- A video call with the team
- A clear decision within a week
Apply now via WorkScreen: [Insert link]
🌱 Option 2: Entry-Level / Willing to Train Creative Strategist
📌 Job Title: Junior Creative Marketing Strategist – Join the Team at Waveline Media
💼 Full-Time | On-Site or Hybrid | $40,000–$50,000/year + Training Budget
📍 Location: Denver, CO
🎥 Watch This First
Meet our Creative Director and hear what we’re building at Waveline: [Insert Loom or YouTube link]
Who We Are
Waveline Media is a boutique marketing agency working with mission-led startups and consumer brands. We help small teams punch above their weight through powerful storytelling, nimble strategy, and high-impact campaigns. Our clients span industries—but all value brand as much as performance.
We’re now hiring a Junior Creative Marketing Strategist to support campaign planning, audience research, and message development across several exciting client projects.
Company Culture
We’re a tight-knit crew of writers, designers, and strategists who genuinely enjoy working together. At Waveline, collaboration beats ego, and curiosity fuels everything we do. We believe people do their best work when they feel trusted, supported, and seen—and that’s what we aim to create every day.
What You’ll Do
- Assist in planning and researching creative campaigns
- Help draft briefs, emails, and messaging docs
- Join brainstorms and client meetings
- Report on campaign results and help optimize ideas
- Learn how to connect creativity with marketing goals
What You Bring
- Curiosity, creativity, and a willingness to learn
- Some familiarity with branding or marketing concepts (from a course, internship, or project)
- Confidence communicating ideas
- Bonus: a sample or portfolio of past creative work (even if it’s student-led or personal)
Perks & Benefits
- On-site or hybrid role with flexible scheduling
- Training and mentorship from senior strategists
- $750 annual learning stipend
- Monthly wellness allowance
- 10 PTO days + paid holidays
Why This Role Is a Great Fit
If you’re looking for a place to grow, be heard, and build real experience from day one—this is it. We’re not hiring you to fetch coffee—we’re bringing you in to think, contribute, and evolve into a full creative strategist over time.
The Hiring Process
We keep it fair and friendly. Here’s what to expect:
- Apply via WorkScreen (skills first, not résumé)
- Quick intro chat with our team
- A short paid trial project
- Final decision with clear next steps
Apply now via WorkScreen: [Insert link]
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Creative Marketing Strategist Job Posts Work
Let’s break down what makes these two examples effective—and why they’ll attract stronger candidates than your typical templated job ad.
1. The Job Titles Are Clear and Targeted
Instead of vague titles like “Marketing Strategist”, we used:
- “Creative Marketing Strategist for Grove & Timber”
- “Junior Creative Marketing Strategist – Join the Team at Waveline Media”
Each one includes:
- Seniority level (Senior vs. Junior)
- Function (Creative + Strategy)
- Company name for brand context
- Sometimes even the tone (“Join the team”) to make it more human
This ensures your job shows up in relevant search results—and speaks directly to the right candidates.
2. There’s a Human Introduction (with Video)
Before diving into tasks, each post starts with:
- A short video from the hiring manager
- A friendly introduction to the company’s mission and values
- A brief explanation of why this role matters in the bigger picture
This builds emotional connection and gives your post a personality, helping you stand out from generic, corporate-sounding listings.
3. Culture Isn’t Claimed—It’s Shown
Instead of just saying “We value collaboration,” both posts describe:
- How the team works
- What the day-to-day feels like
- What kind of mindset thrives at the company
This helps applicants self-assess whether they’ll actually enjoy working there—which improves retention down the line.
4. Perks and Benefits Are Listed Separately
Modern candidates care about work-life balance and total compensation—not just salary. We’ve clearly called out:
- PTO and holidays
- Remote/hybrid flexibility
- Wellness, training, and learning stipends
- Healthcare benefits (where applicable)
When you separate perks from the pitch, it becomes easier for candidates to scan and compare offers.
5. The Role Description Focuses on Impact, Not Tasks
Instead of just saying “Write briefs” or “Manage social content,” the job descriptions explain:
- What the person will be responsible for
- Who they’ll collaborate with
- The value of their work to the company
This paints a clearer picture of the role—and makes it feel meaningful, not just functional.
6. The Application Process Is Transparent and Respectful
Each post sets clear expectations:
- How you’ll be evaluated
- That every applicant gets a response
- That WorkScreen will be used to evaluate skills fairly
This shows candidates you respect their time and effort—and immediately builds trust.
7. The CTA Is More Than “Apply Here”
The call to action isn’t robotic. It’s encouraging, respectful, and candidate-centered. For example:
“We use WorkScreen to evaluate candidates fairly—so résumés aren’t the final word.”
That simple sentence alone can make a hesitant candidate feel safe enough to hit “apply.”
gh
Bad Creative Marketing Strategist Job Post Example (And Why it Fails)
Job Title: Marketing Strategist
Company: Confidential
Type: Full-Time | Location: Not Disclosed
Salary: Not Disclosed
Job Summary
We are looking for a marketing strategist to develop and implement marketing campaigns. The ideal candidate should be able to identify target audiences, plan campaigns, and coordinate creative projects. Must be able to work independently and with others.
Responsibilities
- Plan and execute marketing campaigns
- Work with designers and copywriters
- Track and analyze campaign performance
- Develop marketing materials
- Provide campaign reports
Requirements
- Bachelor’s degree in marketing or related field
- 2–4 years of experience in marketing
- Strong communication skills
- Proficient in Microsoft Office and Google Suite
How to Apply
Send your CV and cover letter to hiring@company.com. Only shortlisted candidates will be contacted.
🚫 Why This Job Post Falls Short
1. Generic, Vague Job Title
“Marketing Strategist” is too broad. There’s no mention of creativity, seniority, industry, or company. It doesn’t attract the right people or help you stand out in job boards.
2. Zero Personality or Culture
There’s no mention of who the company is, what they do, or why this role matters. Candidates can’t tell if the company is a startup, an agency, or a corporate team—so they won’t connect with it.
3. Missing Compensation Transparency
There’s no salary range or benefits listed. This signals a lack of openness—and top candidates often skip posts that don’t value transparency.
4. Bland Responsibilities Section
These tasks are generic and interchangeable with almost any marketing role. There’s no context, no prioritization, and no hint of creativity or impact. It reads like a copy-paste template from 2008.
5. Weak Requirements
“Proficient in Microsoft Office” for a marketing strategist in 2025? That’s outdated. Also, there’s no mention of actual skills needed for strategy, creative direction, or campaign management.
6. Cold, Dismissive Application Process
“Only shortlisted candidates will be contacted.”
This one line tells candidates they may waste their time applying and never hear back. It’s a red flag—especially for top performers who value communication and respect.
7. No Clear Next Step
The CTA is just a plain email. There’s no description of what comes next, how long the process takes, or how candidates will be evaluated. That lack of clarity causes drop-off.
Bonus Tips to Make Your Job Post Stand Out
If you want to write a job post that doesn’t just inform—but inspires—add these extra touches:
🔐 1. Add a Candidate Privacy & Security Notice
With job scams on the rise, candidates want reassurance that your post is legitimate. A short security note at the bottom builds trust.
“We take applicant privacy and security seriously. We’ll never ask for payment, banking details, or personal financial information during any part of the hiring process.”
🌴 2. Mention Leave or Flex Days
This signals that you value rest and work-life balance. Most companies skip this—but candidates notice when it’s included.
“Enjoy up to 15 paid leave days per year—plus flex days to recharge when you need them.”
📈 3. Highlight Growth & Learning Opportunities
Ambitious candidates want to know they’ll grow. If you offer mentorship, budget for learning, or paths to promotion—say so.
“We invest in our people. You’ll get a $1,000/year learning stipend, access to mentorship, and opportunities to grow into a senior creative role.”
🎥 4. Embed a Loom or YouTube Video
This adds a human touch to your job post. Candidates feel more connected when they can see and hear from the team before applying.
Add a 1–2 minute video from the hiring manager explaining:
- Why the role exists
- What kind of person would thrive
- What they’re most excited to work on with this hire
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
💬 5. Make the Application Process Feel Fair
Let candidates know exactly what happens after they apply—especially if you use tools like WorkScreen.
“Every application is reviewed. We use WorkScreen to evaluate candidates based on skills—not just résumés—so everyone gets a fair shot.”
📌 6. Make Your CTA Human, Not Robotic
Instead of ending with “Apply Now,” use encouraging language that reflects your company tone:
“We’re excited to meet the right candidate—and we promise to keep you updated every step of the way.”
These little upgrades don’t take much time, but they dramatically improve how candidates feel when reading your job post. And that feeling is what drives applications.
Should You Use AI to Write Job Descriptions?
With tools like ChatGPT, Workable AI, and Manatal offering one-click job description generators, it’s tempting to let AI write your post for you.
But here’s the problem:
❌ Why You Shouldn’t Rely on AI Alone
Auto-generating job posts without real input often leads to:
- Generic, lifeless copy that fails to connect
- Recycled phrases that sound like every other post out there
- Posts that attract the wrong candidates (or no one at all)
Worse, it reflects poorly on your company brand. A job description is often the first impression a candidate gets—and a bland one signals laziness, not care.
✅ The Right Way to Use AI: Treat It Like a Writing Assistant, Not a Writer
AI can help you polish and format—but it needs your raw materials first.
Here’s how to get great results with AI when writing job descriptions:
🧠 Step 1: Provide the Right Inputs
Start by gathering the real details:
- What your company actually does
- Why this role exists
- Who the candidate will work with
- What kind of person thrives at your company
- Key responsibilities and skills
- Salary range, perks, and benefits
- Culture, values, and hiring process
📝 Step 2: Use a Prompt Like This:
“Help me write a job post for [Insert Role] at [Company Name].
We’re hiring a [Insert Role Title] to help with [Main Responsibilities].
Our company is [Describe What You Do].
Our culture is [Describe Culture & Values].
We’re looking for candidates who are [Ideal Traits].
We offer [Insert Benefits & Salary].
Here’s how our hiring process works: [Describe It].
Please write the job description in a warm, human tone—not corporate.
Also include a short, conversational intro and a friendly CTA.Here are a few notes I’ve written to get you started: [paste your notes] ”
You can even paste a job description example you like and tell AI:
“Make mine feel like this—conversational, specific, and inspiring.”
🎯 Step 3: Edit for Clarity and Voice
Once you get the AI output:
- Cut what feels vague
- Rephrase anything that doesn’t sound like your company
- Add real examples or internal links (like a Loom video or WorkScreen link)
Bottom line?
AI is a fantastic polisher—but a terrible originator. If you feed it weak input, it gives you weak output.
So don’t outsource your voice. Use AI to amplify it.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Need a Quick Copy-Paste Job Description?
✅ Option 1: Culture-First Conversational Job Description Template
📌 Job Title: Creative Marketing Strategist for [Company Name]
💼 Type: Full-Time | Remote-Friendly | $[Insert Range]
📍 Location: [City, State or Remote]
🎥 Watch This First: [Insert Loom/YouTube link]
Who We Are
At [Company Name], we create [brief description of what your company does]. Our mission is to [1-sentence mission statement]. We’re a small but mighty team that values creativity, clarity, and action—and we’re ready to bring on a Creative Marketing Strategist to help tell our story, grow our brand, and drive results.
Our Company Culture
We move fast, give clear feedback, and genuinely care about the work we put into the world. We believe in autonomy with accountability, and we support each other with transparency and trust. If you value impact, ownership, and creative freedom—you’ll fit right in.
What You’ll Do
- Plan, execute, and optimize creative campaigns across channels
- Develop briefs, messaging, and concepts that resonate with our audience
- Collaborate with designers, content creators, and performance marketers
- Test and measure what’s working—and refine what’s not
- Connect creativity to results in a way that drives growth
What We’re Looking For
- [X]+ years experience in creative, content, or brand marketing
- Strong communication and campaign development skills
- Ability to balance storytelling with performance goals
- Collaborative, curious, and not afraid to own big ideas
Perks & Benefits
- Remote-friendly with flexible hours
- Health, dental, and vision insurance
- Paid time off + flex days
- Learning stipend + professional development support
- Access to creative tools, courses, and events
Why This Role Is a Great Fit
If you’re looking to step into a role where you can actually influence brand direction, pitch ideas, and lead strategy—this is your shot. We’re not hiring for a checkbox executor. We’re looking for someone who thinks big and moves fast—with heart.
Our Hiring Process
We believe in fair, skill-based hiring. That’s why we use WorkScreen to evaluate candidates based on what they can do—not just their résumé.
Apply now through WorkScreen: [Insert WorkScreen link]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
This is a more traditional format—great for job boards or more formal organizations.
Job Title: Creative Marketing Strategist
Company: [Company Name]
Type: Full-Time | [Remote/In-Person/Hybrid]
Salary: $[Insert Range]
🎥 Watch This First: [Insert Loom/YouTube link]
Job Summary
We are looking for a Creative Marketing Strategist to lead the development and execution of multi-channel campaigns that connect with audiences and drive measurable results. The ideal candidate will be a strategic thinker, excellent communicator, and experienced collaborator with a track record of launching campaigns that work.
Key Responsibilities
- Lead end-to-end planning of marketing campaigns
- Write creative briefs and collaborate with design and content teams
- Analyze campaign performance and optimize for growth
- Align messaging across channels (social, email, paid, organic)
- Ensure creative consistency with brand tone and strategy
Requirements
- years of experience in marketing strategy or related role
- Experience managing or developing creative campaigns
- Strong writing and communication skills
- Ability to collaborate with cross-functional teams
- Experience with performance tools and marketing analytics a plus
Perks & Benefits
- Competitive salary + bonus structure
- Health, dental, and vision insurance
- Paid holidays and leave
- Remote work flexibility
- Professional development budget
Application Process
We evaluate applicants through WorkScreen, which helps us make smarter, skills-based decisions. Every applicant receives a response. Apply now: [Insert WorkScreen link]
Let WorkScreen Handle the Hard Part After the Job Post
Once you’ve crafted a compelling job description that actually attracts great candidates, the next challenge is even bigger:
How do you quickly spot who’s actually worth interviewing?
That’s where WorkScreen comes in.
✅ WorkScreen Helps You:
● Automatically Identify Your Top Candidates
No more guessing based on résumés.
WorkScreen automatically scores and ranks applicants on a performance-based leaderboard, so you can see at a glance who’s truly qualified.
● Evaluate Skills in One Click
Want to know who can actually do the job—not just talk about it?
WorkScreen lets you send skill-based assessments that reflect the real challenges of the role. It’s fast, fair, and reveals who’s ready to contribute from day one.
● Eliminate Low-Effort Applicants
WorkScreen filters out:
- Candidates who use AI to fake applications
- People who spam apply with one-click
- Applicants who aren’t willing to invest real effort
This means you only spend time on the most committed, capable candidates—the kind who respect your time, your team, and your mission.
If you’re tired of wasting hours sorting through generic résumés, or worse—hiring the wrong person—WorkScreen is your shortcut to faster, smarter, better hiring. Create your first job post, add your WorkScreen link, and start evaluating applicants the moment they apply.
FAQ
As of 2025, the average salary for a Creative Marketing Strategist in the U.S. ranges between $65,000 to $95,000 per year, depending on experience, industry, and location. Entry-level roles may start closer to $50,000, while senior-level strategists in competitive markets (like San Francisco or NYC) can earn $100,000 or more.
While both roles may overlap in campaign planning, a Creative Strategist focuses more on messaging, branding, and concept development, whereas a Marketing Manager oversees execution, timelines, and team coordination. Think of the strategist as the idea architect—and the manager as the builder who brings it to life.
Common tools include:
- Figma or Adobe Creative Cloud (to review visual assets)
- Notion or Asana (for campaign planning)
- Google Analytics / GA4 (for tracking performance)
- Meta Ads Manager / Google Ads (for campaign feedback loops)
- WorkScreen.io (for assessing creative team candidates!)
Beyond creative skills, look for:
- Strategic thinking
- Strong writing and messaging ability
- Cross-functional collaboration
- Curiosity about audience behavior
- Comfort interpreting campaign data
A great candidate isn’t just imaginative—they can tie their ideas back to business outcomes.
