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If you’ve Googled ‘job description for a sales representative,’ you’ve probably seen dozens of articles. But here’s the problem: most of them don’t actually teach you how to attract top-tier talent—they just give you generic, filler content.
So, you’ve ended up with job posts that read like a checklist: ‘Responsibilities. Requirements. Apply here.’ But what’s missing? Connection. Personality. A reason for the best candidates to stop scrolling and pay attention.
Top candidates don’t get excited by dry lists. They want to know who they’ll work with, why their role matters, and most importantly, how their work will contribute to something bigger. A generic job post doesn’t do that.
Here’s the good news: You don’t have to be a marketing genius to write a compelling sales rep job post. You just need the right structure and a little intention. In this guide, we’re going to show you how to craft a job post that not only attracts candidates but actually engages them and makes them excited to apply.
And if you’re looking for a comprehensive guide on how to write a great job post, don’t forget to check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/ It’ll give you all the tools you need to create compelling job descriptions that really work.
Build a winning team—without the hiring headache.
WorkScreen helps you hire fast, confidently, and without second-guessing.
What A Sales Representative Actually Does - Their Roles
When writing a job description, it’s essential to begin with a clear, human definition of what the role is about. In this case, a Sales Representative plays a crucial role in driving the company’s revenue and customer relationships. But don’t just focus on the technical details—make it relatable.
“A Sales Representative is responsible for generating and managing customer relationships, understanding their needs, and presenting tailored solutions. They are often the first point of contact with potential clients, which means they need to be professional, empathetic, and persuasive. But more than that, they need to be genuinely interested in solving problems and helping clients find the right solutions.
In simpler terms, a Sales Rep doesn’t just sell products—they build trust, demonstrate value, and contribute to the growth of the business. A successful Sales Rep needs to have strong communication skills, the ability to handle objections, and a true passion for meeting targets.”
Two Great Sales Representative Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced candidates with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.
Version 1: Job Description For Experienced Sales Representative
Job Title: Experienced Sales Representative
Location: Chicago, IL
Job Type: Full-Time | Hybrid
Salary: $65,000 – $85,000 per year, plus performance-based bonuses
[Video Element]
Watch this short video from our VP of Sales, Jane Smith, to hear about what it’s like to work at GreenTech and how this role will help you grow your career. [Insert Loom or YouTube link here]
About Us
At GreenTech Innovations, we’re driving the future of renewable energy with cutting-edge solutions that make the world greener and more sustainable. As one of the fastest-growing companies in the green tech industry, we’re expanding our team to keep up with our growing customer base. We’re seeking a driven and experienced Sales Representative to join our team and help us lead the charge in creating a cleaner tomorrow.
What You’ll Do
- Generate and manage client accounts, leading the sales process from initial contact to final sale
- Build long-lasting relationships with new and existing clients by offering customized solutions
- Meet and exceed sales targets consistently to help GreenTech achieve its revenue goals
- Collaborate closely with marketing and product teams to align sales strategies
- Conduct market research to identify new business opportunities
- Address customer objections and provide effective solutions to ensure client satisfaction
What We’re Looking For
- 3+ years of B2B sales experience, preferably in renewable energy or a related field
- Proven success in meeting and exceeding sales quotas
- Strong negotiation, communication, and problem-solving skills
- Ability to understand customer needs and present tailored solutions
- Self-motivated and comfortable working independently
Perks and Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off (PTO), including holidays and personal days
- Annual professional development allowance
- Access to wellness programs and resources
Why This Role Is a Great Fit
This role offers you the opportunity to make a direct impact on the growth of GreenTech, while working with a passionate team that values innovation and sustainability. You’ll be a key player in expanding our reach and shaping the future of the green energy industry.
How to Apply
To apply for this position, please visit the WorkScreen platform, where you’ll complete a short skills-based evaluation to help us understand your strengths and experience. Our team will review your results, and if you’re shortlisted, you’ll hear from us directly. We respect your time and look forward to connecting with you! [insert workscreen link here]
Version 2: Entry-Level / Willing-to-Train Sales Representative
Job Title: Sales Representative (Entry-Level)
Location: Austin, TX
Job Type: Full-Time | Hybrid
Salary: $45,000 – $55,000 per year, plus commission opportunities
[Video Element]
Hear directly from John Doe, our Sales Manager, about how we’ve built a team that prioritizes growth and collaboration. [Insert Loom or YouTube link here]
About Us
At PureLife Products, we’re passionate about creating high-quality, eco-friendly products for everyday consumers. As a leader in sustainable living solutions, we’ve grown exponentially in the past 3 years and need a new, enthusiastic Sales Representative to join our team. If you’re eager to grow, learn, and contribute to a mission-driven company, this is the role for you.
What You’ll Do
- Assist in generating leads and managing customer accounts
- Introduce our sustainable products to potential customers and help them find the best solutions
- Work alongside senior sales representatives to develop your sales skills and build a book of business
- Help clients understand the value of our products and convert leads into loyal customers
- Support marketing campaigns and sales initiatives as needed
What We’re Looking For
- No prior sales experience required—just a passion for learning and helping others
- Strong communication skills and the ability to engage with a variety of customers
- Positive attitude and willingness to work hard to meet targets
- Ability to handle rejection and remain motivated
- Previous customer service or retail experience a plus
Perks and Benefits
- Competitive base salary and commission structure
- Health and dental insurance
- Paid time off and holidays
- Paid training and mentoring from senior sales staff
- Flexible working hours and a hybrid work model
Why This Role Is a Great Fit
This entry-level position is the perfect opportunity to build a rewarding career in sales while making a meaningful impact on the planet. You’ll be part of a growing, supportive team where your contributions truly matter and where you’ll have plenty of opportunities for career advancement.
How to Apply
Please apply through WorkScreen where you will complete a brief, skills-based evaluation to showcase your potential. We’ll evaluate your responses and reach out if you’re a great fit for the team. Your time and efforts are valued, and we’re excited to see how you can contribute to PureLife’s success! [insert workscreen link here]
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
Breakdown of Why These Sales Representative Job Posts Work
Now that you’ve seen examples of strong job descriptions, let’s break down exactly what makes them effective. We’ll highlight the key elements that can turn a generic job post into one that attracts top-tier talent.
- Clear, Specific Titles
In both versions, the job titles are clear and specific. For example, “Experienced Sales Representative” and “Sales Representative (Entry-Level)” immediately tell the candidate the level of experience required and what the role entails. A clear job title helps candidates quickly understand if they’re a good fit, which means better-qualified applicants. - Warm Intros with Context
Both job descriptions start with an engaging intro that gives context to the role within the company. Instead of just stating responsibilities, the descriptions explain what the company does, its values, and how the Sales Representative will contribute to its mission. This helps candidates connect with the company’s purpose and mission, making them feel like they’re applying for something meaningful. - Transparent Salary & Perks
Transparency is key to building trust. Both job descriptions provide a clear salary range and details about benefits, including health insurance, paid time off, and opportunities for growth. This helps set expectations and makes candidates feel more comfortable applying, knowing that the role is financially viable and offers personal benefits. - Respectful Application Process
The application process is straightforward and respectful of the candidate’s time. By using WorkScreen, both companies emphasize a skills-based evaluation that helps candidates showcase their abilities beyond just a resume. This adds value to the candidate’s experience, making them feel like they’re being evaluated fairly, not just based on qualifications listed on paper. - Human Tone that Connects
Both job descriptions maintain a warm, conversational tone throughout. By using words like “join our team,” “collaborative environment,” and “your role will make a direct impact,” these job posts feel inviting. A human tone makes candidates feel like they’re joining a team, not just applying for a job, creating an emotional connection that drives higher-quality applications.
This breakdown explains why these job posts are more than just a list of requirements. Each element works together to create an engaging, transparent, and candidate-friendly experience. By focusing on connection, clarity, and transparency, you’re more likely to attract candidates who are excited about the role and eager to contribute to the company’s success.
Example of a Bad Sales Representative Job Description (And Why it Fails)
Now, let’s look at a poor example of a job post and break down what’s wrong. By identifying the mistakes, you’ll be better equipped to avoid them when writing your own job descriptions.
Bad Job Post Example
Job Title: Sales Representative
Location: [City, State]
Job Type: Full-Time
Job Summary
We are looking for a Sales Representative to join our team. The candidate will be responsible for generating leads, managing accounts, and achieving sales targets.
Responsibilities
- Contact potential customers
- Maintain client relationships
- Close deals and hit sales targets
Requirements
- Bachelor’s degree
- Sales experience preferred
- Strong communication skills
How to Apply
Please send your resume to hr@company.com.
Why This Job Post Falls Short:
- Generic Job Title
The title “Sales Representative” is too vague. It doesn’t specify whether the role is for entry-level or experienced candidates. Adding a bit more detail to the title (e.g., “Experienced Sales Representative” or “Entry-Level Sales Representative”) would help attract the right candidates. - No Mention of Company Culture or Mission
This job post gives no insight into the company’s values, culture, or mission. Candidates want to know what they’ll be contributing to and why it matters. Without this context, the job post feels cold and impersonal, leading candidates to skip it in favor of more engaging opportunities. - No Salary Information
The lack of salary or compensation information is a major deterrent. Transparency about salary helps set clear expectations and builds trust. When candidates don’t know what the role offers financially, they may skip the post or apply elsewhere. - Cold Hiring Process
The “How to Apply” section is impersonal. Simply asking for resumes to be sent to an email address makes the process feel transactional. This leaves candidates feeling like they’re just a number rather than a person you’re interested in. A more thoughtful process would include details about next steps or information about how the company values their time. - Zero Personality in the CTA
The call to action is basic and doesn’t inspire candidates to take action. Phrases like “Please send your resume” are standard and don’t offer the warmth or excitement that should accompany a job application. A strong CTA should engage the candidate and make them feel excited to apply.
By avoiding these common pitfalls, you can create a more engaging, transparent, and human-centered job post that will attract the right candidates.
Bonus Tips to Make Your Job Description Stand Out
To really make your job post stand out and attract top-tier candidates, here are a few advanced tips you can use to enhance your job descriptions. These details show that you value your candidates and are committed to providing a transparent and engaging hiring experience.
- Add an Important Security/Privacy Notice
In today’s world, candidates are more cautious about sharing their personal information. Adding a security notice reassures them that their data is protected and that you take their privacy seriously.
Example:
“We take the security and privacy of all job applicants seriously. Rest assured that your personal information will be kept confidential and will only be used for the purpose of this hiring process. We will never ask for payment, bank details, or personal financial information during any part of the application process.”
- Mention Leave Days or Flex Time
Candidates are increasingly looking for flexibility in their work arrangements. By including details about leave days or flexible scheduling, you demonstrate that you understand work-life balance is important to top talent.
Example:
“Enjoy up to 24 flex days off per year, so you can recharge and come back stronger. We believe in the importance of a balanced life and offer flexible hours to help you do your best work without sacrificing your personal time.”
- Highlight Training & Growth Opportunities
Top candidates aren’t just looking for a paycheck—they’re looking for career growth. By including a section about professional development, training, and mentorship opportunities, you’ll attract motivated candidates who are interested in long-term growth.
Example:
“We invest in your growth. As part of our team, you’ll have access to continuous training and mentorship programs designed to help you advance in your career. Whether you’re looking to develop new sales techniques or work towards leadership positions, we’ll support you every step of the way.”
- Add a Loom or Video for Trust
A video from the hiring manager or a team member can be a game-changer. It makes your job post feel personal, trustworthy, and engaging. Candidates will appreciate the opportunity to hear directly from a leader within the company and gain a better understanding of the role and culture.
Example:
“We’ve created a short video where [Hiring Manager’s Name], our Sales Director, explains what makes this role exciting and how it fits into the future of our company. Click here to watch: [Insert video link].”
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
Should You Use AI to Write Job Descriptions?
In the age of automation, it’s tempting to turn to AI tools for help with generating job descriptions. While AI can be a helpful tool, relying on it entirely to create your job posts can lead to boring, ineffective content that won’t attract top talent. Here’s why:
Why You Shouldn’t Rely on AI Alone
AI job description generators, like those in ATS platforms, are convenient and fast, but they often lack the personal touch and company-specific context that make a post stand out. These tools generate content that is generic and doesn’t speak to the unique culture or mission of your company. As a result, the job post feels impersonal and might attract the wrong type of applicants—those who are just looking to fill a role, not someone who is truly passionate about your mission.
Here’s the Right Way to Use AI
Instead of letting AI write your entire job post, use it as a tool to enhance your content, not replace it. AI can help you refine language, optimize readability, and ensure that your post follows best practices. But to make it truly effective, you need to input your unique company information, values, and tone.
How to Prompt AI Properly:
To use AI smartly, give it the raw data it needs to create a meaningful job post. Here’s a good example of how you might prompt AI:
- Company Info:
“Our company, [Company Name], is a fast-growing [industry] company dedicated to [company mission]. We pride ourselves on a culture of [core values like innovation, collaboration, sustainability].” - Job Role Details:
“We’re hiring a Sales Representative to help drive our sales efforts. The role involves [key responsibilities]. We’re looking for someone who has [specific skills] and a passion for [relevant mission/industry].” - Tone & Personality:
“We want our job post to be warm and engaging. We’re a fun, dynamic team that values creativity and hard work.” - Additional Details:
“Include salary range, benefits, and perks such as [mention flexibility, leave, growth opportunities].”
And finally, Here are a few notes I’ve written to get you started [paste notes here].
Why This Works:
By using AI to polish and optimize your job description, you maintain control over the message, ensuring it accurately reflects your company’s values and tone. It’s the perfect balance: AI as an assistant, not the creator.
This section emphasizes that AI should enhance, not replace, the personalized aspects of a job post. By providing notes to get started, you show how to guide AI while keeping the post true to the company’s unique culture and mission.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Copy-Paste Version for Quick Use
We get it—sometimes you just need something fast. Maybe you’ve already gone through this guide and understand what a strong job post looks like. But you also want a solid starting point you can copy, paste, and tailor to your company in just a few minutes.
That’s what this section is for
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual company.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational Job Description Template (Culture-First Style)
Job Title: Experienced Sales Representative
Location: [City, State]
Job Type: Full-Time | Hybrid
Salary: $xx – $xx per year, plus commission
[Video Element]
Watch a message from our Sales Manager, [Manager Name], where he shares what it’s like to work with us and how you’ll contribute to our mission. [Insert Loom or YouTube link here]
About Us
At [Company Name], we’re creating a sustainable future by offering cutting-edge [industry] solutions. We believe in innovation, collaboration, and giving our customers the best service possible. As a growing company, we’re looking for an experienced Sales Representative to help expand our impact and connect with new clients.
What You’ll Do
- Build relationships with potential clients, understanding their needs and offering tailored solutions
- Meet and exceed sales targets consistently
- Collaborate with the marketing and product teams to align strategies
- Conduct research on new business opportunities
- Handle customer objections and ensure satisfaction
What We’re Looking For
- 3+ years of sales experience, preferably in [industry]
- Proven success in meeting sales targets
- Strong communication and problem-solving skills
- Self-motivated and goal-driven
Perks and Benefits
- Competitive salary with commission opportunities
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO) and holidays
- Flexible work hours and a hybrid work model
Why This Role Is a Great Fit
Joining [Company Name] means contributing to a sustainable future while advancing your sales career. You’ll have the opportunity to be a key player in a rapidly growing company, working alongside a supportive and innovative team.
How to Apply
Apply now through WorkScreen and complete our quick skills evaluation to help us understand your strengths. We’ll review your results, and if you’re a good fit, you’ll hear from us to schedule an interview. We value your time and look forward to connecting! [insert workscreen link here]
✅ Option 2: Structured “Job Brief + Responsibilities + Requirements” Format
Job Title: Sales Representative
Location: [City, State]
Job Type: Full-Time | Hybrid
Salary: $xx – $xx per year, plus bonuses
[Video Element]
Watch a message from our Sales Director, [Director Name], where he shares more about our team culture and how the Sales Rep role fits within our growth plan. [Insert Loom or YouTube link here]
Job Brief
We’re seeking a motivated Sales Representative to join [Company Name]. As a leader in [industry], we’re passionate about creating [product/solution]. The Sales Representative will be responsible for generating new leads, managing accounts, and meeting sales targets.
Responsibilities
- Generate leads and convert them into customers
- Manage client accounts and ensure customer satisfaction
- Achieve monthly and quarterly sales targets
- Collaborate with the marketing team to develop sales strategies
- Provide exceptional customer service and handle inquiries
Requirements
- At least 2 years of experience in sales (B2B or B2C)
- Strong communication and negotiation skills
- Ability to work independently and as part of a team
- Positive attitude with a passion for [relevant industry]
- Previous experience in customer-facing roles is a plus
Perks and Benefits
- Competitive salary with bonuses based on performance
- Health and dental coverage
- Paid vacation and personal days
- Training and career advancement opportunities
- Flexible working hours and remote options
How to Apply
Please apply via WorkScreen to complete our skill-based evaluation. Once we review your results, we’ll be in touch to discuss the next steps in the process. We can’t wait to meet you! [insert workscreen link here]
Let WorkScreen Handle the Next Step of Hiring
Now that you have a compelling job post ready, it’s time to make sure you attract the right candidates and streamline your hiring process. That’s where WorkScreen.io comes in.
Why Use WorkScreen.io?
Once your job post is live, WorkScreen.io helps you manage the next phase with ease:
- Quickly identify your most promising candidates:
WorkScreen automatically evaluates, scores, and ranks applicants on a performance-based leaderboard, making it easy to spot top talent. No more sifting through resumes and guesswork—just data-driven insights. - Easily administer one-click skill tests:
WorkScreen lets you assess candidates based on real-world abilities, not just credentials like résumés and past experience. This helps you make smarter hiring decisions and ensures you’re bringing on the best fit for the role. - Eliminate low-effort applicants:
WorkScreen weeds out candidates who rely on AI tools, copy-paste answers, or use “one-click apply” systems that don’t show real effort. This ensures that you focus only on genuine, committed, and high-quality applicants—saving you time and avoiding costly hiring mistakes.
How It Works:
- Post Your Job: Once you’ve written your job description, simply post it on your company’s preferred platforms.
- Evaluate Candidates with WorkScreen: Use io to evaluate applications based on actual skills. Our platform helps you assess each candidate’s true abilities—beyond just their resume.
- Make Smarter, Faster Hiring Decisions: Our performance leaderboard gives you a clear, objective view of your candidates. You can compare them side by side and make confident, data-backed decisions quickly.
Get Started with WorkScreen.io Today
If you want to hire smarter, faster, and with confidence, WorkScreen.io is the tool you need. Start by posting your job, evaluating candidates, and making hiring decisions that help your business grow. Sign up for WorkScreen.io today and take your hiring process to the next level.
Sales Representative Job Description - FAQ
When hiring a Sales Representative, there are several key skills to look for that can ensure success in the role:
- Communication Skills: Strong verbal and written communication are essential. A Sales Rep needs to be able to explain complex ideas clearly and persuasively.
- Relationship-Building: The ability to build and maintain strong relationships with clients is crucial. A good Sales Rep needs to be personable and trustworthy.
- Negotiation Skills: The ability to negotiate effectively, find common ground, and close deals is a must.
- Problem-Solving: Sales Representatives should be able to think on their feet and find solutions to challenges that arise during the sales process.
- Time Management: Efficiently managing time and balancing multiple accounts is essential, especially in high-paced environments.
- Resilience: Rejection is part of the job, so resilience and a positive attitude are critical to maintaining motivation.
The average salary of a Sales Representative can vary based on factors like location, industry, and experience level. However, here are some general figures:
- Base Salary: The average base salary for a Sales Representative in the United States is around $50,000 – $70,000 per year. This can be higher in specialized fields like technology or pharmaceuticals.
- Commission: Many Sales Representatives have a commission-based structure, so their total compensation can vary widely based on performance. The commission can account for 20-50% of their total earnings, depending on the industry and company.
- Additional Perks: Some Sales Representatives receive bonuses, benefits, and even stock options as part of their compensation package.
Success for a Sales Representative can be measured in several ways:
- Meeting or Exceeding Sales Targets: One of the most straightforward indicators of success is whether the Sales Rep consistently meets or surpasses their sales goals.
- Customer Retention: A successful Sales Rep not only closes deals but also builds long-lasting relationships that lead to repeat business.
- Quality of Sales: Beyond hitting numbers, the quality of the deals is important. A high-performing Sales Rep focuses on closing profitable, long-term clients rather than just short-term wins.
- Feedback from Clients: Positive feedback and strong client relationships are signs that a Sales Rep is performing well.
- Adaptability: The ability to adapt to market changes, customer feedback, and new sales techniques shows that a Sales Rep is continuously improving.
Supporting your Sales Representatives’ growth is essential for maintaining motivation and improving performance. Some key ways to support them include:
- Ongoing Training: Regular training on new products, sales techniques, and market trends helps keep their skills sharp.
- Mentorship: Pairing them with senior reps or managers who can provide guidance and advice is incredibly beneficial.
- Setting Clear Goals: Help them set realistic and measurable goals, so they know exactly what they are striving for.
- Providing Tools: Equip them with the latest sales tools and technology that will make their job easier and more efficient.
- Recognition and Rewards: Acknowledge their achievements and provide incentives for meeting or exceeding targets to keep them motivated.
- Inside Sales Representative: Works from the office, handling sales through phone calls, emails, and virtual meetings. They rarely meet clients face-to-face. Their focus is typically on lead qualification, nurturing relationships, and closing deals remotely.
- Outside Sales Representative: Works outside of the office, often traveling to meet with clients in person. They focus on acquiring new customers and maintaining relationships through face-to-face interactions. Outside reps often deal with larger, more complex sales opportunities.
