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If you’ve Googled “Sales Coordinator job description,” you’ve probably seen the same thing over and over again:
Bullet points. Buzzwords. A wall of text that reads like it was written by AI—or worse, copy-pasted from 2013.
Here’s the problem: most job description templates don’t actually help you attract a great Sales Coordinator.
They just help you post a job.
But if you want to hire someone who’s organized, reliable, and can actually keep your sales team running smoothly—you need more than a template. You need a job post that speaks to real people.
That’s what this guide is for.
In this article, you’ll learn:
- What a great Sales Coordinator actually does (in plain English)
- Two high-converting job description templates you can copy and adapt
- What a bad job description looks like (and how to avoid it)
- How to write for humans, not just search engines
- How to use AI smartly without sounding robotic
- Bonus tips that help you stand out to serious candidates
And if you want to go deeper, we recommend reading our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/.. It breaks down everything from structure to psychology—and why generic job posts are costing you great hires.
Let’s start by getting clear on what a Sales Coordinator really does.
Hiring doesn’t have to be hard. If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
What a Sales Coordinator Actually Is (Their Duties)
A Sales Coordinator isn’t just someone who answers emails and updates spreadsheets.
They’re the engine behind your sales team’s operations—the person who makes sure deals don’t fall through the cracks, calendars stay aligned, and communication flows between departments.
In simple terms:
A Sales Coordinator supports the sales team so they can focus on closing deals. They handle logistics, manage CRM updates, track performance, follow up with leads, schedule demos, prepare reports, and make sure customers have a smooth experience from first contact to signed contract.
But here’s the nuance most job descriptions miss:
This isn’t just an admin role. A great Sales Coordinator understands the big picture of the sales process. They anticipate blockers. They spot gaps. They make things run better—and they do it all while juggling multiple priorities and keeping everyone on track.
That’s why skills like communication, time management, initiative, and tech-savviness matter just as much as familiarity with tools like HubSpot, Salesforce, or Excel.
Bottom line:
If your sales team is the offense, your Sales Coordinator is the playmaker—setting them up to win.
Two Great Sales Coordinator Job Description Templates
Option 1: For Experienced Sales Coordinators
📌 Job Title: Sales Coordinator for B2B SaaS Startup (Remote, Full-Time)
💼 $48,000–$58,000/year (based on experience) | Remote | Full-Time
🕒 Schedule: Mon–Fri, 9AM–5PM EST
🎥 [Insert Loom Video from Hiring Manager introducing the role]
Who We Are
At PipelinePro, we help small B2B businesses grow faster by simplifying their sales pipelines. Our SaaS platform is trusted by over 1,200 sales teams across the U.S. to track deals, communicate with leads, and hit revenue goals without getting lost in spreadsheets.
Now, we’re hiring a Sales Coordinator to help our sales team run like clockwork.
What This Role Is About
As our Sales Coordinator, you’ll be the behind-the-scenes force keeping everything organized. You’ll own our CRM hygiene, prep weekly sales reports, coordinate demos, and make sure our team always knows what’s next. You won’t be cold calling—but you will be a key part of helping us close.
This role is perfect for someone who’s obsessed with organization, thrives on process, and enjoys helping others succeed.
What We’re Looking For
- 2+ years of experience in a sales support or coordination role
- Strong familiarity with CRMs like HubSpot or Salesforce
- Organized, detail-oriented, and proactive
- Excellent communication and follow-through skills
- Tech-savvy and comfortable learning new tools quickly
What You’ll Be Doing
- Manage and maintain sales pipelines inside our CRM
- Schedule sales calls, demos, and follow-ups
- Track KPIs and generate weekly/monthly performance reports
- Coordinate with marketing, customer success, and product teams
- Follow up with prospects on behalf of AEs when needed
- Support onboarding for new reps and leads
Why You’ll Love Working Here
- Fully remote, flexible work setup
- Clear growth path into sales ops or customer success
- Health, dental, and vision insurance
- Paid vacation and sick leave (unlimited PTO policy)
- Tight-knit, low-ego team that supports each other
How to Apply
We use WorkScreen to help us identify candidates based on real ability—not just resumes.
Apply by clicking this link [insert link] and completing a quick, skill-based evaluation. We respond to every application within 7 days.
✅ Option 2: For Entry-Level / Willing-to-Train Candidates
📌 Job Title: Sales Coordinator (Entry-Level, Willing to Train) – Remote
💼 $38,000–$44,000/year | Full-Time | Remote-Friendly
🕒 Schedule: Mon–Fri, 9AM–5PM (Flexible)
🎥 [Insert Loom Video from CEO explaining team culture and expectations]
Join a Growing Startup That Invests in You
If you’re someone who loves staying organized, enjoys helping others win, and wants to break into the world of sales and startups—we’d love to meet you.
At BlueSignal CRM, we’re building tools to help small businesses manage customer relationships better. We’re growing fast, and we’re looking for a Sales Coordinator to join our team—even if you don’t have direct experience yet.
We’ll train you. We’ll mentor you. We just ask that you bring a great attitude, strong attention to detail, and a willingness to learn.
What We Care About
- Clear communication and professional tone (email, Zoom, Slack)
- Great with calendars, schedules, and follow-up
- Comfortable using tools like Google Sheets, Notion, or Zoom
- Reliable and responsive—you’re someone people can count on
- Bonus if you’ve worked in a sales or admin role, but not required!
What You’ll Learn and Do
- Keep sales data clean and organized
- Schedule demos and follow up with warm leads
- Track sales activities and performance metrics
- Support the sales team with daily operations
- Be the go-to support person for our account executives
What You’ll Get
- A real opportunity to learn and grow
- One-on-one coaching from our Sales and Ops leaders
- Health benefits, paid holidays, and flexible PTO
- Remote-first culture with monthly team events
How to Apply
We use WorkScreen to help make hiring more fair and transparent. That means no guesswork—just a simple, skills-based application process that respects your time.
Apply now through this link [insert link]. We’ll review your application and get back to you within a week.
Don’t let bad hires slow you down. WorkScreen helps you find the right people—fast, easy, and stress-free.
Why These Sales Coordinator Job Posts Work
So, what makes these two job descriptions stand out?
Let’s break it down.
✅ 1. The Job Titles Are Specific and Purpose-Driven
- Instead of saying “Sales Coordinator,” the first post says:
➤ “Sales Coordinator for B2B SaaS Startup (Remote, Full-Time)” - The second says:
➤ “Sales Coordinator (Entry-Level, Willing to Train) – Remote”
These titles instantly tell the candidate who the job is for, what the context is, and whether it fits their experience level. They feel real and human—not generic or mass-posted.
✅ 2. The Intros Speak to Real People, Not Resumes
- The experienced post highlights how this person will support the team and contribute to outcomes—not just tasks.
- The entry-level post invites someone with potential, not perfection, and makes it clear the company is willing to invest in training.
Both openers set a warm tone and help the right candidate feel seen. That’s powerful.
✅ 3. They’re Transparent About Salary and Expectations
Top candidates don’t have time for mystery. Including a salary range builds trust and filters out mismatches early.
Likewise, the job duties are explained in a way that shows why they matter—not just what they are.
✅ 4. The Responsibilities Are Framed Around Impact, Not Just Tasks
Saying “You’ll help our sales team run like clockwork” is way more meaningful than “Manage CRM data.”
It helps the candidate understand the bigger picture—how their role connects to the success of the team and the business.
✅ 5. The Culture and Perks Are Clear—But Not Overhyped
Both posts highlight what it’s like to work at the company:
- Tight-knit, remote-first team
- Growth path into sales ops or customer success
- Real flexibility and benefits (not vague “perks”)
These details show that you’re not just hiring to fill a role—you’re inviting someone into a team.
✅ 6. The Hiring Process is Respectful and Modern
Using WorkScreen to screen applicants shows you care about skills and fairness—not just résumés.
And promising a response within 7 days makes the candidate feel respected, which is rare in hiring today.
✅ 7. The Tone is Conversational, Not Robotic
There’s no corporate jargon or lifeless HR lingo here. Just clear, thoughtful writing that sounds like it came from a real person.
That’s what top candidates respond to—especially in fast-moving, remote, or startup environments.
Example of a Bad Sales Coordinator Job Description (And Why It Fails)
❌ Bad Job Post Example
Job Title: Sales Coordinator
Company: GlobalCorp Inc.
Location: Dallas, TX
Salary: Not specified
Job Type: Full-Time
Job Summary
GlobalCorp is seeking a detail-oriented Sales Coordinator to provide administrative support to our sales department. The ideal candidate will be responsible for data entry, scheduling, and coordinating communication between internal teams.
Responsibilities
- Update CRM records
- Schedule meetings
- Prepare sales reports
- Communicate with clients and internal departments
- Assist with other tasks as needed
Requirements
- Bachelor’s degree preferred
- Strong attention to detail
- Proficiency in Microsoft Office
- Excellent communication skills
How to Apply
Please send your CV and cover letter to careers@globalcorp.com. Only shortlisted candidates will be contacted.
🟥 Why This Job Post Falls Flat
1. The Job Title Is Vague
“Sales Coordinator” is accurate, but uninspired. There’s no mention of industry, experience level, or even whether the role is remote or on-site. It could apply to any company in any industry.
2. The Intro Is Cold and Generic
“GlobalCorp is seeking a detail-oriented Sales Coordinator…” could’ve been written by a robot. There’s no context, no mission, no reason to care. It’s all function, no feeling.
3. The Responsibilities Are Bare Minimum
The tasks are listed, but there’s no why. What’s the goal? What impact does this role have on the team? It reads like a list someone copied from another job board.
4. There’s No Mention of Salary or Benefits
Failing to include salary ranges—or even a range of perks—immediately makes this post feel outdated and less transparent. It forces the candidate to guess whether this is even worth applying to.
5. No Company Culture or Mission
What does GlobalCorp actually do? Why should a candidate want to be part of it? There’s zero sense of team values, leadership style, or company vision.
6. The Application Process Feels Dismissive
“Only shortlisted candidates will be contacted” is one of the coldest lines in hiring. It sends the message: we don’t value your time, and we probably won’t respond. It leaves a bad taste and turns off quality applicants.
7. No Personality, No Voice
There’s nothing here that speaks directly to a human being. It reads like it was generated for compliance, not connection. No one’s excited to apply to this.
Bottom line?
This post might technically be “correct,” but it’s forgettable—and forgettable job posts attract forgettable candidates.
Bonus Tips to Make Your Job Post Stand Out
Even if you’ve nailed the structure and tone of your job description, these bonus tips can take your Sales Coordinator job post from good to great. They show thoughtfulness, build trust, and speak directly to the kind of candidates who care about more than just a paycheck.
✅ 1. Add a Candidate Privacy & Scam Warning
This builds trust instantly and shows applicants you’re looking out for them. Here’s a line you can drop in near the bottom of your post:
Important Notice: We care about your privacy and safety. We’ll never ask for payment, banking info, or personal financial documents during any stage of our hiring process.
It’s simple—and it signals integrity.
✅ 2. Mention Flex Time or Leave Days
Many great candidates care deeply about balance. If you offer any form of flexibility, highlight it:
“Enjoy up to 20 paid flex days per year—so you can recharge and come back stronger.”
This makes your offer more competitive without raising the salary.
✅ 3. Highlight Training & Career Growth
This is especially important for early-career or career-switcher applicants. You don’t need to promise promotions—just show that you’re invested in people.
“You’ll receive 1-on-1 training and weekly mentorship to help you master the tools, workflows, and systems you’ll use every day.”
Bonus: include a sentence about where past Sales Coordinators have grown into (e.g., Sales Ops, Account Management, or Customer Success).
✅ 4. Embed a Loom Video from the Hiring Manager or CEO
A short, unscripted 1–2 minute video introducing the team or the job can dramatically increase engagement. It humanizes your company and lets candidates hear your tone, see your culture, and decide if they vibe with your team.
You can place it near the top of the post like this:
🎥 “A quick word from our Sales Lead (click to watch)”
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
These small enhancements do what most job descriptions never do:
They show applicants you care—and that you’re building a company worth joining.
Should You Use AI to Write Job Descriptions?
Let’s be honest: it’s tempting to let AI do all the work.
With one click, you can ask ChatGPT, Manatal, or Workable to “write a Sales Coordinator job post”… and just like that, it spits out something that looks usable.
But here’s the problem:
❌ Why Blindly Using AI Can Hurt Your Hiring
If you copy-paste an AI-generated job post without any context, you’ll end up with something that:
- Sounds robotic or overly polished
- Misses your company’s tone, mission, or values
- Attracts low-effort applicants who mass-apply to anything
- Fails to connect with high-quality, selective candidates
And worst of all?
It makes your company sound like every other company. And great candidates scroll past “every other company.”
✅ The Right Way to Use AI (It’s a Tool, Not a Crutch)
AI can absolutely help you write faster—if you feed it the right inputs.
Think of it like working with a junior copywriter: if you give vague direction, you’ll get vague results. But if you provide structure, tone, and context, it can create something great.
Here’s an example of how to prompt AI the smart way:
🧠 Strong AI Prompt for a Sales Coordinator Job Post:
“Help me write a job description for our company, BlueSignal CRM. We’re hiring a Sales Coordinator to support our growing sales team with scheduling, CRM management, and performance tracking. Our company is remote-first, values ownership and clear communication, and promotes from within. The ideal candidate is organized, proactive, and detail-oriented. We offer $42K–$50K, health insurance, unlimited PTO, and career growth into Sales Ops or Customer Success. Here’s a rough outline of what we want: [insert notes or bullets].”
This gives AI the raw ingredients—and from there, it can help shape a thoughtful, customized post that you can refine.
🛠️ Bottom Line:
AI should help you polish your job post—not write your entire pitch from scratch.
Because the job description is the first impression you give to potential hires. It’s not just words on a page—it’s a reflection of your company, your leadership, and your values.
Smart Hiring Starts Here WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Need a Quick Copy-Paste Sales Coordinator Job Description?
✅ Option 1: Conversational Job Description (Culture-First Style)
📌 Job Title: Sales Coordinator (Remote-Friendly | Full-Time)
💼 $XX–$XX/year | Full-Time | Remote Optional| [Enter Location]
About Us
We’re [Insert Company Name], and we help [insert what your company does in plain English—e.g., small teams close more deals using our CRM platform].
We’re hiring a Sales Coordinator to support our growing sales team. This role is perfect for someone who thrives on organization, enjoys helping others succeed, and wants to be part of a collaborative, fast-moving environment.
What You’ll Do
- Keep our CRM organized and up-to-date
- Schedule demos, sales calls, and follow-ups
- Track sales performance and prepare reports
- Work with marketing, customer success, and product to keep everyone aligned
- Support new lead onboarding and rep coordination
What We’re Looking For
- Strong attention to detail and follow-through
- Experience with HubSpot, Salesforce, or similar tools
- Communicates clearly and professionally
- Enjoys solving problems and creating structure
- Bonus: 1–2 years in a sales or admin support role
Why Work With Us
- Remote-first culture with flexible hours
- Clear growth path into Sales Ops or Customer Success
- Health, dental, and vision insurance
- Paid leave and mental health days
- Collaborative team with low ego and high trust
How to Apply
We use WorkScreen to make our hiring fair and fast.
Apply here: [insert custom WorkScreen link]
You’ll complete a short, skills-based evaluation and hear from us within 7 days.
✅ Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
Job Title: Sales Coordinator
Location: Remote or [Insert Location]
Job Type: Full-Time
Salary Range: $XXX–$XXX/year
Job Brief:
We are looking for a detail-oriented and proactive Sales Coordinator to support our sales team. In this role, you will help manage leads, update CRM systems, coordinate communication across departments, and ensure smooth day-to-day sales operations.
Responsibilities:
- Maintain accurate sales records in our CRM
- Coordinate meetings, follow-ups, and lead schedules
- Generate and analyze sales reports
- Communicate updates between departments
- Support onboarding and administrative processes
Requirements:
- Experience with CRM systems (HubSpot/Salesforce preferred)
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
- Previous experience in sales support, coordination, or admin roles preferred
- High level of reliability and professionalism
What We Offer:
- Flexible work hours and remote option
- Medical, dental, and vision benefits
- Paid vacation and holidays
- Supportive team culture with mentorship opportunities
Application Process:
Apply using our WorkScreen link: [insert link]
We’ll review your application within 5–7 business days and follow up with next steps.
Let WorkScreen Handle the Hard Part
Once you’ve written a great job post, the next challenge is figuring out who’s actually qualified—and who just looks good on paper.
That’s where WorkScreen comes in.
✅ Here’s how WorkScreen helps you hire smarter:
🔍 1. Quickly Identify Your Best Candidates
WorkScreen automatically evaluates applicants, scores them based on skill and role fit, and ranks them on a performance-based leaderboard.
So you can stop wasting time on guesswork—and start focusing on top talent.
🧠 2. Skill-Based Screening in One Click
With WorkScreen, you can send candidates real-world tasks that test what actually matters for the role.
No more relying solely on résumés or buzzwords. You get to see how someone thinks, solves, organizes, and communicates—before the interview.
🚫 3. Eliminate Low-Effort and AI-Generated Applications
We detect red flags like copy-paste answers, mass AI-generated replies, or candidates using “one-click apply” tactics.
That means you only move forward with applicants who are truly engaged and qualified.
🚀 Want to get started? Create a job post on WorkScreen.io → Share your custom application link → And let the platform filter, evaluate, and rank candidates for you. It’s fast, fair, and founder-friendly.
FAQ
The top three skills to prioritize are:
- Organization & Time Management: Sales Coordinators juggle calendars, CRM data, follow-ups, and cross-team communication. Without strong organizational skills, things fall through the cracks.
- Communication: They need to communicate clearly with sales reps, clients, marketing teams, and managers—often across different tools (email, Slack, Zoom, CRM notes).
Tech Savviness: From CRM tools like HubSpot or Salesforce to spreadsheets and scheduling software, a good Sales Coordinator should pick up tools quickly and use them efficiently.
As of 2025, the average salary for a Sales Coordinator in the U.S. ranges between $45,000 and $55,000 per year, depending on experience, industry, and location.
- Entry-level roles may start around $38,000–$42,000
- Experienced coordinators in SaaS, tech, or B2B roles can earn up to $60,000+
Remote roles with flexible perks may adjust compensation based on cost of living or value add.
In addition to technical know-how, standout Sales Coordinators often demonstrate:
- Attention to detail (so nothing slips through the cracks)
- Empathy (especially when communicating with customers or supporting stressed-out sales reps)
- Adaptability (sales environments change quickly)
- Initiative (not waiting to be told what needs doing)
These soft skills are what separate a task-taker from a true team enabler.
Not exactly.
While both roles support the sales team, a Sales Coordinator tends to handle more cross-functional planning, reporting, and operational tasks. They often serve as the link between sales, marketing, and operations—whereas a Sales Assistant typically provides more direct support to sales reps (e.g., data entry, document prep, or client follow-ups).
Common tools include:
- CRM platforms (e.g., HubSpot, Salesforce, Zoho)
- Project/task management (e.g., Notion, Trello, Asana)
- Google Workspace or Microsoft Office (especially Sheets/Excel)
- Calendar scheduling tools (e.g., Calendly, Outlook)
The best Sales Coordinators don’t need to be experts in everything—but they should be comfortable picking up new tools quickly.
