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If you’ve Googled “Marketing Assistant job description,” you’ve probably seen dozens of copy-paste templates. Bullet points, vague language, zero personality. They all sound the same—and they all miss the point.
Because here’s the truth: a generic job description doesn’t attract great candidates. It repels them.
The best Marketing Assistants aren’t just task-doers. They’re proactive, curious, and creative. They want to know what they’re joining, who they’ll work with, and what kind of impact they can make. If your post doesn’t show that—it’ll get ignored.
This guide will show you how to write a modern, human, and high-converting Marketing Assistant job description. One that reflects your brand, connects with the right candidates, and sets you up to hire smarter.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Ready? Let’s make your job post your best recruiting tool, not just a formality.
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What the Marketing Assistant Role Actually Is
Let’s start with a plain-English definition.
A Marketing Assistant is the behind-the-scenes engine that keeps a marketing team running smoothly. They support campaigns, manage tools, create content drafts, track performance, and help bring marketing strategies to life.
They might be setting up email campaigns one day and organizing a photoshoot or webinar the next. They wear many hats—and that’s the point.
But here’s what often gets overlooked:
A great Marketing Assistant isn’t just someone who “follows instructions.”
They’re someone who:
- Notices what needs doing before being asked
- Takes initiative and owns small projects
- Loves organizing chaos into clarity
- Communicates clearly with both the creative and operations teams
This role is perfect for someone who’s smart, eager to grow, and thrives in a fast-moving environment. Whether you’re a startup building a brand or an established company scaling your marketing, the right assistant will help everything run better.
Two Great Marketing Assistant Job Description Templates
✅ Option 1 – Job Description For Experienced Marketing Assistant
(Example company: TrailBlaze Gear – fast-growing outdoor-apparel e-commerce brand)
📌 Job Title: Marketing Assistant for TrailBlaze Gear (Remote-Friendly)
💼 Type: Full-Time | Remote or Hybrid (US-based)
💰 Salary: $45,000 – $55,000 per year (DOE)
🕒 Schedule: Monday–Friday, flexible core hours
🎥 Meet Your Future Manager
2-min Loom intro from our Head of Marketing → Watch the video
🏔 About TrailBlaze Gear
Founded in 2019, TrailBlaze Gear helps hikers and climbers push past their limits with lightweight, durable apparel that plants one tree for every purchase. We’re a 14-person team shipping 40,000+ orders a year, featured in Outside and REI Co-op Journal. Marketing is our growth engine—and you’ll be right in the middle of it.
🚀 What You’ll Do
- Launch & monitor email, social, and PPC campaigns
- Coordinate freelancers (writers, designers, photographers) to keep projects on track
- Pull weekly performance reports in Google Analytics & Looker Studio
- Update product pages and A/B-test copy in Shopify
- Keep the content calendar organized in Notion and ensure deadlines hit
- Research trends and competitor moves to fuel our next campaign ideas
🧠 What We’re Looking For
- 1–2 yrs in a marketing assistant/coordinator role
- Hands-on with tools like Klaviyo, Canva, GA4, or similar
- Clear writing and sharp attention to detail
- Proactive, organized, and comfortable in a fast-moving startup
- Outdoor-gear passion is a plus
🎁 Perks & Benefits
- 15 PTO days + 11 holidays + birthday off
- $1,000 annual learning stipend
- Remote-first gear allowance (desk, chair, second monitor)
- Medical, dental, and vision — 75 % employer-covered
- Quarterly team retreats in National Parks
✨ Why This Role Is a Great Fit
You’ll be more than a task-taker—you’ll own projects that hit thousands of customers every week. If you love organization, creative problem-solving, and the outdoors, this is your playground to grow into a marketing leader.
📥 How to Apply
We use WorkScreen.io to evaluate every applicant on real skills, not just résumés. Click below to complete a short, practical assessment—then we’ll be in touch quickly.
👉 Apply through WorkScreen
🌱 Option 2 – Job Description For Entry-Level Marketing Assistant
(Example company: BrightNest Wellness – mission-driven lifestyle brand)
📌 Job Title: Entry-Level Marketing Assistant at BrightNest Wellness (No Experience Needed)
💼 Type: Full-Time | Hybrid (2 days LA office, 3 remote)
💰 Pay: $18 – $22 per hour (based on skills & potential)
📍 Location: Culver City, Los Angeles, CA
🎥 A Welcome From Our Founder
90-sec YouTube clip on our mission of “Wellness made simple” → Watch now
🌞 About BrightNest Wellness
Since 2021 we’ve helped 70,000+ people build daily habits around mindfulness, movement, and nutrition through our products and community app. We’re a tight, diverse team of 11 that believes business should feel human and purpose-driven. Your creativity and curiosity will help us inspire the next 70,000.
🛠 What You’ll Do
- Schedule & post content across IG, TikTok, and LinkedIn
- Organize photo/video assets in Google Drive & Notion
- Proofread, format, and test weekly email campaigns (we’ll teach you)
- Coordinate with creators for UGC shoots and brand collabs
- Track basic metrics in Mailchimp & Later (again—we’ll train you)
- Research trends and brainstorm content ideas with the team
🧠 What We’re Looking For
- Clear communicator, organized, eager to learn
- Comfortable with basic design or social tools—or excited to pick them up fast
- Reliable, detail-oriented, and people-positive
- Passion for wellness, community, or lifestyle brands
✨ Nice-to-Haves: Any content-creation hobby (blogging, TikTok, photography)
🎁 Perks & Benefits
- 3 weeks PTO + 5 wellness days + volunteer day
- $750 annual education credit + free Calm & Headspace accounts
- Monthly wellness stipend ($50 for yoga, gym, or meditation)
- Medical, dental, vision (80 % employer-covered)
- Quarterly “Recharge Fridays” (office closed after 1 PM)
✨ Why This Role Is a Great Fit
You’ll get mentorship, ownership, and room to experiment. If you’re passionate about helping others live healthier lives and want real marketing experience—not coffee-runs—this is where you’ll level up quickly.
📥 How to Apply
Skip the résumé black hole. Apply via WorkScreen.io to showcase your potential in a quick, transparent assessment. We review every submission and reply within a week.
👉 Apply through WorkScreen
Don’t let bad hires slow you down. WorkScreen helps you identify the right people—fast, easy, and stress-free.
Breakdown of Why These Marketing Assistant Job Posts Work
Great job descriptions don’t just list tasks—they attract, connect, and convert. Let’s break down why both of the examples above are effective:
✅ 1. The Job Titles Are Clear and Specific
Instead of generic titles like “Marketing Assistant,” each role specifies who it’s for and what it’s about:
- “Marketing Assistant for TrailBlaze Gear” tells you the brand and niche.
- “Entry-Level Marketing Assistant at BrightNest Wellness” sets clear expectations.
Both titles boost relevance and help the right candidates self-select.
✅ 2. The Intros Build Connection
Each job post includes a short video from the hiring manager or founder, creating instant trust and transparency. Then, the intro sets the tone with a human voice—not HR-speak.
This helps candidates feel seen and excited—not like they’re reading a legal document.
✅ 3. The “About Us” Section Tells a Real Story
Instead of generic company blurbs, each version includes a mini narrative:
- Who the company serves
- What the team is like
- Why the role matters right now
This shows applicants where they’d fit into the bigger picture—something high-quality candidates care deeply about.
✅ 4. The Responsibilities Feel Real and Motivating
Tasks aren’t vague. They’re grounded in what a real day looks like and show clear impact:
“Help organize UGC shoots” or “Own weekly performance reports.”
This builds clarity, confidence, and purpose in the candidate’s mind.
✅ 5. The Requirements Are Inclusive and Flexible
The experienced version lists real expectations without being elitist.
The entry-level post encourages learners and career changers, making it inclusive without lowering the bar.
By calling out “nice-to-haves” and emphasizing potential, you attract a wider, more motivated pool.
✅ 6. Perks & Benefits Are Transparent and Appealing
Instead of hiding them or cramming them in one line, both job posts list clear benefits—in plain English.
This builds trust and shows candidates you value their life beyond the job.
✅ 7. “Why This Role Is a Great Fit” Sells the Opportunity
Each post includes a section that answers:
“Why should I care?”
It positions the candidate as a valued team member, not just a task-doer—and reinforces purpose, growth, and ownership.
✅ 8. The Application Process Feels Human
Both job descriptions explain how the process works—and why WorkScreen is used. That:
- Sets expectations
- Shows fairness
- And builds confidence in applying
No “black hole” of applications. No ghosting. Just a modern, respectful process.
Example of A Bad Marketing Assistant Job Description (And Why It Fails)
Let’s look at a typical marketing assistant job post you might find online—and break down what’s wrong with it.
❌ Bad Job Post Example
📌 Job Title: Marketing Assistant
📍 Location: Los Angeles, CA
💼 Employment Type: Full-Time
Company Overview:
We are a dynamic and fast-paced marketing agency seeking a highly motivated individual to join our team.
Job Summary:
The Marketing Assistant will provide administrative and marketing support to the marketing team. This position requires strong organizational skills and the ability to handle multiple tasks.
Responsibilities:
- Assist with marketing campaigns
- Manage databases and filing systems
- Coordinate meetings and calendars
- Conduct basic market research
- Other duties as assigned
Qualifications:
- Bachelor’s degree in Marketing or related field
- 2–3 years of experience preferred
- Strong communication and time management skills
- Proficient in Microsoft Office
Salary: Competitive and based on experience
How to Apply:
Please send your résumé and cover letter to hr@company.com. Only shortlisted candidates will be contacted.
🚨 Why This Job Post Fails
Let’s break down what’s wrong—and why this type of post repels strong applicants:
1. The Job Title Is Vague and Generic
Just “Marketing Assistant” tells you nothing about the company, mission, level, or work style. It could be any company, anywhere. There’s no personality, no differentiation, and no focus.
2. The Company Overview Says Nothing
“We are a dynamic and fast-paced company…”
This kind of line has become white noise. It says nothing meaningful. There’s no mission, no team, and no reason to care about the company’s purpose.
3. The Responsibilities Are Too Broad
Every bullet point is vague—“assist,” “manage,” “coordinate.” There’s no context, no daily reality, and no sense of impact. A great candidate can’t picture themselves in the role.
4. It’s Missing Candidate-Centered Language
Nowhere does it explain:
- What’s in it for the candidate
- Who they’ll work with
- What kind of support or growth they can expect
It’s cold, transactional, and employer-first.
5. The Salary Section Is Evasive
“Competitive” = red flag. Not including a range reduces trust and drives away experienced candidates who value transparency.
6. No Perks, No Benefits, No Culture
No mention of PTO, flexibility, team values, or company vibe. It reads like a task list with a gate, not a pitch to join a meaningful team.
7. The Hiring Process Feels Dismissive
“Only shortlisted candidates will be contacted.”
That one line alone can turn off thoughtful applicants. It signals a lack of respect and sets the tone for poor communication.
8. Zero Personality in the CTA
“Send us your resume and cover letter” feels like a formality—not an invitation. There’s no encouragement, warmth, or explanation of what comes next.
👉 In short:
This post checks boxes, but it doesn’t connect.
It’s cold, unclear, and ultimately forgettable.
Bonus Tips to Make Your Job Post Stand Out
Once your core job description is solid, here are a few smart extras that can build trust, increase conversions, and show candidates you truly care:
✅ Tip 1: Add a Candidate Security & Privacy Notice
In today’s job market, scams are everywhere. Including a small security notice shows professionalism and helps candidates feel safe applying.
Example:
🔒 Important Notice: We take the privacy and security of applicants seriously. We will never ask for payment, personal banking details, or financial information at any stage of the hiring process. If you encounter a suspicious message claiming to be from us, please report it.
✅ Tip 2: Mention Leave Days or Flex Time
Don’t just say “benefits available.” Be specific. Candidates value rest—and mentioning it directly makes your company feel more human.
Example:
Enjoy up to 20 days of paid time off per year, plus 5 flex wellness days you can use whenever you need to recharge.
✅ Tip 3: Highlight Training & Growth Opportunities
People want more than a job—they want a path. If you offer mentorship, learning budgets, or upskilling, say it proudly.
Example:
We invest in your growth. You’ll get a $1,000 annual learning credit to attend workshops, buy courses, or get certified in tools that matter to your role.
✅ Tip 4: Include a Video from the Hiring Manager or CEO
We’ve already seen how this builds trust. A short Loom or YouTube video makes your post 10x more personal. It helps candidates feel like there are real people on the other side.
Tip: Keep it casual. Just 60–120 seconds where the hiring manager:
- Says hi
- Introduces the company mission
- Shares what they’re excited about in the role
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ Tip 5: Use Friendly Formatting (That Still Feels Professional)
Avoid walls of text. Use:
- Bold for headers
- Bullets for tasks and requirements
- Short paragraphs (2–3 lines)
- Emojis or icons—sparingly and on-brand
It’s a small thing, but great formatting makes your post easier to read—and easier to apply to.
Should You Use AI to Write Job Descriptions?
With AI tools everywhere, it’s tempting to generate a job post with one click. Tools like Workable, Manatal, and ChatGPT can spit out a template in seconds.
But here’s the hard truth:
Bad input = bad output.
AI can help you polish your post—not replace it.
❌ Why You Shouldn’t Rely on AI Alone
If you ask AI to “Write a Marketing Assistant job post,” here’s what you’ll usually get:
- Generic, buzzword-heavy copy
- Vague responsibilities like “support marketing campaigns”
- No personality, no story, no culture
- A post that sounds like every other company hiring for the same role
That doesn’t attract great candidates. It attracts mass applicants skimming and applying to everything.
✅ The Right Way to Use AI (With Examples)
AI works when you give it great raw material. Treat it like a writing assistant—not a decision-maker.
Start with a prompt like this:
“Help me write a job description for our company, BrightNest Wellness. We’re hiring a Marketing Assistant to support email campaigns, social content, and performance tracking.
Our culture is collaborative, wellness-driven, and growth-minded. We want to attract candidates who are organized, emotionally intelligent, and eager to learn.
We offer 3 weeks PTO, $750 learning stipend, and wellness benefits.
Here are some raw notes to get you started:
[Paste a few bullet points you’ve written].”
Then ask AI to:
- Refine the tone
- Improve clarity
- Organize the structure
- Suggest stronger language
Pro Tip: You can even feed it a good job post you’ve already written (like the two examples from earlier), and tell it:
“Make my post sound more like this.”
Use AI to speed up your workflow—not skip the thinking. The best results still come from you.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need a Quick Copy-Paste Job Description?
✅ Option 1: Conversational, Culture-First Style
📌 Job Title: Marketing Assistant at [Company Name] (Remote-Friendly)
💼 Type: [Full-Time or Part-Time] | [Remote, Hybrid, or On-Site]
💰 Salary: [$XX,XXX – $XX,XXX per year]
📍 Location: [City, State or Country]
🎥 Meet Your Future Manager
[Insert a Loom or YouTube link where the hiring manager gives a 1–2 minute welcome]
🏢 About [Company Name]
We’re [Company Name], a [brief description—e.g., mission-driven software company, fast-growing consumer brand, small creative agency]. Our mission is to [state your mission]. We’re a collaborative, fast-moving team that values [insert values: curiosity, ownership, empathy, etc.].
We’re looking for a Marketing Assistant who wants to contribute meaningfully, grow fast, and help us tell our story better every day.
🛠 What You’ll Do
- Support social media content scheduling and campaign coordination
- Assist with email marketing setup, formatting, and testing
- Help organize marketing assets (images, copy, links, calendars)
- Coordinate with freelancers and internal teams to hit deadlines
- Track campaign performance and help pull simple reports
🧠 What We’re Looking For
- Organized, reliable, and detail-oriented
- Comfortable learning tools like Canva, Mailchimp, Notion, or Google Sheets
- Great communicator (written and verbal)
- Proactive mindset and willingness to take initiative
✨ Bonus: Familiarity with content creation, email, or basic analytics
🎁 Perks & Benefits
- days paid time off + public holidays
- Annual learning and development stipend
- Health, dental, and vision insurance (customize as needed)
- Equipment allowance or home office setup
- Flexible working hours and remote-friendly culture
✨ Why This Role Is a Great Fit
You won’t just “support the team”—you’ll be part of building it. This is a great role if you’re excited by growth, love organizing the chaos behind creative work, and want to be trusted with real ownership from day one.
📥 How to Apply
We use WorkScreen.io to evaluate applicants based on real strengths—not just resumes. Click below to start a short, fair, and transparent evaluation process.
👉 [Insert your WorkScreen application link]
📄 Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
📌 Job Title: Marketing Assistant
📍 Location: [City, State or Remote]
💼 Job Type: [Full-Time or Part-Time]
💰 Salary: [$XX,XXX–$XX,XXX per year]
🎥 Watch a Quick Welcome Video
[Insert link to a short Loom or YouTube video from the hiring manager or founder]
🏢 About [Company Name]
[Company Name] is a [insert company type—e.g., SaaS company, creative agency, DTC brand] focused on [briefly describe what you do]. We’re a collaborative team that values creativity, ownership, and clear communication.
📝 Job Brief
We’re looking for a Marketing Assistant to help keep our marketing projects organized and running smoothly. You’ll support day-to-day operations and contribute to campaign execution across digital channels.
🔧 Responsibilities
- Schedule social media posts and manage calendars
- Support email marketing setup and delivery
- Track and report on campaign performance
- Help manage content creation timelines and freelancers
- Organize and maintain marketing assets
📋 Requirements
- Strong organizational and communication skills
- Familiarity with basic tools (e.g., Canva, Mailchimp, Google Sheets)
- Ability to meet deadlines and work independently
- Positive attitude and willingness to learn
✨ Nice to Have: Some experience with marketing or admin support
🎁 Perks & Benefits
- Paid time off, holidays, and optional flex days
- Health, dental, and vision insurance
- Annual training/education allowance
- Remote work flexibility (if applicable)
- Equipment stipend for home setup
📥 How to Apply
To keep things fair and efficient, we use WorkScreen.io to evaluate applicants. Click the link below to complete a short skills-based assessment—we’ll be in touch shortly.
👉 [Insert your WorkScreen application link]
What Happens After the Job Post? Let WorkScreen Handle the Rest
Writing a compelling job post is just step one. The real challenge starts when the applications start rolling in.
How do you figure out who’s actually qualified?
How do you avoid wasting hours on résumés that say the right things but don’t reflect real ability?
How do you avoid hiring the wrong person just because they interviewed well?
That’s where WorkScreen.io comes in.
✅ WorkScreen helps you:
1. Quickly identify your most promising candidates
WorkScreen automatically evaluates, scores, and ranks applicants based on short, role-specific skill tests. You’ll get a live leaderboard that shows you who’s rising to the top—without relying on guesswork.
2. Assess real-world ability—not just résumés
Instead of skimming through exaggerated LinkedIn profiles, you’ll see how candidates perform on tasks that actually reflect the job. That means better hires, faster decisions, and fewer surprises.
3. Filter out low-effort, AI-generated, or click-happy applicants
With WorkScreen, you won’t waste time on people who just clicked “Apply All.” The system automatically filters out copy-paste answers, unqualified résumés, and AI-generated fluff—so you can focus on serious candidates only.
You’ve already done the hard work of writing a great job post that reflects your brand. Let WorkScreen.io handle the hard part of sorting through applications—so you can hire smarter, faster, and with confidence.
FAQ
When hiring a Marketing Assistant, look for a balance of technical ability, soft skills, and adaptability. Some of the most valuable traits include:
- Strong communication skills (both written and verbal)
- Organizational ability — they’ll often manage calendars, files, and timelines
- Tech-savviness — familiarity with tools like Canva, Mailchimp, Notion, or HubSpot
- Proactive mindset — someone who doesn’t wait to be told what to do
- Creative curiosity — willingness to learn, contribute ideas, and grow with the brand
Even if they’re early in their career, these foundational traits matter more than degrees or job titles.
Salary varies depending on location, experience, and company size. But here’s a general range:
- Entry-Level / Junior (0–2 years): $18–$25/hour or $36,000–$50,000/year
- Mid-Level (2–4 years): $50,000–$65,000/year
- Senior or Specialized Assistants (4+ years or with niche skills): $65,000–$75,000/year+
For remote roles, compensation might also adjust depending on cost-of-living tiers or global salary bands.
While the terms are sometimes used interchangeably, Marketing Coordinators usually carry slightly more responsibility and ownership.
- A Marketing Assistant supports day-to-day execution (scheduling posts, organizing assets, etc.)
- A Marketing Coordinator might lead small projects, manage campaign timelines, and report performance
Think of it as a growth path: an assistant may grow into a coordinator as they take on more initiative and leadership in projects.
Yes—and you should consider it.
Many strong candidates come from adjacent fields like admin, project support, customer service, or content creation. What matters is:
- Their learning mindset
- Their communication and organizational skills
- Their ability to adapt to your tools and systems
If you provide basic training and mentorship, someone with high potential can become a rockstar in this role within months.
