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What a Marketing Analyst Actually Does (Roles Explained)
A Marketing Analyst isn’t just someone who lives in spreadsheets. They’re the person who helps your marketing team make smarter decisions.
They turn raw numbers into real insights:
→ Which campaigns are driving ROI?
→ Where are we wasting budget?
→ What trends should we act on right now?
A good marketing analyst helps you understand your audience better, spot hidden opportunities, and double down on what’s working. They bridge the gap between data and strategy—so the team isn’t guessing what to do next.
In short:
They help your marketing dollars go further—and your decisions get smarter.
That’s why when you’re hiring for this role, you’re not just looking for someone who knows Google Analytics. You’re looking for someone who’s curious, business-minded, and can tell a compelling story with data.
And if you can make that clear in your job post?
You’re already ahead of 90% of hiring teams out there.
Two Great Marketing Analyst Job Description Templates
✅ Option 1: For Experienced Candidates
📌 Job Title: Marketing Analyst (Performance & Insights) – Join Our Growth Team at NovaPet
📍 Location: Remote (U.S.-based preferred) | 💼 Type: Full-Time | 💰 Salary: $65,000–$80,000/year
⏰ Schedule: Monday to Friday | Flexible Hours
🎥 A Quick Message from Our Growth Lead
Before you scroll—watch this short video from our Growth Lead, Erin, explaining what we’re building and why this role matters. (It’s only 90 seconds, and it’ll give you a feel for our team.)
💬 About Us
NovaPet is a fast-growing DTC pet wellness brand with a mission to help pets live longer, happier lives. We sell directly to pet parents across the U.S. and are known for our subscription-based supplements and honest, science-backed marketing.
We’re a data-driven team that cares deeply about performance and brand. We experiment, test, and move quickly—but never at the cost of trust or insight.
🧠 What You’ll Do
We’re looking for a sharp, proactive Marketing Analyst to help us understand what’s working, what’s not, and where we should focus next.
You’ll:
- Track and report on paid channel performance (Meta, Google, TikTok)
- Analyze landing page conversions, subscriber trends, and retention data
- Build dashboards for key marketing KPIs (CAC, LTV, ROAS, churn)
- Surface actionable insights to guide campaigns and strategy
- Collaborate with marketing, product, and growth teams to test ideas and optimize performance
✅ What We’re Looking For
- 2+ years in a marketing analytics or growth strategy role
- Hands-on experience with tools like Google Analytics, Looker Studio, or Mixpanel
- Excel/Sheets wizardry (formulas, pivot tables, charts)
- Strong communication skills—you can turn data into decisions
- Bonus if you’ve worked in DTC, subscription, or ecommerce
🎁 Perks & Benefits
- 💻 Fully remote team with flexible working hours
- 🏥 Health, dental, and vision insurance
- 🧘 Wellness stipend and paid mental health days
- 📚 Learning & development allowance
- 🌴 20 days paid time off + 12 company holidays
- 🐶 Pet product discounts + annual pet care stipend
💡 Why This Role Is Worth Your Time
You won’t be buried under red tape or reporting for the sake of it. Your work will directly impact our growth strategy, ad spend, and product focus. You’ll collaborate with a smart, driven team and have room to propose ideas, experiment, and level up your skills.
🎯 How We Hire
We use WorkScreen to help us focus on real skills—not just resumes.
If you’re shortlisted, you’ll complete a short task aligned with the role. From there, we’ll invite top applicants to a live interview (30–45 minutes), and give final candidates a chance to ask us anything.
We respect your time, and we’ll keep you updated every step of the way.
📥 Apply here: [Insert WorkScreen link]
✅ Option 2: For Entry-Level / Willing-to-Train Candidates
📌 Job Title: Junior Marketing Analyst – Kickstart Your Career with NovaPet
📍 Location: Remote | 💼 Type: Full-Time | 💰 Salary: $45,000–$55,000/year
⏰ Schedule: Mon–Fri | Flexible | Entry-level welcome
🎥 Hear From the Team
Curious about what it’s like to work here? Check out this 1-minute video from our CEO, Dana, sharing what we value in our team and what success looks like in this role.
💬 About Us
NovaPet is a fast-growing direct-to-consumer brand focused on pet wellness. We believe great ideas can come from anyone—and we’re building a team that reflects that.
We’re growing quickly, and we’re looking for a curious, motivated Junior Marketing Analyst to help us make smarter marketing decisions. No agency jargon. No “sink or swim.” Just a supportive team that wants to help you grow.
🧠 What You’ll Do (With Support)
- Help track campaign performance (ad spend, clicks, conversions)
- Assist in preparing weekly marketing reports
- Monitor website and landing page data
- Learn how to use tools like Google Analytics and Looker Studio
- Join brainstorms with the team and offer ideas
✅ What You Bring (Or Are Willing to Learn)
- You’re curious and eager to grow
- You enjoy solving problems with data
- You’re organized, thoughtful, and willing to ask questions
- Bonus: You’ve played with Excel, Google Sheets, or any analytics tool before
🎁 Perks & Benefits
- 💻 Remote work with flexible hours
- 🧑🏫 Paid training and 1-on-1 mentorship
- 📈 Growth path to full analyst roles in 6–12 months
- 🏥 Health insurance after 60 days
- 🌴 15 days paid time off + wellness days
- 🐾 Annual pet care stipend + product discounts
🚀 Why This Role Is a Great Starting Point
This isn’t a “get coffee” internship. You’ll be trusted with real data, real tools, and real projects—and you’ll get plenty of support and mentorship along the way. You’ll leave this role with strong skills, confident reporting abilities, and a clearer sense of your path forward in marketing or analytics.
🎯 What Our Hiring Process Looks Like
We use WorkScreen to keep things fair and simple.
You’ll complete a short, skills-based assessment. If it looks like a fit, we’ll schedule a video chat to learn more about you—and give you a chance to learn more about us. We value transparency, feedback, and mutual fit.
📥 Apply now: [Insert WorkScreen link]
Build a winning team—without the hiring headache. WorkScreen helps you hire fast, confidently, and without second-guessing.
Why These Marketing Analyst Job Descriptions Actually Work
Let’s break down why both versions (experienced and entry-level) are more effective than the generic job posts floating around online.
✅ 1. The Job Title Is Clear, Specific, and Human
Instead of “Marketing Analyst,” the titles add clarity and relevance:
- “Marketing Analyst (Performance & Insights)” shows focus and ownership.
- “Junior Marketing Analyst – Kickstart Your Career” signals support and growth.
These aren’t vague job titles—they tell the candidate what they’re walking into and who the job is for.
✅ 2. Each Post Opens with Context and Personality
Too many job descriptions start with bland boilerplate. These posts open with:
- A clear intro to the company’s mission and who they serve
- A video message from a team member or leader to humanize the post
This instantly builds trust and helps serious applicants picture themselves on the team.
✅ 3. They Explain the Why, Not Just the What
Most job posts just list tasks.
These ones show why the role exists:
- “Help us make smarter marketing decisions”
- “Your insights will directly impact growth strategy, ad spend, and product focus”
That gives meaning to the role—something top candidates care about.
✅ 4. The Tone Feels Supportive, Not Robotic
The language is plainspoken and thoughtful. You won’t find:
“The incumbent will be responsible for overseeing the marketing function as outlined by departmental KPIs…”
Instead, you get:
“You’ll be trusted with real data, real tools, and real projects—and you’ll get plenty of support and mentorship along the way.”
This tone makes the company feel approachable and modern.
✅ 5. Salary and Benefits Are Transparent
Both versions include:
- A clear salary range
- A detailed perks & benefits section
- Real, tangible offerings (pet stipends, paid mental health days, training)
This builds trust and filters out misaligned applicants early—saving you time later.
✅ 6. The Hiring Process Is Respectful and Clear
Rather than the dreaded “Only shortlisted candidates will be contacted,” the posts explain:
- What tool you’re using (WorkScreen)
- What the candidate can expect
- That you value transparency and respond thoughtfully
This signals you actually respect applicants’ time—something rare and refreshing.
✅ 7. There’s a Strong “Why This Role Is Worth It” Section
Each post includes a short pitch that sells the opportunity—without sounding salesy:
“This isn’t a ‘get coffee’ internship. You’ll be trusted with real data…”
This section helps convert curious applicants into motivated ones. It reminds them that this isn’t just a role—it’s a chance to grow, contribute, and be seen.
✅ 8. There’s a Clear, Friendly Call to Action
Instead of cold phrases like:
“Submit resume and cover letter to hr@company.com,”
You get:
“Apply here using WorkScreen. You’ll complete a short task that helps us understand your strengths.”
This makes the application process feel human and skill-based—not bureaucratic.
What a Bad Marketing Analyst Job Description Looks Like (And Why It Fails)
Let’s look at a real-world example of what not to do.
❌ Bad Job Post Example
📌 Job Title: Marketing Analyst
🏢 Company: XTech Group
📍 Location: New York, NY
💼 Job Type: Full-Time
📅 Application Deadline: August 1, 2025
Job Summary
We are looking for a data-driven marketing analyst to join our team. The ideal candidate will track campaign performance and analyze data to support marketing strategy.
Responsibilities
- Monitor campaign KPIs
- Provide weekly performance reports
- Support marketing department with analytics
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 2–3 years experience in data analysis
- Proficiency in Excel and Google Analytics
How to Apply
Submit your resume and cover letter to careers@xtechgroup.com. Only shortlisted candidates will be contacted.
Now let’s break down why this post misses the mark.
❌ 1. The Job Title Is Generic and Uninspired
“Marketing Analyst” gives no insight into seniority, function, team type, or company culture. It could belong to any company in any industry. Top candidates won’t stop to learn more if the title doesn’t hook them.
❌ 2. There’s No Real Introduction or Mission
There’s no mention of what XTech Group does, why they’re hiring, or what impact this role will have. It reads like a legal form, not a pitch. Without context or story, good candidates feel nothing—and move on.
❌ 3. The Responsibilities Are Vague
“Monitor KPIs” and “support marketing” are too broad. What KPIs? What channels? What kind of support? These bullet points tell you nothing about the actual day-to-day or strategic importance of the role.
❌ 4. No Salary, No Perks, No Benefits
There’s no mention of compensation, insurance, PTO, remote flexibility—nothing. That sends one of two signals:
- You’re not confident in your offer
- Or you’re not invested in being transparent with applicants
Either way, it turns off high-quality candidates who have options.
❌ 5. The Tone Feels Cold and Bureaucratic
“Only shortlisted candidates will be contacted.”
This sounds dismissive. It reinforces the common candidate complaint: “I apply and never hear back.” A small change in tone—like “We appreciate every application and will follow up with all applicants”—could’ve made this warmer and more respectful.
❌ 6. No Call-to-Action That Builds Trust or Excitement
The CTA is just an email address. No next step. No insight into the hiring process. No sign of a real human on the other end. That makes it feel like a black hole.
Bottom line:
This job post is functional, but uninspiring. It checks boxes, but it doesn’t connect.
And in a competitive market, that means losing out on the very talent you’re hoping to attract.
🎯 Bonus Tips to Make Your Job Post Stand Out
You’ve already seen what a great marketing analyst job description looks like.
But if you really want to stand out—and make candidates feel respected, safe, and excited to apply—add these finishing touches:
🛡️ Tip 1: Include a Security & Privacy Notice
Scams are everywhere, and smart candidates are cautious. Show them your company is legitimate and that their data is safe.
Here’s a simple line you can add at the end of your post:
IMPORTANT NOTICE: We take the privacy and security of all job applicants seriously. We will never ask for payment, bank details, or personal financial information at any stage of the hiring process.
This builds immediate trust and signals professionalism.
🌴 Tip 2: Mention Leave Days or Flex Time
Everyone values time off—but most job posts never mention it.
Even just one line like this makes your offer more human and appealing:
“Enjoy up to 20 days of paid time off, plus flexible mental health days to help you recharge.”
This shows that your company values wellbeing, not just productivity.
📈 Tip 3: Highlight Training & Growth Opportunities
Top candidates aren’t just looking for a job—they’re looking for a path forward.
Even if your company doesn’t have a formal training program, you can still highlight growth:
“You’ll work closely with our head of growth and get access to analytics mentorship, project ownership, and the opportunity to grow into a senior-level role within 12–18 months.”
This reassures candidates that their work and development matter.
🎥 Tip 4: Add a Short Video from the Hiring Manager or Team
A 60–90 second Loom or YouTube video can dramatically boost engagement.
What to say in the video:
- Who you are and what you’re hiring for
- What excites you about this role
- What kind of person would thrive on your team
Even something shot casually on your laptop webcam adds a layer of authenticity that written words can’t match.
Example:
Before you apply, take 60 seconds to meet our CTO. Here’s what we’re building and why we’re excited about it.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
These simple tweaks can elevate a “pretty good” job post into something memorable—and that’s what it takes to attract the best candidates in a noisy hiring market.
💬 Tip 5: Use Language That Reflects Your Values
Throughout your job post, use phrases like:
- “We reply to every applicant”
- “We value your time”
- “You deserve a transparent, respectful hiring process”
These may seem small, but they leave a big impression. They show your company walks the talk—and that’s
Should You Use AI to Write a Job Description? Yes—but only if you do it right.
These days, every ATS, job board, and HR tool seems to offer “AI-generated job descriptions.”
Click a button, and boom—instant job post.
But here’s the problem:
❌ When You Use AI the Wrong Way…
You end up with something that sounds like this:
“We’re seeking a detail-oriented, self-motivated individual who can analyze KPIs and collaborate with cross-functional stakeholders.”
It’s bland. It’s soulless. And it reads like every other job post out there.
And the worst part?
It repels the very candidates you’re trying to attract.
Because the best marketing analysts don’t just want a paycheck—they want purpose, people, and clarity.
A generic AI-written post makes your company sound… interchangeable.
✅ How to Use AI the Right Way (as a Co-Pilot, Not a Ghostwriter)
AI can be a powerful tool—as long as you guide it with your own insights.
Here’s how to do it properly:
🔧 Step 1: Gather Your Raw Materials
Before prompting AI, write out:
- What your company actually does (not just the tagline)
- What this role is responsible for (daily tasks, goals, challenges)
- Who the ideal candidate is (skills, mindset, experience)
- What your company values and culture are really like
- What the candidate gets out of this (benefits, growth, team)
- How your hiring process works (steps, timeline, expectations)
Even just jotting this down in bullet points gives AI something real to work with.
💬 Step 2: Use a Prompt Like This:
“Help me write a job description for a Marketing Analyst at [Company Name].
We’re a [short description of your company and mission], and we’re hiring someone to [core responsibilities].
Our culture is [describe culture and team vibe].
We want to attract candidates who are [ideal traits].
Here’s what we offer (benefits), and our hiring process looks like this: [steps, timeline, etc.].
Please write in a warm, human tone that feels inclusive and respectful. Here are a few notes I have written to get you started [paste notes]”
If you’ve seen a job post you like, you can even paste it and say:
“Write something similar in tone and format to this post.”
✨ Step 3: Polish and Personalize the Output
Once AI gives you a draft:
- Rewrite any phrases that feel too stiff or robotic
- Inject real personality (use “you,” “we,” “our team”)
- Add a Loom or personal note where needed
- Make sure the job title and CTA match your voice
🚫 Don’t Skip This Step
Even the best AI-generated job post still needs your voice.
Why?
Because a job post is often the first impression someone gets of your company. It reflects your culture, your values, your attention to detail—and your respect for the person reading it.
Don’t let that first impression feel like it came from a template factory.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need a Quick Copy-Paste Marketing Analyst Job Description?
✅ Option 1: Conversational Job Description Template (Culture-First Style)
📌 Job Title: Marketing Analyst – Help Us Turn Data into Smarter Decisions
📍 Location: Remote | 💼 Type: Full-Time | 💰 Salary: $60,000–$75,000/year
🎥 Hear from our Head of Marketing
[Insert Loom or YouTube link] – A quick 90-second message on what we’re building and how this role fits in.
👋 Who We Are
At [Your Company Name], we’re on a mission to [insert mission]. We sell [what you do] and serve [your customers]. We’re a growth-focused team that believes great decisions start with great data.
We move quickly, test constantly, and treat each other with real respect. If you’re the kind of person who gets excited by dashboards, patterns, and performance experiments—you’ll feel right at home.
🧠 What You’ll Do
As our Marketing Analyst, you’ll help us measure what’s working, what’s not, and what to do next.
You’ll:
- Track marketing performance across paid channels and email
- Build dashboards for KPIs like ROAS, CAC, LTV, and subscriber churn
- Collaborate with the growth team to test new hypotheses
- Share insights that help us double down—or pivot fast
✅ What You Bring
- Experience with Google Analytics, Looker Studio, or a similar platform
- You’re confident in spreadsheets (formulas, pivots, charts)
- You’re curious, proactive, and love turning data into action
- Bonus: You’ve worked in ecommerce, SaaS, or DTC marketing before
🎁 Perks & Benefits
- Remote-friendly and flexible hours
- Health, dental, and vision coverage
- 15–20 days PTO + wellness days
- Training budget + mentorship support
- Performance-based bonus opportunities
🎯 How to Apply
We use WorkScreen to help us hire based on skills—not just resumes. You’ll complete a short, fair task that helps us get to know how you think. From there, we’ll follow up with everyone, and invite finalists to a live interview.
📥 Apply here: [Insert WorkScreen link]
✅ Option 2: Structured Job Description (Traditional Format)
📌 Job Title: Marketing Analyst
📍 Location: Remote | 💼 Type: Full-Time
💰 Salary: $60,000–$75,000/year
Job Brief
We’re looking for a Marketing Analyst to help our growth team understand what’s driving results—and what’s not. You’ll be responsible for analyzing marketing data, producing performance reports, and helping shape strategy with data-backed insights.
Key Responsibilities
- Analyze digital marketing campaign performance
- Report on KPIs including CAC, LTV, conversion rate, and ROAS
- Collaborate with the marketing team to test ideas and optimize efforts
- Build and maintain reporting dashboards (Google Analytics, Looker, etc.)
- Track subscriber behavior and retention metrics
- Provide ad-hoc data analysis for campaigns, promotions, or product launches
Required Skills & Experience
- 1–3 years in a data or marketing analytics role
- Proficient in Excel/Google Sheets
- Experience with analytics tools (e.g., GA4, Looker Studio, Mixpanel)
- Ability to clearly present insights to non-technical teammates
- Bonus: Familiarity with SQL or marketing automation platforms
Benefits
- Remote-first team culture
- Full health/dental/vision coverage
- Annual L&D stipend + internal mentorship
- 20 PTO days + company holidays
- Transparent bonus program
Hiring Process
We believe in fairness and transparency. That’s why we use WorkScreen to evaluate all candidates based on skill. Once you apply, you’ll complete a short task. If it’s a fit, we’ll follow up with a quick video call and next steps.
📥 Apply here: [Insert WorkScreen link]
Let WorkScreen Handle the Next Step
You’ve put in the effort to write a clear, human, and effective job post. Now let WorkScreen help you hire the right person—faster and smarter.
Here’s how it works:
🔍 1. Quickly Spot Your Best Candidates
WorkScreen automatically evaluates every applicant using skill-based tasks and a smart scoring system.
You’ll get a real-time, performance-based leaderboard that makes it easy to identify top talent—no guesswork, no résumé roulette.
⚙️ 2. Run One-Click Skill Tests
Easily assess candidates on real-world tasks—not just résumés or cover letters.
Whether it’s marketing logic, data interpretation, or creative analysis, you’ll get a clearer view of who can actually do the job.
🚫 3. Eliminate Low-Effort or Spammy Applications
WorkScreen filters out AI-generated answers, copy-paste responses, and “one-click apply” applicants—so you focus only on people who are serious, thoughtful, and aligned with your role.
🎯 If you’re hiring for a high-impact role and want to make better decisions faster—WorkScreen gives you the structure, clarity, and confidence to do it right.
FAQ
As of 2025, the average salary for a Marketing Analyst in the United States is $65,000–$80,000 per year, depending on experience, location, and company size.
- Entry-level roles typically range from $50,000–$60,000
- Mid-level analysts earn around $70,000–$85,000
- Senior marketing analysts or those with specialized skills (e.g., SQL, attribution modeling, ecommerce experience) can earn $90,000+
Remote roles and high-cost-of-living markets (like San Francisco or NYC) often pay at the upper end of the range.
While both roles involve data interpretation, a marketing analyst focuses specifically on:
- Campaign performance (paid ads, email, SEO)
- Customer behavior and segmentation
- Marketing ROI metrics (CAC, LTV, conversion rates)
A data analyst has a broader scope—often supporting product, finance, operations, and company-wide analytics. Marketing analysts tend to live closer to the marketing and growth teams.
Beyond the technical skills, strong marketing analysts often excel at:
- Storytelling with data (translating numbers into actionable insights)
- Curiosity (asking the right questions before running the numbers)
- Cross-functional communication (working with creative, growth, and leadership teams)
- Adaptability (switching tools, priorities, or campaigns fast)
These traits often matter more than deep technical expertise—especially in startups and fast-moving teams.
It depends on your current team’s capacity.
- If you already have senior marketers or data people who can mentor, hiring a junior analyst with potential can be a smart investment.
- If you need someone to build your reporting systems from scratch or lead marketing insights, aim for a senior-level hire.
You can also structure the role with a growth path to allow junior hires to level up with time.
Yes—whenever possible.
Salary transparency:
- Attracts more qualified applicants
- Saves time by filtering out mismatches
- Builds trust with serious candidates
Even a range (e.g., $60K–$75K) is better than leaving it blank. And in many U.S. states, it’s now required by law.
Typical tools include:
- Google Analytics (especially GA4)
- Google Looker Studio or Tableau (for dashboards)
- Excel/Google Sheets (formulas, pivots, VLOOKUPs)
- Ad platforms (Meta, Google Ads, TikTok Ads Manager)
- Bonus tools: Mixpanel, SQL, HubSpot, or Segment (for more technical roles)
You don’t need them to know everything—but you do need to list the tools you actually use in your job post so expectations are clear.
It depends on your goals and capacity for training.
- If you need someone to hit the ground running, go for experience. Prior exposure to marketing metrics, ad platforms, or campaign data will reduce ramp time.
- If you’re open to training, hire someone with curiosity, analytical thinking, and strong communication. These candidates often grow into top performers when given the right support.
That’s why we included two job description versions in this article—so you can attract the right fit, no matter your hiring strategy.
