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If you’ve Googled “Website Content Developer job description,” you’ve probably seen the same thing over and over.
Bullet points. Buzzwords. Zero personality. And definitely no help attracting high-quality candidates.
Most templates online just list tasks and requirements. But here’s the problem: top candidates aren’t excited by task lists.
They’re looking for purpose, clarity, and a team worth joining.
And if your job post doesn’t connect with the right people? The best applicants scroll right past it.
That’s why we built this guide. It’s not just a copy-paste template (though we’ll give you one at the end).
It’s a practical, plain-English walkthrough to help you write a clear, human, and high-converting job post—the kind that actually attracts smart, skilled content developers.
👉 Bonus: Before we get into examples, if you haven’t already, check out our full guide on how to write a job post that attracts top talent , Link https://workscreen.io/how-to-write-a-job-post/. It walks through everything you need to know—from structure to tone to candidate psychology.
Smart Hiring Starts Here
WorkScreen simplifies the hiring process, helping you quickly identify top talent while eliminating low-quality applications. By saving you countless hours and reducing the risk of bad hires, it empowers you to build a team that delivers results
What Does a Website Content Developer Actually Do?
A Website Content Developer isn’t just someone who writes words and uploads them to a page.
They’re the person who shapes how your brand shows up online.
They write, edit, and manage content that informs, engages, and converts visitors—while making sure everything aligns with your website’s structure, tone, and user experience.
Think of them as part writer, part strategist, part SEO-aware digital builder.
Depending on your company, they might:
- Collaborate with designers and developers to launch new pages
- Research keywords and optimize on-page content
- Build and update web pages using CMS platforms like WordPress, Webflow, or Shopify
- Ensure consistency in tone, branding, and formatting across the site
- Monitor content performance and tweak it to improve engagement or conversions
So yes, writing is part of the job—but so is thinking holistically about how content functions across your website. That’s why attention to detail, UX awareness, SEO basics, and cross-team collaboration are just as important as writing skills.
Two Great Website Content Developer Job Description Templates
We’ll provide two tailored job description options:
1.✅ Option 1: For employers looking to hire an experienced Line Cook with prior experience.
2.Option 2: For employers open to hiring entry-level candidates or those willing to train someone with potential.”
✅ Job Description for Experienced Hire (Culture-First Style)
📌 Job Title: Website Content Developer
🏢 Company: BrightPixel Studio
💼 Job Type: Full-Time
🌍 Location: Remote (Within ±3 hours of EST)
💸 Salary: $55,000–$70,000/year (Based on experience)
🎥 A quick word from our hiring manager:
Watch this short Loom video from our Content Director, Lauren, to hear what we’re looking for and how this role fits into our creative team.
👉 [Insert Loom Link]
💻 Who We Are
BrightPixel Studio is a remote-first web design and digital strategy agency helping SaaS startups and B2B brands grow online with fast, user-friendly websites. We specialize in building conversion-focused web experiences, and we believe content is the core of that experience. Our team of designers, developers, and content specialists work collaboratively to bring clarity and personality to every project. If you love great copy, clean UI, and smart storytelling—you’ll feel right at home here.
✨ What You’ll Be Doing
- Write, structure, and optimize website content for landing pages, product pages, and help centers
- Build and update pages in WordPress, Webflow, or Shopify
- Collaborate with SEO strategists and designers to bring pages to life
- Ensure voice, tone, and branding consistency across client sites
- Audit and improve existing site content based on engagement or conversion goals
🎯 What We’re Looking For
- 2+ years in website content, UX writing, or SEO copywriting
- Strong writing, editing, and formatting skills
- Experience with CMS platforms like WordPress or Webflow
- Ability to think in terms of user flow, not just paragraphs
- Bonus: familiarity with Figma, HTML/CSS, or analytics tools
🎁 Perks & Benefits
- $500 annual learning budget
- Remote equipment allowance
- Health & dental insurance (US-based employees)
- 15 paid vacation days + national holidays
- Monthly wellness stipend
- Flexible hours and async-friendly team culture
🙌 Why This Role Is a Great Fit
This is not a churn-and-burn content job. You’ll be trusted as a key creative partner, not just a task-taker.
You’ll get to shape content strategy, pitch ideas, and see your work live on real websites viewed by thousands.
Our team is small, talented, kind—and we’re serious about doing great work without ego.
📥 How to Apply
We use WorkScreen to evaluate candidates based on skill, not just resumes.
Apply here: [Insert WorkScreen Link]
You’ll complete a short content task, and we’ll respond to every applicant.
🌱 Job Description for Entry-Level / Willing to Train
📌 Job Title: Junior Website Content Developer
🏢 Company: LaunchBuddy
💼 Job Type: Full-Time
🌍 Location: Remote (US & Canada only)
💸 Salary: $18–$22/hour
🎥 Meet Your Future Manager:
Hear from our founder, Aaron, in this quick video about what we’re building at LaunchBuddy and how this role supports our mission.
👉 [Insert Loom Link]
🏢 About Us
LaunchBuddy is a digital launch studio that helps online educators, coaches, and creators build clean, effective websites that drive growth. We’re a small, fast-moving team that loves simplicity, good design, and empowering non-techy clients to shine online. We don’t do agency chaos—just smart, supportive work that moves the needle. Now we’re hiring a junior Website Content Developer who wants to grow into a key role in our creative process.
🧑💻 What You’ll Be Doing
- Write and format simple website content (about pages, FAQs, homepages)
- Learn how to use tools like Webflow and WordPress to structure content
- Collaborate with designers and project leads to bring messaging to life
- Help update, rewrite, or improve existing pages
- Communicate clearly with team and clients via Slack, Notion, and Zoom
🔍 What We’re Looking For
- Strong writing and communication skills
- Detail-oriented with a basic eye for layout
- Comfortable learning new tools
- Curious, coachable, and organized
- Bonus if you’ve written blog posts, done freelance writing, or worked on a website—even your own!
🎁 Perks & Benefits
- Weekly mentorship and training sessions
- $300/year learning allowance
- Flexible working hours
- Paid time off (10 days annually)
- Remote team culture that values wellness and trust
🙌 Why This Role Is a Great Fit
You don’t need years of experience—just the drive to learn.
We’ll help you build your skills, work on live projects, and eventually own entire client content builds. You’ll join a company that celebrates growth, doesn’t micromanage, and treats people like partners.
📥 How to Apply
We use WorkScreen to make our process fair and skill-based.
Apply here: [Insert WorkScreen Link]
You’ll complete a short evaluation task—we’ll give feedback and keep you updated no matter the outcome.
Don’t let bad hires slow you down.
WorkScreen helps you identify the right people—fast, easy, and stress-free.
Why These Website Content Developer Job Posts Work
Let’s break down the key elements that make these two examples stand out—and why they attract better candidates than generic posts.
✅ 1. The Job Title Is Clear, Specific, and Contextual
Both job posts go beyond vague titles like “Content Writer” or “Developer.” They clarify exactly what the role involves (website content), who it’s for (BrightPixel or LaunchBuddy), and in one case, even the experience level.
This makes the listing more searchable, more relevant, and more appealing to the right applicants.
✅ 2. There’s a Personal Video Introduction
By embedding a Loom video from the hiring manager or founder, each job post becomes instantly more human. It gives candidates a chance to see who they’d be working with and hear the voice and tone of the company.
This tiny addition builds trust and increases application rates—especially with remote jobs.
✅ 3. The “About Us” Sections Show, Not Tell
Rather than saying “We’re a fast-paced agency” or “We value innovation,” the companies explain what they actually do, how they work, and why it matters.
Candidates walk away with a sense of the brand, its values, and whether they’d enjoy the environment.
This is critical for attracting mission-aligned talent—not just any applicant with writing skills.
✅ 4. Responsibilities and Requirements Are Clear—Not Overwhelming
The job duties are written in plain English and tied to purpose—not just tasks.
Instead of dumping 15 bullet points, the responsibilities are grouped meaningfully.
For example: “Help update, rewrite, or improve existing pages” feels doable and human—not robotic.
Likewise, the requirements focus on what really matters, and in the junior role, they clearly invite passionate learners—even without formal experience.
✅ 5. Perks and Benefits Are Transparent and Separated
Each job includes a clear salary range, remote status, and detailed benefits—from paid time off to wellness stipends to equipment allowances.
Listing perks separately makes them more visible and lets candidates feel respected before they even apply.
✅ 6. The “Why This Role Is a Great Fit” Section Sells the Opportunity
This section answers a key question top applicants are asking:
“Why should I choose you over 10 other open roles?”
By calling out team culture, growth potential, and day-to-day experience, this section makes each opportunity feel meaningful and distinct.
✅ 7. Application Process Is Skill-Based and Respectful
By using WorkScreen, both job posts avoid the “black hole” application experience.
They signal:
- You’re evaluating based on ability, not resume fluff
- You respect the applicant’s time and effort
- Everyone gets feedback or an update
This positions the company as modern, intentional, and people-first—the kind of place top content developers want to work.
Example of A Bad Website Content Developer Job Description (And Why it Fails)
📌 Job Title: Content Developer
🏢 Company: XYZ Digital
💼 Job Type: Full-Time
🌍 Location: Remote
💸 Salary: Not disclosed
Job Summary
XYZ Digital is seeking a Content Developer to create website content and support our digital team. The ideal candidate will be responsible for writing copy, updating pages, and ensuring content is accurate and delivered on time.
Responsibilities
- Write website copy and other digital content
- Upload content using our CMS
- Review pages for accuracy
- Collaborate with the content team
Requirements
- Bachelor’s degree in English, Communications, or a related field
- 1–3 years of experience in content development
- Proficiency in Microsoft Office
- Ability to meet deadlines
How to Apply
Please send your CV and cover letter to hr@xyzdigital.com. Only shortlisted candidates will be contacted.
🚫 Why This Job Post Falls Short
1. The Job Title Is Vague and Uninspired
“Content Developer” is too generic. It doesn’t specify that the role focuses on website content, which means the post could attract the wrong candidates (e.g., blog writers, social media managers, or even course creators).
2. The Introduction Is Cold and Flat
There’s no mission, context, or human tone.
It reads like a formality, not an invitation to join a real team with purpose. Candidates don’t learn why the company is hiring, what they’re building, or how the role fits into a larger vision.
3. No Salary or Benefits Mentioned
This sends two bad signals:
- The company isn’t transparent
- The role might not be competitive
Omitting compensation details immediately reduces trust and turns off serious applicants.
4. Responsibilities Are Too Broad and Boring
Phrases like “write website copy” or “collaborate with the content team” are overly basic. There’s no indication of what kinds of pages the candidate will work on, the tools they’ll use, or how their work will be measured.
5. No Mention of Team Culture or Company Values
There’s nothing here about what it’s like to work at XYZ Digital.
No values. No vibe. No team description. That’s a huge miss—because great candidates want to know if they’ll fit in.
6. The Hiring Process Feels Dismissive
“Only shortlisted candidates will be contacted” comes across as cold and outdated.
It tells applicants: We might ghost you. And we’re not sorry about it.
That’s the opposite of what respectful, candidate-first companies do today.
7. Zero Personality in the CTA
There’s no reason to be excited. No warmth. No encouragement.
It feels like a checkbox post—not a real opportunity.
When you compare this to the good examples, the difference is clear:
Bad job posts repel top talent. Great job posts attract, connect, and convert.
Bonus Tips to Make Your Job Post Stand Out
If you want your job description to rise above the noise and attract serious, high-quality candidates, here are a few easy wins:
✅ 1. Add a Security & Privacy Notice
Let candidates know they’re safe applying to your role. In today’s world of scams and sketchy listings, this simple message builds instant trust.
Example:
🛡️ We take the privacy and security of all applicants seriously. We’ll never ask for payment, bank details, or sensitive personal information during the hiring process.
✅ 2. Include Time-Off or Flex Days
Even if your company is small, candidates want to know they won’t burn out. A simple mention of leave days shows you respect work-life balance.
Example:
🏖️ Enjoy 15 paid vacation days per year, plus company holidays. We also offer 2 flex days per quarter so you can recharge when you need it most.
✅ 3. Mention Growth and Training Opportunities
People want to grow—not just get hired. Show them you’ve built a path for learning and advancement.
Example:
🚀 We offer a $500/year learning budget, weekly mentorship sessions, and opportunities to level up into mid- or senior-level roles.
✅ 4. Add a Loom or YouTube Video From the Hiring Manager
A short video (60–90 seconds) showing the hiring manager or founder talking about the role makes your post feel human. It increases candidate trust and application rates—especially for remote jobs.
Tips:
- Use Loom, Vimeo, or YouTube
- Be informal but clear: What the company does, why the role matters, and what kind of person would love it
- Embed the link right before the “Who We Are” section
Here is an example that we used in our master guide on how to write a great job post description , you can check it out here https://www.loom.com/share/ba401b65b7f943b68a91fc6b04a62ad4
✅ 5. Use an Inclusive, Supportive Tone
Your language should make candidates feel welcomed—not judged.
Avoid phrases like “rockstar” or “must have 5+ years.” Instead, say things like:
🌱 If you have strong writing skills, a passion for learning, and a sharp eye for detail—we want to hear from you, even if you don’t meet every requirement.
Should You Use AI to Write Job Descriptions?
Lately, it feels like everyone is using AI tools to generate job descriptions. Some applicant tracking systems like Workable or Manatal even offer one-click AI writing.
But here’s the truth:
Using AI without context is one of the fastest ways to write a job post that repels top talent.
❌ Why You Shouldn’t Rely on AI Alone
If you type something like:
“Write me a job post for a website content developer.”
You’ll get something that sounds like this:
“We are looking for a highly motivated and experienced individual to develop content for our website. The ideal candidate will be passionate about…”
In other words: Buzzwords. Boredom. No soul.
This kind of post:
- Attracts low-effort candidates
- Misses your company’s unique voice
- Says nothing about your team, culture, or mission
- Hurts your employer brand—especially if it’s copy-pasted across platforms
✅ The Smarter Way to Use AI: Come Prepared
AI is a great editor, formatter, and polisher—but you need to supply the substance.
Before you prompt ChatGPT or any tool, gather your raw materials:
- What your company actually does
- What the role truly entails (beyond a task list)
- What your culture feels like
- Who your ideal hire is
- The perks and salary range
- Your hiring process
Then feed the AI something like this:
✏️ “Help me write a job post for our company, BrightPixel Studio. We’re hiring a Website Content Developer to help us write and structure conversion-focused pages for SaaS and B2B clients. Our culture is remote, creative, and async-friendly. We want someone who’s collaborative, detail-oriented, and writes like a real human. We offer a salary range of $55K–$70K, 15 vacation days, and $500/year learning budget. Our hiring process includes a skills challenge via WorkScreen and a video call.” Here are a few notes I’ve written to get you started: [paste your notes]
Now the AI has context. It can help you shape a post that actually sounds like you—not like every other company online.
🔁 Pro Tip
If you already like the job posts we shared in this guide, you can even say:
“Write me something similar to this job post, but change the role to a UI Designer and adapt it to our company details…”
That way, AI becomes a smart assistant—not a lazy shortcut.
Hiring doesn’t have to be hard.
If your hiring process is stressful, slow, or filled with second-guessing—WorkScreen fixes that. Workscreen helps you quickly identify top talent fast, eliminate low-quality applicants, and make better hires without the headaches.
Need a Quick Copy-Paste Website Content Developer Job Description?
We get it—sometimes you’re in a rush.
Maybe you’ve already read this guide and understand how to write a great job post, but you just need a solid starting point you can copy, paste, and tailor in minutes.
That’s what this section is for.
✏️ Important Reminder:
Don’t copy this word-for-word and expect magic.
This is a foundation, not a final draft.
Add a Loom video, inject your team culture, and edit the details to reflect your actual kitchen.
In this section, you’ll find two ready-to-use job description templates for quick copy-paste use — but please remember, like we mentioned above, don’t just copy them word-for-word and expect results.
Think of these as starting points, not final drafts.
- Option 1: A more conversational, culture-first job description that highlights personality and team fit.
- Option 2: A more structured format, including a Job Brief, Responsibilities, and Requirements for a traditional approach.
✅ Option 1: Conversational, Culture-First Template
📌 Job Title: Website Content Developer
🏢 Company: [Company Name]
💼 Job Type: Full-Time
🌍 Location: [Remote or City, State]
💸 Salary: [$XX,XXX–$XX,XXX/year]
🎥 Hear from the Hiring Manager
Watch this quick video from [Hiring Manager Name], who shares what success looks like in this role and how you’ll collaborate with our creative team.
👉 [Insert Loom or YouTube Link]
💻 About Us
We’re [Company Name], a [brief description: e.g., remote-first digital agency/startup/SaaS platform] that helps [target audience] build better online experiences. We believe content is more than copy—it’s how a brand earns trust.
That’s why we’re looking for a Website Content Developer who can blend storytelling, structure, and strategy across every page.
✨ What You’ll Do
- Write, edit, and structure content for landing pages, service pages, product descriptions, etc.
- Collaborate with designers, developers, and SEO teams
- Build and update web pages using [WordPress/Webflow/Shopify]
- Maintain consistent tone and voice across the site
- Suggest content improvements based on performance insights
🎯 Who You Are
- 2+ years of experience in website content, UX writing, or digital copywriting
- Comfortable using CMS tools (e.g., WordPress, Webflow)
- Great writer with strong attention to structure and clarity
- Bonus: Familiarity with HTML/CSS or Figma is a plus
🎁 Perks
- [$X,XXX] annual learning budget
- [Remote setup stipend or coworking allowance]
- [XX] paid vacation days + [national holidays or flex days]
- [Health, dental, or wellness benefits if applicable]
- Async-friendly team culture with flexible hours
🙌 Why This Role Is a Great Fit
At [Company Name], you won’t just be another copy-paster. You’ll help shape how our brand—and our clients—show up online.
You’ll collaborate with a creative team that values thoughtfulness over volume and strategy over noise.
If you care about great writing and building useful things, you’ll feel right at home.
📥 How to Apply
We use WorkScreen to evaluate all applicants based on skill—not just resumes.
Apply here: [Insert WorkScreen Link]
Complete a short task, and we’ll keep you updated at every step.
🧱 Option 2: Structured Format (Job Brief + Responsibilities + Requirements)
📌 Job Title: Junior Website Content Developer
🏢 Company: [Company Name]
💼 Job Type: Full-Time
🌍 Location: [Remote or City, State]
💸 Salary: [$XX–$XX/hour]
🎥 Watch Before You Apply
Here’s a short intro video from [Team Lead or Founder Name] on why we’re hiring, what we value, and who would thrive in this role.
👉 [Insert Loom or YouTube Link]
Job Summary
[Company Name] is hiring a Junior Website Content Developer to help write, format, and maintain website content. You’ll work across our internal projects and client accounts, supporting everything from landing pages to FAQs and bios. No prior experience? No problem—we’ll train you.
Key Responsibilities
- Write clear, on-brand web content
- Format pages in [Webflow, WordPress, or other CMS]
- Update and improve existing content with feedback
- Join planning meetings and share input on page structure and tone
- Collaborate with designers, PMs, and content leads
Requirements
- Excellent writing and communication skills
- Basic comfort with digital tools (Google Docs, Notion, CMS platforms)
- Attention to detail in layout and formatting
- Growth mindset—coachable, curious, and collaborative
- Bonus: Personal blog, portfolio, or small website projects
🎁 Perks
- [Insert PTO: e.g., 10 days PTO + flexible scheduling]
- [$X/year training budget]
- Weekly mentorship from senior team
- Potential for promotion to mid-level within 12 months
- [Healthcare or wellness perks if available]
🙌 Why This Role Is a Great Fit
You’ll get real coaching, real feedback, and real projects—not busywork.
Whether you’re just starting out or switching careers, this role gives you the foundation to grow into a trusted content specialist.
📥 How to Apply
We use WorkScreen to make hiring fair and skill-based.
Apply here: [Insert WorkScreen Link]
You’ll complete a short content task—we’ll give feedback and respond to every applicant.
What Happens After You Post the Job? Let WorkScreen Handle the Rest.
You’ve put time and thought into writing a job description that actually attracts top talent.
But what happens next?
That’s where WorkScreen.io comes in.
⚙️ WorkScreen helps you:
✅ Quickly identify your top candidates
WorkScreen automatically evaluates every applicant through short, skill-based assessments—ranking them on a real-time leaderboard so you can see who actually stands out.
No more guessing based on resumes or hoping someone “interviews well.”
✅ Administer one-click skill tests
Whether you’re hiring for a technical or creative role, you can evaluate candidates on real-world ability in minutes.
Writing tests. Design challenges. Customer support scenarios. It’s all built in.
And yes—it works beautifully for Website Content Developer roles too.
✅ Filter out low-effort applicants
Tired of copy-paste answers or people who just click “apply” on 50 jobs a day?
WorkScreen helps you eliminate:
- AI-generated applications
- Low-intent candidates
- People who aren’t serious about the role
So you can focus on those who are genuinely excited to join your team.
🔁 Plug WorkScreen Into Your Hiring Flow
When you use WorkScreen, here’s what changes:
- You stop wasting hours reviewing irrelevant applications
- You start seeing your best-fit candidates float to the top automatically
- You get more signal, less noise
👉 Ready to hire smarter?
Post your job through WorkScreen, get a custom application link, and start evaluating applicants the right way.
Website Content Developer Job Description - Frequently Asked Questions
In the U.S., the average salary for a Website Content Developer typically ranges between $55,000 and $75,000 per year, depending on experience, location, and industry.
- Entry-level roles may start around $40,000–$50,000
- Mid-level professionals usually earn $60,000–$70,000
- Senior-level or hybrid roles (e.g., Content + SEO or Content + Web Admin) can go up to $85,000+
Freelancers or contractors may charge between $30–$80/hour, depending on their niche and technical capabilities.
Yes. Though signing up is free, you must buy credits to create a job post-campaign. We currently have four plan options that you can pick from. Check them out here.
Aside from strong writing skills, here are key abilities to look for:
- Content structuring: Ability to organize information in a clear, user-friendly format
- Basic SEO knowledge: Understanding of keywords, metadata, and on-page optimization
- CMS proficiency: Experience with tools like WordPress, Webflow, Shopify, or custom CMS platforms
- Attention to layout and UX: Writes with design and user flow in mind
- Cross-team collaboration: Works well with designers, developers, and marketing
- Analytical mindset: Comfortable using data to refine or improve content
- Adaptable tone and voice: Can switch styles depending on the brand or audience
Bonus points if they understand accessibility standards (like alt text, semantic HTML) or have experience with A/B testing content variations.
While both write content, a Website Content Developer focuses on structuring and building content within a website ecosystem—often collaborating with designers and web teams.
A copywriter, on the other hand, is typically focused on marketing language: headlines, ads, sales pages, or email campaigns.
The content developer’s job blends UX thinking, CMS editing, and performance alignment—not just persuasive writing.
