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If you’ve ever Googled “Marketing Content Manager job description ,” chances are you landed on a list full of bullet points, buzzwords, and vague corporate jargon.
Something like this:
- Responsibilities
- Requirements
- Apply here.
But here’s the problem: that kind of job post doesn’t attract top content marketers.
It doesn’t tell them who you are, what they’ll be creating, or why it matters. It doesn’t inspire curiosity or passion—and it certainly doesn’t connect.
The best candidates aren’t looking for just any marketing job. They’re looking for a mission they believe in, a team they respect, and work that actually makes an impact.
And if your job post reads like a terms-and-conditions page? They’ll scroll right past it.
So in this guide, we’re going to show you a better way.
Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
But if you’re ready to hire a great Marketing Content Manager and want a job post that actually speaks to the kind of person you want on your team, let’s dive in.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What the Marketing Content Manager Role Actually Entails
Let’s start with a simple, no-fluff explanation:
A Marketing Content Manager is the person who owns your brand’s story across platforms. They’re not just writing blog posts or editing social captions—they’re shaping how your company is perceived, what your audience feels, and how consistently your voice comes through in every piece of content.
A strong content manager can:
- Turn vague ideas into clear, engaging narratives.
- Align content strategy with marketing goals.
- Lead writers, editors, or freelancers with clarity.
- And most importantly—create content that builds trust, generates leads, and drives conversions.
This role is part strategist, part creator, part editor, and part project manager.
That’s why it’s not just about technical skills. You need someone who:
- Understands your audience
- Knows how to communicate value
- Can manage deadlines, collaborators, and content calendars
- And knows how to connect words to results
Bottom line: they’re not just here to fill a blog. They’re here to grow your business through great storytelling.
Two Great Marketing Content Manager Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced Line Cook with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.”
✅ Option 1: Job Description for Experienced Marketing Content Manager
📌 Job Title: Marketing Content Manager at BrightWave Technologies (B2B SaaS) — Fully Remote
💼 Full-Time | Remote | $65,000–$80,000/year (Based on Experience)
🕒 Flexible Working Hours | Reports to Head of Marketing
🎥 A quick word from our Marketing Director [Insert Loom or YouTube Link]
Who We Are
BrightWave Technologies is a rapidly growing B2B SaaS company based in Austin, TX, empowering small businesses with AI-powered customer support solutions. With over 2,500 customers worldwide, we help brands provide fast, personalized service that feels truly human. Our culture is built on transparency, innovation, and empathy—both for our customers and our team.
What You’ll Be Doing
As Marketing Content Manager, you will lead the content strategy and execution across channels to drive engagement and growth. You’ll create compelling narratives that resonate with our customers and inspire trust.
- Manage the editorial calendar for blogs, email newsletters, landing pages, and social media
- Write and edit engaging long-form and short-form content
- Collaborate with design, product, and sales teams to ensure alignment
- Optimize content for SEO and conversions
- Analyze performance data and refine strategies accordingly
What We’re Looking For
- 3+ years of experience in content marketing, preferably in SaaS or tech
- Strong writing, editing, and storytelling skills
- SEO and content optimization expertise
- Experience managing freelancers or content teams
- Bonus: Familiarity with AI, customer support software, or startup environments
Perks & Benefits
- Competitive salary and stock options
- Fully remote work with flexible hours
- Comprehensive health, dental, and vision insurance
- Generous PTO (15 days plus holidays)
- Professional development budget and mentorship programs
- Wellness reimbursements (gym, meditation, therapy)
Why This Role Is a Great Fit
You’ll join a passionate, innovative team that values ownership and creativity. We encourage autonomy and prioritize a healthy work-life balance. This role offers a clear path to leadership and a chance to shape how we tell our brand story at scale.
How to Apply
We use WorkScreen to ensure a fair, skills-first hiring process.
Apply here: [Insert WorkScreen Link]
Complete a quick skills evaluation and get feedback within 10 days.
✅ Option 2: Job Description for Entry-Level / Willing-to-Train Junior Marketing Content Manager
📌 Job Title: Junior Marketing Content Manager at GreenNest Organics — Hybrid (Phoenix, AZ)
💼 Full-Time | Hybrid (2 days remote) | $42,000–$50,000/year
🕒 Monday–Friday, Flexible Hours
🎥 Hear from our Marketing Lead [Insert Loom or YouTube Link]
Who We Are
GreenNest Organics is a family-owned eCommerce company committed to sustainability and eco-friendly household products. Founded in 2015 and based in Phoenix, AZ, we’re passionate about making green living accessible to everyone. Our tight-knit team values authenticity, learning, and making a positive impact on the planet.
What You’ll Be Doing
Working alongside our Marketing Lead, you’ll contribute to content creation across blogs, newsletters, and social media campaigns. We’re here to help you grow your skills and build a content marketing career.
- Write and edit blog posts, emails, and social media copy
- Schedule posts and coordinate campaigns
- Research industry trends and customer interests
- Assist in building our brand voice and content processes
- Learn SEO and content optimization fundamentals
What We’re Looking For
- Strong passion for writing and digital marketing
- Excellent grammar and communication skills
- Eagerness to learn and grow professionally
- Bonus: Writing samples or personal blog preferred but not required
Perks & Benefits
- Competitive salary with annual raises
- Flexible schedule with remote Fridays
- Paid time off: 15 days plus holidays
- $1,000 yearly training budget for courses and workshops
- Collaborative, supportive team environment
- Employee discounts on products
Why This Role Is a Great Fit
This is a fantastic opportunity to launch your marketing career with hands-on mentorship. We value potential and passion over perfect experience. You’ll be part of a mission-driven team where your work truly makes a difference and your growth is supported.
How to Apply
No fancy resume needed—just your best effort.
Apply via WorkScreen here: [Insert Link]
You’ll take a skills evaluation, and we’ll give you fair, timely feedback.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Marketing Content Manager Posts Work
Let’s unpack what makes these Marketing Content Manager job posts stand out—and why they attract better candidates.
1. Clear, Specific Job Titles
- Both titles include the role, company name, and important details (e.g., “Fully Remote” or “Hybrid (Phoenix, AZ)”), which immediately tells candidates who this job is for and where they’ll be working.
- Specificity reduces unqualified applications and helps candidates self-select.
2. Engaging Video Introduction
- A short video from the hiring manager or marketing lead adds personality and builds trust.
- Videos make the job feel real, approachable, and give candidates a glimpse into the team and culture.
3. Authentic Company Descriptions
- The “Who We Are” sections focus on real companies with distinct missions and culture (BrightWave Technologies & GreenNest Organics).
- This shows candidates what the company values and what it’s like to work there—not just vague buzzwords.
4. Human, Impact-Driven Role Descriptions
- The responsibilities describe why the work matters, not just what the person will do.
- This appeals to candidates motivated by purpose and results, not just task lists.
5. Balanced Qualifications
- Requirements focus on skills and experience but remain realistic and encouraging, especially for the entry-level role.
- Bonuses like SaaS familiarity or writing samples help attract ideal candidates without excluding promising applicants.
6. Separate Perks & Benefits
- Breaking out perks like salary, remote work, PTO, health benefits, and training budgets gives clarity and builds trust.
- Transparency about compensation and benefits is proven to increase application quality and volume.
7. Clear “Why This Role Is a Great Fit” Sections
- These explain culture, growth opportunities, autonomy, and team values—critical motivators for candidates.
- They differentiate the role beyond pay and responsibilities.
8. Respectful and Modern Application Process
- Explaining the use of WorkScreen’s skill-based evaluation signals fairness and modern hiring practices.
- Providing a link and timeline reassures candidates and reduces anxiety.
9. Tone That Connects
- The posts use conversational, friendly language that feels approachable and inclusive.
- Avoid corporate jargon and buzzwords, making the content more human and relatable.
Together, these elements create job posts that not only inform but engage and inspire top marketing talent to apply—and to feel good about it.
Example of a Bad Marketing Content Manager Job Description (And Why it Fails)
📌 Job Title: Marketing Content Manager
Company: GenericCorp
Job Type: Full-Time
Location: Remote
Job Summary
GenericCorp is looking for a Marketing Content Manager to handle content creation and management. The ideal candidate will be responsible for writing blogs, managing social media, and supporting marketing campaigns.
Responsibilities
- Write blog posts and social media updates
- Coordinate with marketing team
- Manage content calendar
- Assist with campaign execution
Requirements
- Bachelor’s degree in Marketing or related field
- 2+ years experience preferred
- Good communication skills
How to Apply
Please send your resume and cover letter to jobs@genericcorp.com. Only shortlisted candidates will be contacted.
Why This Job Post Falls Short
- Generic Job Title and Company
- The job title lacks specificity; no location, no company personality.
- The company name “GenericCorp” feels impersonal and does nothing to build trust or interest.
- Cold, Vague Introduction
- The summary is a bland description of tasks, with no sense of mission or company values.
- It fails to tell candidates why the role matters or what they’ll contribute.
- Responsibilities Are Broad and Boring
- Lists tasks without context or impact.
- Doesn’t explain how the candidate’s work drives results or supports the team.
- Minimal Requirements
- The requirements are generic and uninspiring.
- There’s no mention of desired skills, culture fit, or potential for growth.
- No Perks or Benefits
- Leaves out salary, remote/flexible work details, or benefits.
- This lack of transparency often leads to lower-quality applicants.
- Cold Hiring Process
- The “How to Apply” section is impersonal and discouraging.
- “Only shortlisted candidates will be contacted” is a phrase many candidates dread, making them less likely to apply.
- No Human Tone or Personality
- Overall, the post feels like a formality, not an invitation.
- It fails to engage or excite potential candidates.
This example illustrates why many job posts fail to attract the right talent—they don’t sell the opportunity or treat candidates with respect.
Bonus Tips to Make Your Job Post Stand Out
1. Add a Security & Privacy Notice
Candidates want to feel safe applying. Include a brief note like:
“We take your privacy seriously. We will never ask for payment or personal financial information during the hiring process.”
This builds trust from the start and reduces application anxiety.
2. Mention Leave Days or Flexible Time Off
Work-life balance is a major factor for candidates today. Be clear about time off policies:
“Enjoy 15 paid vacation days, plus holidays, and flexible work hours to recharge and stay productive.”
This shows you care about their wellbeing.
3. Highlight Training & Growth Opportunities
Top candidates want to grow professionally. Mention any learning budgets, mentorship programs, or career paths:
“We invest in your development with a $1,000 annual training stipend and regular mentorship sessions.”
This signals your commitment to their success.
4. Use Video to Build Trust
Including a Loom or YouTube video from the hiring manager or team helps humanize your job post.
- It allows candidates to see the people behind the role.
- It builds rapport early and increases application rates.
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
5. Be Transparent About Salary Range
Including salary info upfront:
- Shows respect for candidates’ time and needs.
- Improves application quality by setting expectations.
- Signals confidence and fairness.
6. Write for Your Ideal Candidate
Use language and examples that speak directly to the skills and motivations of the person you want to hire. Avoid jargon and write in a warm, inclusive tone.
7. Showcase Your Culture, Don’t Just Name It
Instead of listing values, describe how your team lives them day-to-day. For example:
“Our team meets weekly to brainstorm fresh content ideas and supports each other through transparent feedback.”
This paints a picture that candidates can imagine joining.
8. Set Clear Expectations for the Hiring Process
Explain timelines, stages, and communication practices. This reduces candidate uncertainty and improves their experience.
Implementing these bonus tips adds polish and professionalism that top candidates notice—and appreciate.
Should You Use AI to Write Job Descriptions?
AI writing tools like ChatGPT have made it tempting to generate job descriptions instantly—but using them without care can backfire.
Here’s why blindly relying on AI can hurt your hiring:
- Generic, Cookie-Cutter Content: AI often produces bland posts that fail to capture your company’s unique culture, mission, or voice. Candidates scroll right past these.
- Misaligned Messaging: Without your input, AI might highlight irrelevant skills or overuse jargon that confuses rather than attracts your ideal hire.
- Lack of Personality: AI-generated posts tend to sound robotic and impersonal, which can turn off candidates looking for authentic workplaces.
- Overused Phrases: Many AI outputs recycle the same buzzwords and clichés, making your job post indistinguishable from hundreds of others.
How to use AI the right way when creating job descriptions:
- Provide Detailed Inputs:
Give AI specific info about your company, role, culture, and the kind of candidate you want. The more context you provide, the better the output. - Use AI to Polish, Not Create From Scratch:
Write a draft yourself (or use a proven template), then use AI to help with tone, clarity, and grammar improvements. - Customize & Humanize:
Always review and edit AI suggestions to add your company’s unique voice, stories, and values. Make it feel real and engaging. - Include Your Own Examples:
Feed AI examples of your best job posts or brand messaging so it can mimic your style.
Example AI prompt to get better results:
“Help me write a Marketing Content Manager job post for [Company Name], a [industry] company focused on [mission]. The role involves [key responsibilities], and we want to attract candidates who are [desired traits]. Our culture is [describe culture]. Please write in a conversational tone and include salary, perks, and a video link from our hiring manager. Here are a few notes I’ve written to get you started: [paste your notes] ”
Used thoughtfully, AI can save time and improve your writing—but never sacrifice authenticity or clarity.
Need a Quick Copy-Paste Job Description?
We know that sometimes, you just need something solid—fast.
Maybe you’ve read the guide and understand what makes a great job post. But you also want a professional, ready-to-use template you can copy, paste, and customize in just a few minutes.
That’s what this is.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual kitchen.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Marketing Content Manager at [Company Name] [Location]
💼 Full-Time | Remote
$[Salary Range] / year
🎥 A quick word from our Marketing Lead: [Insert Video Link]
Who We Are
[Insert a brief, warm description of your company, mission, and culture here.]
What You’ll Do
- Lead content strategy and creation across blog, email, and social channels
- Write and edit compelling marketing materials that resonate with our audience
- Collaborate with teams to align messaging and drive results
- Analyze performance metrics and refine content approach
Who We’re Looking For
- Proven content marketing experience
- Strong writing and editing skills
- Ability to work independently and manage projects
- Passion for storytelling and audience engagement
Perks & Benefits
- Competitive salary and flexible hours
- Health, dental, and vision insurance
- Professional development support
- Paid time off and holidays
Why You’ll Love This Role
Join a supportive, creative team where your voice matters. Take ownership of shaping our brand story and grow your career with us.
How to Apply
Apply through WorkScreen here: [Insert Link]
Complete a skills evaluation and hear from us within 10 days.
✅ Option 2: Structured Job Brief + Responsibilities + Requirements
Job Title: Marketing Content Manager – [Company Name]
💼 Full-Time | [Location/Remote]
$[Salary Range] / year
🎥 Message from Hiring Manager: [Insert Video Link]
Job Brief
We’re looking for a Marketing Content Manager to develop and execute content strategies that drive brand awareness and customer engagement.
Responsibilities
- Manage editorial calendar and content production
- Create and edit blog posts, emails, and social media content
- Collaborate cross-functionally to ensure consistent messaging
- Monitor and report on content performance
Requirements
- 3+ years content marketing experience
- Excellent writing and editing skills
- Knowledge of SEO and digital marketing best practices
- Strong organizational skills
Benefits
- Flexible work schedule
- Health and wellness benefits
- Training and development opportunities
- Paid time off and holidays
How to Apply
Apply via WorkScreen here: [Insert Link]
We’ll follow up within 10 days after a skills-based evaluation.
Let WorkScreen Handle the Next Step
Writing a great job post is just the first step in finding your perfect Marketing Content Manager. Once candidates start applying, you need a way to quickly and confidently identify the best fit for your team.
That’s where WorkScreen.io comes in.
With WorkScreen, you can:
- Quickly identify your most promising candidates.
Our platform automatically evaluates, scores, and ranks applicants on a performance-based leaderboard—making it easy to spot top talent and save hours of manual screening. - Easily administer one-click skill tests.
Assess candidates based on real-world ability—not just resumes or cover letters. This helps you hire more confidently and holistically. - Eliminate low-effort applicants.
Filter out candidates who rely on AI-generated responses, copy-paste answers, or one-click apply. Focus your time on genuine, committed applicants who truly fit your role. - Streamline your hiring process.
From application to evaluation, WorkScreen keeps everything organized and transparent for you and your candidates.
Ready to take the guesswork out of hiring and build a high-performing marketing team?
Check out WorkScreen.io today and see how easy smart hiring can be. Sign up now
Marketing Content Manager Job Description - FAQs
The average salary for a Marketing Content Manager varies by location, industry, and experience. In the United States, it typically ranges from $60,000 to $85,000 per year. Salaries can be higher in tech hubs or specialized industries, while entry-level positions may start lower. Benefits, bonuses, and remote work flexibility can also impact total compensation.
A Content Manager often focuses on managing the creation, publication, and maintenance of content across platforms—ensuring quality and consistency. This role can be more operational, dealing with editorial calendars, content management systems, and publishing workflows.
A Content Marketing Manager, on the other hand, has a broader strategic role. They develop content strategies aligned with marketing goals, focus on audience engagement, lead campaigns to drive traffic and conversions, and often analyze content performance data to optimize results.
In short, Content Marketing Managers usually combine content creation with marketing strategy and analytics, while Content Managers may focus more on content operations and quality control.
Key skills include strong writing and editing, strategic thinking, SEO knowledge, project management, cross-team collaboration, and the ability to analyze content performance metrics. Creativity and audience empathy are also essential to craft engaging, relevant content.
Yes, many Marketing Content Manager roles offer remote or hybrid options, especially in industries like SaaS and eCommerce. Flexibility in location can help attract a wider, more diverse talent pool.
