Marketing Intern Job Description (Responsibilities, Skills, Duties & Sample Template)

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If you’ve Googled “Marketing intern job description,” chances are you’ve come across the same dry, copy-paste content:
 A few bullet points. A vague job summary. Maybe a list of “must-haves.”
 But here’s the problem—those kinds of job posts don’t attract great interns. They repel them.

Top-performing candidates—especially in marketing—are looking for clarity, purpose, and growth. They don’t want to feel like just another set of hands. They want to join a team where their contributions matter and where they can actually learn something valuable.

That’s why writing a compelling, human job description is so important.

If you want to attract marketing interns who are curious, creative, and eager to learn—you can’t afford to sound like every other company.

In this guide, we’re going to show you how to write a marketing intern job post that actually works. One that helps you:

  • Stand out from the noise

  • Attract self-driven, high-quality applicants

  • And set clear expectations that lead to better performance

Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology

Hiring doesn’t have to be hard.

If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.

Two Great Marketing Intern Job Description Templates

We’ll provide two tailored job description options:

1.✅ Option 1: For employers looking to hire an experienced Line Cook with prior experience.

2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.”

 

✅ Option 1: Job Description for Marketing Intern (For candidates with some experience)

📌 Job Title: Marketing Intern — Join Wavely, the Brand Behind the Internet’s Favorite Wireless Earbuds
 🕒 Type: Part-Time | Remote-Friendly | Paid Internship ($15–$18/hr)
 📍 Location: Nairobi or Remote
 📅 Duration: 3–6 months

🎥 Meet Your Hiring Manager
 Watch this 2-minute Loom video from our Head of Marketing, Jamie, to hear what we’re looking for and what it’s like to work with us:
 👉 [Insert Loom or YouTube Link]

👋 Who We Are
 Wavely is a fast-growing DTC audio brand on a mission to make premium wireless earbuds affordable for everyone. We launched in 2021, and since then, over 300,000 customers have joined the Wavely movement.
 We focus on simple design, clean branding, and clever campaigns that punch above our weight. Our marketing team is small, collaborative, and moves fast. If you’re passionate about growth and crave hands-on experience, this internship is built for you.

🎯 What You’ll Be Doing
 You’ll support our marketing team with a mix of content, research, and campaign tasks. Specifically:

  • Write and schedule content for Instagram, TikTok, and email newsletters

  • Conduct competitor and influencer research

  • Help track campaign results in Google Sheets

  • Support with UGC (user-generated content) sourcing and creative briefs

  • Contribute ideas during weekly standups and brainstorms

✅ What We’re Looking For

  • You’ve written marketing copy before (even for a school project, blog, or side hustle)

  • You understand social trends and how to write for Gen Z audiences

  • Organized, proactive, and detail-oriented

  • Studying marketing, communications, or related field

🎁 Perks & Benefits

  • Paid internship ($15–$18/hr based on experience)

  • Remote-friendly with flexible working hours

  • Mentorship from experienced marketers

  • Access to paid tools like Canva Pro, Later, and SEMrush

  • End-of-internship letter of recommendation + portfolio review

🌟 Why This Role Is a Great Fit
 You’ll get to work on real campaigns, not theoretical assignments. We’ll show you how product drops, influencer launches, and paid ads are actually run. You’ll be treated like part of the team, not a helper—and if you prove yourself, we may extend a part-time or full-time offer after the internship ends.

📥 How to Apply
 We use WorkScreen.io to make hiring fair and skill-based. Apply at [insert link].
 You’ll complete a short, real-world marketing task to help us understand how you think. We’ll keep you updated at every step.

✅ Option 2: Marketing Intern (For entry-level candidates / willing to train)

📌 Job Title: Marketing Intern — Learn Real-World Marketing at Wavely
 🕒 Type: Part-Time | Remote-Friendly | Paid Internship ($13–$15/hr)
 📍 Location: Nairobi or Remote
 📅 Duration: 3 months (with potential to extend)

🎥 Meet Your Mentor
 Check out this video from our team lead, Jamie, explaining what this internship is about and what we’re looking for:
 👉 [Insert Loom or YouTube Link]

👋 Who We Are
 Wavely is the DTC audio brand behind the internet’s favorite wireless earbuds. We’re a startup with big momentum—and we believe in giving new talent real opportunities to learn and grow.
 Since launching in 2021, we’ve built a lean, creative team that thrives on experimentation and speed. We don’t just follow trends—we make them.

🌱 This Is a Learn-by-Doing Internship
 You don’t need marketing experience to succeed here. We’re looking for someone curious, eager, and ready to take initiative.

Here’s what you’ll help with:

  • Drafting social media posts (we’ll train you!)

  • Researching content trends and creative inspiration

  • Keeping marketing spreadsheets organized and up-to-date

  • Helping out on small tasks that support bigger campaigns

✅ What We’re Looking For

  • You’re consistent, reliable, and self-motivated

  • You enjoy writing, learning new tools, and staying on top of trends

  • You’re comfortable using Instagram, TikTok, or Canva

  • No experience required—but passion is essential

🎁 Perks & Benefits

  • Paid internship ($13–$15/hr)

  • Flexible schedule (ideal for students or career switchers)

  • Remote-friendly with async work options

  • Mentorship from senior team members

  • Intern-exclusive career workshop at the end of your program

🌟 Why This Role Is a Great Fit
 This isn’t a “grab coffee” internship. You’ll be hands-on, get feedback, and walk away with a real portfolio and references. We’ve hired interns full-time in the past—and we’re always looking for people who want to grow with us.
 You’ll also get exposure to a startup culture where everyone contributes ideas, learns fast, and builds cool things together.

📥 How to Apply
 We use WorkScreen.io to make hiring fair. Apply at [insert link].
 You’ll go through a short evaluation that shows us your thinking and potential—not just your resume.

Smart Hiring Starts Here

WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results

Breakdown of Why These Marketing Intern Job Posts Work

✅ 1. The Job Title Is Clear, Specific, and Purpose-Driven

Instead of “Marketing Intern,” we say:
 “Marketing Intern — Join Wavely, the Brand Behind the Internet’s Favorite Wireless Earbuds.”

That immediately gives context:

  • What kind of marketing?

  • For what kind of brand?

  • Why should a candidate care?

It positions the job not as a generic internship, but as an opportunity to join something interesting.

✅ 2. The Video Adds a Personal Touch

Including a short Loom or YouTube video from the hiring manager brings the post to life.
 Candidates get to see who they’ll work with and why the role exists. This builds trust, sets expectations, and boosts conversions—especially with Gen Z.

✅ 3. The “Who We Are” Section Builds Connection

Instead of a stiff corporate bio, we introduced Wavely with a clear mission, traction (300,000+ customers), and tone. This attracts candidates who care about joining a real, growing company—not just clocking hours.

✅ 4. The Responsibilities Are Concrete, Not Vague

We didn’t say “assist marketing team.”
 We said:

  • “Write and schedule content for Instagram, TikTok, and email newsletters”

  • “Help track campaign results in Google Sheets”

  • “Contribute ideas during brainstorms”

This level of detail helps candidates visualize their day-to-day, which increases both application quality and retention.

✅ 5. The Requirements Encourage, Not Discourage

Both versions are thoughtful:

  • The experienced version asks for relevant exposure (social, writing)

  • The entry-level version focuses on attitude and potential—not a résumé

By clearly labeling “no experience required” in version 2, we expand the applicant pool without compromising standards.

✅ 6. Perks & Benefits Are Transparent

Both versions list the exact pay range, remote flexibility, and real perks like:

  • Mentorship

  • Paid tools

  • End-of-internship support

This shows that you respect the candidate’s time and contributions, even at the intern level.

✅ 7. The “Why This Role Is a Great Fit” Section Sells the Opportunity

Instead of hoping the reader connects the dots, we make it clear:

  • You’ll build your portfolio

  • You’ll contribute to real campaigns

  • You’ll be treated like part of the team

This section pitches the job back to the applicant, which is what most job posts miss.

✅ 8. The Application Process Is Fair and Modern

Using WorkScreen.io communicates that your hiring process:

  • Prioritizes skills

  • Reduces bias

  • Values effort over credentials

It sets your company apart from the 500 others using “submit your CV and wait.”

Bad Marketing Intern Job Description Example (and Why It Fails)

❌ Bad Job Post Example

📌 Job Title: Marketing Intern
 🕒 Job Type: Internship | Unpaid
 📍 Location: Nairobi
 📅 Duration: 3 months

Job Summary:
 We are looking for a marketing intern to assist the marketing department with various administrative tasks. The intern will support the marketing team in campaign execution and reporting. The ideal candidate should be self-motivated and able to work in a fast-paced environment.

Key Responsibilities:

  • Support campaign planning

  • Assist in preparing reports

  • Help with general marketing admin tasks

Requirements:

  • Bachelor’s degree or diploma in Marketing or related field

  • Excellent communication skills

  • Ability to multitask

  • Knowledge of social media platforms

How to Apply:
 Send your CV to hr@companyname.com. Only shortlisted candidates will be contacted.

❌ Why This Job Post Falls Short

🚫 1. The Title Is Too Generic

“Marketing Intern” doesn’t say anything about the industry, type of work, or why the role exists. It looks like every other internship listing—making it easy to scroll past.

🚫 2. The Introduction Feels Cold and Vague

“Assist the marketing department with administrative tasks” isn’t inspiring. There’s no sense of purpose, mission, or why the intern should care about the opportunity.

🚫 3. There’s No Mention of Culture or Mission

Candidates have no idea who the company is, what they believe in, or what kind of team they’re joining. That’s a missed chance to build connection and alignment.

🚫 4. It’s Unpaid—with No Justification or Value Exchange

Unpaid internships can still work if you clearly show what the intern gains (mentorship, training, portfolio development). But this post offers nothing in return—making it feel extractive.

🚫 5. Responsibilities Are Too Broad

“Support campaign planning” and “assist with admin tasks” are vague. What kind of campaigns? What platforms? What kind of support? This ambiguity makes it hard for the candidate to picture their role.

🚫 6. No Perks or Benefits

There’s no mention of tools, mentorship, flexibility, or growth—just tasks. It signals that the company sees interns as labor, not talent to develop.

🚫 7. The Application Process Feels Dismissive

“Only shortlisted candidates will be contacted” is impersonal and outdated. It sends the message: don’t expect to hear back. That lack of basic courtesy damages your employer brand—especially with Gen Z.

🚫 8. Zero Personality in the CTA

There’s no encouragement, warmth, or sense of opportunity. Just “send your CV.” The call to action reads like a formality, not an invitation.

Bonus Tips to Make Your Job Post Stand Out

Even a well-written job post can fall flat if it doesn’t build trust, show care, or communicate what kind of experience a candidate can expect.

Here are a few simple upgrades that instantly make your job post more attractive:

✅ 1. Add a Security & Privacy Notice

Job scams are everywhere, especially targeting entry-level candidates. Including a clear message builds trust.

Example to copy-paste:

🔒 We take your privacy and security seriously. We will never ask for payment, personal financial information, or confidential documents at any stage of the application process. If you ever receive a suspicious message claiming to be from our team, please let us know.

✅ 2. Mention Leave Days or Flex Time

Even for internships, people value balance. Letting them know they’re allowed to take a breather shows that your company respects wellbeing.

Example:

🌴 Need a break? We offer up to 2 flexible personal days per month, so you can recharge when needed—no questions asked.

✅ 3. Highlight Training & Growth Opportunities

Marketing interns want experience—but they also want progression. Mentioning that they’ll be coached, mentored, or exposed to multiple parts of the business makes the role feel more valuable.

Example:

🚀 We invest in your growth. Every intern gets:

  • 1-on-1 mentorship with a senior marketer

  • Access to internal training materials

  • A personalized end-of-program feedback session

✅ 4. Add a Loom or YouTube Video

People connect with people. Including a short video from the hiring manager or team lead adds warmth and authenticity to your post. It makes your company feel more real—and more human.

Tip: Keep it under 2 minutes. Just explain who you are, what the team does, and what excites you about hiring an intern.

Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4

 

✅ 5. Add a Line About Response Time

Top candidates often don’t apply because they’ve been ghosted before. Including something like “You’ll hear back from us either way” builds goodwill and encourages more high-quality applicants to hit send.

Example:

✉️ We know applying takes effort. That’s why we reply to every applicant—whether it’s a yes or a no.

Should You Use AI to Write Your Job Description?

It’s tempting to let AI do the heavy lifting.

You open ChatGPT or a built-in tool in your ATS…
 Type “Write a job description for a marketing intern”…
 And in 5 seconds, you get a neatly formatted post.

But here’s the hard truth:

If you give AI nothing—AI gives you nothing.

You’ll end up with:

  • Generic copy that sounds like 100 other job posts

  • Buzzwords like “self-starter” and “fast-paced environment”

  • No personality, no culture, no hook

These posts don’t attract top candidates. They repel them.

❌ The Wrong Way to Use AI:

“Write me a job description for a marketing intern at my company.”

That will give you a lifeless job post that looks like it came out of a textbook—and top candidates will spot it a mile away.

✅ The Right Way to Use AI:

Use AI as your editor and structure assistant, not your writer.

Here’s how to get a great job post out of AI:

🧠 Step 1: Feed it the right ingredients

Before prompting AI, jot down:

  • What your company does and what makes it special

  • What this intern will do day-to-day (actual tasks)

  • What your company culture feels like

  • What kind of person will thrive in the role

  • Salary, benefits, application process

✍️ Step 2: Give AI a prompt like this:

“Help me write a job post for our company, Wavely. We’re hiring a Marketing Intern to help us with content creation, social media scheduling, and campaign tracking. Our culture is remote-friendly, collaborative, and fast-moving, and we value creativity and ownership. We want to attract someone who’s proactive, detail-oriented, and excited to learn. We offer a paid internship, mentorship, and flexible hours. Here are a few notes I’ve written to get started: [insert your notes here].”

This gives AI context—so the output feels like you, not a robot.

🔄 Step 3: Let AI Shape the First Draft—Then Make It Yours

Once AI gives you a base, personalize it:

  • Add a Loom video

  • Inject your team’s voice

  • Swap buzzwords for plain, honest language

  • Include real perks and values

Treat AI like a helpful coworker. It’s here to support your thinking—not replace it.

Build a winning team—without the hiring headache.

WorkScreen helps you hire fast, confidently, and without second-guessing.

Need a Copy-Paste Job Description You Can Use Right Away?

We get it—sometimes you just need something fast.

You’ve read the guide. You understand what makes a job post effective. But maybe you need a template you can copy, paste, and tailor in 10 minutes.

That’s what this section is for.

✏️ Important Reminder:
 Don’t copy this word-for-word and expect magic.
 This is a foundation, not a final draft.
 Add a Loom video, inject your team culture, and edit the details to reflect your actual kitchen.

In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.

Think of these as starting points, not final drafts.

  • Option 1: A more conversational, culture-first job description that highlights personality and team fit.
  • Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.

✅ Option 1: Conversational Job Description Template (Culture-First)

📌 Job Title: Marketing Intern — Join [Insert Company Name], a Brand Built on Creativity and Curiosity
 🕒 Type: Part-Time | Paid | Remote-Friendly
 📍 Location: [Insert City or Remote]
 📅 Duration: [Insert Timeline]

🎥 Meet the Team:
 Watch this short Loom from your hiring manager to hear what we’re looking for: [Insert Video Link]

👋 Who We Are
 At [Company Name], we don’t just sell products—we build stories around them. Whether it’s a campaign that makes people laugh or content that makes people think, we believe great marketing starts with great people. We’re a small, collaborative team growing fast—and we want you to grow with us.

🎯 What You’ll Be Doing
 You’ll be supporting real marketing campaigns—not just observing. Tasks include:

  • Creating and scheduling social media content
  • Writing copy for email or product launches
  • Conducting market and competitor research
  • Organizing campaign reports and updating spreadsheets
  • Sharing ideas in weekly brainstorming sessions

What We’re Looking For

  • Strong writing and communication skills
  • Familiarity with platforms like Instagram, TikTok, or Canva
  • Self-starter who takes initiative
  • No formal experience required—but curiosity is essential

🎁 Perks & Benefits

  • Paid internship: [insert rate]
  • Flexible hours and remote work options
  • Mentorship from experienced marketers
  • Access to paid tools (like Canva Pro or Later)
  • End-of-program feedback and portfolio review

🌟 Why This Role Is a Great Fit
 This isn’t a “watch and learn” internship. You’ll contribute from Day 1. If you show initiative and perform well, there’s room to extend your internship or even move into a paid role.

📥 How to Apply
 We use [WorkScreen.io] to make the process fair and simple. Apply here: [Insert Link].
 You’ll complete a short evaluation—not a test, just a chance to show how you think. And yes, we respond to every applicant.

✅ Option 2: Traditional Structure (Job Brief + Responsibilities + Requirements)

📌 Job Title: Marketing Intern
 🕒 Type: Paid Internship | Part-Time
 📍 Location: Remote or [Insert City]
 📅 Duration: [Insert Duration]

🎥 Meet the Team:
 Watch this short Loom from your hiring manager to hear what we’re looking for: [Insert Video Link]

💼 Job Brief

We’re looking for a Marketing Intern to support our marketing team in executing campaigns, creating content, and assisting with social media and reporting. This internship is ideal for someone looking to gain hands-on experience in a fast-paced, creative environment.

🔧 Key Responsibilities

  • Draft and schedule social media content
  • Assist in campaign planning and execution
  • Research trends, competitors, and influencers
  • Help organize campaign performance data
  • Support marketing team with day-to-day tasks

✅ Requirements

  • Excellent communication and writing skills
  • Familiarity with Instagram, TikTok, or LinkedIn
  • Strong attention to detail
  • Comfortable using Google Docs/Sheets
  • A proactive attitude and willingness to learn

🎁 Benefits

  • Paid internship: [insert pay range]
  • Remote flexibility + async communication
  • Mentorship and 1-on-1 feedback
  • Completion certificate and letter of recommendation
  • Career growth opportunities

📥 How to Apply
 Apply via [WorkScreen.io] here: [Insert Link].
 You’ll complete a quick skill-based evaluation so we can see what you’re great at—not just what’s on your résumé.

Let WorkScreen Handle the Next Step in Your Hiring Process

Writing a compelling job post is just the beginning. Once those applications start rolling in, you’ll need a way to quickly identify the best candidates—without spending hours sifting through resumes or guessing who’s qualified.

That’s where WorkScreen.io comes in.

💡 Here’s how WorkScreen helps you hire smarter:

✅ Quickly Spot Top Talent

Once you publish your job post, WorkScreen automatically evaluates every applicant and ranks them on a performance-based leaderboard. That means:

  • No more resume roulette
  • No more wasting time on unqualified candidates
  • You instantly see who has real potential

✅ Test Skills, Not Just Credentials

Want to know how someone thinks—not just where they went to school?
 WorkScreen lets you send one-click skill evaluations that reflect real-world marketing tasks (like writing a social caption, reviewing a campaign idea, or organizing a simple content calendar).

You get real insight. They get a fair shot.

✅ Eliminate Low-Effort Applicants

WorkScreen automatically filters out:

  • Candidates using AI to apply blindly
  • People copy-pasting generic answers
  • “One-click apply” spam from job boards

You’ll spend your time reviewing only the most engaged, thoughtful applicants.

✅ Create a Great Candidate Experience

Fair. Fast. Respectful.
 WorkScreen gives applicants a modern experience that reflects your company values—without ghosting or confusion.

👉 Ready to hire smarter?

Visit www.workscreen.io to start your next job post, build your custom evaluation, and finally stop guessing when it comes to hiring.

Marketing Intern Job Description - Frequently Asked Questions

In most regions, marketing internships fall within the $13–$20/hour range, depending on the candidate’s experience level, whether the internship is remote or in-office, and your company’s location.

Here’s a rough benchmark:

  • US & Canada: $15–$18/hour (paid internships are standard)
  • Kenya & East Africa: KES 20,000–30,000/month for student interns; up to KES 40,000/month for recent grads
  • Remote Global Teams: $10–$15/hour is common for international, part-time interns

If you’re unsure what to offer, check local job boards or Glassdoor for up-to-date benchmarks. Offering transparency about pay—even for interns—builds trust and attracts better applicants.

Even if they’re entry-level, strong marketing interns often show early signs of:

  • Clear communication (especially writing skills)
  • Digital fluency (familiar with platforms like Instagram, TikTok, Canva, etc.)
  • Curiosity (they ask thoughtful questions and seek to learn)
  • Organization (they manage tasks and follow up without hand-holding)
  • Creativity (they bring ideas—even if they’re rough)

Soft skills matter just as much as technical ability. A growth mindset, accountability, and initiative can often outweigh experience.

Yes—if they show potential.
 Internships are designed for learning. Someone who’s reliable, enthusiastic, and coachable can bring massive value, especially if you give them structure and mentorship.

To hire with confidence, use a simple task-based evaluation during the hiring process to assess how they think, write, or research—even without experience.

Most interns work between 15–25 hours per week for part-time internships. For full-time interns (e.g. during school breaks), 30–40 hours per week is standard.

Make sure to clearly state the expected hours and any flexibility during the application process to avoid mismatched expectations.

Absolutely. Marketing is one of the most remote-friendly internship types.

Just make sure to:

  • Set clear expectations on availability and deadlines
  • Use tools like Slack, Notion, or Google Drive for collaboration
  • Schedule weekly check-ins for feedback and support

Many startups hire remote interns and transition them into long-term part-time or full-time roles later.

Here are safe, high-impact assignments for interns:

  • Writing draft content for social media
  • Researching trends, competitors, or influencers
  • Building lists (press contacts, hashtags, affiliate leads)
  • Repurposing blog content for Instagram or LinkedIn
  • Supporting email campaigns or updating spreadsheets

Start small. As they build confidence, you can give them bigger pieces of ownership.

Make Your Next Great Hire With WorkScreen

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Author’s Details

Mike K.

Mike is an expert in hiring with a passion for building high-performing teams that deliver results. He specializes in streamlining recruitment processes, making it easy for businesses to identify and secure top talent. Dedicated to innovation and efficiency, Mike leverages his expertise to empower organizations to hire with confidence and drive sustainable growth.

Hire Easy. Hire Right. Hire Fast.

Stop wasting time on unqualified candidates. WorkScreen.io streamlines your hiring process, helping you identify top talent quickly and confidently. With automated evaluations , applicant rankings and 1-click skill tests, you’ll save time, avoid bad hires, and build a team that delivers results.

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