Market Research Analyst Job Description (Responsibilities, Skills, Duties & Sample Template)

Share

If you’ve Googled “Market Research Analyst job description,” you’ve probably seen the same thing repeated on every site:
 A generic list of bullet points.
 Dry language like “analyze data” and “prepare reports.”
 No context, no voice, no reason why someone would actually want the job.

But here’s the truth: A job post isn’t just a checklist. It’s your pitch.

And the best candidates? They’re not just looking for another role. They’re looking for purpose, clarity, culture—and a company that respects their time.

Most job descriptions don’t speak to that.
 They don’t sell the opportunity.
 They don’t reflect the team or values behind the role.

That’s why we created this guide.

Before we jump into job description templates, here’s what we recommend:
 👉 Read our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It breaks down the common traps most companies fall into—and how to write job posts that connect.

Now, let’s talk about what a great Market Research Analyst job post looks like—and why most companies are getting it wrong.

Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.

What a Market Research Analyst Actually Does - Their Roles

Let’s break it down without the corporate jargon.

A Market Research Analyst helps your company make smarter decisions.

They dig into the data—customer behavior, industry trends, competitor activity—and pull out insights that guide everything from product development to marketing strategy.
 But the best ones don’t just report numbers. They connect the dots.

They ask great questions like:

  • “Why did sales dip in that region?”

  • “Which messaging is resonating with Gen Z?”

  • “What can we learn from our competitors’ pricing shifts?”

Think of them as your insight engine—helping you see around corners, avoid blind spots, and stay ahead of the market.

And that’s why hiring the right person for this role matters so much.

You’re not just hiring someone to run surveys or build dashboards.
 You’re hiring a strategic thinker who helps you make better calls—with confidence.

Two Great Job Description Templates for Market Research Analyst

✅ Option 1: Job Description For Experienced Market Research Analysts
📌 Job Title: Market Research Analyst for Fast-Growing SaaS Company (Remote, Full-Time)
💼 Department: Marketing & Strategy
💰 Salary: $65,000–$80,000/year + performance bonus
📍 Location: Remote (USA preferred)

🎥 [Insert Loom video from hiring manager]
________________________________________
👋 Who We Are
At Brightmetrics, we help businesses grow smarter. Our SaaS platform delivers clear, actionable insights to customer service teams. We turn data confusion into clarity—and we’re scaling fast.
We’re hiring a curious and strategic Market Research Analyst to join our team and help us stay competitive, informed, and customer-obsessed.
________________________________________
🎯 What You’ll Be Doing
● Analyze customer trends, industry benchmarks, and marketing performance

● Interpret competitor movements and pricing strategies

● Build and present actionable insights for the GTM and product teams

● Design surveys and manage research initiatives end-to-end

● Communicate complex data in simple, visual formats

________________________________________
🧩 What We’re Looking For
● 2+ years in a market research or analytics role

● Proficiency in tools like Excel, Google Sheets, Tableau, or Looker

● Experience with survey platforms (e.g., SurveyMonkey, Typeform)

● Strong communication—both written and visual

● Ability to work cross-functionally and influence decisions with data

Bonus if you have:
● Background in SaaS, B2B, or customer research

● Experience supporting product or marketing teams

________________________________________
✨ Why This Role Is a Great Fit
This role isn’t just about crunching numbers—it’s about shaping strategy.
You’ll work closely with decision-makers and have the freedom to experiment, recommend, and make an impact.
You’ll also join a team that genuinely values thoughtfulness, curiosity, and clean data.
________________________________________
🎁 Perks & Benefits
● Fully remote work setup

● $1,000/year personal learning stipend

● Health, dental, and vision insurance

● Paid holidays + 15 PTO days

● Monthly virtual team socials

● Clear career progression path

________________________________________
📥 How to Apply
We use WorkScreen.io to evaluate applicants based on skills—not just resumes.
To apply, go here: [Insert WorkScreen link]
You’ll complete a short evaluation that helps us understand your real abilities.
We respond to every applicant within 2 weeks.
________________________________________________________________________________
✅ Option 2: Job Description For Entry-Level / Willing-to-Train Candidates
📌 Job Title: Junior Market Research Analyst – Start Your Analytics Career Here
💼 Department: Strategy & Growth
💰 Salary: $42,000–$52,000/year
📍 Location: Phoenix, AZ or Remote

🎥 [Insert Loom video from team lead]
________________________________________
👋 About Us
We’re Insight Orchard—a boutique market research agency that helps consumer brands grow smarter. We believe great analysts are developed, not just hired—so we invest heavily in training and mentorship.
We’re looking for someone who’s organized, curious, and ready to kick off a meaningful analytics career.
________________________________________
📌 What You’ll Be Doing
● Assist in gathering market data and conducting desk research

● Support survey design, distribution, and basic analysis

● Create presentation slides and research summaries

● Collaborate with senior strategists on live client projects

● Learn tools like Airtable, Google Forms, and Looker Studio

________________________________________
🔍 What We’re Looking For
● Bachelor’s degree or relevant hands-on experience

● Strong writing and critical thinking skills

● Comfort with numbers and basic spreadsheets

● An eagerness to learn analytics tools and client communication

● A genuine interest in marketing, branding, and consumer behavior

Bonus if you have:
● Experience in customer service or admin support

● Familiarity with surveys or marketing tools (even self-taught)

________________________________________
✨ Why This Role Is a Great Fit
If you’re early in your career and want to learn how to turn data into decisions, this role is for you.
You’ll get close mentorship, ownership over your work, and a team that cares about your growth.
You won’t be stuck in intern-mode—you’ll contribute meaningfully from day one.
________________________________________
🎁 Perks & Benefits
● Paid learning hours every month

● Structured mentorship program

● Health, dental, and vision insurance

● Tuition reimbursement available after 6 months

● 2 work-from-anywhere weeks annually

● Clear 6–12 month promotion pathway

________________________________________
📥 How to Apply
We believe great talent comes from all backgrounds, so we focus on real ability—not polished resumes.
Apply through WorkScreen.io: [Insert WorkScreen link]
You’ll complete a simple skills evaluation, and we guarantee a response within 14 days.

Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.

Why These Market Research Analyst Job Posts Actually Work

Most job descriptions fail because they’re written like checklists, not invitations.
 But the two examples above are structured to attract, not just inform. Here’s why they work:

✅ 1. The Job Titles Are Clear, Specific, and Purpose-Driven

  • Instead of a vague title like “Analyst,” the job titles include:
    • The role focus (“Market Research” or “Junior Analyst”)
    • The company or mission
    • The location or flexibility
  • This helps the right candidates instantly recognize themselves in the role—and filter out those who aren’t a fit.

Good title = higher relevance = better applicants.

✅ 2. Warm Intros Set the Tone and Build Trust

  • Each job post opens with a human, contextual intro—who you are, what the team is about, and why the role exists.
  • This gives candidates the why behind the job, not just the what.
  • Including a Loom video makes it even more personal and shows there are real humans behind the company.

✅ 3. Perks & Benefits Are Transparent and Meaningful

  • Salary is included in both templates. That builds immediate trust.
  • Perks aren’t just listed—they’re practical (e.g. learning stipends, paid learning hours, remote weeks, etc.).
  • This signals that your company respects and supports employees beyond just the work.

✅ 4. The “Why This Role Is a Great Fit” Section Sells the Opportunity

  • This is where you make your pitch—and both posts deliver:
    • They highlight ownership, mentorship, impact, and growth.
    • They’re written in plain, energizing language, which helps serious candidates get excited about applying.

✅ 5. The Tone Is Human and Encouraging

  • These posts talk to the reader, not at
  • Even the entry-level post shows care and inclusiveness: “If you’re passionate, apply—even if you don’t meet every requirement.”
  • This tone increases the number of confident, aligned applicants who apply—not just those who “check every box.”

✅ 6. The Hiring Process Is Respectful and Clear

  • Both posts explain what happens after someone applies.
  • They explicitly say that every applicant will hear back—this is rare and incredibly reassuring.
  • The use of WorkScreen shows that your process is modern, fair, and based on skills—not surface-level judgments.

✅ 7. The WorkScreen CTA Is Practical and Action-Oriented

  • You’re not saying “apply here and hope for the best.”
  • You’re showing them: “Here’s how we’ll evaluate you fairly, and what to expect after you apply.”

This removes ambiguity and helps serious candidates feel more confident about applying.

🎯 The Bottom Line

These job posts don’t just describe a role—they sell it.
 They build trust, clarity, and enthusiasm.
 And that’s exactly what you need to attract high-quality, motivated applicants—especially in competitive fields like market research.

Bad Market Research Analyst Job Description Example (And Why It Fails)

Job Title: Market Research Analyst
 📍 Location: New York, NY
 💼 Type: Full-Time
 📅 Application Deadline: August 15, 2025

📝 Job Summary

We are seeking to hire a market research analyst who will be responsible for collecting and analyzing market data to help support business decisions. The analyst will monitor competitors, study industry trends, and provide recommendations based on research findings.

📋 Responsibilities

  • Conduct market research
  • Analyze data and generate reports
  • Track industry trends and monitor competitors
  • Present findings to management

📌 Requirements

  • Bachelor’s degree in Marketing, Statistics, or a related field
  • 3–5 years of experience in a market research role
  • Strong analytical and problem-solving skills
  • Proficiency in Microsoft Excel and PowerPoint

📧 How to Apply

Interested candidates should email their resume and cover letter to careers@companyname.com. Only shortlisted candidates will be contacted.

❌ Why This Job Post Falls Short

1. The Title Is Generic

Just “Market Research Analyst”—no indication of company type, industry, mission, or whether the role is remote, hybrid, or onsite. It doesn’t stand out in a crowded job board feed.

2. No Company Context or Personality

There’s no “About Us” section.
 No mission.
 No company values.
 No indication of what kind of team or culture this person is joining.
 It reads like a formality—not an invitation.

3. No Mention of Salary or Benefits

This feels outdated and signals a lack of transparency.
 Candidates today want to know what they’re walking into—not guess or negotiate blindly.

4. The Responsibilities Are Too Vague

Phrases like “analyze data” and “track trends” are too broad.
 They don’t help a candidate imagine their day-to-day responsibilities—or why the role matters to the business.

5. No Insight Into the Hiring Process

“All shortlisted candidates will be contacted” is cold and discouraging.
 There’s no timeline, no feedback promise, and no clarity on next steps.

6. No Culture, No Pitch, No Motivation to Apply

There’s no section explaining why this role is a great opportunity.
 No mention of growth, mentorship, or team values.
 Nothing to help the candidate think: “Yes, this is where I belong.”

7. The CTA Is Cold and Impersonal

“Email your resume” with no warmth, encouragement, or clarity about what happens next? That’s a missed opportunity to build trust and confidence.

🧠 Bottom Line

This job post isn’t just boring—it’s costly.

It might get applications, but they’ll likely be low-effort or misaligned.
 It wastes time for everyone involved—because great candidates won’t apply if you don’t give them a reason to.

Bonus Tips to Make Your Market Research Analyst Job Post Stand Out

If you’ve already written a decent job post, great—now let’s make it exceptional. These advanced tips will help you attract serious applicants, build trust, and show that your company respects candidates’ time and effort.

✅ 1. Add an Important Security Notice

Reassure candidates upfront that your hiring process is legit and secure. This small addition builds instant trust—especially in an era of job scams.

🔒 Example:
 “We take your privacy seriously. We will never ask for payment, personal financial information, or sensitive data during the hiring process. If someone claims to be from our company and requests any of these, please report it immediately.”

✅ 2. Mention Paid Leave or Flex Days

Work-life balance matters—especially to top candidates. Even if it’s basic PTO, say so. This signals that your company values rest, not just output.

🛌 Example:
 “We offer 15 PTO days, plus 6 paid holidays. You’ll also get one ‘reset day’ per quarter—no questions asked.”

✅ 3. Highlight Learning & Growth Opportunities

Career growth is a magnet for curious, high-potential candidates. Whether it’s mentorship, paid learning hours, or promotion paths—include it.

📚 Example:
 “You’ll get access to monthly learning hours and a $1,000 annual learning budget to support your personal and professional growth.”

✅ 4. Add a Loom Video From the Hiring Manager or Team

Let candidates see who they’d be working with. A quick 1–2 minute video from the hiring manager adds warmth, builds connection, and sets you apart.

🎥 Example:
 Drop in a Loom link right after the intro:
 “👋 A quick word from your future team lead: [Insert Loom link]”

Even a casual, unscripted video builds more trust than a wall of text ever could.

Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4

✅ 5. Mention Your Candidate Experience Philosophy

Candidates don’t want to be ghosted. Let them know you respect their time—even if they don’t get the role.

🤝 Example:
 “We reply to every application. You’ll hear from us whether or not you’re moving forward, because we believe every candidate deserves closure and respect.”

✅ 6. Add Personality to Your CTA

Instead of “Apply here,” try something warmer and more human.

🎯 Example:
 “Ready to grow with us? Hit the apply button, complete a short skills eval on WorkScreen, and let’s see if we’re a match.”

These small tweaks can make your post go from standard to standout. They show candidates that your company is intentional, respectful, and worth getting excited about.

Should You Use AI to Write Job Descriptions?

Let’s be real—AI tools are everywhere right now.
 Platforms like Manatal and Workable even offer one-click AI-generated job posts.

But here’s the problem: If you use AI blindly, you’ll end up with a generic, lifeless job post.

And generic posts attract the wrong people.

❌ Why You Shouldn’t Rely on AI Alone

Using AI without any context is like hiring a copywriter who doesn’t know your company, culture, or goals. You’ll likely end up with:

  • Buzzword-filled, forgettable content
  • Vague responsibilities and unrealistic requirements
  • A post that looks exactly like every other listing on the job board

Even worse?
 It might attract low-effort candidates who mass-apply—wasting your time and hurting your hiring process.

✅ The Right Way to Use AI: Be the Architect, Not the Passenger

AI can be powerful—if you give it the right ingredients.
 Instead of “Write me a job post for a market research analyst,” use a structured, detailed prompt like this:

✏️ Smart AI Prompt Template:

“Help me write a job post for our company, [Insert Company Name].
 We’re hiring a [Insert Job Title] to help with [Insert Key Responsibilities].
 Our company does [Brief description of what you do] and our culture is [Describe your culture].
 We want to attract candidates who are [Describe ideal qualities or values].
 We offer [Insert benefits, perks, salary range], and here’s how our hiring process works: [Describe it briefly].
 I want the tone to be [e.g., human, friendly, culture-first, clear—not corporate].”

You can also give AI some notes or paste in a job post you love and say:

“Here are a few notes I’ve written to get you started: [paste your notes] Make something similar to this—just adjust the tone to feel more [casual, professional, growth-focused, etc.].”

💡 Pro Tip:

Once AI generates a draft, use your judgment to revise:

  • Add real stories or examples
  • Include a Loom video
  • Emphasize your unique culture or perks
  • Make sure every line reflects your brand

🧠 Final Thought

AI should support your voice, not replace it.

Think of it like a helpful assistant. It can format, refine, or save time—but you still need to guide the message if you want your job post to connect with real people.

Smart Hiring Starts Here WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results

Need a Quick Copy-Paste Job Description?

✅ Option 1: Conversational, Culture-First Job Description

📌 Job Title: Market Research Analyst – Help Us Turn Insight into Action
 💼 Type: [Full-Time / Part-Time]
 💰 Salary: [Insert Salary Range]
 📍 Location: [Insert Location or “Remote”]

🎥 A Quick Word From Your Hiring Manager
 [Insert Loom or YouTube video link]

👋 Who We Are

At [Company Name], we help organizations make better decisions through data. Whether we’re exploring customer behavior, testing new messaging, or tracking market trends, we believe clear insights lead to smarter growth.

Now, we’re hiring a Market Research Analyst to help us deepen our understanding of what works—and what’s next.

💼 What You’ll Be Doing

  • Collect, analyze, and interpret data from surveys, competitors, and performance tools
  • Present clear, actionable recommendations to internal teams
  • Support cross-functional decisions in marketing, product, and strategy
  • Communicate complex findings simply and visually
  • Ask great questions, spot market trends, and challenge assumptions with data

✅ What We’re Looking For

  • 2+ years of experience in research, analytics, or marketing strategy
  • Proficiency in Excel/Google Sheets and visualization tools (e.g., Tableau, Looker)
  • Experience with survey tools (e.g., Typeform, SurveyMonkey, Qualtrics)
  • Clear written and visual communication skills
  • A curious mindset and proactive work style

✨ Why This Role Is a Great Fit

You’ll be more than a researcher—you’ll be a strategic voice in how we grow.
 This is a role for someone who wants to be heard, trusted, and challenged.
 You’ll have ownership, flexibility, and support from a team that values thoughtful work over flashy outputs.

🎁 Perks & Benefits

  • Flexible hours and location (remote-friendly)
  • [Insert number] PTO days + paid holidays
  • Health, dental, and vision insurance
  • Annual learning and development stipend
  • Opportunities to grow into senior or cross-functional roles

📥 How to Apply

We use WorkScreen.io to fairly evaluate candidates based on skills—not just resumes.

To apply, head here: [Insert WorkScreen application link]
 You’ll complete a short, practical evaluation to help us understand your strengths.
 We reply to every applicant within [insert timeline, e.g., 10–14 days].

✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format

📌 Job Title: Market Research Analyst
 💼 Type: [Full-Time / Part-Time]
 💰 Salary: [Insert Salary Range]
 📍 Location: [Insert Location or “Remote”]

🎥 Meet the Team
 [Insert Loom or YouTube video link]

📝 Job Brief

[Company Name] is hiring a Market Research Analyst to support our data-driven decision-making. You’ll work closely with internal stakeholders to analyze market conditions, customer behavior, and competitor strategies—then turn those insights into clear, actionable recommendations.

📋 Responsibilities

  • Design and run customer and market surveys
  • Analyze internal and external data to identify trends
  • Prepare dashboards and presentations for leadership
  • Conduct competitor benchmarking and industry analysis
  • Present findings in simple, visual formats that drive action

🎓 Requirements

  • Bachelor’s degree in Marketing, Business, Statistics, or similar
  • 2+ years of experience in a research or analytics role
  • Solid experience with Excel or Google Sheets
  • Familiarity with tools like Tableau, Looker, or Airtable
  • Strong written and visual communication skills

🎁 Perks & Benefits

  • Remote-first workplace with flexible schedules
  • Paid time off and public holidays
  • Health and wellness benefits
  • Annual professional development support
  • Collaborative and respectful work culture

📥 Application Process

We use WorkScreen.io to evaluate candidates based on skills, not just keywords.

Apply now: [Insert WorkScreen link]
 You’ll complete a short, fair evaluation, and we’ll follow up with every applicant—no ghosting.

Let WorkScreen Handle the Next Step in Your Hiring Process

Writing a great job post is step one. But after the applications start rolling in, how do you know who’s actually worth your time?

That’s where WorkScreen.io comes in.

Our platform helps you:

⚡ Quickly Identify Your Top Candidates

WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—so you can instantly see who has the skills, not just the résumé buzzwords.

🎯 Test Real-World Ability with One Click

Easily assign skill assessments that reflect real job tasks.
 Whether you’re hiring analysts, marketers, or designers, you can test what matters—like attention to detail, critical thinking, and communication.

🛡️ Eliminate Low-Effort and AI-Generated Applicants

WorkScreen filters out copy-paste applications and low-effort submissions—including those generated with AI tools like ChatGPT or “one-click apply” spam.
 You only see candidates who are serious, engaged, and capable.

📈 Make Confident, Data-Driven Hiring Decisions

With side-by-side comparisons, skill scores, and video introductions (optional), you’ll have a clear view of each candidate’s potential—before the interview even begins.

Whether you’re a startup founder, a busy hiring manager, or a recruiter juggling multiple roles, WorkScreen simplifies hiring without sacrificing quality. Ready to skip the guesswork and hire smarter? Create your job post and start screening with WorkScreen.io

FAQ

When hiring a Market Research Analyst, prioritize a mix of technical, analytical, and communication skills. Here’s what to look for:

  • Data interpretation: Ability to extract insights from complex datasets

  • Survey design and analysis: Knowing how to gather the right data

  • Statistical proficiency: Comfort with numbers, patterns, and probabilities

  • Critical thinking: Not just what happened, but why and what to do about it

  • Data visualization: Presenting insights clearly using tools like Tableau, Looker, or Google Data Studio

  • Strong communication: Turning complex findings into simple, actionable recommendations

  • Curiosity: A hunger to ask smart questions and dig deeper than surface-level data

Soft skills like collaboration, problem-solving, and adaptability are also essential, especially if the analyst will be working cross-functionally.

As of 2025, the average salary for a Market Research Analyst in the U.S. ranges between $60,000 and $85,000 per year, depending on:

  • Experience level

  • Industry (e.g., tech vs. nonprofit)

  • Company size and location

  • Analytical tools and certifications

Junior analysts may start in the $45,000–$55,000 range, while senior roles or those with technical specialization (e.g., Python, R, SQL) can earn $90,000+.

Source: Glassdoor, Payscale, and U.S. Bureau of Labor Statistics.

A Data Analyst typically focuses on internal performance data—sales metrics, operational KPIs, customer usage.
 A Market Research Analyst, on the other hand, looks outward—customer behavior, competitor insights, market trends, and brand perception.

Think of it this way:

  • Data Analysts ask, “How are we performing?”

Market Research Analysts ask, “How do we win in the market?”

Not necessarily. While industry knowledge is helpful, many core skills in market research are transferable.
 A curious, analytical candidate with strong fundamentals can often outperform someone with niche experience but poor strategic thinking.

If you’re in a complex or regulated industry (like healthcare or finance), look for candidates who’ve worked with sensitive data or compliance-heavy environments.

Make Your Next Great Hire With WorkScreen

Easily streamline your hiring process with AI-powered applicant scoring, automated skill testing, and a credit-based system that ensures you only pay for quality applicants. Perfect for teams serious about hiring top talent.

Author’s Details

Mike K.

Mike is an expert in hiring with a passion for building high-performing teams that deliver results. He specializes in streamlining recruitment processes, making it easy for businesses to identify and secure top talent. Dedicated to innovation and efficiency, Mike leverages his expertise to empower organizations to hire with confidence and drive sustainable growth.

Hire Easy. Hire Right. Hire Fast.

Stop wasting time on unqualified candidates. WorkScreen.io streamlines your hiring process, helping you identify top talent quickly and confidently. With automated evaluations , applicant rankings and 1-click skill tests, you’ll save time, avoid bad hires, and build a team that delivers results.

Share